Recruitment agencies need to think about their employer brand as something that is different from their message to candidates and clients. By researching, developing and broadcasting this message in the right way recruitment agencies and staffing firms will be better positioned to recruit the best talent into their business.

1. Alex Charraudeau – Media Solutions Manager
LinkedIn London – 23rd June 2015
Structuring Your Business for
Internal Recruitment

2. Alex Charraudeau
Ex-recruiter
8 years as a recruitment marketing guy
Web design, development, brand strategy, search marketing, email
marketing, social media strategy
At LinkedIn I help recruiters get the most out of LinkedIn
LinkedIn
@alexCharraudeau
Google+

3. 3
Agenda
Structuring Your Business for Internal Recruitment
1. Structure
2. Building the foundations
3. Tell a story
4. Being remembered
5. Five things to do today

4. Structure

5. Everything needs structure
Why do you exist?
How are you different?
What is your unique
employee proposition?
What are your values?
This becomes your central message.
This becomes your Employer Brand.

6. As you change and your audience changes your brand changes
6
Your brand today isn’t your brand tomorrow…

7. Relevant messaging increases conversions by 400%
7
Each audience needs a relevant message
*David Edleman – McKinsey Consulting Research – article

8. Building the Foundations

9. Good people know good people
Use your employees as brand ambassadors
Especially important when hiring
experience recruiters.
People trust employees.
Recruiters get 10x more views
than average members.

10. Build a platform to drive conversions
Leverage traffic on LinkedIn to generate applications
Put your Employer Brand front
and centre through imagery, the
written word and rich media.
Drive people through to jobs or
to your website.
Generate Followers if people
aren’t ready to apply today.

11. 11

12. Tell a Story
12

13. “If history were taught in the
form of stories,
it would never be forgotten.”
Rudyard Kipling

15. Tell a story to your future employees
Content spreads the word
Get your message out via your
people – Status Updates and
Groups.
Share your story with your
relevant Followers – Company
Updates.
Reach all of your target audience
– Sponsored Updates.

16. 16
Who am I?
What I do
My mission
What that means
for you
What that means for you
Why am I here?
My mission

17. A picture tells a thousands words. What about video?
17
Video

18. A picture tells a thousands words. What about video?
18
Video

19. Being Remembered
19

20. 20

21. See something 7 times and it starts to register
21
7 is the magic number
InMails

22. 22
Five things to do today
1. Ensure you know your Employer Brand and Employee Value
Proposition
2. Make sure your message is separate for your Candidates, Clients and
future Consultants
3. Build your foundations
4. Tell your story
5. Analyse, measure, iterate, analyse, measure, iterate

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