Lucky Fabb SEO Presentation by Dave Cook

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Grow your traffic/SEO presentation given at Lucky Fabb West 2013.

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  • I’m here to talk with you about SEO. What is SEO? According to wikipedia: The process of affecting the vidibiility of
  • Help the SEs find your content
  • Other – you’ll have to google them.
  • Make sure you use exact or phrase match
  • While strappy sandals seems to be on the decline, strappy heels are on the rise. Thanks Google!
  • Validate with Google search suggest
  • How can you get your face into the search results? You’ll need a Google plus account. Then you can simply verify an email address from you blog domain, include an author byline in every post, and Google will take care of the rest. If you are contributing content to another site, you can use the rel=author tag to point back to your Google plus profile from each post that you write. It’s not as hard as it sounds! Get the details by searching “author information in search results”, and click the first link to google support.
  • When asking for links, or reviewing those already earned, it is useful to understand the anatomy of a link. Important elements here are the nofollow tag and the anchor text. Anchor text tells the search engine what the link is about. The nofollow tag is used for content that you don’t want to vouch for. You see this often used in blog comments and other unmoderated areas of websites. For example, links from Twitter are all nofollow.
  • SEO takes time! It took us six months to gain traction.
  • Lucky Fabb SEO Presentation by Dave Cook

    1. 1. Founded late 2006Shopping search technology that powers shopping application20 MM monthly visitors across platformsWeb, Mobile, Social, Tablet innovator
    2. 2. What is seo?
    3. 3. The process of affecting the visibility of awebsite or a web page in a search engine’snatural or unpaid results.
    4. 4. NATURAL/ORG PAID RESULTS ANIC
    5. 5. Helping machines to find and understand yourcontent, so that they can help people find it.
    6. 6. You > Machines > Them
    7. 7. THE SEARCH OPPORTUNITY
    8. 8. http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx
    9. 9. Currently, there are morethan 3 billion searches/day on GoogleGoogle has now seen over 30 trillion URLs online On an average day crawls over 20 billion URLs And answers 100 billion searches per month.
    10. 10. SEARCH ANATOMY
    11. 11. google.com/insidesearch/howsearchworks
    12. 12. SETUP
    13. 13. http://www.google.com/webmasters/
    14. 14. RESEARCH
    15. 15. A Simple Process for Choosing Good Keywords High Volume (many searches/month) Low Competition Ideal Keywords! (weak sites/pages in the top 10) High Value (large % of visitors convert)
    16. 16. FIND
    17. 17. https://followerwonk.com/omkN
    18. 18. http://fashion.alltop.com/
    19. 19. https://adwords.google.com/o/KeywordTool
    20. 20. EXPAND
    21. 21. https://adwords.google.com/o/KeywordTool
    22. 22. write
    23. 23. Keyword(s) in title and at least once in copy
    24. 24. IMAGE SEARCH
    25. 25. <img src="http://cupcakesandcashmere.com/wp-content/uploads/2013/03/pencil1.jpg" alt="pencil1”>
    26. 26. Cache:www.theglamourai.com/2013/04/hollywood-gold.html
    27. 27. LINKS
    28. 28. Rel=“Nofollow” URL (tag that indicates search (where the link engines shouldn’t trust/count will take you) this link) <p><a href=http://www.luckymag.comrel=“nofollow”>Lucky Magazine</a>is the best magazine in the world!</p> Surrounding Text Anchor text (may provide context on(tells the engine what this link is about) the link’s relevance)
    29. 29. Include one keyword rich cross link to anotherpost
    30. 30. Ask for linksBarter for linksNetwork and socialize
    31. 31. Summary…
    32. 32. DAVE@THEFIND.COM @DAVECOOK_ @THEFIND

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