There are four main groups of people in terms of their level of knowledge and commitment to nature protection:
1. "The devoted" who are very knowledgeable and committed to nature protection.
2. "Green souls" who are reasonably committed and knowledgeable but not experts. Many survey respondents fell into this group.
3. "Hedonists" who enjoy nature for recreation but prioritize their interests over protection and have low knowledge.
4. "Incurables" who have little interest in nature protection and see it as restrictive with low knowledge. Reaching this group is very difficult.
In general there is a lack of knowledge about biodiversity and what individual actions people can take to
Up-scaling and out-scaling conservation agriculture technologies: The case of...CIMMYT
Poster by Alfred Micheni (KARI), Fred Kanampiu (CIMMYT), Onesmus Kitonyo (CIMMYT), James Ouma (KARI), Mekuria Mulugetta (CIMMYT) , George Mburathi (ACIAR) and Ezekiel Ngoroi (KARI) presented at 3rd International Agronomy Congress New Delhi , India on 26-30 November, 2012
La receta describe una chocotorta argentina hecha con capas de galletitas de chocolate humedecidas en café o leche chocolatada alternadas con una crema de dulce de leche y queso crema. Se recomienda guardar la torta en el freezer por una hora o en la heladera por varias horas antes de servir.
Métodos y técnicas de evaluación emocional para niños y niñas en videojuegos ...Carina Soledad Gonzalez
Este documento presenta una propuesta metodológica llamada UXAV para evaluar la experiencia de usuario (UX) en videojuegos activos colaborativos para niños y niñas de 8 a 12 años. El método incluye el uso de instrumentos como EMODIANA y sensores biométricos antes, durante y después de jugar para medir las emociones y reacciones fisiológicas. También propone la observación estructurada de las interacciones sociales y el lenguaje verbal y no verbal durante el juego. El objetivo es desarroll
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Only 0.024% of the Earth's water is available as liquid freshwater for human use. Nearly 1 billion people lack access to safe drinking water and 2.5 billion do not have adequate sanitation, resulting in 1.4 million child deaths per year from water-borne diseases. Water scarcity is a growing global problem exacerbated by pollution, population growth, and climate change.
1) The document discusses various geological features and processes in the Pensacola, Florida region, including faults, weathering, mass wasting, erosion, and sedimentary environments.
2) It provides examples of oxidation, chemical weathering, slumping, beach erosion, and how knowledge of geology is applied to construction.
3) The region faces challenges from hurricanes and coastal erosion but utilizes geological insights for building resilient infrastructure like hotels and bridges.
This document provides an overview of various methods engineering tools and techniques for analyzing and improving processes, including Pareto analysis, fishbone diagrams, Gantt charts, PERT charting, job/worksite analysis guides, operation process charts, flow process charts, worker and machine process charts, and gang process charts. It describes the purpose and components of each technique.
The document discusses discovering, honoring, and documenting local knowledge in the Philippines. It outlines phases of cultural domination by the West and defines local knowledge as the total perceptions, beliefs, understandings, and skills of a community that are gender-based, age-graded, and embedded in local practices and relationships. The author shares their experience researching the knowledge of Aytas in Pampanga and emphasizes the importance of participatory and respectful methods like ethnography.
Up-scaling and out-scaling conservation agriculture technologies: The case of...CIMMYT
Poster by Alfred Micheni (KARI), Fred Kanampiu (CIMMYT), Onesmus Kitonyo (CIMMYT), James Ouma (KARI), Mekuria Mulugetta (CIMMYT) , George Mburathi (ACIAR) and Ezekiel Ngoroi (KARI) presented at 3rd International Agronomy Congress New Delhi , India on 26-30 November, 2012
La receta describe una chocotorta argentina hecha con capas de galletitas de chocolate humedecidas en café o leche chocolatada alternadas con una crema de dulce de leche y queso crema. Se recomienda guardar la torta en el freezer por una hora o en la heladera por varias horas antes de servir.
Métodos y técnicas de evaluación emocional para niños y niñas en videojuegos ...Carina Soledad Gonzalez
Este documento presenta una propuesta metodológica llamada UXAV para evaluar la experiencia de usuario (UX) en videojuegos activos colaborativos para niños y niñas de 8 a 12 años. El método incluye el uso de instrumentos como EMODIANA y sensores biométricos antes, durante y después de jugar para medir las emociones y reacciones fisiológicas. También propone la observación estructurada de las interacciones sociales y el lenguaje verbal y no verbal durante el juego. El objetivo es desarroll
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Only 0.024% of the Earth's water is available as liquid freshwater for human use. Nearly 1 billion people lack access to safe drinking water and 2.5 billion do not have adequate sanitation, resulting in 1.4 million child deaths per year from water-borne diseases. Water scarcity is a growing global problem exacerbated by pollution, population growth, and climate change.
1) The document discusses various geological features and processes in the Pensacola, Florida region, including faults, weathering, mass wasting, erosion, and sedimentary environments.
2) It provides examples of oxidation, chemical weathering, slumping, beach erosion, and how knowledge of geology is applied to construction.
3) The region faces challenges from hurricanes and coastal erosion but utilizes geological insights for building resilient infrastructure like hotels and bridges.
This document provides an overview of various methods engineering tools and techniques for analyzing and improving processes, including Pareto analysis, fishbone diagrams, Gantt charts, PERT charting, job/worksite analysis guides, operation process charts, flow process charts, worker and machine process charts, and gang process charts. It describes the purpose and components of each technique.
The document discusses discovering, honoring, and documenting local knowledge in the Philippines. It outlines phases of cultural domination by the West and defines local knowledge as the total perceptions, beliefs, understandings, and skills of a community that are gender-based, age-graded, and embedded in local practices and relationships. The author shares their experience researching the knowledge of Aytas in Pampanga and emphasizes the importance of participatory and respectful methods like ethnography.
Inovação e Tendências em Mídias Digitais - 11/4/16Renato Cruz
A HP foi fundada em 1939 na garagem de um casal em Palo Alto, Califórnia, o que é considerado o marco inicial do Vale do Silício. O Vale abriga as universidades de Stanford e Berkeley e recebeu investimentos do governo americano após a 2a Guerra, impulsionando a pesquisa em tecnologia. A região se tornou um hub de inovação graças ao ambiente favorável a empreendedorismo e a colaboração entre empresas, investidores e universidades.
SPARC is a cultural center in Venice Beach, California that creates public art to promote civic dialogue and address social issues. As an intern, responsibilities included conducting outreach for mural projects, compiling images and creating timelines. Additional tasks involved selecting archive images for a tour guide, solving and gold leafing print samples, and setting up for an event.
The mission of Root Division is to improve art appreciation and access in the Bay Area. As an intern, responsibilities included developing a youth art education workshop, assisting with exhibits, and maintaining organizational databases. Additional tasks involved completing grants, administration for monthly exhibits, and preparing a presentation.
http://www.cawasa.org -
In this Issue
Caribbean Water and Sewage Association Inc. April to June 2012 | Vol. 4 No. 2
Rain and Water Page 2
Secretariat News Pages 2, 3, 4 and 5
CaribDa Celebrates 80 Years of Desalination Page 5
Water Conservation Advice and Guide Page 7
Heat Wave Makes Water a Hot Topic Page 10
Should Water Bill Defaulters Get Amnesty? Page 11
Water and Food Security Page 12
Towards a Model OECS Water Act See Back Page
The document discusses data communication systems and networks. It introduces key concepts like data communication, components of a data communication system, different types of networks including LANs, WANs and MANs, the organization and structure of the Internet, and the basic elements of communication protocols. Diagrams and figures are included to illustrate different network topologies, types of connections, and the hierarchical organization of the Internet.
The Caribbean Water & Sewerage Association Inc. is a regional organization of water utilities dedicated to serving the growth and development of its Caribbean members.
Instituto Eldorado - Fórum Tablets & Smartphones 2013Renato Cruz
Apresentação de Jaylton Ferreira, superintendente do Instituto Eldorado, durante o Fórum Tablets & Smartphones 2013, no dia 12 de novembro de 2013, em São Paulo
Network – based social capital and capacity buildingJerry Jose
Class report on network based social capital and capacity building programs by Shoba Ramanadhan, Sosena Kebede, Jeannie Mantopoulos and Elizabeth H Bradley
United Board for Christian Higher Education in Asia reports its activities and accomplishments and their impact with Colleges and University Partners across Asia
This document summarizes a study on teaching high school AP Environmental Science students to use study methods that match their learning style preferences. Most students initially used outlining to study, which did not always match their tactile/kinesthetic preferences. After learning about different study strategies, several students changed their methods, reporting increased reading, less outlining, and use of new strategies like Quizlet and self-quizzing. Students said the new methods helped them study better and felt they would perform better on tests. The study suggests students may not know how to match study methods to their preferences, but will adopt helpful strategies when taught how.
The document discusses poverty in Hong Kong, noting that the number of people living in poverty reached a record high of 1.26 million in the first half of 2010, comprising 18% of Hong Kong's population of 7 million. It also reports that the income gap between the richest and poorest 10% of households in Hong Kong is 27 times. The Commission on Poverty was established to address these issues but its term ended in June 2007 without being replaced by a formal organization.
This document discusses global virtual communities for tutoring and learning. It describes how global communities are composed of people from different cultures, languages and contexts working together towards a common goal. It then profiles the status of tutoring and learning communities as "in a relationship" but "it's complicated." It outlines the goal of preparing educational practitioners on using ICT and eLearning for course and training development and implementation. It provides details on implementation plans, platforms, communication tools and monitoring participant performance through a tracking system and evaluations.
Apresentação de Helio Oyama, diretor de Marketing de Produto para América Latina da Qualcomm, durante o Fórum Tablets & Smartphones 2013, no dia 12 de novembro de 2013, em São Paulo
BCU Making Mobile Marketing Work Intro: Mark Brillsamanthayep
Mobile marketing provides an engaging way to interact with customers that is always accessible. However, it also presents challenges due to the personal nature of phones, varying technologies, and lack of measurement standards. To be effective, mobile campaigns must be immediately relevant, follow regulations, and recognize that smartphone adoption varies in different demographic groups. An understanding of the mobile landscape and how users interact with their devices is crucial to creating successful mobile marketing strategies.
The researchers took a challenging journey to document the Higaonon culture at the Dumalongdong festival in Barangay Bunaguit, Esperanza, Agusan del Sur. They traveled by bus, tricycle, boat, and motorcycle, dealing with slippery paths, steep roads, strong currents, and heavy bags. They arrived after dark and were welcomed by the community. The festival involved rituals, discussions, and a division of labor among tribespeople. The researchers gained an experience worth repeating in search of local knowledge of the Higaonon people.
Methodology for the_national_implementaion_of_the_ee_guideline neeap workshop...RCREEE
This document outlines a proposed methodology for national implementation of the Arab Energy Efficiency Guideline. It discusses:
1) Confirming adoption of the Guideline with the League of Arab States and designating a national coordinating entity.
2) The national entity preparing a 3-year National Energy Efficiency Action Plan.
3) A sequence of activities and responsibilities including setting national targets, developing sector programs and efficiency measures, and implementing instruments to measure and verify progress.
We use AppEco to simulate Apple’s iOS app ecosystem and investigate the effectiveness of common publicity strategies such as viral marketing, mass broadcast, targeted broadcast, and recurring broadcast, having your apps appear on the top apps chart, and having your apps appear on the new apps chart.
Roberto Santoro has made significant contributions to the Living Lab community over many years:
- In 2005, he helped launch the AMI Communities task force and establish Living Labs as a flagship initiative.
- Between 2006-2009, he played a key role in supporting the launch and growth of ENoLL, including chairing governance committees.
- In 2010, he helped launch the first Living Lab Summer School and Prize.
- He has continued contributing by establishing foundations for innovation platforms and new initiatives to advance the work of Living Labs.
Inovação e Tendências em Mídias Digitais - 11/4/16Renato Cruz
A HP foi fundada em 1939 na garagem de um casal em Palo Alto, Califórnia, o que é considerado o marco inicial do Vale do Silício. O Vale abriga as universidades de Stanford e Berkeley e recebeu investimentos do governo americano após a 2a Guerra, impulsionando a pesquisa em tecnologia. A região se tornou um hub de inovação graças ao ambiente favorável a empreendedorismo e a colaboração entre empresas, investidores e universidades.
SPARC is a cultural center in Venice Beach, California that creates public art to promote civic dialogue and address social issues. As an intern, responsibilities included conducting outreach for mural projects, compiling images and creating timelines. Additional tasks involved selecting archive images for a tour guide, solving and gold leafing print samples, and setting up for an event.
The mission of Root Division is to improve art appreciation and access in the Bay Area. As an intern, responsibilities included developing a youth art education workshop, assisting with exhibits, and maintaining organizational databases. Additional tasks involved completing grants, administration for monthly exhibits, and preparing a presentation.
http://www.cawasa.org -
In this Issue
Caribbean Water and Sewage Association Inc. April to June 2012 | Vol. 4 No. 2
Rain and Water Page 2
Secretariat News Pages 2, 3, 4 and 5
CaribDa Celebrates 80 Years of Desalination Page 5
Water Conservation Advice and Guide Page 7
Heat Wave Makes Water a Hot Topic Page 10
Should Water Bill Defaulters Get Amnesty? Page 11
Water and Food Security Page 12
Towards a Model OECS Water Act See Back Page
The document discusses data communication systems and networks. It introduces key concepts like data communication, components of a data communication system, different types of networks including LANs, WANs and MANs, the organization and structure of the Internet, and the basic elements of communication protocols. Diagrams and figures are included to illustrate different network topologies, types of connections, and the hierarchical organization of the Internet.
The Caribbean Water & Sewerage Association Inc. is a regional organization of water utilities dedicated to serving the growth and development of its Caribbean members.
Instituto Eldorado - Fórum Tablets & Smartphones 2013Renato Cruz
Apresentação de Jaylton Ferreira, superintendente do Instituto Eldorado, durante o Fórum Tablets & Smartphones 2013, no dia 12 de novembro de 2013, em São Paulo
Network – based social capital and capacity buildingJerry Jose
Class report on network based social capital and capacity building programs by Shoba Ramanadhan, Sosena Kebede, Jeannie Mantopoulos and Elizabeth H Bradley
United Board for Christian Higher Education in Asia reports its activities and accomplishments and their impact with Colleges and University Partners across Asia
This document summarizes a study on teaching high school AP Environmental Science students to use study methods that match their learning style preferences. Most students initially used outlining to study, which did not always match their tactile/kinesthetic preferences. After learning about different study strategies, several students changed their methods, reporting increased reading, less outlining, and use of new strategies like Quizlet and self-quizzing. Students said the new methods helped them study better and felt they would perform better on tests. The study suggests students may not know how to match study methods to their preferences, but will adopt helpful strategies when taught how.
The document discusses poverty in Hong Kong, noting that the number of people living in poverty reached a record high of 1.26 million in the first half of 2010, comprising 18% of Hong Kong's population of 7 million. It also reports that the income gap between the richest and poorest 10% of households in Hong Kong is 27 times. The Commission on Poverty was established to address these issues but its term ended in June 2007 without being replaced by a formal organization.
This document discusses global virtual communities for tutoring and learning. It describes how global communities are composed of people from different cultures, languages and contexts working together towards a common goal. It then profiles the status of tutoring and learning communities as "in a relationship" but "it's complicated." It outlines the goal of preparing educational practitioners on using ICT and eLearning for course and training development and implementation. It provides details on implementation plans, platforms, communication tools and monitoring participant performance through a tracking system and evaluations.
Apresentação de Helio Oyama, diretor de Marketing de Produto para América Latina da Qualcomm, durante o Fórum Tablets & Smartphones 2013, no dia 12 de novembro de 2013, em São Paulo
BCU Making Mobile Marketing Work Intro: Mark Brillsamanthayep
Mobile marketing provides an engaging way to interact with customers that is always accessible. However, it also presents challenges due to the personal nature of phones, varying technologies, and lack of measurement standards. To be effective, mobile campaigns must be immediately relevant, follow regulations, and recognize that smartphone adoption varies in different demographic groups. An understanding of the mobile landscape and how users interact with their devices is crucial to creating successful mobile marketing strategies.
The researchers took a challenging journey to document the Higaonon culture at the Dumalongdong festival in Barangay Bunaguit, Esperanza, Agusan del Sur. They traveled by bus, tricycle, boat, and motorcycle, dealing with slippery paths, steep roads, strong currents, and heavy bags. They arrived after dark and were welcomed by the community. The festival involved rituals, discussions, and a division of labor among tribespeople. The researchers gained an experience worth repeating in search of local knowledge of the Higaonon people.
Methodology for the_national_implementaion_of_the_ee_guideline neeap workshop...RCREEE
This document outlines a proposed methodology for national implementation of the Arab Energy Efficiency Guideline. It discusses:
1) Confirming adoption of the Guideline with the League of Arab States and designating a national coordinating entity.
2) The national entity preparing a 3-year National Energy Efficiency Action Plan.
3) A sequence of activities and responsibilities including setting national targets, developing sector programs and efficiency measures, and implementing instruments to measure and verify progress.
We use AppEco to simulate Apple’s iOS app ecosystem and investigate the effectiveness of common publicity strategies such as viral marketing, mass broadcast, targeted broadcast, and recurring broadcast, having your apps appear on the top apps chart, and having your apps appear on the new apps chart.
Roberto Santoro has made significant contributions to the Living Lab community over many years:
- In 2005, he helped launch the AMI Communities task force and establish Living Labs as a flagship initiative.
- Between 2006-2009, he played a key role in supporting the launch and growth of ENoLL, including chairing governance committees.
- In 2010, he helped launch the first Living Lab Summer School and Prize.
- He has continued contributing by establishing foundations for innovation platforms and new initiatives to advance the work of Living Labs.
The document discusses regional cooperation between the EU and Eastern neighbours. It provides details on the major donor (EU), financial instruments (ENPI), aims of regional cooperation such as reinforcing integration and defining common strategies, and challenges addressed like border management and security issues. Examples of funded regional programmes are given across sectors like transport, energy, environment and social issues. Regional cooperation benefits participating individuals, organizations and citizens through knowledge sharing, networking and jointly addressing cross-border challenges.
The document discusses how to stay relevant in a global job market. It begins with an introduction that explains how globalization and advances in technology have made many jobs movable overseas where labor is cheaper. This poses a threat to job security for Americans. The introduction also outlines the author's research methods, which included using various online resources to research staying relevant in a global market. Next, the document provides an overview of its contents, which will include a trip to China and infographics on topics like outsourcing, job vulnerability, and tips from experts. It aims to provide insights into how Americans can stay competitive and secure careers in this changing environment.
This document summarizes the themes, topics, activities, and purpose of the graduate college focal point initiative 2011-2012 on transnational communications and cultural flows. The initiative examined the convergence of information technology and transnational cultural flows, with the goal of critically analyzing new media technologies and the global contexts that shape them. Key events included reading groups, public lectures on topics like platform imperialism and cyber-Marxism, and workshops with guest speakers. The overarching goal was to explore the intersections between the transnational and the digital.
This document describes an emotion-based music player that generates playlists based on a user's detected mood. It uses three main modules: an emotion extraction module that analyzes facial expressions from webcam images to determine mood, an audio feature extraction module that extracts data from songs, and an emotion-audio recognition module that maps the facial and audio features to select songs for the playlist. The system aims to reduce the effort of manually creating playlists by automatically generating ones tailored to the user's current emotional state. It works by classifying facial expressions and songs into categories like happy, sad, and angry to create playlists that match or influence the user's detected mood.
Lou Moriconi recently completed several graphic design projects, including folders designed to re-purpose existing medical assets. The folders combined topics from a medical textbook with illustrations from anatomical charts, sponsored by pharmaceutical companies. Moriconi's website and LinkedIn page provide more examples of his graphic design work.
Poster EWEA "Damping Estimation of an Offshore Wind Turbine on a Monopile Fou...Pieter Jan Jordaens
This poster describes a study comparing techniques to identify damping values of an offshore wind turbine on a monopile foundation. Tests were performed on a wind turbine in the Belwind wind farm located in the North Sea. Time and frequency domain analyses were used to estimate damping from accelerometer data collected during overspeed and ambient excitation tests. Results show ambient vibration tests using output-only identification techniques can provide good estimates of damping ratios for the fore-aft and side-side bending modes of the wind turbine structure.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
2. Done since the research presentation
Getting some distance to the project
Interviews with caretakers
Public survey
Widen perspective on monitoring
Synthesis of findings
Started ideating
3. Just a quick follow-up on what I am working on:
My partner plans to establish a caretaker-network for nature-protection areas in Germany. They want to collect
data on the threats and taken actions in those areas, to use it in reports to the European commission. That way
they have a tool that enables European law to be enforced more effectivly.
4. BfN NABU FEDERAL OFFICE (COORDINATOR) NABU STATE ASSOCIATIONS
(Federal Agency NABU DISTRICT GROUPS
of Nature Conservation)
COORDINATOR
SECTION
ADMIN DATABASES
SECTION GIS STATE - PRESSURE - RESPONSE
EXPERTS
CARETAKER PUBLIC
SECTION SECTION
CARETAKER PUBLIC USERS
In the first step I identified the main stakeholders and possible touchpoints to create a blueprint and a framework
of my project.
5. NABU
CARETAKER PUBLIC EXPERTS
COORDINATOR
That first step was about understanding the system from a top-down perspective - from the eyes of coordinators
and experts. Now i reversed my perspective and tried to learn from the eyes of caretakers and public users
6. Interviews with 4 caretakers
I conducted four interviews with different people who work as caretakers in other programmes right now. That
way, I learned a lot about their tasks, their motivations, their attitudes toward the job and their general
oppinions.
7. public survey
n = 114
In parallel i developed and conducted a survey to learn about the public point of view. The survey was distributed
online on environmental protection related platforms, so it rather focused on people who are already involved
into the topic.
8. Speci Eurob
ial baromete 365
er
Eu
uropean
Flash Eurobarometer European Commission
Commission
Attitudes of Europeans
towards the issue of Attitudes of E
Europpean c ens
citize
biodiversity tow
wards the e
s enviro ent
onme
Analytical report REPO
ORT
Wave 2
Special Eurobarometer 365 / Wave EB75 2 – TNS opinion & social
Fieldw
work: April-May 2011
Fieldwork: February 2010
Publication: Aug
gust 2011
Publication: March 2010
Flash Eurobarometer 290 – The Gallup Organisation
EB75.2
Th survey has been req
his quested by the Directo
orate-Gener for the Environment
ral t
an co-ordina
nd ated by Dire
ectorate-General for Co
ommunication (DG CO OMM
This survey was requested by the Directorate General Environment, and coordinated “R
Research an Speechw
nd writing” Unit)
).
by Directorate General Communication. htt
tp://ec.europa
a.eu/public_o
opinion/index
x_en.htm
This document does not represent the point of view of the European Commission.
Th document does not represent the p
his t point of view of the Europ
w pean Commission.
Th interpretat
he tions and opinions contained in it are solely those of the autho
e ors.
The interpretations and opinions contained in it are solely those of the authors.
two eurobarometer reports
n(DE)≈1000
That was why i also called in two reports by the European commission, as I wanted to compare my survey with
the bigger picture, especially when it comes to public awareness and knowledge about the topic.
9. As an individual can you play a role in
protecting the environment in Germany.
42%
37% 53%
45%
EU27 average Totally agree
Tend to agree
Germany Totally agree
Tend to agree
Source: „Attitudes of European Citizens towards the Environment“, Special Eurobarometer #365, European Commission 2011
One of the things I learned from reading those reports is, that Germans strongly think, that they can play a role
in environment protection as an individuals.
Germany is in the green inner-circle, the blue outer circle is the average of the 27 EU countries.
10. Have you heard of the term „biodiversity“
and do you know what it means?
38%
88%
77%
66%
EU27 average I heard of it and I know what it means.
I heard of it.
Germany I heard of it and I know what it means.
I heard of it.
Source: „Attitudes of Europeans towards the Issue of Biodiversity“, Flash Eurobarometer #290, European Commission 2010
Well, this is nice, but as my project is not about recycling for example it is more interesting to know about their
awareness of what biodiversity actually means.
And it seems, they have the highest awareness about biodiversity amongst all EU countries.
(Biodiversity is the degree of variation of life-forms, and a measure of the health of eco-systems)
11. Would you say that you personally make
an effort to protect biodiversity?
YES... NO... 8%
20%
11%
37%
48% 25%
15%
33%
EU27 average Yes, I do No, for other reasons
Yes, but I would like to do even more No, because I do not know what to do
Germany Yes, I do No, for other reasons
Yes, but I would like to do even more No, because I do not know what to do
Source: „Attitudes of Europeans towards the Issue of Biodiversity“, Flash Eurobarometer #290, European Commission 2010
A lot of people say they already do efforts to protect biodiversity - again, more than the european average.
But interestingly FAR fewer than the EU average would like to do more.
Does it seem like people think they have done enough?
Looking at the NO answers, a quarter of the respondents answered they did not do efforts because they don‘t
know what to do, and this turned out to be one of the most important findings that aligned with what I learned in
the interviews and my own survey..
12. „Awareness comes from
knowledge, and that is most
often lacking. If people walk
around with open eyes, a lot
more can be achieved“
„People are open and
cooperative in general, but
they know almost nothing
about the site“
To quote the caretakers, who have a lot of direct contact with people, they are actually open to the topic, but they
don‘t really know about the issues..
To sum up, one can say...
13. People don‘t really know what they can
do to protect biodiversity, they feel
they have a lack of knowledge.
People feel like they just don‘t know what to do because they are lacking the knowledge to.
14. EU funding should be allocated more to support
environmentally friendly activities and developments.
42%
44%
47%
45%
EU27 average Totally agree
Tend to agree
Germany Totally agree
Tend to agree
Source: „Attitudes of European Citizens towards the Environment“, Special Eurobarometer #365, European Commission 2011
In general, Europeans think the the EU should invest more in environment protection.
15. Have you heard about the Natura 2000 network?
11%
8%
3% 13%
8%
EU27 average Heard of it and knows what it is
Heard of it but does not know what it is
Germany Heard of it and knows what it is
Heard of it but does not know what it is
Source: „Attitudes of Europeans towards the Issue of Biodiversity“, Flash Eurobarometer #290, European Commission 2010
But for some reason, only a tiny part of the population ever heard of Natura 2000, not to speak of knowing what
it is!
By the way: The investment needed for the network is around 5.8 billion € a year...
I am pretty sure, that the network could benefit from a higher awareness.
16. Have you heard about the Natura 2000 network?
21% 50%
13%
Own survey Heard of it
EU27 average Heard of it
Germany Heard of it
Source: „Attitudes of Europeans towards the Issue of Biodiversity“, Flash Eurobarometer #290, European Commission 2010; Own Survey, 2013
In my own survey, half of the people heard of it - which can be explained by the fact, that it has been distributed
on environmental protection related platforms..
17. Please estimate your own knowledge of species that are
decisive for the designation as protected area.
10% 8%
17%
22%
Own survey I have detailed knowledge I have detailed knowledge
I have rather good knowledge I have rather good knowledge
Source: Own Survey, 2013
Still, being asked about the species that are decisive for the protection of the areas close to them, a minority
states they have good or even detailed knowledge.
This means there are strong distinctions across the population and even the ones considered rather
knowledgable say they are lacking knowledge.
And this brings me to another important thing that came up often during the interviews:
18. „The problem is when
people think nature
protection is less
important than other
things they prefer to do.“
„Some individuals often do
not know about the site, or
they don‘t care.“
People have very diverse oppinions on what nature protection means to them that reach from being really into it
to not caring about it at all.
19. There are different groups of
people, that have different levels
of commitment towards nature
protection.
There are different groups of people, that have different levels of knowledge and commitment towards nature
protection.
20. level of knowledge
level of commitment
Summing up the findings, the most important aspects describing peoples attitude towards nature protection
were
the level of commitment to nature protection
and the level of knowledge about it
I came up with this matrix but there is no empirical data behind this method, it‘s more like a way to visualize the
target groups a bit more differentiated.
21. level of knowledge
level of commitment
From analyzing the interviews, i could extract four different groups of people:
The first group of people is or has been active in nature protection and has good knowledge about at least one
area of species. That‘s why I called them „The devoted“
Second, people who are rather committed to nature protection, have a fairly decent knowledge and are willing to
participate actively in nature protection as long as it does not overwhelm them. I call them „green souls“ - a lot of
my survey‘s respondent are in that group.
Third, there are people who enjoy nature because of its recreational value, be it sports, hunting or hiking. They
don't know a lot about nature protection, and sometimes prioritize their personal interests towards protection.
They are called „hedonists“
Last but not least, the fourth group doesn't really have an interest in nature protection, or worse - they see it
being connected to bans and rules. In the field, it is hard to talk to them, because they just don‘t want to know or
don‘t care.
22. level of knowledge
level of commitment
“The devoted”
From analyzing the interviews, i could extract four different groups of people:
The first group of people is or has been active in nature protection and has good knowledge about at least one
area of species. That‘s why I called them „The devoted“
Second, people who are rather committed to nature protection, have a fairly decent knowledge and are willing to
participate actively in nature protection as long as it does not overwhelm them. I call them „green souls“ - a lot of
my survey‘s respondent are in that group.
Third, there are people who enjoy nature because of its recreational value, be it sports, hunting or hiking. They
don't know a lot about nature protection, and sometimes prioritize their personal interests towards protection.
They are called „hedonists“
Last but not least, the fourth group doesn't really have an interest in nature protection, or worse - they see it
being connected to bans and rules. In the field, it is hard to talk to them, because they just don‘t want to know or
don‘t care.
23. level of knowledge
level of commitment
“Green-souls” “The devoted”
From analyzing the interviews, i could extract four different groups of people:
The first group of people is or has been active in nature protection and has good knowledge about at least one
area of species. That‘s why I called them „The devoted“
Second, people who are rather committed to nature protection, have a fairly decent knowledge and are willing to
participate actively in nature protection as long as it does not overwhelm them. I call them „green souls“ - a lot of
my survey‘s respondent are in that group.
Third, there are people who enjoy nature because of its recreational value, be it sports, hunting or hiking. They
don't know a lot about nature protection, and sometimes prioritize their personal interests towards protection.
They are called „hedonists“
Last but not least, the fourth group doesn't really have an interest in nature protection, or worse - they see it
being connected to bans and rules. In the field, it is hard to talk to them, because they just don‘t want to know or
don‘t care.
24. level of knowledge
level of commitment
“Hedonists” “Green-souls” “The devoted”
From analyzing the interviews, i could extract four different groups of people:
The first group of people is or has been active in nature protection and has good knowledge about at least one
area of species. That‘s why I called them „The devoted“
Second, people who are rather committed to nature protection, have a fairly decent knowledge and are willing to
participate actively in nature protection as long as it does not overwhelm them. I call them „green souls“ - a lot of
my survey‘s respondent are in that group.
Third, there are people who enjoy nature because of its recreational value, be it sports, hunting or hiking. They
don't know a lot about nature protection, and sometimes prioritize their personal interests towards protection.
They are called „hedonists“
Last but not least, the fourth group doesn't really have an interest in nature protection, or worse - they see it
being connected to bans and rules. In the field, it is hard to talk to them, because they just don‘t want to know or
don‘t care.
25. level of knowledge
level of commitment
“Incurables” “Hedonists” “Green-souls” “The devoted”
From analyzing the interviews, i could extract four different groups of people:
The first group of people is or has been active in nature protection and has good knowledge about at least one
area of species. That‘s why I called them „The devoted“
Second, people who are rather committed to nature protection, have a fairly decent knowledge and are willing to
participate actively in nature protection as long as it does not overwhelm them. I call them „green souls“ - a lot of
my survey‘s respondent are in that group.
Third, there are people who enjoy nature because of its recreational value, be it sports, hunting or hiking. They
don't know a lot about nature protection, and sometimes prioritize their personal interests towards protection.
They are called „hedonists“
Last but not least, the fourth group doesn't really have an interest in nature protection, or worse - they see it
being connected to bans and rules. In the field, it is hard to talk to them, because they just don‘t want to know or
don‘t care.
26. level of knowledge
level of commitment
“Incurables” “Hedonists” “Green-souls” “The devoted”
I think the level of knowledge is something that has a lot to do with your motivation.
If you are into something, then you like to learn about it and most probably get more knowledgable, that‘s how it
works with most hobbies...
I dont think it necessarely means, that somebody who is entirely commited always knows more than somebody
who is less - and vice versa.
27. level of knowledge
users of a public touchpoint
level of commitment
“Incurables” “Hedonists” “Green-souls” “The devoted”
Anyways, i think the users of public touchpoint can be across those groups, no matter how commited they are.
I even think, that this touchpoint can be a tool not only to convey information but also to strengthen the
commitment.
28. level of knowledge
users of a
caretaker
touchpoint
level of commitment
“Incurables” “Hedonists” “Green-souls” “The devoted”
After my interviews i realized, that caretakers can‘t be seen as a separate target group at all points. It is more like
they are recruited from the most commited and rather knowlegdable people, so that is where the users for a
caretaker touchpoint can be found in those groups.
29. knowledge
commitment
I wanted to find some more detailed distinctions between the actual users,so I took the dimensions of knowledge
and commitment further to map the users.
The first group of users are specialists, like biologists that have a high knowledge and are committed to nature
protection.
Second, there are amateurs, that are really dedicated which is also their motivation to learn more.
Then there is the group of skillful citizens - who have quite some knowledge about species for instance, but they
mostly act for their own interests.
Last, there is the big group of casual users, that are definitely open to the topic, but they don‘t want to be
overwhelmed by to much information or responsibility.
30. knowledge
Specialist
- highly educated scientist
- uses scientific methods
and tools
commitment
I wanted to find some more detailed distinctions between the actual users,so I took the dimensions of knowledge
and commitment further to map the users.
The first group of users are specialists, like biologists that have a high knowledge and are committed to nature
protection.
Second, there are amateurs, that are really dedicated which is also their motivation to learn more.
Then there is the group of skillful citizens - who have quite some knowledge about species for instance, but they
mostly act for their own interests.
Last, there is the big group of casual users, that are definitely open to the topic, but they don‘t want to be
overwhelmed by to much information or responsibility.
31. knowledge
Specialist
- highly educated scientist
- uses scientific methods
and tools
commitment
Devoted Amateur
- heavily dedicated
- eager to learn
I wanted to find some more detailed distinctions between the actual users,so I took the dimensions of knowledge
and commitment further to map the users.
The first group of users are specialists, like biologists that have a high knowledge and are committed to nature
protection.
Second, there are amateurs, that are really dedicated which is also their motivation to learn more.
Then there is the group of skillful citizens - who have quite some knowledge about species for instance, but they
mostly act for their own interests.
Last, there is the big group of casual users, that are definitely open to the topic, but they don‘t want to be
overwhelmed by to much information or responsibility.
32. knowledge
Skillful Citizen Specialist
- hobby scientist - highly educated scientist
- use special equipment - uses scientific methods
and tools
commitment
Devoted Amateur
- heavily dedicated
- eager to learn
I wanted to find some more detailed distinctions between the actual users,so I took the dimensions of knowledge
and commitment further to map the users.
The first group of users are specialists, like biologists that have a high knowledge and are committed to nature
protection.
Second, there are amateurs, that are really dedicated which is also their motivation to learn more.
Then there is the group of skillful citizens - who have quite some knowledge about species for instance, but they
mostly act for their own interests.
Last, there is the big group of casual users, that are definitely open to the topic, but they don‘t want to be
overwhelmed by to much information or responsibility.
33. knowledge
Skillful Citizen Specialist
- hobby scientist - highly educated scientist
- use special equipment - uses scientific methods
and tools
commitment
Casual Tree-Hugger Devoted Amateur
- open to the topic - heavily dedicated
- easily overwhelmed - eager to learn
I wanted to find some more detailed distinctions between the actual users,so I took the dimensions of knowledge
and commitment further to map the users.
The first group of users are specialists, like biologists that have a high knowledge and are committed to nature
protection.
Second, there are amateurs, that are really dedicated which is also their motivation to learn more.
Then there is the group of skillful citizens - who have quite some knowledge about species for instance, but they
mostly act for their own interests.
Last, there is the big group of casual users, that are definitely open to the topic, but they don‘t want to be
overwhelmed by to much information or responsibility.
34. knowledge
Skillful Citizen Specialist
- hobby scientist users of a
- highly educated scientist
- use special equipment - uses scientific methods
caretaker
and tools
touchpoint
commitment
users of a
Casual Tree-Hugger touchpoint Amateur
public Devoted
- open to the topic - heavily dedicated
- easily overwhelmed - eager to learn
And this is how where I see the touchpoints of the service...At this point i stopped with the synthesis, because I
found myself defining which features would be appropriate for wich group and that felt a bit early in the process.
35. Monitoring
So i stopped there and looked into something else:
The term that was omnipresent throughout all the time until now, is „Monitoring“. I took a step back and thought
about what it actually can mean and involve...
36. This is an example of an EU funded project...It is a Fish-Robot that collects data about water-pollution in
harbours. The robot collects samples and analyzes them and sends the information to a lab in real-time (which
is a big advantage towards using divers. The robot works in a swarm that interchanges data, for example to find
a source for pollution together.
37. Another thing i think was pretty interesting, was a project called FLOAT, made by two students.
It is a project to measure air-quality in Beijing by using kites. The students provide the code and wiring diagrams
and facilitate workshops to let users build their own sensors. That way they try to initiate a dialogue on urban
environmental health issues by engaging city dwellers to activelly monitor their environment.
38. Lapka is similar in some points, still very different. It is a pocket-laboratory for the iPhone, combining different
sensors like radiation, electromagnetic fields, humidity, nitrate. It costs 220$ and clearly targets people who are
aware of mainly health-related qualities of their einvironment, for instance young wealthy parents with a baby.
39. This one is made by an interactive artist for the Fashion Brand Pimkie.
He installed cameras in three European Cities and wrote some code that analyzes the colors people wear who go
past...
40. On the webpage, people can see which colors people wore during the last week or month.
This is definitely not a project made to collect serious scientific data. But it shows up how data and code can
provide information that a lot of people may enjoy or find useful personnaly. At the same time, the brand can
market their products, but this comes from the commercial origin of the project.
41. There are tons of other personal monitoring solutions, countless sport-tracking products, like adidas MiCoach or
NikePlus, even more solutions to monitor energy and water consumption, and some more unusual things, like a
gardening assistant or an application for kids with cancer to monitor their desease, so the doctors can be treat
them better...
42. And on the other hand there are dozens of crowd-sourced monitoring solutions, many of them are map-based. I
guess you all know crimespotting, and there are others, that, for example, map clean water-sources in
developing countries, or marine infrastructure.
I also stumbled upon another platform that helps managers to monitor their employees mood - you can monitor
quite a few things...
43. People really love monitoring.
My finding here is: People really love monitoring...I asked myself what are the reasons for that?
44. satisfy curiousity
gain (scientific) knowledge
create commercial value
social or environmental benefits
personal interests
Maybe the strongest driver is curiosity, i guess thats true for a lot of things humanity does...
To gain knowledge or create commercial value are probably the most obvious reasons, as data is a very precious
good nowadays. Social and environmental monitoring approaches became widespread due to technological
progress, and as more people have access to to technology. Last but not least: People monitor for personal
interests, like training or energy consumption. I think, some of those motivations will be more relevant for my
projects, others probably less.
45. knowledge
Skillful Citizen Specialist
- hobby scientist - highly educated scientist
- use special equipment - uses scientific methods
and tools
commitment
Casual Tree-Hugger Devoted Amateur
- open to the topic - heavily dedicated
- easily overwhelmed - eager to learn
After taking this little inspirational detour, i returned to the model i created before and allocated some of the
soutions to the user groups.
46. knowledge
Network
Assistance
Bonding
commitment
Introduction
Education
Incitement
Specialization
Involvement
Then I had a closer look on those projects to extract some of the benefits they have for the user.
For example, an online platform where mariners can put in and retrieve data leads to a stronger network as they
all learn from each other, where a DIY-project on monitoring air-pollution educates people who participate,
giving them a better knowledge about the issue. And in the end, these are exactly the aspects I aim to cover with
my project as well.
47. knowledge
commitment
So, finally, the questions i want to answer during the ideation are the following:
48. knowledge
commitment
How to convey the
knowledge people need
and motivate them in the
long run without over-
whelming them?
So, finally, the questions i want to answer during the ideation are the following:
49. knowledge
commitment
How to convey the How can I provide a large
knowledge people need amount of on-demand
and motivate them in the information that rewards the
long run without over- user with deeper knowledge?
whelming them?
So, finally, the questions i want to answer during the ideation are the following:
50. knowledge
How can I make the user
more involved and connect
him to other skilled users to
build a strong network?
commitment
How to convey the How can I provide a large
knowledge people need amount of on-demand
and motivate them in the information that rewards the
long run without over- user with deeper knowledge?
whelming them?
So, finally, the questions i want to answer during the ideation are the following:
51. knowledge
How can I make the user How can the platform assist
more involved and connect highly skilled specialists with
him to other skilled users to their work without imposing
build a strong network? unwanted burdens?
commitment
How to convey the How can I provide a large
knowledge people need amount of on-demand
and motivate them in the information that rewards the
long run without over- user with deeper knowledge?
whelming them?
So, finally, the questions i want to answer during the ideation are the following:
52. Where to find the answers?
Starting with the essentilly most important stakeholder of this project: Can animals themselves help with
monitoring their own habitats? There are already quite a few species equipped with sensors, maybe there is even
more potential there? Is there even a need for sensors?
53. This is the coverage of Geocaches in Germany - and it shows pretty well that a compelling experience can
mobilize a lot of people - and it shows up another important aspect: Games or Game mechanics are very
powerful to involve people.
54. I guess all of us know, that it is really catching to build your own stuff, and this is something that may be
interesting for my project to look into: if nature conservation and DIY have a common denominator, or if
inexpensive selfmade tools can have an impact. Maybe some sort of pocket-lab is interesting?
55. Not to forget: There a numerous sources of information and data, like API‘s or tools, that are free and/or open-
source and really interesting to use in my project. I started to look into this area, but it is enormous, and I still
don‘t want to be too restricted by technology in this phase of the project.
56. Next steps
Ideating around the four questions
A workshop to broaden and refine ideas
Start prototyping and evaluating ideas
Decide in conjunction with my partner
Picture: M.Bathen, NABU