The document summarizes a seminar on understanding social networking for nonprofits. It discusses how nonprofits can use social networks like Facebook for fundraising and engagement. Key tips include evolving social media messaging as networks change, working with younger staff, and using social networking to help communications and fundraising but not relying on it alone. Social networking and media are changing fast so nonprofits must plan to evolve their approach.

1. Understanding Social Networking Executive Service Corps of Houston Seminar August 25,2010Dr. Carl Scott

3. Brian Solis of FutureWorks

5. How NonProfits are using Social Networking

13. Fundraising Revenue on Commercial Social Networks

14. Putting Social Networking to work in a NonProfit

15. Tips for Nonprofits On Getting Started With Social Media

17. Online Resources for Social Media

18. Reflections Social Networking and Social Media are here to staySocial networking changing very fast, so plan on evolving your message with itWork with younger staff members to create your social networking sitesSocial networking is there to help with communications and fundraising, but is not an answer by itself

19. Leading referencesNonprofit Social Network Benchmark Report, www.nonprofitsocialnetworksurvey.comSarah DiJulio, Marc Ruben in People to People Fundraising: Social Networking and Web 2.0 for Charities,, Wiley, 2007.Lindley Curtis, Carrie Edwards, Kristen L. Fraser, Sheryl Gudelsky, Jenny Holmquist,Kristin Thornton, Kaye D. Sweetser, Adoption of social media for public relations by nonprofit organizations, Public Relations Review 36 (2010) 90–92Richard D.Waters, Emily Burnett ,Anna Lamm, Jessica Lucas Engaging stakeholders through social networking:How nonprofit organizations areusing Facebook, Public Relations Review 35 (2009) 102–106 http://nonprofit.about.com/od/nonprofitpromotion/tp/Resources-for-Social-Media.htm