This social media presentation discusses the impacts of not using social media on individuals and organizations. Individuals who do not use social media risk loose connections, weak social presence, and limited direct communication. Organizations who do not adopt social media are at an even greater disadvantage, facing overpowering by other organizations, less reliability, and no potential for growth. The presentation also describes the presenter's work updating the social media of Rochester Electronics, which needed to improve its outdated presence compared to industry peers to remain competitive and support its growth.