The document is a report on the UK B2C e-commerce market in 2011. It provides key findings on trends in the UK e-commerce market such as online retail sales growth and mobile commerce adoption. It also outlines the table of contents which details sections on sales trends, popular products purchased online, key users and players in the UK e-commerce space. The report is produced by Research on International Markets and provides data and analysis on the UK online retail industry.

1. UK B2C E-Commerce Report 2011
June 2011
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RESEARCH ON INTERNATIONAL MARKETS
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rce
mme
E - Co
UK B2C 1
rt 201
Repo
June 2011
Publication Date
June 2011
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
69
Covered Countries
UK
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2. UK B2C E-Commerce Report 2011
Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
• Despite a predicted slowdown of B2C E-Commerce sales growth, the proportion of online sales vs. bricks and
mortar stores increases.
• B2C E-Commerce share on total retail sales accounted for 8.2% in 2010, up from 7.4% in 2009.
• In August 2010, British online shoppers spent on average GBP 67 for clothing, about half the online spending
for groceries.
• Tesco, Argos and the Shop Direct Group are leading UK B2C E-Commerce retailers in terms of sales in 2010.
• 10% of British individuals accessed the Internet with their mobile phone in 2010 - above the EU average of
7%. UK M-Commerce sales are forecasted to more than double until 2013. The expected boom of
M-Commerce will be driven by new technologies and the growing penetration of smartphones.
Company and Product Information
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3. UK B2C E-Commerce Report 2011
Table of Contents
1. Management Summary 5. Products
• Types of Goods and Services bought online in the UK,
2. Trends by Age Groups, in % of Individuals, 2010
• Products purchased over the Internet in the UK by
• UK E-Commerce Conversion Rate Developments, Gender, in % of Online Shoppers, Jan.-March 2010
August 2010
• Products purchased over the Internet in the UK by
• UK Multichannel and B2C E-Commerce Trends, 2010 Age, in % of Online Shoppers, January-March 2010
• Sales Trends of UK Multichannel Retailers, 2009 & • Top Online Product Categories, by average Spend per
2013f, incl. Breakdown of Retail Sales, by Channel Head in GBP, August 2010
• Reach of Retail Sites in the UK and European 6. Users / Shoppers
Countries, January 2010 vs. January 2011
• Average Price of Online Products in the UK and 10 • Development of Internet Users and Penetration in the
other Countries worldwide, in GBP, January 2011 UK, in millions and %, 2005-2010
• Online Fashion Sales Trends in the UK, 2011 • Internet Access in the UK by Age Groups, in %, 2010
• UK Internet Usage Key Trends in 2010 • Individuals in Europe using the Internet, by Country,
• Internet Usage by Purpose in the UK, by % of in %, 2008-2010
Households, 2010 • Internet and Broadband Household Penetration, by
Households, in %, 2008-2010
• Most popular Site Categories in the UK, by active
Reach in %, 2010 • Total Broadband Subscribers in the UK, compared to
Germany, USA and OECD, 2006-2010
• Online Payment Methods in the UK, in %, 2010
• Total Broadband Subscribers per 100 Inhabitants in
• Mobile Internet Access Penetration in the UK and the UK, compared to Germany, USA and the OECD
Europe, by Country, in %, 2010 Average, 2006-2010
• UK M-Commerce Revenue, in GBP million, 2009 & • Broadband Subscribers in the UK, by Access
2013f Technology compared to the OECD Average in %,
2010
• UK M-Commerce Sales Trends, 2010
• Development of Online Shoppers (millions) and their
• UK M-Commerce Usage Trends, 2010 Percentage of Internet Users in the UK, 2009-2014f
• UK M-Commerce Growth and Spending Trends, 2010 • Number of Online Shoppers in the UK, in millions,
• UK M-Commerce Share Trends, 2009 2010 & 2014f
• Internet Shoppers in the UK by Age Groups, in %,
• M-Commerce Usage by UK Mobile and Smartphone 2010
Users, in %, 2010
• Penetration of Online Shoppers, by Age Group and
Gender, in % of Population, 2010
3. Sales • EU Comparison of Online Shopper Penetration, in %
of Population, 2010
• B2C E-Commerce Sales in the UK, in GBP billion, 7. Players
2002-2010 & 2014f
• B2C E-Commerce Sales in the UK, in EUR billion, • Top 10 UK Retailers ranked by Total Online Sales, in
2009-2010 GBP billion, 2008-2010
• Top 5 UK E-Commerce Websites, ranked by Unique
• B2C E-Commerce Sales in the UK, in GBP billion, Visitors, January 2011
2010-2011f
• Rank 1: Tesco
• B2C E-Commerce Sales on a monthly Basis in the • Rank 2: Argos
UK, in GBP billion, January-April 2011
• Rank 3: Shop Direct Group
• B2C E-Commerce Sales of Fashion in the UK, in
• Rank 4: Dixons Retail
GBP billion, 2010, 2011f & 2015f • Rank 5: Next Directory
• Average annual Spend of Online Shoppers in the • Rank 6: J Sainsbury
UK, in GBP, 2005-2014f • Rank 7: Marks and Spencer
• Rank 8: John Lewis
• Rank 9: N Brown Group
4. Shares
• Rank 10: Comet.co.uk
• News about Kiddicare/Morrisons
• B2C E-Commerce Share on total Retail Sales, in %, • News about Asos
2005-2010 • Customer Satisfaction of the Top 10 UK Online Pure
Players, in %, December 2009
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4. UK B2C E-Commerce Report 2011
Samples
RESEARCH ON INTERNATIONAL MARKETS
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Trends Sales Shares Products Users / Shoppers Players
In 2010, 46% of individuals aged 25-34 bought “Clothes, Sports
Goods” online in the UK.
Types of Goods and Services bought online in the UK, by Age Groups, in % of Individuals, 2010
Total 16-24 25-34 35-44 45-54 55-64 65-74
Clothes, Sports Goods 35 40 46 45 32 27 14
Films/Music 32 41 38 41 35 19 9
Household Goods 29 18 39 43 29 26 12
Books/Magazines/E-Learning Material 28 27 31 35 31 22 13
Computer Software (incl. Video Games) 24 27 28 32 23 16 9
Tickets for Events 24 22 27 31 28 20 n/a
Electronic Equipment (incl Cameras) 17 16 23 25 17 13 n/a
Food/Groceries 16 10 22 28 17 9 n/a
Shares/Financial Services/Insurance 14 10 17 20 16 10 n/a
Films/Music, Books online delivered 12 20 14 16 12 6 n/a
Computer Software online delivered 12 12 15 15 10 11 n/a
Computer Hardware 9 9 9 11 10 8 n/a
Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet in the past Year; Percentage of individuals.
Source: Eurostat, January 2011
35
RESEARCH ON INTERNATIONAL MARKETS
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Trends Sales Shares Products Users / Shoppers Players
The UK based fashion and home ware multichannel retailer Next
generated E-Commerce sales of GBP 650 million in 2010.
Rank 5: Next Directory
Name of Company Next Directory
Headquarters UK
Major Online Shops www.next.co.uk
Company Type Multichannel-Retailer (Store, Catalog, Internet)
Product Range Fashion, Homeware
Year Ended January 30
Homewares and apparel retailer/cataloguer Next saw
group sales for the first half increase 5 percent to
News (E-Commerce)
GBP 1.59 billion despite “testing” market conditions.
(September 2010)
B2C E-Commerce Revenue
Currency 2010 2009 2008
EUR billion 0.76 0.69 0.72
GBP billion 0.65 0.61 0.57
Source: company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
59
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