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What I’ve Learned From
Sales Development
Jay Tuel
@JayTuel
#Rainmaker2015	
  
Jay Tuel
Director of Sales Development
#Rainmaker2015	
  
Demandbase
What I’ve Learned about Sales Development
•  Stand out
•  Align with Marketing
•  Utilize Sales Tools
•  Always get better
•  Have fun
#Rainmaker2015	
  
Stand Out
•  C-Level/VPs/Directors receive hundreds of emails a day
•  Tell them how you are going to help their business, not
what solely what your company does
•  Always be thinking, “What’s in it for me?”
#Rainmaker2015	
  
Align w/ Marketing
•  Use Marketing Automation
•  Make campaigns highly targeted
based on key company
attributes/technologies
•  Use multi-touch campaigns,
have call-to-action be easy to
respond to
#Rainmaker2015	
  
Utilize Sales Tools
•  Sales tools will help you grow your
target number of accounts
•  Can let you know who your hot
leads are
•  Will help you connect with more
people live on the phone
#Rainmaker2015	
  
Always Get Better
•  Sit on as many calls as you can with your AE, throughout sales
lifecycle, not just discovery
•  Learn about a day in the life of other sales/marketing positions
– Sales Engineers, Customer Success, Demand Gen
•  Go above and beyond to show you are ready for the next step
#Rainmaker2015	
  
Have Fun
•  Sales Development is tough,
make it fun
•  Create SPIFs to motivate team
to achieve monthly/quarterly
goals
•  Cultivate a team first
atmosphere
#Rainmaker2015	
  
Thank You!
#Rainmaker2015	
  

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Jay Tuel Rainmaker 2015

  • 1. What I’ve Learned From Sales Development Jay Tuel @JayTuel #Rainmaker2015  
  • 2. Jay Tuel Director of Sales Development #Rainmaker2015   Demandbase
  • 3. What I’ve Learned about Sales Development •  Stand out •  Align with Marketing •  Utilize Sales Tools •  Always get better •  Have fun #Rainmaker2015  
  • 4. Stand Out •  C-Level/VPs/Directors receive hundreds of emails a day •  Tell them how you are going to help their business, not what solely what your company does •  Always be thinking, “What’s in it for me?” #Rainmaker2015  
  • 5. Align w/ Marketing •  Use Marketing Automation •  Make campaigns highly targeted based on key company attributes/technologies •  Use multi-touch campaigns, have call-to-action be easy to respond to #Rainmaker2015  
  • 6. Utilize Sales Tools •  Sales tools will help you grow your target number of accounts •  Can let you know who your hot leads are •  Will help you connect with more people live on the phone #Rainmaker2015  
  • 7. Always Get Better •  Sit on as many calls as you can with your AE, throughout sales lifecycle, not just discovery •  Learn about a day in the life of other sales/marketing positions – Sales Engineers, Customer Success, Demand Gen •  Go above and beyond to show you are ready for the next step #Rainmaker2015  
  • 8. Have Fun •  Sales Development is tough, make it fun •  Create SPIFs to motivate team to achieve monthly/quarterly goals •  Cultivate a team first atmosphere #Rainmaker2015