This document discusses building Facebook marketing strategies. It was written by Adam Gee for Channel 4 Multiplatform on November 6, 2011. The author provides insight into developing effective Facebook marketing strategies.
Facebook marketing should not be a separate activity but rather an integral part of a company's overall marketing and communication strategy. To be successful, a Facebook marketing strategy requires a long-term commitment of ongoing engagement and personal interaction with customers where they are already active online. An integrated approach across communication channels including Facebook can be key to the long-term success of a business.
The Idea of Ideas - A Do'ers Guide to Inclusive Innovation by Simon Hill at C...Chinwag
We all have ideas, many of us would love to hear great ideas for new products, services, ways to do things better, innovation matters. The trend to open innovation blended with social and collaboration brings a world of possibility and opportunity plus a splash of complexity and risk. With real case studies from the BBC, Lego and others I will explore the subject and share some anecdotes!
Chinwag Insight: Facebook Marketing - John Tawadros - BLiNQ Media - Facebook ...Chinwag
This document provides tips for optimizing Facebook ads in 3 sentences or less:
Facebook offers unparalleled reach into many European countries and is the 5th most important thing people cannot live without. The document recommends testing different ad frequencies, targets, creatives, using social context and friends, sponsored stories to existing fans, remarketing, and increasing engagement to improve ad performance. Following these optimization tips can increase sales by 300% as shown by Domino's UK results with Facebook ads.
This 3-paragraph summary provides the key points about social media and commerce from the given document:
The document discusses the power of social connections and their influence on purchases. It notes that 90% of purchases are influenced by social connections and that people are more likely to trust and spend money based on recommendations from people they know. Finally, it predicts that the social commerce market will generate $30 billion in revenue by 2015.
The document discusses why overhearing mobile phone conversations in public can be annoying. It notes that most people believe others have bad mobile etiquette and many admit using their phones in public restrooms. Experiments found that overheard conversations were more annoying when people couldn't understand them, due to an innate human need to make sense of conversations. However, conversations that were more interesting or salient were less annoying to overhear, even if not understandable. The document concludes that the content and understandability of overheard mobile conversations significantly impacts how annoying they are perceived.
Behavioural Flexibility: Get off the Couch and Do Something Different by Kare...Chinwag
1. The document discusses behavioural flexibility and how people can make their behaviors more flexible.
2. It notes that the brain forms pathways through repetition, making change difficult, and that real experiences outside one's normal range are needed to learn and develop.
3. The Professor's company, Do Something Different, helps organizations and individuals increase their behavioral flexibility through diagnostic processes, customized programs of new activities, and feedback from participants who report feeling like different people and improving important skills.
Sarah Walker & Graham Page, Millward Brown at Chinwag PsychChinwag
1. The document discusses new methods for measuring emotion in consumer research without relying solely on self-reported surveys. It focuses on the use of facial coding technology to objectively measure consumers' emotional responses.
2. Facial coding technology uses webcams to track participants' facial expressions in response to marketing stimuli and can identify emotions like liking, disliking, and engagement. Integration of these objective measures with traditional survey tools has provided insights into ad effectiveness.
3. The uptake of facial coding has been fast, and it has helped advertising achieve stronger sales correlations than surveys alone. While not revolutionary, facial coding provides a useful "nudge" for optimizing ads, messages, and the consumer experience.
The digital mission companies in the UK provide concise summaries of digital companies attending a trade mission to Washington DC in 2011. The mission supports UK digital SMEs to expand internationally by making connections, understanding foreign markets, attracting investment, and finding partners. The document lists 10 UK digital companies attending the mission and provides brief descriptions and contact information for each.
Facebook marketing should not be a separate activity but rather an integral part of a company's overall marketing and communication strategy. To be successful, a Facebook marketing strategy requires a long-term commitment of ongoing engagement and personal interaction with customers where they are already active online. An integrated approach across communication channels including Facebook can be key to the long-term success of a business.
The Idea of Ideas - A Do'ers Guide to Inclusive Innovation by Simon Hill at C...Chinwag
We all have ideas, many of us would love to hear great ideas for new products, services, ways to do things better, innovation matters. The trend to open innovation blended with social and collaboration brings a world of possibility and opportunity plus a splash of complexity and risk. With real case studies from the BBC, Lego and others I will explore the subject and share some anecdotes!
Chinwag Insight: Facebook Marketing - John Tawadros - BLiNQ Media - Facebook ...Chinwag
This document provides tips for optimizing Facebook ads in 3 sentences or less:
Facebook offers unparalleled reach into many European countries and is the 5th most important thing people cannot live without. The document recommends testing different ad frequencies, targets, creatives, using social context and friends, sponsored stories to existing fans, remarketing, and increasing engagement to improve ad performance. Following these optimization tips can increase sales by 300% as shown by Domino's UK results with Facebook ads.
This 3-paragraph summary provides the key points about social media and commerce from the given document:
The document discusses the power of social connections and their influence on purchases. It notes that 90% of purchases are influenced by social connections and that people are more likely to trust and spend money based on recommendations from people they know. Finally, it predicts that the social commerce market will generate $30 billion in revenue by 2015.
The document discusses why overhearing mobile phone conversations in public can be annoying. It notes that most people believe others have bad mobile etiquette and many admit using their phones in public restrooms. Experiments found that overheard conversations were more annoying when people couldn't understand them, due to an innate human need to make sense of conversations. However, conversations that were more interesting or salient were less annoying to overhear, even if not understandable. The document concludes that the content and understandability of overheard mobile conversations significantly impacts how annoying they are perceived.
Behavioural Flexibility: Get off the Couch and Do Something Different by Kare...Chinwag
1. The document discusses behavioural flexibility and how people can make their behaviors more flexible.
2. It notes that the brain forms pathways through repetition, making change difficult, and that real experiences outside one's normal range are needed to learn and develop.
3. The Professor's company, Do Something Different, helps organizations and individuals increase their behavioral flexibility through diagnostic processes, customized programs of new activities, and feedback from participants who report feeling like different people and improving important skills.
Sarah Walker & Graham Page, Millward Brown at Chinwag PsychChinwag
1. The document discusses new methods for measuring emotion in consumer research without relying solely on self-reported surveys. It focuses on the use of facial coding technology to objectively measure consumers' emotional responses.
2. Facial coding technology uses webcams to track participants' facial expressions in response to marketing stimuli and can identify emotions like liking, disliking, and engagement. Integration of these objective measures with traditional survey tools has provided insights into ad effectiveness.
3. The uptake of facial coding has been fast, and it has helped advertising achieve stronger sales correlations than surveys alone. While not revolutionary, facial coding provides a useful "nudge" for optimizing ads, messages, and the consumer experience.
The digital mission companies in the UK provide concise summaries of digital companies attending a trade mission to Washington DC in 2011. The mission supports UK digital SMEs to expand internationally by making connections, understanding foreign markets, attracting investment, and finding partners. The document lists 10 UK digital companies attending the mission and provides brief descriptions and contact information for each.
Dr Hari Sungkari from BEKRAF presented Jakarta as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Jonas Almeling from Business Sweden presented Stockholm as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Maha Al Mezaina from Dubai Future Foundation presented Dubai as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Konstantinos Mihanetzsis from MIT Enterprise Forum Greece presented Athens as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Eindhoven is known as the home of Philips Electronics and is now considered the location of the world's smartest square kilometer due to its high patent density. Key companies in Eindhoven like ASML and NXP rely on deep scientific research to produce advanced semiconductor hardware, and ASML continues to help advance Moore's Law. Eindhoven has a strong presence of technical and creative talent and shares characteristics with only three other cities - Austin, Helsinki, and San Francisco - in balancing technology and design.
Sissel Hansen from Startup Guides presented Copenhagen as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102792
Hosted by Sam Michel, Chinwag.
Jean Baptiste Bini from Cap Digital presented Paris as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102792
Hosted by Sam Michel, Chinwag.
This document summarizes a report on the Frankfurt startup ecosystem in Germany. It finds that Frankfurt has around 400 active startups, especially in fintech, AI, cybersecurity. While the ecosystem has strong local connections and resources like accelerators and co-working spaces, it could improve founders' ability to reach global markets. The report recommends that all stakeholders work together through alignment, developing insights, and driving consensus on actions to further grow the Frankfurt startup ecosystem.
Patrick Bartos from the Creative Region Linz & Upper Austria presented Linz as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Daniel Plotrino from Akaty presented São Paulo as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Katleen De Naeyer from the City of Antwerp presented her city as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Ben Clayton from Corl Financial Technologies presented the City of Montréal as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Startup Cities: Belfast - Me Convention 2018Chinwag
Tom Gray, CTO at Kainos presented Belfast as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Bernard Agius, Business Innovation Manager at Malta Communications Authority presented Malta as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Cape Town, South Africa - Me Convention 2018Chinwag
Keith Jones, CoFounder at Sw7 presented Cape Town as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Singapore - Me Convention 2018Chinwag
Singapore is a dynamic startup hub in Southeast Asia due to its supportive business environment, multicultural talent pool, and strong infrastructure. It ranks highly in various quality of living and ease of doing business metrics. Southeast Asia's growing middle class and infrastructure investments make it a large emerging consumer market. Singapore supports startups through government initiatives, incubators/accelerators, investors, and partnerships with corporations and universities. It serves as an ideal location for startups to pilot solutions, access talent, and launch into the Asian market.
Startup Cities: Moscow, Russia - Me Convention 2018Chinwag
Daria Lipatova, Head of International Acceleration Programs at Skolkovo Foundation presented Moscow as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Montreal, Canada - Me Convention 2018Chinwag
Ben Clayton, Founding Partner of Integrative Permaculture presented Montreal as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Porto, Portugal - Me Convention 2018Chinwag
Maria Miguel, Director of StartUP Portugal presented Porto as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Austin, USA - Me Convention 2018Chinwag
Leslie Pool, Council Member of Austin City Council presented Austin as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Dr Hari Sungkari from BEKRAF presented Jakarta as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Jonas Almeling from Business Sweden presented Stockholm as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Maha Al Mezaina from Dubai Future Foundation presented Dubai as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Konstantinos Mihanetzsis from MIT Enterprise Forum Greece presented Athens as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Eindhoven is known as the home of Philips Electronics and is now considered the location of the world's smartest square kilometer due to its high patent density. Key companies in Eindhoven like ASML and NXP rely on deep scientific research to produce advanced semiconductor hardware, and ASML continues to help advance Moore's Law. Eindhoven has a strong presence of technical and creative talent and shares characteristics with only three other cities - Austin, Helsinki, and San Francisco - in balancing technology and design.
Sissel Hansen from Startup Guides presented Copenhagen as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102792
Hosted by Sam Michel, Chinwag.
Jean Baptiste Bini from Cap Digital presented Paris as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102792
Hosted by Sam Michel, Chinwag.
This document summarizes a report on the Frankfurt startup ecosystem in Germany. It finds that Frankfurt has around 400 active startups, especially in fintech, AI, cybersecurity. While the ecosystem has strong local connections and resources like accelerators and co-working spaces, it could improve founders' ability to reach global markets. The report recommends that all stakeholders work together through alignment, developing insights, and driving consensus on actions to further grow the Frankfurt startup ecosystem.
Patrick Bartos from the Creative Region Linz & Upper Austria presented Linz as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Daniel Plotrino from Akaty presented São Paulo as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Katleen De Naeyer from the City of Antwerp presented her city as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Ben Clayton from Corl Financial Technologies presented the City of Montréal as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Startup Cities: Belfast - Me Convention 2018Chinwag
Tom Gray, CTO at Kainos presented Belfast as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Bernard Agius, Business Innovation Manager at Malta Communications Authority presented Malta as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Cape Town, South Africa - Me Convention 2018Chinwag
Keith Jones, CoFounder at Sw7 presented Cape Town as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Singapore - Me Convention 2018Chinwag
Singapore is a dynamic startup hub in Southeast Asia due to its supportive business environment, multicultural talent pool, and strong infrastructure. It ranks highly in various quality of living and ease of doing business metrics. Southeast Asia's growing middle class and infrastructure investments make it a large emerging consumer market. Singapore supports startups through government initiatives, incubators/accelerators, investors, and partnerships with corporations and universities. It serves as an ideal location for startups to pilot solutions, access talent, and launch into the Asian market.
Startup Cities: Moscow, Russia - Me Convention 2018Chinwag
Daria Lipatova, Head of International Acceleration Programs at Skolkovo Foundation presented Moscow as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Montreal, Canada - Me Convention 2018Chinwag
Ben Clayton, Founding Partner of Integrative Permaculture presented Montreal as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Porto, Portugal - Me Convention 2018Chinwag
Maria Miguel, Director of StartUP Portugal presented Porto as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Austin, USA - Me Convention 2018Chinwag
Leslie Pool, Council Member of Austin City Council presented Austin as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.