This document discusses the future of healthcare IT (Zorg-ICT) and Enterprise 2.0 in the Netherlands. It notes that the government and doctors are split over healthcare IT policies. It also discusses trends in internet usage such as social networks and proximity marketing technologies like RFID.

2. V
ZP & ENTERPRISE2.0
=
DE TOEKOMST
RONALD VAN DEN HOFF

4. 23 SEPTEMBER 2008:
“ZORG-ICT SPLIJT
OVERHEID EN
ARTSEN”
“RIJK HOUDT GELD IN “Voor echte toegang tot
BIJ FOUTE SPLITSING deze informatie kan de
patiënt, volgens Nictiz-
ENERGIE SECTOR”
directeur Gert-Jan van
“VERTROUWEN IN Boven, nog wel even tien
OV-KAART jaar wachten.
OPGEZEGD”
“VERBOD OP SHORT
GAAN IS SYMBOOL
POLITIEK”
“Het is alsof er een
hogesnelheidstrein
beschikbaar is en de
overheid het gebruik van
de paardentram verplicht
stelt.”

6. HIGH
*
LOW
RECENT YEARS * Edelman Trust Barometer

7. * Ronald Coase, 1937 “The nature of the firm”.

8. INTERNET HISTORY…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION:
SEARCH / ALGORITHMS
APPLICATIONS
550.000.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING
SOCIAL NETWORKS/MEDIA

9. * Data from Forrester Research Technographics® surveys, 2007

10. * “Here comes everybody”, Clay Shirky, 2008

15. VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL : HYVES
BUSINESS : LINKEDIN
SOCIO-BUSINESS: MINDZ.COM
SERIOUS GAME: WORLD OF
WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)

26. E-MOTIVE

31. BUZZ… BUZZ…
BUZZ… BUZZ…
BUZZ…
BUZZ… BUZZ…
BUZZ…
BUZZ… BUZZ… BUZZ…

37. PROXIMITY MARKETING
R.F.I.D. TECHNOLOGY
RADIO FREQUENCY IDENTIFICATION
&
BLUE TOOTH

38. PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100%
CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26%
*UNIVERSITEIT VAN TWENTE, 2007