Pharmaceutical e-Marketing

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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.

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Exclusive sneak peek for the attendees of Digital Pharma East 2016. Every year, GSW and inVentiv Health convene trendspotters from across North America and Europe to identify the big shifts that are changing digital expectations. Their popular annual trends report is consistently read by tens of thousands of people throughout our industry. This October, attendees at Digital Pharma East got the first peek at next year's predictions and learned how they can help brands more effectively connect with healthcare professionals and consumers. So, what should you expect? Here's a hint: 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and maybe even bringing a robot home. Our smartphones will become more delightful and even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.

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Our first report–Digital Trends–is typically our biggest report of the year, read by tens of thousands across healthcare and marketing. It's fueled by clues, examples and big ideas collected by more than 70 trend watchers from around the world. What's inside? 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and may even be bringing a robot home. Our smartphones will become more delightful. Even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.

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About the 7 P’s of Digital Pharma Marketing The 7P’s of Digital Pharma Marketing is a summary of some important things I’ve learned over years in practice. I hope you find them useful. Please feel free to share with others and contribute your own learnings and experiences. About me I am a designer, a strategist and a marketeer. I’ve been in pharma marketing for over 15 years and have been working on digital marketing projects for over 10. I’ve worked for Pfizer, IMS Health, Herbalife and BMS in local and regional roles. I studied architecture in Istanbul and business in London, and I reinvent my career every ten years. PS: The 7P’s originally started as a training slide set of 5 topics and evolved to 7 over time. And yes, 7P’s is probably easier to remember than 4P’s 2T’s and 1S or something like that. You may email me at tughan777@gmail.com or follow me on Twitter @tughan777

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Editor's Notes

Reach: Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and servicesInteractivity: Traditional marketing is largely about getting a brand’s message out there, eMarketing enables a two-waycommunication channel
Extend your service arm, Central database servicing doctors based on their profiling i.e. Customized services for your doctors.
Enhance brand communications by adding closed loop marketing
Learning Management System for employees on Corporate, Grooming, Therapy, Presentation Skills etc.
Doctor’s websites, Webcasts, Webinars, email marketing, mobile marketing etc.
Business Intelligence tools, ePolls, Patient Management tools etc.
The communication which happens online is happening in-clinic, happening via webcast, through your CRM activities etc. The communication will be in-sync throughout.
Sales Force Automation Tools… Online-Offline tool for the Rep/territory
http://ibnlive.in.com/news/a-third-of-indians-surf-the-net-for-health-info/140801-17.htmlhttp://www.expresshealthcare.in/201201/theyearthatwas201152.shtml

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