Big data analytics as an on demand service by Kevin Crosbie.

1. RavenPack International RavenPack News Analytics Big Data Analytics as an On Demand Service Kevin Crosbie, May 20, 2016 ravenpack.com | info@ravenpack.com | AMERICAS Tel: (646) 277-7339 | EMEA-APAC Tel: +44 (0) 782 783 8282

2. ravenpack.com | info@ravenpack.com | AMERICAS Tel: (646) 277-7339 | EMEA-APAC Tel: +44 (0) 782 783 8282 The value in Big Data

3. The Role of Data Analytics in Decision Making PWC Study: Only 29% use Data

4. The Role of Data Analytics in Decision Making Key Obstacles ● Lack of skill/expertise ● Quality/completeness ● Timeliness of data

5. RavenPack International ● Our approach to Big Data ● Key Client Applications ● Unifying Big Data ● Self-Service Data Presentation Outline

6. RavenPack at a Glance RavenPack is the leading provider of real-time news and sentiment analytics in financial markets Company Facts: • Founded in 2003 • 50 Full time employees • Offices in NY, London, & Marbella The RavenPack Name? In Norse mythology, the most knowledgeable of all gods, Odin, had two ravens scouring the world for information and returning with it every night. The name RavenPack is derived from Odin’s ravens, a “pack” scouring the world for information and making sense of it all. Our Vision: Make unstructured content actionable for financial professionals

7. What we do Convert unstructured data into structured data

8. Why we do it Unexploited value in unstructured data

9. Economy Environment Society and Politics What is unstructured data? Business

10. Structured data from News and Social Media Type of Analytic Shire Plc AbbVie Inc. Explanation - 5 out of 46 data fields Relevance Score 100 100 Calculate the relevance of any entity in the story Event Detection Acquisition Failed Classification of potential market moving event Entity & Role Detection Acquiree Acquirer Identify entity and its potential role in the story Novelty Score 100 (most novel event) Answers if the news is new or “novel” over time Sentiment Score 21 41 Calculate sentiment using various techniques Unstructured Content • Newswires • Social Media • Press Releases • Reg. Filings • Web content Shire plc: AbbVie Terminates Offer for Shire DUBLIN, Oct. 20, 2014 PRNewswire In light of the AbbVie Board's decision to change its recommendation and to advise its shareholders to vote against its offer, Shire believes that there is now no realistic prospect of AbbVie completing its Offer… Sample Story Sample Analysis Daily FTP Updates Downloadable Historical Archive API Real-time Key Features: • Real-time data delivery • 16+ yrs of historical data • 41k stocks, 200 countries, all major FX and commodities • Event-level, story-level and sentiment-level analytics Client Proprietary Trading & Risk Models

11. Structured data from News and Social Media Entity Recognition Event Detection Relevance Scoring Novelty Scoring Sentiment Scoring Temporal Information Media Buzz Relationships Opinions Sentiment Indicators

21. Processing Big Data Huge quantities of data

22. Processing Big Data Need for Parallel Processing

23. Processing Big Data Real-time Streaming

24. Processing Big Data Low Latency

25. Data for Investing and Financial Decision-making Who uses it?

26. Data for Investing and Financial Decision-making ravenpack.com | info@ravenpack.com | AMERICAS Tel: (646) 277-7339 | EMEA-APAC Tel: +44 (0) 782 783 8282 Quantitative & Algorithmic Trading • Enhanced algorithmic trading execution Discretionary Trading Applications • Front office decision making tools Portfolio Selection • Find stocks in the media spotlight Event based trading • Buy on the rumor, sell on the fact

30. Data for Investing and Financial Decision-making ravenpack.com | info@ravenpack.com | AMERICAS Tel: (646) 277-7339 | EMEA-APAC Tel: +44 (0) 782 783 8282 Risk Management • Control for headline or event risk Market Surveillance/Compliance • Investigate insider trading Competitor Analysis • Stay on top of competitor activity Supply-chain Analysis • Monitor companies in the supply chain

34. Self-service Data Analytics Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms ● Access to self-service tools ● End-to-end analytical platforms ● Next-generation data discovery ● Natural-language generation Complete view for decision making?

35. Third Party Content Organization Press Releases Corporate Website Competitor Activity Social Media Presence Proprietary Data Sales Data Shipping/Satellite Info Internet Traffic CRM Crowd Sourced Data Public Information Anonymized Data Online Purchases An Organization’s Big Data Credit and Valuations

36. Insight from Big Data Brand Tracking Competitor Insight Supply Chain Tracking Customer Churn Trading Organization Data Mapping/Transformation Relationships RavenPack Data Enrichment

37. RavenPack’s Self-Service Platform

38. Query Visualize Connect Upload Big Data Platform

39. Query EntitiesNews Analytics Transaction and Payments Satellite Tracking Data Internet Traffic Data Big Data Platform Event Taxonomy

40. Visualize Big Data Platform

41. Connect Data Platform Historical API (Pull) Real-time API (Push) Matlab/R etc. Integration Qlik/Tableau Integration Direct Queries Big Data Platform

42. Upload Data Server * Process * Map * Deliver * Research * Email * Transcripts * Sales Data * Marketing * CRM * Competitors Public API Private Cloud Business Data Data Platform Unify data across the enterprise Big Data Platform

43. RavenPack International Summary ravenpack.com | info@ravenpack.com | AMERICAS Tel: (646) 277-7339 | EMEA-APAC Tel: +44 (0) 782 783 8282 ● 80% of Big Data is unstructured ● There is value in unstructured data ● Big Data is used for 29% of decisions ● Data democratization needs data unification

44. RavenPack International Questions ravenpack.com | info@ravenpack.com | AMERICAS Tel: (646) 277-7339 | EMEA-APAC Tel: +44 (0) 782 783 8282 Kevin Crosbie: kcrosbie@ravenpack.com We’re Hiring! Web Designers, Java, Python, Ops employment@ravenpack.com

Big data analytics as an on demand service by Kevin Crosbie.

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