Understanding social networking
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The document summarizes a seminar on understanding social networking for nonprofits. It discusses how nonprofits can use social networks like Facebook for fundraising and engagement. Key tips include evolving social media messaging as networks change, working with younger staff, and using social networking to help communications and fundraising but not relying on it alone. Social networking and media are changing fast so nonprofits must plan to evolve their approach.
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Understanding social networking
- 1. Understanding Social Networking Executive Service Corps of Houston Seminar August 25,2010 Dr. Carl Scott
- 3. Brian Solis of FutureWorks
- 5. How NonProfits are using Social Networking
- 13. Fundraising Revenue on Commercial Social Networks
- 14. Putting Social Networking to work in a NonProfit
- 15. Tips for Nonprofits On Getting Started With Social Media
- 17. Online Resources for Social Media
- 18. Reflections Social Networking and Social Media are here to stay Social networking changing very fast, so plan on evolving your message with it Work with younger staff members to create your social networking sites Social networking is there to help with communications and fundraising, but is not an answer by itself
- 19. Leading references Nonprofit Social Network Benchmark Report, www.nonprofitsocialnetworksurvey.com Sarah DiJulio, Marc Ruben in People to People Fundraising: Social Networking and Web 2.0 for Charities,, Wiley, 2007. Lindley Curtis, Carrie Edwards, Kristen L. Fraser, Sheryl Gudelsky, Jenny Holmquist, Kristin Thornton, Kaye D. Sweetser, Adoption of social media for public relations by nonprofit organizations, Public Relations Review 36 (2010) 90–92 Richard D.Waters, Emily Burnett ,Anna Lamm, Jessica Lucas Engaging stakeholders through social networking:How nonprofit organizations areusing Facebook, Public Relations Review 35 (2009) 102–106 http://nonprofit.about.com/od/nonprofitpromotion/tp/Resources-for-Social-Media.htm
Editor's Notes
- Small businesses are all about people.We are expected to provide solutions to problems these people face. Mostly to web. Include Twitter etc…These business owners come in all shapes, understanding of business and commitment to our program.Tell us about yourself. what is your nameWhat is your majorWhat are your interests outside of school?
- Syllabus: Best way to contact me: cscott@uh.eduGrading: Grades for the course are based upon Billable Hours A140 and up B 125 to 139 C 110 to 124 D 95 to 109 E Less than 95. you are graded on every piece of work you do! Do not put it off. Work every week!Attendance Monday lecture /discussion Wednesday projects/sharing (mandatory)WebCt Experimental with Black board. Rolled out to rest of University next year. Student Profile due next MondayConflict of interest - standards of conduct