Social media allows for global communication and the sharing of content. It has grown rapidly in India, with the number of users doubling every few years. The key social media platforms include Facebook, Twitter, LinkedIn, Instagram, and YouTube. These platforms can be important for businesses for branding, engagement, creating buzz, discoverability, and generating leads. To effectively engage on social media, businesses should post consistently, keep content short and simple, use hashtags and targeting, and measure engagement. They should also focus on quality over quantity and leverage user-generated content.

1. Understanding Social Media
Gurpinder Singh
Digital Marketing Professional
http://in.linkedin.com/in/gurpindersingh

2. What is Social Media?
Just a conversation
Social media is the collection of tools and online
networks available to help individuals and
businesses accelerate their information and
communication needs
2

3. What is Social
People on social media
Over 1 Billion
Global Communication Channel
pieces of Content shared everyday.
Over 2.5 Billion
Real Time
Tweets Sent out per day
Over 400 Million
Two Way
Photos being shared
everyday
Over 350 Million

4. Growth of Social Media in India
54.8
87.3
127.5
168.7
209.1
246.7
0
50
100
150
200
250
300
2011 2012 2013 2014 2015 2016

5. Understanding
Social Engagement

6. Key Social Media Platforms

7. Monthly Active Users
90 Million 10 Million 55 Million
15 Million 20 Million

8. Business Relevance
90 Million 10 Million 55 Million
15 Million 20 Million
Branding + Engagement

9. Business Relevance
90 Million 10 Million 55 Million
15 Million 20 Million
Influence + Creating Buzz

10. 90 Million 10 Million 55 Million
15 Million 20 Million
Discoverability
Business Relevance

11. 90 Million 10 Million 55 Million
15 Million 20 Million
Leads + Branding
Business Relevance

12. 90 Million 10 Million 55 Million
15 Million 20 Million
Branding + Awareness + Buzz
Business Relevance

13. Content & Engagement
How To Use Content To Engage

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Consistency is the Key
Keep it Short & Simple
Use smarter targeting
Measure Engagement

15. 1
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3
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Tweet Original
Be Consistent
Use #Hashtags
Measure Engagement

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3
4
Use mix of Content Media
Be Consistent
Adequately use # & +
Share detailed content

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3
4
Focus on Quality, not Quantity
Participate in Groups
Encourage employees to stay plugged in
Leverage user-generated content

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Show, don’t tell
Keep it Short
Mix professional & home grown videos
Enable video embedding

19. Define Goals
Define Target Audience
Design Good content
Listen to your audience & competitors
Review & Optimise
Social Media Advertising Steps