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1. MEHAK IQBAL
Presentation topic for
Marketing for SMES Marketing Researchand Competitive advantages
Given by Pro Muhammad Iqbal

2. MARKITING FOR SMSE MARKETING RESEARCH AND
COMPETATIVE ADVANTAGES.
Marketing:
The action or business of promoting and selling product or services,
including market research and advertising.
(SME also stand for the society Manufacturing Engineers.)
SME(small medium enterprise)is a convenient term for segmenting
businesses and other organization that are somewhere between the
“small office, home office”Smes as a legally independent company
with no more than 200 /500 employee.
Where does Small business start?
SMES business startwith

3. 1. BREAND= FAITH
a. Youthful.
B.Business like profession.
c.Best friend.
d.Favoriteaunt.
e.Funny.
f.Creative.
Believing in something you cannot see.
2. TARGET=CHOICE
a. Who your different types of customer.
B.link to your financial goals.
C.level of investment.
d.barries to purchase.
e.purchaseand or influencers.

5. Marketing planning process
Issues ofSMES:
1. BUISNESS IDEA
2. PERSONALITY OF THE BUSINESS OWNER
3. SKILLS
4. EXPERTIS
5. KNOWLEDGE.

6. MARKETINGMESSAGE:
Embodies key benefits that engage customer.
a. Benefit v features.
b.Perception vs. reality.
c.Tap into customer need and wands.
d.Tailor to target groups.
e.Media awerence
.
GOLDEN RULE OF MARKETING:
If you don’t known or cannot figure out the objective and strategy save your
money.

7. Definition of Marketing Research:
Marketing Research is the systematic and objective.
 Identification.
 Collection.
 Analysis
 Dissemination and useof information.
For the purposeof improving decision making related to the Identification,
solution of problem, and Opportunities in marketing.
ClassificationOfMarketing Research:
Problem identificationresearch:
Research undertaken to help identify problemwhich are not necessarily apparent
on the surfaceand yet exist or are likely to arisein the future
E.G:

8. Market potential, Market share, Imageof market, sale analysis e.g.
Problem Solving Research:
Research undertaken to help solve specific marketing problem.
E.G:
Pricing, promotion, segmentation, product and distribution research.
Competitive Advantages:
The set of unique features of a company and its product that are perceived by the
target market as significant and superior to the competition.

9. (Oneproduct selling different companies)
Types ofcompetitive advantages:
There are 2 basic types of Competitive advantages.
Cost advantages
Differentiation advantages
Cost Advantages:
The cost advantageis that the firm competitions the other firms in the industry by
lowering the price of the product.
E.G: Discount.
DifferentiationAdvantages:
In this the company concentrates on creating a highly differentiated productline
and marketing programso that it comes across as the class leader in the industry.
E.G: Mercedes Ben
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