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Giving Voice to 4G over LTE
Kevin Mitchell Director, Solutions Marketing -Acme Packet
Dan Warren Director of Technology -GSMA
Brian Daly Director, Core & Government/Regulatory Standards -AT&T Mobility Services LLC
Voice and messaging deliver the lions share of mobile service provider revenues. Yet, on the eve of LTE rollouts, there is a major question yet unresolved: how voice will be part of the next generation mobile RAN technology. This session will explore one of todays hottest topics as mobile service providers navigate the evolution of their RAN and voice network in the era of ubiquitous 3G and 4G mobile broadband. To help address this issue, the GSM Association GSMA announced that it has adopted the work of the One Voice Initiative for an IMSbased solution to Voice over Long Term Evolution VoLTE. Some key issues that we will address include:
• GSMA VoLTE architecture and agenda
• Transitional approaches to IMS VoLTE are they needed? Which is best?
• Critical features required to deliver voice over LTE
• Moving beyond voice RCS, video and multimedia communication for LTE
Giving Voice to 4G over LTE
Kevin Mitchell Director, Solutions Marketing -Acme Packet
Dan Warren Director of Technology -GSMA
Brian Daly Director, Core & Government/Regulatory Standards -AT&T Mobility Services LLC
Voice and messaging deliver the lions share of mobile service provider revenues. Yet, on the eve of LTE rollouts, there is a major question yet unresolved: how voice will be part of the next generation mobile RAN technology. This session will explore one of todays hottest topics as mobile service providers navigate the evolution of their RAN and voice network in the era of ubiquitous 3G and 4G mobile broadband. To help address this issue, the GSM Association GSMA announced that it has adopted the work of the One Voice Initiative for an IMSbased solution to Voice over Long Term Evolution VoLTE. Some key issues that we will address include:
• GSMA VoLTE architecture and agenda
• Transitional approaches to IMS VoLTE are they needed? Which is best?
• Critical features required to deliver voice over LTE
• Moving beyond voice RCS, video and multimedia communication for LTE
SoftLayer provides global, on-demand data center and hosting services from facilities across the U.S. We leverage best-in-class connectivity and technology to innovate industry leading, fully automated solutions that empower enterprises with complete access, control, security, and scalability.
During this webinar, the 4GCounts team will share the latest statistics and trends among the more than 100 4G operators covered in our leading 4GCounts.com service. The session provides a detailed review of meaningful and accurate analysis on applications, service offerings, ARPU, pricing and target markets. It also presents recent service provider deployments, traffic management and network investments
IPTV WF Presentation - Connected TVs Vs STBsAminoTV
Connected TVs vs. STBs
• TV replacement cycle vs. content innovation cycle
• Role of STBs in emerging markets
• Service usage patterns on connected TVs and STBs
• Content distribution in the home
This presentation was displayed at MWC 2011 covering the following topics: Traffic Management, Internet Offload Gateway, DPI, Adaptive Traffic Shaping, and Policy Enforcement.
Presentation at HP Software Summit, March 15, 2007.
Within 3 years there will be 550 million 3G subscribers worldwide. What mobile services will user adopt ? The early experiences with interactive mobile video services allow to merge personal communications with content from the media industry. Future user interfaces on mobile handsets have the potential to match the successful internet community and multimedia services ? The presentation covers some 3G Video services deployed in Europe and the direction for instant communications, focused group communications and real-time sharing of music, video and messages.
Femtocells Americas 2009
When: November 16-18, 2009
Featured Speaker:
Todd Mersch, Director PLM, Continuous Computing
Panel: LTE Femtocell Roadmap, From Concept to Reality
Internet TV, Broadcasting and IPTV
Technical standards that will accelerate the economic future
of these media delivery options and accelerate the growth of a mass market
of devices and services
SoftLayer provides global, on-demand data center and hosting services from facilities across the U.S. We leverage best-in-class connectivity and technology to innovate industry leading, fully automated solutions that empower enterprises with complete access, control, security, and scalability.
During this webinar, the 4GCounts team will share the latest statistics and trends among the more than 100 4G operators covered in our leading 4GCounts.com service. The session provides a detailed review of meaningful and accurate analysis on applications, service offerings, ARPU, pricing and target markets. It also presents recent service provider deployments, traffic management and network investments
IPTV WF Presentation - Connected TVs Vs STBsAminoTV
Connected TVs vs. STBs
• TV replacement cycle vs. content innovation cycle
• Role of STBs in emerging markets
• Service usage patterns on connected TVs and STBs
• Content distribution in the home
This presentation was displayed at MWC 2011 covering the following topics: Traffic Management, Internet Offload Gateway, DPI, Adaptive Traffic Shaping, and Policy Enforcement.
Presentation at HP Software Summit, March 15, 2007.
Within 3 years there will be 550 million 3G subscribers worldwide. What mobile services will user adopt ? The early experiences with interactive mobile video services allow to merge personal communications with content from the media industry. Future user interfaces on mobile handsets have the potential to match the successful internet community and multimedia services ? The presentation covers some 3G Video services deployed in Europe and the direction for instant communications, focused group communications and real-time sharing of music, video and messages.
Femtocells Americas 2009
When: November 16-18, 2009
Featured Speaker:
Todd Mersch, Director PLM, Continuous Computing
Panel: LTE Femtocell Roadmap, From Concept to Reality
Internet TV, Broadcasting and IPTV
Technical standards that will accelerate the economic future
of these media delivery options and accelerate the growth of a mass market
of devices and services
The evolution of mobile networks to 4G technologies, and primarily LTE, sets additional requirements and challenges for operator backhaul networks. The selection of flexible and future-proof microwave backhaul technologies is of paramount importance. Maravedis and Intracom wireless experts present critical trends in backhaul technologies and markets.
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Förutom själva Stockholmsområdet, så analyserar man trafiken till/från Arlanda. Bland annat vill man prediktera sannolikheten för att man kommer i tid till sin flygavgång på Arlanda beroende på vilken tid man skall åka och beroende på vilket transportsätt man väljer. KTH är vinnare till priset för en smartare planet 2010.
Talare: Haris N. Koutsopoulos, Professor and Head of Transportation and Logistics Division, KTH
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Convergence of digital information has been initiated a couple decades ago. Practically, almost all networks have now been utilising Internet Protocol. However, networks, applications, and contents managements vary by the nature of service types: IMS, SDP, IPTV, etc. Should another convergence be arranged to unify the management of the entire network for optimal results?
Backhaul Inside Out Webinar Slide Deck Oct 2011Wi-Fi 360
The evolution of mobile networks to 4G technologies, and primarily LTE, sets additional requirements and challenges for operator backhaul networks. The selection of flexible and future-proof microwave backhaul technologies is of paramount importance. Join this webinar to learn from Maravedis and Intracom wireless experts about critical trends in backhaul technologies and markets.
In this webinar you will learn:
•Specific benefits that different architecture types provide for 4G deployments, including ease of deployment, agility and resiliency.
•How the use of Point-to-Multipoint (PtMP) technology, which can perfectly complement Point-to-Point (PtP) microwave (MW), especially in urban and dense urban areas, can transform an operator\'s business model and generate a rapid ROI.
•How solutions that combine compact high-nodal PtP, multi-sector PtMP and full outdoor PtP/E-band variants offer unique network deployment benefits in high-density urban areas
This session will provide a quick review of the methodology of early dispatch systems connected to radio, telephone and other resources via circuit switched interfaces such as 4WE&M, 2W analogue etc., and their restricted backhaul capabilities, leading on to the 'stand-alone' RoIP boxes that allowed 4W E&M to be converted to IP and recovered at the other end allowing backhaul via more flexible IP networks.
The next technology is dispatch systems with native IP connectivity allowing the most flexible and functional interfaces between the dispatch system and its connected resources. While some manufacturers equipment uses proprietary IP messaging, most prefer and use open standards such as P25 CSSI (console sub system interface), DFSI (digital fixed system interface) and ISSI (inter sub system interface) or the emerging DMR AIS which ensures that different vendors equipment can interoperate with each other via these interfaces. Open standards provide end users with greatly improved competitive choice and functional capability on these systems.
The session will explore examples of IP interfaces for voice dispatch systems and the functions supported, plus give a background on how these apply to many different technologies and can even be adapted for conventional radio applications:
The workshop will cover on the following issues:
- The difference between RoIP and VoIP - how radio systems differ from phone systems
- Implementing one-to-one connections
- Implementing many-to-many connection
- Risk management: Identifying network issues affecting RoIP/VoIP quality; maintenance; and redundancy
- Design elements :- building blocks; calculating network bandwidth requirements
The implications of RoIP for dispatch consoles will be also be discussed: how dispatch console to radio connections can be implemented with RoIP and how RoIP can be used to provide fault tolerant dispatch architectures.
Finally the workshop will look at the impact of new technologies such as IPv6, Wireless Broadband and the switch to Digital Radio on the RoIP landscape.
Les Scott, Manager, System Sales, Zetron
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6. Platform replacement preconditions
• Internal
– Low customer satisfaction level
– Low “old platforms” reliability & performance
– High ownership cost
• External
– Growth of video consumption in Internet
– High piracy level on Russian market
– Market development level change compared to
initial IPTV product launch in 2006
6
7. Key business requirements defined before
platform choice & implementation
• Service must be available both for on-net (Rostelecom) and
off-net (non-Rostelecom) Internet users
• Service should support STB, Tablets, Smart TV, laptop,
smartphones, etc.
• Time shift support for TV content is a must
• Video products (TV&VoD) is not the only focus. We’d extend
our product to music, books, software
7
8. Strategic decisions made to meet
business requirements
• Cloud based service
– Multiscreen content
provisioning
– Simple for customer Central node
– Easy to implement time
shift service
• 3-level platform Macro region 1
….
Macro region 8
architecture
– Close to customer Branch 1 Branch 78
– Reduce network load ….
– Easy to manage & maintain
– Reflects company structure
8
9. High-level platform architecture
Charging &
Content Content
content User interface
management Delivery
synchronization
All platform was developed according to the very precise requirements defined by
different Rostelecom departments
• Marketing & product
• Content procurement & management
• IT
• Technical
• Network
9
10. What cloud does
• Subscription data
– Stores data on purchased subscriptions & items
– Expiration date, screen availability
• Multiscreen time shift service management
– Paused content
– Network PVR management
• Customer preferences
– Favorites channel list
– Customized channel lists (sorting)
– Parental control settings
– Recommendation engine
• Content adaptation
– Provides required video stream adopted for customer device & available
bandwidth
10
11. Project history
2006-2010
7 separate IPTV
platforms 2012
No single product New platform installed
management Product management
150K subs reached 1,4M subs reached
2010-2011 2013
7 separate IPTV Migration of 700K “old
platforms subs” into new
Single product platform
management
500K subs reached 2,5M subs planned
Eo2013
11
13. Rostelecom Media Services
Brief description
Cloud based multiscreen content delivery
platform
– Set-Top-Box
– Zabava.ru portal
– iPad app
– Smart TV & Android app coming soon
Content available :
– TV channels
– Video (TVoD, SVoD)
– Music
– Games
– Software
13
14. Interactive TV subscriber base growth
10 times in 3 years
Service growth Service penetration
Subscriber base
1 600 000
1 427 599 Eo2012
1 400 000 • 31% Fiber-optics broadband subs
1 200 000
1 000 000 • 10% xDSL broadband subs
800 000
600 000 • Up to 60% in some regions
400 000
200 000 • Average service penetration 16%
-
Jan-10
Apr-10
Jul-10
Jan-11
Apr-11
Jul-11
Jan-12
Apr-12
Jul-12
Oct-10
Oct-11
Oct-12
14
15. Interactive TV – key element in Triple
Play strategy
Broadband Churn reduction
– Broadband+TV subs churn 2 times less then Broadband-only
ARPL growth
– Media services add 30% to ARPL
Broadband & Telephony ARPU decline compensation
– Media services ARPU grow approx. 20% annually in opposite to declining broadband &
telephony services ARPU
New subs attraction
– Interactive TV & other media services are product differentiators
15
16. Rostelecom Media Services
Revenue
Media services revenue,
mln Euro
120,0 111,5
100,0
• Rostelecom Media Services
80,0 revenues doubles every year
59,5
60,0
40,0
22,3
20,0 9,9
0,0
2010 2011 2012 2013
(forecast)
Excluding NCN Pay TV services revenues
16
17. Media services VAS
20% of media services revenues are
Revenue streams generated by VAS
Subs by services
VoD users
SVoD users
VoD Premium TV packages subs
Premium Customers with 2+ TV packages
TV SVoD Multiroom subs
packages
Media 29% 22%
TV
services Multiroom 4%
packages 11%
revenue
34%
17
18. TV packages
• Customer may choose either to
subscribe “Mixed” TV package or
“Thematic”
• Every next thematic package cost
20% lower that previous one
• Maximal package includes all
thematic packages
18
19. Premium TV packages
• Viasat Premium HD package
• Adult channels
• HD channels
19
20. Video On Demand
• 20% of Interactive TV subscribers
use VoD service monthly
• Average VoD user does 4
purchases per month
• VoD adds 6% to media services
ARPU
20
21. Subscription Video On Demand
• Monthly subscription for VoD library
(certain items)
– PictureBox (NBCUniversal)
– KidsClub (mixed content for kids)
21
22. Multiroom
• Flat rate fee for any other TV at
customer premises
22
23. ARPU trends
ARPU
• ARPU growth 36% in 2 years
• 20% ARPU growth in 2012
+36% in 2 years • ARPU growth factors:
– Non profitable rate plans cancelation
– Rate plan optimization for each region
– New packaging policy
– VAS upsell
Jan-11
Jul-11
Nov-11
Jan-12
Jul-12
Nov-12
Mar-11
Sep-11
Mar-12
Sep-12
May-11
May-12
23
24. Summary
2,5 years took for Rostelecom to set up Media Services
– New product, content & marketing team
– New technical solution
– New business processes
Result:
– Twice reduced churn for bundle subscribers
– #1 Operator in Revenue on Pay TV market (Comnews Awards 2012)
– Upsell Media Services VAS allows to grow ARPU 20%
24