This document provides tips for taking a business global. It recommends being fast to market by shipping products quickly even if not perfect, and being market-focused by developing customer-centric products through techniques like minimum viable products and fast iteration. It suggests finding a niche market position and the right price point. It also advises finding the right sourcing partner who can meet requirements and building long-term partnerships, and targeting the right overseas markets like China where opportunities exist through platforms like Tmall.com.

1. Taking Your Business Global

2. 1. Be Fast
“Finished is better than perfect”
- Facebook mantra
“Real Artists Ship”
- Steve Jobs
“….while the projects we do are never really
finished, they must ship.”
- Seth Godin

3. 2. Be Market-focused
Marketfocused
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•
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Customer Development
“Getting outside the Building” Blank
“The 4-Hour Work Week” T. Ferriss
Minimum Viable Product
Xiaomi: Weekly updates, fast iteration
Productfocused
• “Build it and they will come!”
• Webvan
• 3 years in the basement

4. 3. Find a Niche
Positioning
Price

5. Refining your search

6. 4. Find the right sourcing partner
 Look for suppliers with detailed product descriptions
and clear photos
 Be specific with the suppliers about your requirements
 Build long-term business partnerships
 Use AliSourcePro
 Use Gold Suppliers!

7. UK buyer trends
Top Industries UK
Top Trading Nations forfor Buyers
UK Buyers in Q2 2013
China
Apparel
Beauty &India
Personal Care
United Kingdom
Machinery
Hong Kong
Home & Garden
United States
Autos and motorcycles
Pakistan
Gifts and Crafts
Turkey
Luggage, Bags & Cases
Timepieces,Taiwan
Jewellery, Eyewear
Malaysia
Packaging and Printing
Germany
Sports and Entertainment

8. 5. Find the Right Market
Top Trading Nations for UK Suppliers
United Kingdom
United States
China
India
France
Pakistan
Spain
Italy
Poland
Germany

9. It’s good to be British

10. Opportunity – selling to China

11. E-commerce sales

12. Tmall.com
• Huge customer base
• Penetrates Tier 2, 3 and 4 cities
• Consumer behaviour - online marketplaces preferred
• Sophisticated technology infrastructure
• Excellent marketing analytics

17. THANK YOU