Create. Sell. Monetize. Now! Etiya is a leading catalog driven order management solution provider. Our modular solutions are certified with the TM Forum frameworks which means they are industry tested, open, and future proof. Etiya’s implementations have been nominated by TM Forum for the prestigious “Solutions Excellence” awards in 2012, 2013 and in 2014. Etiya has won the Stevie Awards for the Service Solutions Technology Partner of the Year and the Global Telecom Business Awards for the Consumer Service Innovation in 2014! Etiya provides telco solutions so that you can monetize Customer Experience through Telco 'Lead-to-Service’ and ‘Order-to-Cash’ processes to cross- sell value added products and use insights to create value-added offerings and sell through any channel to personalize services for customers. Etiya is driven by the leading edge professional minds infused with the human touch for designing customized products, delivering technologies with a multitude of channels, building long-term relationships by providing personalized support.

1. Create. Sell. Monetize. Now!
Overview and Solutions
Telaura Customer Relationship Management
Create. Sell. Monetize. Now!
January 2015

2. Create. Sell. Monetize. Now!
What are your most important company initiatives
right now?

3. Create. Sell. Monetize. Now!
Etiya Expansion

4. Create. Sell. Monetize. Now!
Proven Delivery Benefits
Internationally Recognized
Etiya Profile
Solution Overview
Lifecycle Management
Industry Leading Features
Catalog Driven Order Management
Design Objectives
Telaura CRM Modules
Telaura CRM Architecture Overview
Case Studies
Agenda

5. Create. Sell. Monetize. Now!
Cross / Upselling
Issue
Customer Orders
Track & Manage Order
Handling
Determine Customer
Order Feasibility
Authorize Credit
Report Customer Order
Handling
Complete & Close
Customer Order
ORDER HANDLING
SELLING
Sales and Order
Management
Establish & Terminate
Customer Relationship
Validate Customer
Satisfaction
Churn
Management
CUSTOMER RELATIONSHIP
MANAGEMENT
FULFILLMENT
TELAURA SUITE
Mediate & Orchestrate
Customer Interactions
Personalize
Customer Profile
Build
Customer Insight
RETENTION & LOYALTY
CUSTOMER INTERFACE MANAGEMENT
Customer Account
Management
Manage Contact Manage Request
Issue & Distribute
Marketing Collaterals
MARKETING FULFILLEMENT RESPONSE
Campaign
Management
Track Leads
Manage Prospect Qualify Opportunity
Develop
Sales Proposals
Acquire
Customer Data
Negotiate
Sales Contract
Lead Management
Manage Sales Accounts
Partner
Relationship
Management
Analyse & Report on
Customer
Analyze & Manage
Customer Risk
TAM Positioning

6. Create. Sell. Monetize. Now!
• Telaura Suite delivered in 15 months for 6.3 million subsribers
• New service launch time decreased 75%
• New complex bundle/Campaigns launch time decreased 83%
• Convergent offering sales increased more than 40%
• The loyalty campaigns have resulted in a 35% decline in the churn rate
• 71.8% decrease in the average customer waiting time for service
request
• Product Catalog and Order Management
• Order Management for Cloud Services delivered in 6 months
• Order Management for fixed line for 20 million subscribers delivered in 12 months
• After deployment Sales for Cloud Services increased 100% within 1 month
• Number of customers increased 127% within 3 months
• Order to Cash process improved by 87%
• Product Catalog and Order Management installed for 15 million subscribers in
8 months (Phase 1)
• Full integration with BSCS and Orga for billing
• Estimated decrease in Operations cost is 20%
• Estimated time to market improvement is 40%
Proven Delivery Benefits

7. Create. Sell. Monetize. Now!
STEV ES
20 4
Internationally Recognized

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The only ISV specializing in Telecom
Product Catalog and Order Management
solutions
Catalog Driven Order Management
End to End delivery capability from
consultancy through to managed service
Pioneering in deployment of Social
Customer Care
Serving over 50 million subscribers with
400 million products and 1.5 million
transactions daily
Founded and run by engineers
Privately held and cash positive for 10 years
since founding
Offices: Turkey and Singapore
500 + employees
Company Overview

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Achieve competitive advantage through offering a fully
customisable product over any channel over any
network

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Third-Party
Partners
Work Centres/
Operations
Flows/
Business Logic IT/Business
Analysts
CRM
Billing
Other BSS
Prov/
Activation
Inventory
Other BSS
Call Centers
Customer
Care
Self-Service
Service
Networks
Omni-channel
enabled
Order Negotiations
Catalog Manager
Order
Management
ORDER CASH
PRODUCT SUITE
Solution Overview

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Mobile
Cloud
Fixed
Data
VAS
3rd party
Products
Reservation
Change
Upsell
Suspend
Transfer
Deactivation
Business
Individuals
Resellers
Partners
From Prospect
To Retirement
From Concept
To Retirement
From Quote
To Cash
Telaura Suite, for the End to End Process Excellence
CUSTOMER
INTERFACE
MANAGEMENT
PRODUCT MANAGEMENT SALES AND
ORDER
MANAGEMENT
Solution Overview

12. Create. Sell. Monetize. Now!
• Product catalog driven order
management
• Centralized product catalog
• Unified order capture – Single
Point Contact (SPOC)
• Capability to serve all lines of
business: Retail, Wholesale, and
Enterprise
• Configure price quote
Time to Market
• Exception Handling
• Order fall-out management
• Roll backs
• Jeopardy management
Operational Excellence
• Future Proven: Certified
(eTOM & SID) techniques
• Tested with Siebel
• Proven Implementations
Best Practices
Industry Leading Features

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PSTN
Cloud
DSL
Mobile
DATA
MVNO
Social Networks
Dealers
Call Center
Self Care
Mobile
CRM
Network
Fullfilment
VAS
Orchestration
OSS
Order
Analytics
BS
S
Provisioning
CENTRALIZED
PRODUCT CATALOG
UNIFIED ORDER
CAPTURE FOR ALL
CHANNELS
ORDER
MANAGEMENT
3rd
Party
Product
s
for End to End Process Excellence
Catalog Driven Order Management

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Low Integration & Implementation Cost
SID Based Interfaces
Tested with Siebel, BSCS, Orga
Open API
Proven Implementations
Objective: Modularity

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END-TO-END
CUSTOMER MANAGEMENT
Manage Requests Analyze & Report
on Customer
Manage Contact
360 view of the customer
Single click contact access
See all account history with a single click
Social Profiling of a customer
Social Media integration
Mediate & Orchestrate
Customer Interactions
Customer Account Management

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VENDOR
SOLUTION PARTNER
YOUR COMPANY
Customer Account ManagementCustomer Account Management
Define individuals/organizations once, then manage
roles
See relations between parent company and the
party in a single click
Store contact medium information for the most
effective communication
Manage customer credits, risks, and customer
value
Manage customer segment, group, community
Keep and manage party relations
Demographic profiling

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END-TO-END
PRODUCT MANAGEMENT
Manage Product
Lifecycle
Enabled Industry Best Practice Definitions
Limitless and hierarchical structured product definitions
Centralized catalog for all services
Simultaneous Technical and Commercial catalog management
Develop
Proposals
Assess
Performance
Develop Product
Strategy
Develop
Specifications
Product & Catalog Management

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OMNI-CHANNEL PRODUCT & CONFIGURATION PRICING, PROMOTION
& COMMITMENTS ORDER FULFILLMENT
Third Party
Dealer
Call Center
Visible
Editable
FIXED LINE PRODUCT
SPECIFICATION
Call Direction (GSM)
ON OFF
CLIP
Access Type
Sales
Product move
Tariff Change
Order
Completion
Provision /
Activation
Product
Configuration
TELAURA SUITE
Service Number
Network Identifier
Update Product
Characteristic
Product Definition
ON OFF

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300 SMS
First 3 month 100%
First 3 month
100% Discount
DiscountHandset 100% Discount
300 GB Data 4$ Discount
300 Minutes
5 VMS
400# Music Songs
2 Year Commitment
Standard Mobile
Line
10% Discount
GSM
WELCOME
BUNDLE
RANGE PRICE
Stepless Up to Static DateTo Product Up to Static Date Fixed 20%
Stepped Variable X MonthsTo Account Variable X Months Percentage 20%
Up to Static Date
Variable X Months
• Define catalog according to channels
• Create new single or bundle offers
• Unify sales channels around a consistent set of offerings
• Up-sell and cross-sell based offer relation
• Define optional offers within the bundle
Discount/promotions
Taxation
Pricing
Commitments
DISCOUNT
ENTITY
UNDISCOUNTED
TIME
DISCOUNT
TIME
Offer Management

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Unified Order Capture with ‘shopping cart’ concept
Decompose customer order into order line items
Jeopardy & exception handling
Fall-out management
High performance transactional engine
Order Capture Decompose Order Orchestrate Order Compose Order
SALES AND ORDER
LIFECYCLE MANAGEMENT
Sales and Order Management

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PSTN
Cloud
DSL
Mobile
DATA
MVNO
Social Networks
Dealers
Call Center
Self Care
Mobile
CRM
Receive
Order
Receive new orders
submitted
Handle Main
Steps
Decompose
Order
BS
S
Integrate with
CENTRALIZED
PRODUCT CATALOG
UNIFIED ORDER
CAPTURE FOR ALL
CHANNELS
ORDER
MANAGEMENT
3rd Party
Products
Order Orchestration & Fulfillment
Order
Capture
Tranform to CDM
Invoke fulfillment
process
Handle order-wide
processes
Invoke
decompose
process
Complete Order
Decompose order
into groups
Invoke
activation
Invoke
billing
Transform CDM to
application model
Invoke backend
system
Enrich order
Back End
System

22. Create. Sell. Monetize. Now!
Thank you for your
time.
For a demo or case
studies, please
contact us at
sales@etiya.com!