Downloaded 16 times
Uploaded byDmytriy Solovey
UKRAINIAN OTT-MARKET OVERVIEW
The document provides an overview of the Ukrainian OTT market. It discusses the growth of OTT/IPTV since 2010 and how it has become a new direction for video and audio broadcasting. It also contains statistics on TV households in Ukraine and the annual turnover of paid TV in 2011. Several charts show the growth in OTT/IPTV users worldwide from 2010 to 2017 and the increasing global online TV and video revenue over that period. The document concludes with a SWOT analysis of VOLIA OTT, identifying strengths, weaknesses, opportunities, and threats for the service in the Ukrainian market.
UKRAINIAN OTT-MARKET OVERVIEW
- 1. UKRAINIAN OTT-MARKET OVERVIEW MEDIA IPTV/OTT SWAT ---------- “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” 1 D Created by : DmitriySolovey
- 2. OTT – it’sthe fastest-growing new media market. Since 2010 the high rate of its development allowed to start a new direction of video and audio broadcasting. VOD HDTV OTT/ IPTV Prospects “On-eye” office Integration of solutions for Surfing Samsung, LG, Philips smart TV-set online Live conference and iOS, Android devises OTT / IPTV Services overview 2 “You can’t buy a future, but you can change it”
- 3. nVOD Satellite broadcasting Analog 2006 2007 2008 OTT (unofficial) TV Digital Broadcasting OTT 2009 2010 2011 (official) IPTV HDTV History of Ukrainian Media 3 “Everything is change: me, you, technology”
- 4. According to GFKUkraine in 2011 the number of TV households in Ukraine reached 16,6 mln 20.8% 14.2% 56.4% Digital TV Satellite TV Free Analog TV 3.45 mln 2.36 mln 9.36 mln Paid TV annual turnover in 2011 - 214 mln $ Quantity of Internet users - above 14,3 mln Ukrainian Media statistics 4
- 5. ----------------------- Up to 100K Users ----------------------- 100K - 500K Users ----------------------- 500K+ Users ---------------------------------------------------- 100% of all OTT/IPTV technologies depends on Internet OTT ----------- speed-limit and growing rate of active users IPTV OTT / IPTV world map 5 “World opens its doors to those who know where to go” (R. W. Emerson)
- 6. Digital TV Research Number of connections 105 In 2010 212 in 2012 596 mln. in 2017 users Global online TV and video revenue (bln. $) 2017 2010 2012 OTT / IPTV world 6 “World opens its doors to those who know where to go” (R. W. Emerson)
- 7. Strengths Weaknesses Opportunities Threats ------------------- ------------------- ------------------- ----------------------------------------------------------------------------------- - The launch of new - Status “First OTT - - Demand for paid product on Service Provider” content can be domestic media - New weak market advertisement - - Licensing - Consumers don’t platform problems like everything - Easy-to-use - - Negotiation “new” interface to difficulties with - Potential everyone content-owners inconvenient interface for users under 50 - Potential high pries for Set-top- Box ---------------------------------------------------- VOLIA OTT SWOT 7 “Antipathy better analyzes, but only sympathy understands” (Sigmund Freud)
- 8. THANK YOU ! FOR YOUR ATTENTION ------ Phone: 38 095 900 8 600 ------ ------ DmitriySolovey Email: Dmitriy.Solovey@gmail.com (c) All right reserved. 13