Unacademy is an Indian online education platform founded in 2015. It offers online courses and live classes for competitive exams like CAT, JEE, NEET, etc. delivered by top educators. The startup aims to democratize education and make quality teaching accessible to students across India, especially in smaller towns and cities. It has seen rapid growth, raising $150 million in funding in 2020. Unacademy now has over 500,000 registered educators, 1 million video lessons, and 315 million views on YouTube. It is expanding its offerings to include physical learning centers and national admission tests.
Unacademy is an Indian educational technology company that provides online learning platforms for competitive exams and upskilling. It was founded in 2015 and is headquartered in Bangalore. Unacademy offers free and paid live classes, recorded video lessons, and test preparation for over 60 exams. It has a network of over 500,000 educators and generates revenue through paid subscriptions and in-app purchases. While Unacademy has experienced rapid growth, it also incurred significant losses of over $200 million in 2021 as it continues to invest in expanding its offerings.
Byju's is an Indian educational technology company and online learning platform founded in 2011. It is now India's most valuable edtech startup valued at $5.4 billion. Byju Raveendran founded the company after successfully tutoring students for engineering entrance exams. Byju's launched its learning app in 2015 which became very popular with students. The app uses interactive tools and videos to make learning engaging. Byju's has received large investments from companies like Sequoia Capital, Chan Zuckerberg Initiative and others. It now has over 80 million registered students and 6.5 million paid subscribers. Byju's partners with brands like the Indian cricket team and Disney to further promote its platform.
Wisdom Education Limited is an educational institution established in 2013 with the goal of providing quality education and helping students achieve success. The company's vision is to impart holistic education through various courses to help students excel academically and develop values, while standing out. The company's mission is to create an ideal environment for research and nurturing talent needed for leadership. Wisdom Education Limited offers various products like foreign language courses, animation/computer courses, crash courses, and distance education programs. It aims to target working professionals, students, and people interested in these programs. The company plans to use strategies like selecting experienced teachers and using technology to deliver quality education and achieve its goals.
EduServeIndia aims to provide comprehensive assistance services to foreign students coming to India for education. It will help students with visa assistance, course registration, accommodation, travel, and cultural adaptation. EduServeIndia plans to partner with top Indian universities and establish offices in major cities while being incubated at IIT Bombay. It will expand through strategic partnerships and growing its team over time to serve a large market of foreign students in India.
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Consultonomic Solutions provides strategic consulting services to educational institutes in Maharashtra, India. Their key services include strategic affiliations and partnerships with domestic and international universities, assistance with admissions including marketing, branding, and onboarding operations, and additional value-added initiatives to help institutes build their brand and compete effectively. They have a detailed 11-step plan to help institutes grow which focuses on web marketing, channel sales partnerships, university relationships, events, print/radio/online advertising, direct marketing, career fairs, unique course offerings, subject matter experts, and web-based value additions. Their goal is to help institutes strategically increase their student intake and market position through comprehensive strategic consulting solutions.
Unacademy is an Indian educational technology company that provides online learning platforms for competitive exams and upskilling. It was founded in 2015 and is headquartered in Bangalore. Unacademy offers free and paid live classes, recorded video lessons, and test preparation for over 60 exams. It has a network of over 500,000 educators and generates revenue through paid subscriptions and in-app purchases. While Unacademy has experienced rapid growth, it also incurred significant losses of over $200 million in 2021 as it continues to invest in expanding its offerings.
Byju's is an Indian educational technology company and online learning platform founded in 2011. It is now India's most valuable edtech startup valued at $5.4 billion. Byju Raveendran founded the company after successfully tutoring students for engineering entrance exams. Byju's launched its learning app in 2015 which became very popular with students. The app uses interactive tools and videos to make learning engaging. Byju's has received large investments from companies like Sequoia Capital, Chan Zuckerberg Initiative and others. It now has over 80 million registered students and 6.5 million paid subscribers. Byju's partners with brands like the Indian cricket team and Disney to further promote its platform.
Wisdom Education Limited is an educational institution established in 2013 with the goal of providing quality education and helping students achieve success. The company's vision is to impart holistic education through various courses to help students excel academically and develop values, while standing out. The company's mission is to create an ideal environment for research and nurturing talent needed for leadership. Wisdom Education Limited offers various products like foreign language courses, animation/computer courses, crash courses, and distance education programs. It aims to target working professionals, students, and people interested in these programs. The company plans to use strategies like selecting experienced teachers and using technology to deliver quality education and achieve its goals.
EduServeIndia aims to provide comprehensive assistance services to foreign students coming to India for education. It will help students with visa assistance, course registration, accommodation, travel, and cultural adaptation. EduServeIndia plans to partner with top Indian universities and establish offices in major cities while being incubated at IIT Bombay. It will expand through strategic partnerships and growing its team over time to serve a large market of foreign students in India.
How Online Tutoring is Impacting Mainstream Education.pdfNupurShah49
Online Tutoring is on a rise, thanks to the ongoing pandemic. This presentation aims to give relevant insights into the scope of this growing digital trend, and how companies are leveraging it to their advantage.
Consultonomic Solutions for Strategic Growth - Educational Institutes (Mahar...Consultonmic
Consultonomic Solutions provides strategic consulting services to educational institutes in Maharashtra, India. Their key services include strategic affiliations and partnerships with domestic and international universities, assistance with admissions including marketing, branding, and onboarding operations, and additional value-added initiatives to help institutes build their brand and compete effectively. They have a detailed 11-step plan to help institutes grow which focuses on web marketing, channel sales partnerships, university relationships, events, print/radio/online advertising, direct marketing, career fairs, unique course offerings, subject matter experts, and web-based value additions. Their goal is to help institutes strategically increase their student intake and market position through comprehensive strategic consulting solutions.
Edu-tech startup space attracts more dealseTailing India
In what marks the first acquisition for the Bengaluru-based education technology firm Byju's, the tech startup reportedly acquired Vidyartha, a career guidance and academic profile builder, for close to Rs 50 crore.
Accreditor magazine’s September 2019 issue is here with a bunch of exciting events and happenings to share, exclusive interviews, book reviews and much more, keeping you up to date with what’s happening in the education industry.
- BYJU's is an Indian ed-tech company that provides online educational content and resources through its platform. It was founded in 2011 and now has over 50 million students using its services.
- BYJU's aims to bridge gaps in India's education system and help students take initiative in their own learning rather than just focusing on test scores. It provides personalized learning experiences tailored to each student.
- To grow its business, BYJU's utilizes various marketing strategies targeted at both students and parents. It also uses analytics of student usage on its AWS infrastructure to further improve personalized learning content.
The 10 most prominent institutes for 2019 (maharashtra special)The Knowledge Review
The Knowledge Review thus presents a special issue “The 10 Most Prominent Institutes for 2019 (Maharashtra Special)”, which highlights the leading institutes, which are providing a facelift to the education system.
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
The document discusses OJEE, an online exam preparation app for JEE Main and JEE Advanced. It provides concise summaries of student performance, a question bank for practice, and guidance on the complete preparation journey from classes 9-12. The target audience is students in tier 1-3 cities appearing for JEE exams. It analyzes the growing online education market in India and identifies competitors like Byju's and Meritnation. The marketing strategy discusses the app's product features, pricing, promotion through digital, social media, traditional channels and loyalty programs to boost user engagement.
China online education industry report, 2014 2017ResearchInChina
The Chinese online education market attracted the inrush of huge capital in 2013-2014, as Internet firms, offline education training institutions, investment companies and startups continued their expansion in online education. In 2014, China online education industry is characterized as follows:
A Project Report on the impact of surrogate advertisement in surrogate produc...Shameer M
EXECUTIVE SUMMARY
As in today’s advertisement scenario, surrogate advertisements holds great potential and growth when compare to other advertisements.
This growth and potentiality directed to enter into this sector. The success story of a good advertisement depends on how it creates image before customer’s mind. This study tries to reveal the knowledge and perception of customer’s by exploring their experiences and valuable suggestions.
Also trying to find out whether the surrogate advertisements make some impact throughout the market. Only some advertisements make the customers to try the product.
So descriptive type of research is adopted for studying the overall market. Non probability sampling technique, convenient sampling is carried out for collecting the primary data. Though the percentage method data’s is being interpreted .
Primary as well as secondary data’s were collected through questionnaire method, and it helps to experience the advertisement perception of customer directly.
Customers mainly remind the surrogate advertisements because on the medium, it is represented through different media’s. The entire study points out the area of improvements, while doing the surrogate advertisements.
As every advertisement were intended to create some good impacts on customer’s mind; ethically it has to satisfy all the desires and needs of customer. It came to know that people remember the brand names and ask for the surrogate products. Because of the knowledge and awareness level of surrogate advertisements are high, it is sure that liquor companies can take the mileage through surrogate products.
Byju's, an Indian mobile learning start-up, expects to become a unicorn company with a billion dollar valuation this year based on over 400,000 students using its app to study school subjects on smartphones. The app has been downloaded over 8 million times since launching in 2015 and converted over 5% of users to paid subscriptions, generating revenues of 60 crore (600 million rupees) last year. The start-up provides K-12 learning apps and programs for competitive exams and has raised $204 million from investors while cracking less than 1% of the potential market.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
A Unique communication Mobile Apps designed to suit different kinds of needs of the preschools, schools, colleges, universities and other private institutions. Embracing technology and changing the way of communication from conventional methods to the new age methods is our core principle.
The document is a pitch deck for CodersTrust, which aims to help underprivileged youth in developing countries get an education and skills training in coding and online freelance work. It notes that 80% of youth live on less than $10 per day, limiting education access. CodersTrust's solution combines online learning with microtasks from online workplaces to guide young people towards better opportunities. It aims to ultimately help 200 million young people and create 200 million online jobs by 2020.
Are you looking for internship? We provide internships in all over India. Our internship program is for both graduates and undergraduates students. Register today.
Title- Demystifying the Success and Failure of EdTech Startups in India- A ca...SanikaOak1
This document analyzes the success and failure of four Indian edtech startups - BYJU'S, Unacademy, Lido Learning, and Crejo.Fun - through case studies and a SWOT analysis. BYJU'S and Unacademy have been successful due to their effective learning platforms, strong finances, and market strategies. Lido Learning and Crejo.Fun struggled and failed due to financial issues, subpar service quality, lack of proper publicity, and distrust of online learning among Indian parents. The conclusion provides recommendations for edtech startups to focus on profitability, cash flow management, strong teams, and in-depth research.
Title- Demystifying the Success and Failure of EdTech Startups in India- A ca...SanikaOak1
This document analyzes the success and failure of four Indian edtech startups - BYJU'S, Unacademy, Lido Learning, and Crejo.Fun - through case studies and a SWOT analysis. BYJU'S and Unacademy have been successful due to their effective learning platforms, strong finances, and market strategies. Lido Learning and Crejo.Fun struggled and failed due to financial issues, subpar service quality, lack of proper publicity, and distrust of online learning among Indian parents. The conclusion provides recommendations for edtech startups to focus on profitability, cash flow management, strong teams, and in-depth research.
The document discusses the marketing of education in India. It provides an overview of the Indian education system and literacy rates. It then discusses how various schools, colleges, coaching institutes promote and market themselves using different strategies. This includes advertising, branding, promotions, events, and leveraging celebrities. New technologies like the internet and mobile are emerging areas for the future of education marketing.
Edu-tech startup space attracts more dealseTailing India
In what marks the first acquisition for the Bengaluru-based education technology firm Byju's, the tech startup reportedly acquired Vidyartha, a career guidance and academic profile builder, for close to Rs 50 crore.
Accreditor magazine’s September 2019 issue is here with a bunch of exciting events and happenings to share, exclusive interviews, book reviews and much more, keeping you up to date with what’s happening in the education industry.
- BYJU's is an Indian ed-tech company that provides online educational content and resources through its platform. It was founded in 2011 and now has over 50 million students using its services.
- BYJU's aims to bridge gaps in India's education system and help students take initiative in their own learning rather than just focusing on test scores. It provides personalized learning experiences tailored to each student.
- To grow its business, BYJU's utilizes various marketing strategies targeted at both students and parents. It also uses analytics of student usage on its AWS infrastructure to further improve personalized learning content.
The 10 most prominent institutes for 2019 (maharashtra special)The Knowledge Review
The Knowledge Review thus presents a special issue “The 10 Most Prominent Institutes for 2019 (Maharashtra Special)”, which highlights the leading institutes, which are providing a facelift to the education system.
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
The document discusses OJEE, an online exam preparation app for JEE Main and JEE Advanced. It provides concise summaries of student performance, a question bank for practice, and guidance on the complete preparation journey from classes 9-12. The target audience is students in tier 1-3 cities appearing for JEE exams. It analyzes the growing online education market in India and identifies competitors like Byju's and Meritnation. The marketing strategy discusses the app's product features, pricing, promotion through digital, social media, traditional channels and loyalty programs to boost user engagement.
China online education industry report, 2014 2017ResearchInChina
The Chinese online education market attracted the inrush of huge capital in 2013-2014, as Internet firms, offline education training institutions, investment companies and startups continued their expansion in online education. In 2014, China online education industry is characterized as follows:
A Project Report on the impact of surrogate advertisement in surrogate produc...Shameer M
EXECUTIVE SUMMARY
As in today’s advertisement scenario, surrogate advertisements holds great potential and growth when compare to other advertisements.
This growth and potentiality directed to enter into this sector. The success story of a good advertisement depends on how it creates image before customer’s mind. This study tries to reveal the knowledge and perception of customer’s by exploring their experiences and valuable suggestions.
Also trying to find out whether the surrogate advertisements make some impact throughout the market. Only some advertisements make the customers to try the product.
So descriptive type of research is adopted for studying the overall market. Non probability sampling technique, convenient sampling is carried out for collecting the primary data. Though the percentage method data’s is being interpreted .
Primary as well as secondary data’s were collected through questionnaire method, and it helps to experience the advertisement perception of customer directly.
Customers mainly remind the surrogate advertisements because on the medium, it is represented through different media’s. The entire study points out the area of improvements, while doing the surrogate advertisements.
As every advertisement were intended to create some good impacts on customer’s mind; ethically it has to satisfy all the desires and needs of customer. It came to know that people remember the brand names and ask for the surrogate products. Because of the knowledge and awareness level of surrogate advertisements are high, it is sure that liquor companies can take the mileage through surrogate products.
Byju's, an Indian mobile learning start-up, expects to become a unicorn company with a billion dollar valuation this year based on over 400,000 students using its app to study school subjects on smartphones. The app has been downloaded over 8 million times since launching in 2015 and converted over 5% of users to paid subscriptions, generating revenues of 60 crore (600 million rupees) last year. The start-up provides K-12 learning apps and programs for competitive exams and has raised $204 million from investors while cracking less than 1% of the potential market.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
A Unique communication Mobile Apps designed to suit different kinds of needs of the preschools, schools, colleges, universities and other private institutions. Embracing technology and changing the way of communication from conventional methods to the new age methods is our core principle.
The document is a pitch deck for CodersTrust, which aims to help underprivileged youth in developing countries get an education and skills training in coding and online freelance work. It notes that 80% of youth live on less than $10 per day, limiting education access. CodersTrust's solution combines online learning with microtasks from online workplaces to guide young people towards better opportunities. It aims to ultimately help 200 million young people and create 200 million online jobs by 2020.
Are you looking for internship? We provide internships in all over India. Our internship program is for both graduates and undergraduates students. Register today.
Title- Demystifying the Success and Failure of EdTech Startups in India- A ca...SanikaOak1
This document analyzes the success and failure of four Indian edtech startups - BYJU'S, Unacademy, Lido Learning, and Crejo.Fun - through case studies and a SWOT analysis. BYJU'S and Unacademy have been successful due to their effective learning platforms, strong finances, and market strategies. Lido Learning and Crejo.Fun struggled and failed due to financial issues, subpar service quality, lack of proper publicity, and distrust of online learning among Indian parents. The conclusion provides recommendations for edtech startups to focus on profitability, cash flow management, strong teams, and in-depth research.
Title- Demystifying the Success and Failure of EdTech Startups in India- A ca...SanikaOak1
This document analyzes the success and failure of four Indian edtech startups - BYJU'S, Unacademy, Lido Learning, and Crejo.Fun - through case studies and a SWOT analysis. BYJU'S and Unacademy have been successful due to their effective learning platforms, strong finances, and market strategies. Lido Learning and Crejo.Fun struggled and failed due to financial issues, subpar service quality, lack of proper publicity, and distrust of online learning among Indian parents. The conclusion provides recommendations for edtech startups to focus on profitability, cash flow management, strong teams, and in-depth research.
The document discusses the marketing of education in India. It provides an overview of the Indian education system and literacy rates. It then discusses how various schools, colleges, coaching institutes promote and market themselves using different strategies. This includes advertising, branding, promotions, events, and leveraging celebrities. New technologies like the internet and mobile are emerging areas for the future of education marketing.
1. STARTUP MANAGEMENT
STUDY REPORT
START-UP NAME
UN ACADEMY
CREATED BY :-
VANSH GUPTA (0211BBA465)
SHUBHAM GOYAL (0211BBA294)
YASH GUPTA (0211BBA281)
MAYANK JOSHI (0211BBA384)
2. Bharati Vidyapeeth (Deemed to be
University) Institute of Management &
Research, New Delhi An ISO 9001:2008 &
14001:2004 Certified Institute A-4,
Paschim Vihar, ND-110063 (Ph:
01125284396,25285808, Fax No.
01125286442
3. INTRODUCTION
Classroom learning is seen as a hindrance by many to discovering new
things. Besides, a lot of students also go unnoticed this way and eventually
fail to explore the world around them with the lack of attention and
opportunity they get in a physical class. Furthermore, when it comes to
competitive examinations, many students in remote places are even
unaware of the best teachers and updated methods to crack these exams.
Unacademy unscrambles these problems with its online learning platform
with the top educators in the country. The company offers courses and
lectures for several competitive examinations such as CAT, JEE, NEET,
CLAT, UPSC CSE/IAS, IBPS/SBI, RRB, and video classes on various
subjects, thus empowering the students to excel in this competitive world.
Unacademy is an Edtech company established in 2015. The company had
its beginnings as a Youtube channel created by Gaurav Munjal and started
by Dheeraj Meena. Later on, in 2015, the company was registered in
Bengaluru as an education company. The company has entered the Unicorn
club in September 2020 after it raised $150 million from Softbank and other
existing investors.
4. VISION
Unacademy’s vision is to build numerous courses in multiple
languages for students all over the world. Expanding its
educators along with the students, Unacademy aims to
collaborate with the brightest minds and empower India’s youth
population which accounts for 19% of the world’s youth, to bring
oneself into this contemporary world. 70% of its learners come
from Tier 3 cities, where there is a lack of top educators, thus, the
startup focuses on enlarging its teachers, and languages, and
adding more exams to the existing mixture. “By leveraging
technology and high-quality educators, we aim to move closer to
our mission of democratising education at all levels, starting with
test prep,” “We are seeing unprecedented growth and
engagement from learners in smaller towns and cities, and are
also very humbled to see that top-quality educators are choosing
Unacademy as their primary platform to reach out to students.”,
says Gaurav Munjal, CEO of Unacademy
5. OBJECTIVES & MISSIONS
Unacademy CEO Gaurav Munjal announced the plans of Unacademy to launch Learning
Centres, which will start with Kota, Rajasthan, as per the news dated May 19, 2022.
Unacademy also has plans to introduce national scholarships/admission tests to enrol
students and provide them scholarships much like FIITJEE, Aakash Institute, and more.
Jaipur, Chandigarh, Bangalore, Delhi NCR, Patna, Pune and Ahmedabad are some more
cities where the service would likely start. In its Learning Centres, Unacademy has
planned to enrol up to 15K learners across NEET, JEE, and Foundation Courses. For its
Kota centre, Unacademy has hired 30 educators to date as of June 14, 2022, all of whom
previously worked at Allen. The company also stated that it has set up its first 2
Unacademy centres in Kota as per the reports on June 14, 2022. These centres will be
operating in a hybrid mode where there will be offline classes for a few days a week. The
first of the Unacademy Learning Centres will be set up in an 18K sq ft. space and the
classes will be conducted by educators. The edtech unicorn has already set up the centres
for NEET-UG, IIT JEE, and Foundation (Classes 9 and 10) categories, the first batch of
which will be beginning on June 16, 2022. Unacademy has achieved numerous growth
milestones throughout the years. Here are some of the prominent growth highlights of
Unacademy:
6. ● Unacademy offers preparation for over 60 categories of
exams.
● It has over 5,00,000 registered educators on its platform.
● The company boasts of having 1 million+ video lessons.
● The Edtech unicorn has 315+ million total views for its
YouTube videos.
● Unacademy has opened its first physical store in New
Delhi, as per reports dated March 12, 2022, and will open
similar stores in Kota, Jaipur, and Lucknow. According to the
financials released recently by the Bangalore-based Edtech
startup, Unacademy's losses multiplied to Rs 1,537.4 crore
in FY21 from Rs 258.6 crore in FY20, thereby increasing by
494% in FY21. The total expenses of the company rose by
349% in FY21.
7. INNOVATION IN UNACADEMY
RELATED TO EXISTING BUSINESS
Crack Goal with Unacademy
Get subscription and access unlimited live and recorded
courses from India's best educators
Structured syllabus
Daily live classes
Ask doubts
Tests & practice
8. INNOVATION
Unacademy Icons brings together stalwarts
from different fields such as sports, arts,
business, leadership and more;
and conducts curated lessons on their
subject of expertise. As per the company, it
will give learners across the country an
opportunity to learn from them with a single
subscription
9. UNACADEMY
Unacademy Icons brings together stalwarts from different fields such as sports,
arts, business, leadership and more; and conducts curated lessons on their
subject of expertise. As per the company, it will give learners across the country
an opportunity to learn from them with a single subscription and innovation criteria
supplementation criteria if the project.
10. VENTURE CAPITALISTS
OF UNACADEMY
Date Investors Amount Round
2016 Blume Ventures $500k Seed
2016
Blume Ventures; Tracxn Labs; WaterBridge
Ventures
$1m Seed
2017
Blume Ventures; Trac Labs; WaterBridge
Ventures
$4.5m Series A
View 13 more rows
12. ANGEL INVESTORS
RG venture
SERIES F, SERIES E, SERIES D, SERIES C, SERIES B, SERIES A, SERIES A, SEED, SEED,
SEED
WaterBridge Ventures
SERIES A, SERIES A, SEED, SEED
Tracxn Labs
SERIES A, SERIES A, SEED
Sequoia Capital
SERIES F, SERIES E, SERIES D, SERIES C, SERIES B
SAIF Partners
SERIES C, SERIES B
Nexus Ventures
SERIES B
Nexus Venture Partners
SERIES F, SERIES E, SERIES D, SERIES C, SERIES A
Steadview Capital
SECONDARY, SERIES E, SERIES D
Gaurav Munjal
SERIES D
Roman Saini
SERIES D
Stanford Angels and Entrepreneurs
16. MARKETING STRATEGY
As part of its aggressive marketing strategy, Unacademy makes
extensive use of digital platform (Google, Social Media and OTT
platforms such as Netflix, Amazon Prime, etc.), TV
commercials, Radio, and out-of-home (OOH) advertising methods
such as billboards.
While digital marketing and OTT platforms are the top revenue
generators in tier-1 cities, TV and OOH methods of promotion
bring in more leads in smaller towns. The company doesn’t like to
spend much on newspaper ads.
Famous personalities Virat Kohli, Anushka Sharma and Shashi
Tharoor participated in live classes. These sessions were
watched live by more than 50,000 learners
17. PRICING STRATEGY
Unacademy follows a freemium business
model. In simple terms, Unacademy offers some
of its basic services for free and charges a
subscription-fee for its high-quality content.
The pre-recorded classes are free of cost;
while, the live, interactive sessions with top
experts are paid.
Free classes give a chance to student of getting
in unacedemy culture , so they take subscription
for more learning .
18. WITNESSING HUGE GROWTH IN APRIL 2020
The first complete month of nationwide
lockdown due to coronavirus turned out to be a
huge success for all online learning platforms.
Unacademy too was no exception. Here are a
few Unacademy stats from the month of April,
2020:
82% growth in revenue from the preceding
month (March)
The highest ever views on YouTube- 165 million
1,20,000 live classes conducted
2,64,000 tests were taken up by learners (247%
higher than March)
19. LOCATION FACILITIES
Most competition aspirants and students fall in the
age group of 15-25 years of age. A serious aspirant
spends close to 8-10 hours every day studying.
Hence, platforms that help them save time or do not
intrude in their study time would be relevant as well
as engaging
Unacademy is a digital platform hence targeting
users already present on digital medium would be
more effective Platforms that offer the option to target
the audience based on age would help the brand filter
out the relevant audience.
20. Gaana– Young audience especially students have a high affinity for
audio OTT platforms since music helps them focus on studies and
Gaana is one of the most popular audio streaming platforms in India.
Listeners spend almost 63 minutes per day on Gaana (Kantar). Owing to
the high engagement rate, Gaana is one of the best platforms to reach
out to the students with eye-catching banner ads.
Cricbuzz– Cricbuzz is one of the top digital destinations for cricket
followers and also very popular among 17-35 years old who can easily
use their mobile phones to get real-time match coverage instead of
watching it.
Inshorts and Dailyhunt– Not only Inshorts and Dailyhunt are the top-
visited news content platforms in India but they also have a high reach
among students who are preparing for competitive exams and want to
keep themselves updated about the current affairs and trends without
getting into details. These platforms also allow geography and age
targeting hence helping the advertiser reach out to the right kind of
audience.
Jio Apps– Jio tops the Indian market with about 31.7% revenue share.
Jio is known for its affordable tariff and data plan that helps students
skim through loads of content related to studies as well as
entertainment. For Jio users, Jio app is the primary source of
entertainment.
22. The trademarks, service marks, logos displayed on the Unacademy Platform
are owned by Unacademy (“Unacademy Marks”). If you haven’t received our
permission, do not use the Unacademy Marks as your own or in any manner
that implies sponsorship or endorsement or any relation to Unacademy.
A product or service branded with the Unacademy name or logo is a reflection
of Unacademy. Unless you are one of our licensees, we don’t allow others to
make, sell, or give away anything with our name or logo
23. COPYRIGHT
The copyright in the User Content on Unacademy
Platform are owned by educators, where
Unacademy is a limited license holder to publish
the same on Unacademy Platform. The User
Content is subject to the various Terms and
Conditions and other policies (together “Terms”)
as provided on the Unacademy Platform, kindly
ensure that you use the User Content only within
the parameters as provided in the Terms. You are
prohibited from using the User Content as your
own without the prior permission of the content
creator and Unacademy.
24. BENEFITS OF IPR TO UNACADEMY.
To protect unique ideas and Creation.
Enhance the market value of your business .
IP creates and supports high paying jobs.
Convert innovative ideas into profit-making
assets.
Accelerates business growth .
Tackle global challenges by breakthrough
solutions.
Strong IP protects consumers and families.
Enhance export business opportunities.