Presented at DocTrain East 2007 Conference by Steve Manning, The Rockley Group -- Reuse has been (and continues to be) a best practice for the technical communications and training communities. Many companies are struggling with big translation localization expenses. DITA is the word most used when you ask about hot trends in the industry. What do the three preceding sentences have in common? Simple. Component-based content is part of the solution.
So what is component-based content management? Thats what this session aims to help you understand. You will learn what component content management is, what the benefits are, and how it is currently being applied in different organizations. You also learn how a content component approach can help you solve your content issues.
How important is component-based content creation and management? It has taken over from DITA as the most talked about subject in documentation. It is being used in many companies who have followed traditional methodologies for creating things like technical documentation, training materials, help systems and so on. But in the push to do things faster, cheaper, more flexibly, and for more people, companies are discovering that by moving to a component based approach, they can do things faster, cheaper and more flexibly.
Some of the advantages they are gaining are in automating the production of outputs—getting PDF for print, PDF for online display, and HTML—with a single push of a button. Or, they are getting flexible content, where reuse is a matter of reconfiguring a list of topics, rather than cutting and pasting chunks of content between large binary files. Or they are beginning to manage extreme time frames, where panic used to be the order of the day come release time, and make release time something that is not so likely to turn hair gray.
This session will describe content component management in detail and help you grasp the concepts needed to figure out if a move to component-based content can help you solve your content challenges.
Presented at DocTrain East 2007 by Joe Gelb, Suite Solutions -- Designing, building and maintaining a coherent information architecture is critical to proper planning, creation, management and delivery of documentation and training content. This is especially true when your content is based on a modular or topic-based model such as DITA and SCORM or if you are migrating to such a model.
But where to start? Terms such as taxonomy, semantics, and ontology can be intimidating, and recognized standards like RDF, OWL, Topic Maps (XTM) and SKOS seem so abstract. This pragmatic workshop will provide an overview of the standards and concepts, and a chance to use them hands-on to turn the abstract into tangible skills. We will demonstrate how a well-designed information architecture facilitates reuse and how the information model is integrally connected to conditional and multi-purpose publishing.
We will introduce an innovative, comprehensive methodology for information modeling and content development called SOTA Solution Oriented Topic Architecture. SOTA does not aim to be yet another new standard, but rather a concrete methodology backed up with open-source and accessible tools for using existing standards. We will demonstrate ֖and practice—hands-on—how this powerful methodology can help you organize and express information, determine which content actually needs to be created or updated, and build documentation and training deliverables from your content based on the rules you define.
This workshop is essential for successfully implementing topic models like DITA and SCORM, multi-purpose conditional publishing, and successfully facilitating content reuse.
DITA (Darwin Information Typing Architecture) is an XML-based architecture for authoring, producing, and delivering information. Publishers are starting to take DITA seriously. And if they aren’t, they should be. This panel session will introduce DITA for publishers, the basic publishing-specific DITA components that are completely generic, and how DITA can really be the tool-set that launches publishers into the XML world.
In this free webinar DITA guru and contributor to the DITA specification, Eliot Kimber, senior solutions architect at Really Strategies, will present DITA for Publishers and provide details about his new community-based, open-source project: DITA For Publishers (dita4publishers.sourceforge.net).
With so many publishing tools on the market how do you select what’s right for you? You know you need a content management system but do you also need a digital asset management system? XML is touted as the game changer to facilitate content re-use but what’s the best approach to create it? And at the end of the day, you still need to publish a physical product as well as an ebook, web content, mobile apps, and more.
Sometimes, a spontaneous road trip can be a lot of fun, as long as you’re willing to take the good with the bad—getting lost, car trouble, unfriendly (or just plain weird) natives, bad diner food. Usually, though, the most successful trips involve planning, roadmaps, and best of all, guidance from people who’ve already been there.
The journey from traditional, deliverable-centric content creation to DITA-based content creation falls into this second category. In this session, we talk about one small publication group’s experience moving to DITA, from the initial discussions to the successful implementation of a FrameMaker-based, end-to-end publication process. Here are some of the high points of the project; we’ll discuss our decision-making process and some of our technical approaches in detail in the session.
Unica selected DocZone for authoring, managing, translating, and publishing DITA content. Unica used XML/DITA during content production and needed an efficient, scalable solution to facilitate productivity and adherence to these standards.
In this presentation, Mark Hoeber, Unica’s senior manager of technical documentation, illustrates the:
* business challenges that led Unica to select DocZone
* process that Unica followed to implement the DocZone DITA-based environment
* details of the first production run through with DocZone
* metrics that show the impact DocZone made to Unica's environment: increased content re-use, reduced localization costs, faster time-to-market, and higher productivity
Presented at DocTrain East 2007 by Joe Gelb, Suite Solutions -- Designing, building and maintaining a coherent information architecture is critical to proper planning, creation, management and delivery of documentation and training content. This is especially true when your content is based on a modular or topic-based model such as DITA and SCORM or if you are migrating to such a model.
But where to start? Terms such as taxonomy, semantics, and ontology can be intimidating, and recognized standards like RDF, OWL, Topic Maps (XTM) and SKOS seem so abstract. This pragmatic workshop will provide an overview of the standards and concepts, and a chance to use them hands-on to turn the abstract into tangible skills. We will demonstrate how a well-designed information architecture facilitates reuse and how the information model is integrally connected to conditional and multi-purpose publishing.
We will introduce an innovative, comprehensive methodology for information modeling and content development called SOTA Solution Oriented Topic Architecture. SOTA does not aim to be yet another new standard, but rather a concrete methodology backed up with open-source and accessible tools for using existing standards. We will demonstrate ֖and practice—hands-on—how this powerful methodology can help you organize and express information, determine which content actually needs to be created or updated, and build documentation and training deliverables from your content based on the rules you define.
This workshop is essential for successfully implementing topic models like DITA and SCORM, multi-purpose conditional publishing, and successfully facilitating content reuse.
DITA (Darwin Information Typing Architecture) is an XML-based architecture for authoring, producing, and delivering information. Publishers are starting to take DITA seriously. And if they aren’t, they should be. This panel session will introduce DITA for publishers, the basic publishing-specific DITA components that are completely generic, and how DITA can really be the tool-set that launches publishers into the XML world.
In this free webinar DITA guru and contributor to the DITA specification, Eliot Kimber, senior solutions architect at Really Strategies, will present DITA for Publishers and provide details about his new community-based, open-source project: DITA For Publishers (dita4publishers.sourceforge.net).
With so many publishing tools on the market how do you select what’s right for you? You know you need a content management system but do you also need a digital asset management system? XML is touted as the game changer to facilitate content re-use but what’s the best approach to create it? And at the end of the day, you still need to publish a physical product as well as an ebook, web content, mobile apps, and more.
Sometimes, a spontaneous road trip can be a lot of fun, as long as you’re willing to take the good with the bad—getting lost, car trouble, unfriendly (or just plain weird) natives, bad diner food. Usually, though, the most successful trips involve planning, roadmaps, and best of all, guidance from people who’ve already been there.
The journey from traditional, deliverable-centric content creation to DITA-based content creation falls into this second category. In this session, we talk about one small publication group’s experience moving to DITA, from the initial discussions to the successful implementation of a FrameMaker-based, end-to-end publication process. Here are some of the high points of the project; we’ll discuss our decision-making process and some of our technical approaches in detail in the session.
Unica selected DocZone for authoring, managing, translating, and publishing DITA content. Unica used XML/DITA during content production and needed an efficient, scalable solution to facilitate productivity and adherence to these standards.
In this presentation, Mark Hoeber, Unica’s senior manager of technical documentation, illustrates the:
* business challenges that led Unica to select DocZone
* process that Unica followed to implement the DocZone DITA-based environment
* details of the first production run through with DocZone
* metrics that show the impact DocZone made to Unica's environment: increased content re-use, reduced localization costs, faster time-to-market, and higher productivity
An overview of the benefits of using both taxonomies and metadata to make your information easier to search. Presentation by Alice Redmond-Neal of Access Innovations, Inc.
What “Model” DITA Specializations Can Teach About Information ModelincDon Day
The DITA Open Toolkit download site includes several demo specializations that few people discover and use. In this webinar, DITA maven, Don Day, will use these examples to highlight the role of information modelling that led to each specialization. Don will highlight the key points of how each specialization was created, or how semantics were introduced into the specialization, and a whole lot more.
Is your technical content development organization considering a move to structured authoring and/or DITA (Darwin Information Typing Architecture)? This presentation provides a high-level introduction to what DITA is--and what the benefits of moving to DITA are. DITA is an excellent solution for many--but not all--organizations and projects. This introduction can help you begin to understand why DITA may or may not be a good solution for you.
[Case Study] - Nuclear Power, DITA and FrameMaker: The How's and Why'sScott Abel
Presented by Thomas Aldous at Documentation and Training East 2008,
October 29-November 1 in Burlington, MA.
This session is for anyone that is interested in learning how to
manage a transition to Specialized DITA including Content Management
Systems, Editors and Publishing Server issues and resolutions. As a
added bonus, we will also convert an Word Document To Specialized DITA
and edit the content is FrameMaker 8. There will be a question and
answer period at the end of the session for both technical and project
management issues.
Iso 22000 2005 food safety management system certification practice guideHenry Nelson
ISO 22000 food safety management systems - Requirements for any organization in the food chain. The standard provides for international harmonization in the field of food safety standards, providing a tool for implementing the HACCP system (Hazard Analysis and Critical Control Points) throughout the food supply chain.
As food safety continues to be a worldwide public health issue, the need for improved and more effective food safety systems has increased over the past three decades. A combination of national and international standards, industry needs, customer demands and many other factors has led to tremendous improvements of Food Safety Management Systems.
ISO 22000 Food Safety Management Systems - A Presentation by Akshay AnandAkshay Anand
A Presentation about ISO 22000 Food Safety Management Systems by Akshay Anand. Refer the presentation on FSSAI by the same author for detailed information. Presented in 2016.
ISO 22000 Food Safety Management SystemHenry Nelson
Presentation on ISO 22000 food safety management system, an international standard. It helps give to ISO 22000 training to teach food safety requirements, steps for FSMS implementation as well as food safety system advantages to the performance of organization.
An overview of the benefits of using both taxonomies and metadata to make your information easier to search. Presentation by Alice Redmond-Neal of Access Innovations, Inc.
What “Model” DITA Specializations Can Teach About Information ModelincDon Day
The DITA Open Toolkit download site includes several demo specializations that few people discover and use. In this webinar, DITA maven, Don Day, will use these examples to highlight the role of information modelling that led to each specialization. Don will highlight the key points of how each specialization was created, or how semantics were introduced into the specialization, and a whole lot more.
Is your technical content development organization considering a move to structured authoring and/or DITA (Darwin Information Typing Architecture)? This presentation provides a high-level introduction to what DITA is--and what the benefits of moving to DITA are. DITA is an excellent solution for many--but not all--organizations and projects. This introduction can help you begin to understand why DITA may or may not be a good solution for you.
[Case Study] - Nuclear Power, DITA and FrameMaker: The How's and Why'sScott Abel
Presented by Thomas Aldous at Documentation and Training East 2008,
October 29-November 1 in Burlington, MA.
This session is for anyone that is interested in learning how to
manage a transition to Specialized DITA including Content Management
Systems, Editors and Publishing Server issues and resolutions. As a
added bonus, we will also convert an Word Document To Specialized DITA
and edit the content is FrameMaker 8. There will be a question and
answer period at the end of the session for both technical and project
management issues.
Iso 22000 2005 food safety management system certification practice guideHenry Nelson
ISO 22000 food safety management systems - Requirements for any organization in the food chain. The standard provides for international harmonization in the field of food safety standards, providing a tool for implementing the HACCP system (Hazard Analysis and Critical Control Points) throughout the food supply chain.
As food safety continues to be a worldwide public health issue, the need for improved and more effective food safety systems has increased over the past three decades. A combination of national and international standards, industry needs, customer demands and many other factors has led to tremendous improvements of Food Safety Management Systems.
ISO 22000 Food Safety Management Systems - A Presentation by Akshay AnandAkshay Anand
A Presentation about ISO 22000 Food Safety Management Systems by Akshay Anand. Refer the presentation on FSSAI by the same author for detailed information. Presented in 2016.
ISO 22000 Food Safety Management SystemHenry Nelson
Presentation on ISO 22000 food safety management system, an international standard. It helps give to ISO 22000 training to teach food safety requirements, steps for FSMS implementation as well as food safety system advantages to the performance of organization.
In Pharma and Biotech, Weightage of the Documentation is around 70 % because as per FDA "If you do not have Document, You dint have do it."
So Good Documentation Practice is of tremendous importance for the Industry to comply any regulation like FDA, GMP or ISO.
Avoiding the Software Marketing Trap: Understanding Lies and Near-Truths When...Scott Abel
Presented at DocTrain East 2007 by Steve Manning of The Rockley Group -- It really is a buyers market in the content management software world. There are hundreds of software packages that call themselves Content Management Systems, from big, expensive enterprise content management systems to free open-source systems of various capabilities.
With so many choices, there has to be a system out there for you, right? But, how do you find it? With so many choices, the competition for your dollar is fierce and vendors are looking to close the sale. The effectiveness of your content management selection will depend on your ability to define the functionality you need in a content management system and to dig through the marketing speak of the vendors to find out exactly what their system offers. This session will equip you with the questions you need to ask initially and the questions you need ask to get to real truth.
Should be simple.
Now factor in that there are different categories of content management systems, like Web Content Management and Component Content Management, to manage different kinds of content like transactional content, business content, product content and persuasive content. They all have a slightly different emphasis on the functionality that is key to their role. You need to figure out if their functionality meets your needs.
Now factor in that there are over a thousand applications that refer to themselves as Content Management tools. That really makes it tough for the vendors. It means they have to make sure that they can get themselves clearly in your focus. They do so by playing up their “Wow!” features and hiding (or minimizing) their weaknesses. That sometimes means vague answers to your important questions.
This slide deck will help you to better understand:
* When you really need a content management system
* How to figure out what kind of CM you need
* Core content management functionality required
* The difference between optional and nice-to-have functionality
* How to dig through the marketing speak to get to the truth
Modular Content Projects: One Size DOES NOT Fit AllScott Abel
Presented by Steve Manning at Documentation and Training East, October
29-November 1 in Burlington, MA.
Modular Content Projects: One Size DOES NOT Fit All
Making the move to modular content involves more than repeatedly
chanting
Navigating the Vendor Maze: Understanding XML Authoring Tools and Content Man...Scott Abel
Presented by Steve Manning at Documentation and Training East, October
29-November 1, 2008 in Burlington, MA.
It can be tough to work through the volumes of software vendor
marketing and know exactly what products offer. What are the product
strengths? What are the weaknesses? They say the tools
Corporate Overview - November 2009 - Nuxeo, Open Source ECM. A brief overview of our background, corporate strategy, partnerships, competitive advantage and summary of product direction.
Live collaboration on graphical models sirius integrated with cdoEtienne Juliot
Talk made for EclipseCon Europe 2017 by Etienne Juliot.
In this talk we will explain how to collaborate with other team members by storing your models and diagrams in a shared repository, provides by Obeo Designer Team.
This approach will be compared to traditional file-based collaborative mechanism.
By using a repository managed with CDO our solution provides a fine-grained locking mechanism that allows you to simultaneously work on visual representations for the same data, without losing time managing conflicts and without any technical skills.
We will demonstrate how this solution is used on two domains: Systems Engineering (with Capella) and Enterprise Architecture (with ArchiMate).
Implementing DITA Solutions using Content ScenariosJoe Gollner
A presentation delivered at DITA Europe 2011 in the beautiful city of Prague. It is primarily about the methodological role that can be played by "content scenarios".
Adam Sanyo - Conref, conkeyref, conrefpush: Reuse strategies when working on ...soapconf
The talk summarizes some of my findings in two legacy content conversions projects I worked on. The talk contains some practical examples and I also explain how these processes can be improved.
Designing sustainable content using correlation coefficientMainak Roy
Search crawlers are getting advanced and the indexing is moving towards key phrases than keywords. How do you design the best headings for the contact by applying correlation coefficient?
The purpose of this session is to provide information about how most of the Sitecore projects managing the Static Resources (JavaScript, CSS) and impact of these strategies in website and how we can utilize Helix/Habitat based strategy to come up with standard, which will be easy to manage and provide clear abstraction of Static resources.
Developing a Collaborative Team: Lessons Learned from GE HealthcareScott Abel
Presented by Jeanette Eichholz at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis.
Global collaborative writing team. Sounds good, doesn’t it? But why would anyone want to develop and maintain a collaborative team, especially over international time zones? Doesn’t everyone want their own autonomy anyway? to control their own destiny? their own budget? be happy within their own writing silow? Why develop a collaborative writing team?
For consistent standards, to share content and processes, reduce costs, to share a one for all and all for one attitude, and to gain the best of all possible worlds, of course. Because the reality of maintaining separate but equal writing silos is costly, redundant, and ‘managed’.
In reality, we’re all working for one company, sharing the same budget, using the same vendors, developing the same templates, following the same style guide… With the business imperatives we all have today to deliver more documentation faster, consistently, and cheaper, can we really afford to work in a silo? And wouldn’t we really have more to gain by sharing costs to develop content, agreeing on standards and templates, and determine how to meet tight schedules by sharing responsibilities by empowering all members of the team?
Managers/Teams will Learn about: How to build, develop, and maintain a global collaborative team and the benefits/challenges of working with a global collaborative team. Here are some of the differences and benefits she’ll discuss about working with a collaborative team vs working in your own separate writing ‘silo’.
* Team Leader vs Separate managers for each writing group
* Developing a Style Guides collaboratively vs Maintaining consistent styles across all the writing groups
* Getting everyone to do the same thing willingly vs Enforcing standardized templates and processes
* Srategizing translation cost trade-offs with everyone’s input vs Being told to reduce translation costs by 20%
* Meeting ‘creative’ schedules by splitting up the tasks vs Missing tight schedules
* Controlling quality and consistency collaboratively vs Getting the go-ahead to hire for a department editor
* Agreeing to write and reuse one set of content vs ‘Enforcing’ no changes in order to minimize translation costs
* Implementing a content management system with 4 months to write a 1000-page manual for two products with development in two different countries by working together vs doubling the resources, doubling the time, and doubling the cost
* Validating Chinese, Korean, Japanese translations with team members overnight vs Using costly external experts that takes one week to turnaround
* Gaining the best from 8 global teams vs Utilizing the best of one team
* Having an on-site writer working alongside the subject matter expert in another country vs Developing content for software written in another country
* Empowering everyone, sharing best practices, and gaining from the global interchange of information and technology vs Keeping expertise with the chosen few and enforcing their guidelines
* Developing a shared repository of content vs. Developing unique documentation sets and translations
* Collaborating on schedules, standards, and costs vs Managing schedules, standards, and costs
The Cognitive Era and the Future of ContentScott Abel
A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content.
Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.
The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.
The cognitive era and the future of contentScott Abel
A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change—altering forever the way we create, manage, and deliver content. Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.
The Cognitive Era is not science fiction. It’s science fact, and it’s here today.
Establishing thought leadership with content manufacturing and influencer mar...Scott Abel
One of the biggest problems facing content marketers and other content professionals today is their inability to create content that establishes a brand as a thought leader. There's never enough time to create all the content needed. This presentation examines an influencer marketing campaign that takes advantage of content manufacturing and that leverages the unified content strategy. While you may not leverage the same tools and standards that we did, the concepts are applicable to almost any content producing organization.
Creating A Digital Content Factory: Getting Started with Intelligent ContentScott Abel
Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Oh, and then there are tools. Content marketers don’t have the right ones for the jobs at hand.
In this presentation, content strategy guru Scott Abel, The Content Wrangler, will demystify the benefits of intelligent content for content marketers and outline the changes needed in order for marketers to take advantage of the approach.
Attendee takeaways:
How adopting intelligent content can turn a content marketing department into a content marketing factory
How some brands are leveraging intelligent content to produce more content with less effort
Lessons learned from the pros working in the trenches
What you’ll need to get started
#CMWorld
Intelligent Content in the Experience Age by Scott Abel, The Content WranglerScott Abel
In the Experience Age, consumers expect much more from brands than they have in the past. Once they’ve enjoyed an exceptional customer experience, they become intolerant of confusing, irrelevant, and inconsistent content. Brands that recognize this fact and deliver exceptional content experiences across all customer touchpoint will be rewarded with loyalty.
In order to deliver exceptional content experiences, savvy brands are taking a critical look at how they create, manage, and deliver content. And, what they’re finding is that the approaches they’ve relied on for decades can no longer meet current and future business needs.
Enter intelligent content. Content with superpowers. Content that is designed to dynamically adapt to meet customer needs. It’s content that is digital, data-driven, and dynamic. It’s digital in that it is designed and built for a connected world. It is data-driven in that can be connected to — and integrated with — enterprise data resources. And, it’s dynamic in that it can automatically respond to individual customer needs.
During this opening keynote presentation (originally delivered at the Intelligent Content Conference in San Francisco, March 2015), Scott Abel, The Content Wrangler, and co-founder of the Intelligent Content Conference will explore the need for intelligent content in the Experience Age. You’ll discover why our current processes are insufficient, and what some companies are doing to overcome traditional publishing roadblocks.
Emerging Trends in Visual Content Marketing with Adam HelwehScott Abel
Did you know that the average human brain processes information that is more visual up to 60,000 times faster than text? But wait! Text is visual right? Not in the same way. Photos, videos and other visual mediums communicate on a whole 'nother level than a paragraph of text. The rise of visual content marketing over the last couple of years has been driven by bevy of platforms and tools that give little excuse to not include it into your marketing efforts.
Join Adam Helweh as he identifies these trends, explores the tools and helps you create a more vibrant visual marketing mix for your audience.
You will learn:
• Why is visual content more effective than other types of content
• What emerging trends and tools are driving the use of visual content
• How to go beyond the confines of the static image to make visual content that’s more alive and engaging.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScott Abel
Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications. So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more? It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
Content Strategy Across Geographies and Platforms with Melinda FloresScott Abel
When creating websites and apps for a multinational organization like IBM or GE, how do you ensure that global content is easily adaptable and translatable? Especially when you're creating content that needs to be accessed via tablet, phone and desktop? This presentation covers the basics of creating global content strategy for audiences with varying needs based on geography and language.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
The ROI of Intelligent Content with Mark Lewis, DITA Educator, QuarkScott Abel
You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality.
In this session, Mark discusses how the various processes benefit from intelligent content and discusses metrics that prove the benefit. If it hurts, then it's time to calculate the pain — and the relief. This session draws from concepts in Mark's book, DITA Metrics 101, The Business Case for XML and Intelligent Content.
Mark also discusses which metrics you should gather so you can align your plan with corporate strategy and become the "Executive Whisperer."
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...Scott Abel
Content strategy is about so much more than streamlining your content development process—it's about supporting your organization's business goals. To be truly effective, your content strategy should be global. That means breaking down the barriers that keep the different types of content producers in your organization apart.
Your organization creates various kinds of content—technical, marketing, training, and more. Your content strategy may begin with tech comm, but it should also account for these other types of content to present a unified message and better serve your brand. This presentation shows how, with a global strategy, all of your content can work together to help your organization succeed.
Gretyl Kinsey is a technical consultant with Scriptorium Publishing who specializes in content strategy and tech comm tools and technologies. Since joining Scriptorium in 2011, she has been involved with the development and implementation of content strategies for organizations in a variety of industries. She has experience with every step of the implementation process, from customizing transforms to converting legacy content to helping with follow-on support. She also frequently contributes her graphic design skills to the marketing side of Scriptorium. With a background in journalism and visual communication, she is interested in the convergence between technical and marketing communication, and in content strategies that encourage it.
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
The Future of Technical Communication is Marketing with Scott Abel, The Conte...Scott Abel
Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials.
The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touch points.
For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric.
Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience.
In this presentation, Scott Abel, The Content Wrangler, discusses the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing.
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...Scott Abel
In this webinar, Matt and Greg explain what Global English is and who it benefits, introduce you to some Global English techniques that you can implement immediately, and they examine a couple of case studies of companies who have implemented Global English—and have experienced dramatic results.
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Fandom Isn't Random with Andrew Thomas, SDLScott Abel
Andrew Thomas shows you a fast-paced look at how to leverage content to cultivate a loyal customer base.
Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content.
This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Deep Dive: Structured XML Authoring with George Bina, oXygen XML EditorScott Abel
George Bina explores the world of XML authoring for technical documentation. He shares tips and tricks designed to help technical communicators understand the advanced information management capabilities structured XML authoring provides over traditional authoring approaches.
Specifically, George addresses the following questions:
How do I know what content to create?
What XML markup should I choose and why?
How do I leverage markup to engineer better authoring experiences?
How to we enforce content rules in XML documents?
Why correcting content problems during the authoring process can help you reduce costs?
This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
The Future of Technical Communication is MarketingScott Abel
Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials.
The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touchpoints.
For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric.
Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience.
In this presentation, delivered at Acrolinx Day at LavaCon 2014 Portland, Scott Abel, The Content Wrangler, discussed the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing.
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...Scott Abel
Time is in short supply. Deadlines are tight. Resources are even tighter. If you're like most content professionals, you have dozens of great ideas but not enough time, money or experience to bring them to life. But it doesn't have to be this way.
In this content marketing meets intelligent content engineering case study, we will explain how the newly published book, The Language of Content Strategy (XML Press) was created with the help of the crowd, structured XML content, a wiki and a formal content strategy. Attend this session to learn how the two seasoned content strategists enlisted the help of 50 knowledgeable experts to create a printed book, an e-book, a companion website and educational flash cards in record time, all from a single source of content. You'll discover why it's imperative that content professionals —regardless of their area of specialty — understand and leverage the power of advanced information development practices. You'll leave knowing why a repeatable content production system, optimized for productivity and designed to efficiently produce multiple content products simultaneously, is no longer an option, but rather a necessity.
5 Revolutionary Technologies Technical Communicators Can’t Afford To IgnoreScott Abel
Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional technical communicator. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way.
In this slide deck, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional technical communicators, can help us future-proof our content and ensure we’re meeting – even exceeding – our goals.
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Scott Abel
Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional content marketer. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way.
In this Content Marketing World 2014 presentation, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional content marketers, can help us future-proof our content marketing efforts and ensure we’re meeting – even exceeding – our goals.
Thinking Strategically About Content - Localization World SingaporeScott Abel
In this presentation from Localization World Singapore, April 2013, Scott Abel explores the importance of thinking strategically about content (how it is created, why its created, and the goals of global content initiatives) by helping the audience understand the importance of vision in content strategy. The presentation also touches on how organizations can find time for innovation and provides several resources for content strategy professionals.
Latino Buying Power - May 2024 Presentation for Latino CaucusDanay Escanaverino
Unlock the potential of Latino Buying Power with this in-depth SlideShare presentation. Explore how the Latino consumer market is transforming the American economy, driven by their significant buying power, entrepreneurial contributions, and growing influence across various sectors.
**Key Sections Covered:**
1. **Economic Impact:** Understand the profound economic impact of Latino consumers on the U.S. economy. Discover how their increasing purchasing power is fueling growth in key industries and contributing to national economic prosperity.
2. **Buying Power:** Dive into detailed analyses of Latino buying power, including its growth trends, key drivers, and projections for the future. Learn how this influential group’s spending habits are shaping market dynamics and creating opportunities for businesses.
3. **Entrepreneurial Contributions:** Explore the entrepreneurial spirit within the Latino community. Examine how Latino-owned businesses are thriving and contributing to job creation, innovation, and economic diversification.
4. **Workforce Statistics:** Gain insights into the role of Latino workers in the American labor market. Review statistics on employment rates, occupational distribution, and the economic contributions of Latino professionals across various industries.
5. **Media Consumption:** Understand the media consumption habits of Latino audiences. Discover their preferences for digital platforms, television, radio, and social media. Learn how these consumption patterns are influencing advertising strategies and media content.
6. **Education:** Examine the educational achievements and challenges within the Latino community. Review statistics on enrollment, graduation rates, and fields of study. Understand the implications of education on economic mobility and workforce readiness.
7. **Home Ownership:** Explore trends in Latino home ownership. Understand the factors driving home buying decisions, the challenges faced by Latino homeowners, and the impact of home ownership on community stability and economic growth.
This SlideShare provides valuable insights for marketers, business owners, policymakers, and anyone interested in the economic influence of the Latino community. By understanding the various facets of Latino buying power, you can effectively engage with this dynamic and growing market segment.
Equip yourself with the knowledge to leverage Latino buying power, tap into their entrepreneurial spirit, and connect with their unique cultural and consumer preferences. Drive your business success by embracing the economic potential of Latino consumers.
**Keywords:** Latino buying power, economic impact, entrepreneurial contributions, workforce statistics, media consumption, education, home ownership, Latino market, Hispanic buying power, Latino purchasing power.
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
NO1 Uk Rohani Baba In Karachi Bangali Baba Karachi Online Amil Baba WorldWide...Amil baba
Contact with Dawood Bhai Just call on +92322-6382012 and we'll help you. We'll solve all your problems within 12 to 24 hours and with 101% guarantee and with astrology systematic. If you want to take any personal or professional advice then also you can call us on +92322-6382012 , ONLINE LOVE PROBLEM & Other all types of Daily Life Problem's.Then CALL or WHATSAPP us on +92322-6382012 and Get all these problems solutions here by Amil Baba DAWOOD BANGALI
#vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore#blackmagicformarriage #aamilbaba #kalajadu #kalailam #taweez #wazifaexpert #jadumantar #vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore #blackmagicforlove #blackmagicformarriage #aamilbaba #kalajadu #kalailam #taweez #wazifaexpert #jadumantar #vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore #Amilbabainuk #amilbabainspain #amilbabaindubai #Amilbabainnorway #amilbabainkrachi #amilbabainlahore #amilbabaingujranwalan #amilbabainislamabad
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...Amil Baba Dawood bangali
Contact with Dawood Bhai Just call on +92322-6382012 and we'll help you. We'll solve all your problems within 12 to 24 hours and with 101% guarantee and with astrology systematic. If you want to take any personal or professional advice then also you can call us on +92322-6382012 , ONLINE LOVE PROBLEM & Other all types of Daily Life Problem's.Then CALL or WHATSAPP us on +92322-6382012 and Get all these problems solutions here by Amil Baba DAWOOD BANGALI
#vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore#blackmagicformarriage #aamilbaba #kalajadu #kalailam #taweez #wazifaexpert #jadumantar #vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore #blackmagicforlove #blackmagicformarriage #aamilbaba #kalajadu #kalailam #taweez #wazifaexpert #jadumantar #vashikaranspecialist #astrologer #palmistry #amliyaat #taweez #manpasandshadi #horoscope #spiritual #lovelife #lovespell #marriagespell#aamilbabainpakistan #amilbabainkarachi #powerfullblackmagicspell #kalajadumantarspecialist #realamilbaba #AmilbabainPakistan #astrologerincanada #astrologerindubai #lovespellsmaster #kalajaduspecialist #lovespellsthatwork #aamilbabainlahore #Amilbabainuk #amilbabainspain #amilbabaindubai #Amilbabainnorway #amilbabainkrachi #amilbabainlahore #amilbabaingujranwalan #amilbabainislamabad
what is the future of Pi Network currency.DOT TECH
The future of the Pi cryptocurrency is uncertain, and its success will depend on several factors. Pi is a relatively new cryptocurrency that aims to be user-friendly and accessible to a wide audience. Here are a few key considerations for its future:
Message: @Pi_vendor_247 on telegram if u want to sell PI COINS.
1. Mainnet Launch: As of my last knowledge update in January 2022, Pi was still in the testnet phase. Its success will depend on a successful transition to a mainnet, where actual transactions can take place.
2. User Adoption: Pi's success will be closely tied to user adoption. The more users who join the network and actively participate, the stronger the ecosystem can become.
3. Utility and Use Cases: For a cryptocurrency to thrive, it must offer utility and practical use cases. The Pi team has talked about various applications, including peer-to-peer transactions, smart contracts, and more. The development and implementation of these features will be essential.
4. Regulatory Environment: The regulatory environment for cryptocurrencies is evolving globally. How Pi navigates and complies with regulations in various jurisdictions will significantly impact its future.
5. Technology Development: The Pi network must continue to develop and improve its technology, security, and scalability to compete with established cryptocurrencies.
6. Community Engagement: The Pi community plays a critical role in its future. Engaged users can help build trust and grow the network.
7. Monetization and Sustainability: The Pi team's monetization strategy, such as fees, partnerships, or other revenue sources, will affect its long-term sustainability.
It's essential to approach Pi or any new cryptocurrency with caution and conduct due diligence. Cryptocurrency investments involve risks, and potential rewards can be uncertain. The success and future of Pi will depend on the collective efforts of its team, community, and the broader cryptocurrency market dynamics. It's advisable to stay updated on Pi's development and follow any updates from the official Pi Network website or announcements from the team.