2008 11 China Internet Market Overview

China represents a massive market opportunity for entrepreneurs and investors, with over 263 million internet users as of 2008. While challenges exist such as competition and difficulties exiting, key sectors such as e-commerce, online advertising, and online gaming are growing rapidly due to trends like an increasing number of young, entertainment-focused internet users and a lack of traditional retail and entertainment infrastructure. Those able to provide value to Chinese consumers through business models addressing local needs and behaviors have the best chances of success.