Unifun is a provider of high-class IT products in the field of telecommunications for mobile operators. They have over 150 products launched across 49 countries, with revenues of over 300 million active users. Their main value is their team of over 150 professionals with 5-7 years of experience developing and implementing various value-added services for mobile operators.

1. Ready VAS solutions
for rapid revenue increase
October 2016

2. About us
300 000 000
millions of active users of our services
ф
49
countries we
have clients in
150+
products we have
already launched
ф
12
offices around
the world
11
years of experience
in telecom industry
ф
79
mobile operators
work with us
Unifun is a provider of high-class IT products in the field of telecommunications. Our
VAS solutions make a significant positive impact on revenues of mobile operators in the
shortest possible time.

3. Unifun structure
Marketing
department
Technical
department
R&D
department
Quality assurance
department
Product development
department
Sales
department
The biggest value of Unifun is our team of 150+ VAS professionals with more than 5-7
years of experience in developing and carrying out different kinds of VAS products for
mobile operators. Our key departments are listed below:

4. Global presence
We are working We are starting Our offices
South America
Our offices are in
Armenia
Cameroon
Cyprus
Moldova
Nepal
Russia
Rwanda
Tajikistan
Turkey
UAE
Ukraine
Uzbekistan
EMEA headquarters − Moldova
APAC headquarters − Nepal
1. Afghanistan
2. Armenia
3. Azerbaijan
4. Belarus
5. Cambodia
6. Cameroon
7. Côte d'Ivoire
8. Cyprus
9. Georgia
10. Guinea Bissau
11. Jordan
12. Kyrgyzstan
13. Laos
14. Liberia
15. Mauritania
16. Moldova
17. Nepal
18. Pakistan
19. Peru
20. Russia
21. Rwanda
22. Tajikistan
23. Tanzania
24. Timor Leste
25. Turkmenistan
26. Ukraine
27. Uganda
28. Uzbekistan
29. Bangladesh
30. Benin
31. Bulgaria
32. Burundi
33. Chad
34. DRC
35. Ghana
36. Egypt
37. Kenya
38. Kuwait
39. Malawi
40. Malaysia
41. Mali
42. Mozambique
43. Myanmar
44. Palestine
45. Saudi Arabia
46. Sudan
47. South Sudan
48. Romania
49. Yemen

5. Moldcell, MoldovaBeeline, Armenia
Azercell, Azerbaijan
Beeline, Georgia
Geocell, Georgia
Beeline, Kyrgyzstan
Beeline, Tajikistan
Tcell, Tajikistan
Beeline, Uzbekistan
Ucell, Uzbekistan
MTS, Belarus
MTS, Russia
MTS, Ukraine
Rostelecom, Russia
Velcom, Belarus
MegaCom, Kyrgyzstan
Babilon-M, Tajikistan
Unite, Moldova
MegaFon, Tajikistan
Kyivstar, Ukraine
SMARTS, Russia
MTS, Turkmenistan
Beeline, Cambodia Ncell, Nepal
Life:), Belarus
Life:), Ukraine
UMS, Uzbekistan
O!, Kyrgyzstan NTC, Nepal
YU mobile, Kenya
Unitel, LaosAWCC, Afghanistan
Telkom, Kenya
Etisalat, Afghanistan Gemtel, South Sudan
Malitel, Mali
Ufone, PakistanKOZ, Côte d’IvoireSafaricom, Kenya Jawwal, PalestineCellcard, Cambodia KKTCELL, Cyprus
We work with

6. Telenor, Pakistan
Zong, Pakistan
Nexttel, Cameroon
Viettel GroupAirtel, Rwanda
Airtel, DRC
Vodacom, DRC
Orange, Jordan UTL, UgandaMTN, Benin
Airtel, Uganda
MTN, Rwanda Mauritel, Mauritania
Umniah, Jordan
Bitel, Peru
Airtel, Malawi
MTN, Guinea Bissau
MTN, Liberia
SMART, Uganda
SMART, Burundi
SMART, Tanzania Tigo, Chad
Zain, Sudan
MPT, Myanmar
DiGi, Malaysia
Zain, Jordan
Sabafon, Yemen
Chinguitel, Mauritania
Halotel, Tanzania
Telemor, Timor Leste
MTN, Côte d'IvoireVodafone, Ghana
Telenor, Myanmar
Ooredoo, Kuwait
MTN, Ghana
We work with
Movitel, Mozambique
Zain, Saudi Arabia

7. What makes Unifun special?
We don’t sell concepts, we sell ready
solutions with real business cases
We know “details” and “nuances”
that make our projects successful
We provide a financial guarantee
on the profitability of projects
We offer services that are already
tested by the market
We develop only profitable projects:
income +10K USD from 1 mln subscr.
We give free of charge some of our
services to operators :)
1
2
3
4
5
6

8. Business focus
Our values
Branded VAS projects for mobile operators are the main field of Unifun activity. We do not
have and we do not plan to run any non-branded services.
High ROI and short time to market are our business focus!
Our primary area of expertise is Voice and USSD solutions based on VoIP and SS7 with main
projects as Beep Call, Voice Changer, FunBox, IVR Radio, IVR Broadcaster, USSD Balance+,
USSD Dating.
Our secondary focus is SIM-based solutions leaded by our ICB project − VASUP.
Economical
efficiency
Innovations and
Will to change
Result oriented,
Leadership Victory
Partnership and
Responsibility

9. Product portfolio: Operator services
Marketing & Loyalty
 USSD Balance+
 IVR Broadcaster
 Wrong IVR Advertising
 SMS Broadcaster
 SMS Notification Server
 Pre Call Advertising
 End of Call Notifications+
 Wrong DNS
 WEBALERT
Gateways
 SMS Gateway
 USSD Gateway
LBS
 Where are you?
Unifun TOP products
_______________________________________________________________________________________________
Call Completion Services
 Beep Call
 SIM Credit
 Missed Call Alert
 Notify About Me
 Call Collect
 Zero Call
 Dynamic Voice Mail+
Roaming
 Welcome SMS
 Bon Voyage SMS
 Roaming Assistant
SIM Based solutions
 VASUP
 Live Screen
 Live Balance
 SIM Reminder
 STK/DSTK
 OTA Platform

10. Mobile Applications
 3G Tester
 Radio
IVR Services
 Voice Changer
 FunBox
 IVR Radio
 Alibi
 Entertainment IVR Portal
 Meloring
 Humor Club
_______________________________________________________________________________________________
USSD Services
 USSD Dating
 Entertainment USSD Portal
 USSD Portal
 Pocket Astrologist
SMS Services
 SMS Subscriptions
 SMS Subscription Quiz
 Wrong SMS
Other Platforms
 Easy Step
 Voice SMS
 Bulk SMS
 Group SMS
Product portfolio: Content services
Unifun TOP products

11. Forecasted revenue
Value-added service
Gross revenue
per month in USD
Time to market
Beep Call from 90 000 1 month
USSD Balance+ from 100 000 1 month
VASUP from 135 000 2 months
SMS Notification Server from 100 000 2 months
IVR Broadcaster from 40 000 1 month
Voice Changer from 15 000 1 month
FunBox from 20 000 1 month
IVR Radio from 15 000 1 month
USSD Dating from 15 000 1 month
Main services business cases, based on 1 million subscriber base:

12. We will be glad to send you the complete description
of our VAS products on your request.
Short description of our main VAS products

13. Operator services
Beep call ▪ USSD Balance+ ▪ VASUP
SMS Notification Server ▪ IVR Broadcaster

14. Beep Call
This service is launched in 14 mobile networks and is at the launch stage in 15 mobile networks
Monthly revenue 90 000 - 120 000 USD
from each 1 million of Operator’s subscribers
BEEP CALL
REVENUE
FAILED NO
BALANCE CALL
INCOMING CALL
MISSED CALL
CALL BACK
How it works
Beep Call automatically detects all
failed calls attempts from subscribers A
with insufficient balance and sends to
subscribers B fake calls (beep calls)
from the number of subscriber A.
Subscriber B sees a real missed call on
his mobile phone’s screen and calls
back to Subscriber A, generating
revenue to mobile Operator.
Response rate is about 25 - 30%
within 30 minutes after beep call.
Beep Call is an innovative call completion solution, which monetizes failed call
attempts of Operator’s subscribers, due to no balance on their account.

15. Beep Call − call flow
Beep Call platform catches this call
attempt in online mode and generates a
“beep call” to Subscriber B. Simultaneously
Subscriber A receives an SMS notification,
with information that the missed call was
delivered.
Subscriber B sees the missed call and calls
back to Subscriber A. The callbacks traffic
generates additional revenue for Operator.
Subscriber А tries to call to Subscriber B
(Subscriber B is the same operator’s or
other network’s subscriber), the call is
rejected due to insufficient balance on
Subscriber A account.
STEP 1:
The connection is not held
STEP 2:
Subscriber B receives a “beep call”
STEP 3:
Subscriber B calls back to A
 Black phone − Subscriber A  White phone − Subscriber B

16. Commercial results & benefits
Beep Call key features & benefits:
 Service is activated free of charge to all Operator’s subscribers.
 To use Beep Call service subscribers do not need to do anything but call.
 Beep call is a call, generated by Beep Call platform, with a duration of about
0.2 second, which appears as a missed call on the mobile phone of Subscriber B.
 To send beep calls only signaling communication is used and no real voice channels are
required for this. There is no interconnection expenses for MNO.
 Revenue is generated by callbacks from Subscribers B to Subscribers A:
– on-net,
– off-net,
– international.
Each 1 million operator’s subscribers generate:
 500 000
call attempts/day
25-30%
callbacks in 30 minutes
+90 000 USD
monthly revenue

17. USSD Balance+
The solution generates two types of USSD tails:
 Static USSD tails − response rate from 0.5 to 1%
 Interactive USSD tails − response rate from 0.8 to 1.6%
The key advantages of Balance+:
 Interactivity − allows Subscriber to order a service within
the same USSD session of the balance check.
 Targeting criteria settings − allow to broadcast
advertising USSD tails directly to the target audience.
 Web interface − allows mobile operator staff in online
mode to manage advertising USSD tails campaigns, check
the statistics, etc.
This service is launched in 11 mobile networks and is at the launch stage in 7 mobile networks
* Marked green is an example of an interactive USSD advertising text inserted in the
USSD balance check response message.
Balance+ platform allows to insert dynamically targeted and interactive USSD
advertising messages (USSD tails) in USSD balance check service.

18. USSD Balance+ examples of exploitation
Balance+ activation levels flow − interactive USSD tails
Balance: 9.50 USD
Internet bundles from 3
USD/month
Reply 1 to learn more
Reply 1 to activate 1 GB internet
for 3 USD/month
Reply 2 to activate 3 GB internet
for 4 USD/month
1 2
In order to increase
costumers loyalty the
solution supports the
double opt-in activation
process.
Balance 38.25 USD
Get latest news on your
phone for 0.5 USD
per month
Reply 1 to activate
Balance 10.62 USD
Best entertainment
content:
1. Jokes
2. Horoscope
3. News
Interactive USSD tails Static USSD tails
Moldcell
Balance 0.02 USD
Use Moldcell “Sim Credit”
service to recharge your
balance NOW.
Dial *911# to learn more.
Balance 15 USD
SMS pack: 500 SMS/day
for 1 USD/day.
Dial *200# to activate.
Your request is accepted!

19. Balance+ targeting
The following criteria of targeting are set by default in the Balance+ platform:
Rotation settings allow displaying all targeted USSD tails one by one for each balance check
request. Tail priority criterion is used to set the order in which the USSD tails are displayed.
Balance+ platform supports integration with any 3rd party systems as CVM, CRM, ADM, EIR, in
order to get additional targeting information about subscribers.
Criteria of targeting
Subscriber’s balance Balance of SMS, Internet, Voice bundles
Subscriber's active services Subscriber’s language
Subscriber's tariff plan Time and date
Subscriber's current location Whitelist & Blacklist
Subscriber’s inactive period Last recharge’s date
Advanced targeting allows to significantly increase the response rate on promoted services.
In accordance to criteria available for targeting, Balance+ platform selects in online mode
potentially interesting USSD tails for showing to the different groups of subscribers.

20. The key advantages of VASUP:
 Teaser broadcast, triggered by phone events after making
a call, closing a browser window, sending an SMS, etc.
 Teaser broadcast, triggered by online events, received
from other platforms.
 Targeting, teaser customization depending on Subscriber’s
active services, balance, time and date, etc.
 Interactivity allows to activate services during the
communication process via a simple YES/NO interface.
 Easy integration via SMPP with SMSC.
 Rapid penetration: Unifun via OTA downloads VASUP applet
on the SIM-cards.
Response rate is
about 1.5 - 3%
VASUP is a mass communication solution for Mobile Network Operators based on the
DSTK technology. It allows to broadcast targeted advertising messages (teasers) to
“sleep” phone displays and instantly activate services in 1-2 clicks.
VASUP
Get latest daily news on
your phone.
Press ACCEPT to
continue!

21. 1-step activation2-step activation SMS notification
Watch VASUP demo video on YouTube
VASUP examples of exploitation
Best offer of the month!
5GB internet per month for
the best price! Press OK for
details.
5 GB internet for 5USD per
month. Press OK to activate
NOW!
300SMS pack for
2 USDper month was
activated. Thank you!
Send more pay less!
300SMS/month for
just 2 USD/month.
Press OK to activate
NOW!
Promotional offers are sent when Subscribers are interested in them. The simplicity for
activation increases the conversion level at 50%

22. SMS Notification Server
The key advantages of SMS Notification Server:
 Loyalty − this advertisements are not treated by subscribers
as SPAM, because information is sent as a reply to the user’s
action, it is not initiated by Operator.
 Targeting − SMS tails are customized directly for the target
audience, thanks to the possibility of accurate targeting
criteria settings, for ex. by Subscriber’s active services,
balance, tariff plan, time and date, etc.
 Web interface − allows mobile operator staff in online mode
to manage advertising SMS tails campaigns, check the
statistics, etc.
 SMS Gateway − Operator can redirect all SMS notifications
traffic on the SNS platform, and reduce load on own SMSC.
SMS Notification Server generates up to 10 000 000 new advertising contacts
per month for 1 million of Operator’s subscribers. Response rate is up to 3%
Your balance was recharge for 4
USD. Current balance is 10 USD.
Unlimited calls within the
network for 3 USD/month.
Deal *123# to captivate
Fri,
SMS Notification Server (SNS) allows to insert dynamically targeted advertising
messages (SMS tails) to all SMS notifications sent by the Operator's services.

23. The key advantages of IVR Broadcaster:
 Informative − ability to transfer more information, comparing
to SMS or USSD channels.
 Emotionality − ability to convey emotional information.
 Credibility − voice informing increases subscribers' assurance in
value of promoted products.
 Interactivity − allows Subscriber to order a service in 1 click
during the call.
 Targeting − advertisements are broadcasted among the target
subscribers, who are potentially interested in the offer.
IVR Broadcaster
Response rate
reaches 10%
IVR Broadcaster is a powerful tool to perform automatic “hot calls”. The system
allows to inform subscribers about Operator’s offers and activate the service
immediately during the call without breaking the connection.
This service is launched in 13 mobile networks

24. Voice Changer ▪ FunBox
IVR Radio ▪ USSD Dating
Content services

25. Voice Changer
The service includes the following
predefined voices:
Echo
Two
Beavers
Woman
Monster
Man Child
Robot
Iron
Man
Galactic
Ranger
Elf Lizard
Service key advantages:
 Voice Changer works on any mobile
phone and it doesn’t require to install
external application.
 It brings positive emotions and is very
simple to use.
 Wide range of target audience,
subscribers between 15 and 40 years.
 Up to 30% of the subscribers, which
have received a call via Voice Changer
service, also make a call using Voice
Changer service in the next 2 days.
This service is launched in 16 mobile networks
Forecasted gross revenue per year
180 000 USD from 1 mln subscr.
Penetration rate up to 2.5%
Voice Changer is an innovative, entertaining IVR service that allows subscribers of a
mobile operator to call each other using a modified in online mode voice.

26. We recommend the following services:
 Dating
 Music player
 Jokes
FunBox
Other categories can
be added if necessary
 Quizzes
 Adult stories
*
This service is launched in 18 mobile networks
The portal allows subscribers to make
new friends, learn more hilarious jokes,
keep track of the newest music and spend
their spare time in an interesting way.
Navigation in the portal is simple and
convenient due to user-friendly IVR menu.
Forecasted gross revenue per year
240 000 USD from 1 mln subscr.
Penetration rate up to 5%
Daily subscription fee: ~0.5 USD per service.
FunBox is an entertainment IVR portal where subscribers receive unlimited access to
the most interesting and popular services. The access to each service is provided on
subscription model, the calls on the portal are free of charge.

27. IVR Radio
This service is launched in 11 mobile network and is at the launch stage in 7 mobile networks
Service key advantages:
 The service divides accessible radio
stations to next categories:
– Infotainment (news, sports, etc.)
– Music (pop, rock, classic, etc.)
– For kids (optional)
 While using the service Subscribers
can create their own playlist.
 IVR Radio works on all GSM/UMTS
cell phones and does not need any
external applications.
Forecasted gross revenue per year
180 000 USD from 1 mln subscr.
Penetration rate up to 3.4%
IVR Radio is a modern information and entertainment IVR service, which allows its
users to listen to a huge range of radio stations from the whole world with no need of
using their Internet connection.

28. USSD Dating
This service is launched in 6 mobile networks
Using the portal subscribers can:
 Create and edit their profiles.
 Look for other users according to
the different criteria like gender,
age, reason for meeting, etc.
 View profiles of other users.
 Create and edit friend lists.
 Chat with other users by sending
messages to them.
 Block the intrusive interlocutors,
by adding them to the blacklist.
Forecasted gross revenue per year
180 000 USD from 1 mln subscr.
Penetration rate up to 4%
USSD Dating is an entertainment service, based on USSD and SMS technologies. The
service offers subscribers a chance to find new friends or true love without spending a
lot of time on it.

29. Support
You can reach support via:
Phone number: +373 22 88 58 16
E-mail: it_support@unifun.com
Unifun support
is available 24/7
365 days a year
The Support office is
headquartered in
Chisinau, Moldova
Urgent troubleshooting
lasts up to 2 hours,
ordinary — up to 6 hours
You can contact us anytime
by hotline, e-mail, or call us
via Skype during work hours

30. Thank you!
George Karagheaur
skype: george.karagheaur
e-mail: g.karagheaur@unifun.com