The document discusses the core functions of an enterprise as outlined by Peter Drucker in 1973, emphasizing marketing and innovation as key drivers for customer creation. It introduces 'u.i.', an innovative design agency in the test and measurement industry focused on enhancing user interfaces and building customer relationships. The agency aims to provide value-added outsourcing services and innovative solutions while adhering to principles from notable thinkers in business and design.

1. U.I. ™
interfacing with the user

2. It’s about the basics
from the book “Management” Peter Drucker, 1973
,
Because its purpose is to create a customer,
The enterprise has only t wo basic functions :
Marketing & Innovation
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3. Marketing & innovation
from the book “Management” Peter Drucker, 1973
,
Marketing is the exchange of
products and ser vices for money.
Innovation is finding new ways to do
that better.
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4. In Today’s environment...
... Test & Measurement firms will survive
ONLY through innovative solutions supplied to
MORE customers.
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5. Introducing U.I.
The first Innovation & Design Agency in the
Test & Measurement industry !
Interfacing with your end-users,
Providing value-added outsourcing services,
Creating innovative solutions for the T&M
world.
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6. U.I. : “User Interface”
from Wikipedia, the free encyclopedia < www.wikipedia.org >
The user interface is the part of a system exposed to a user.
The system can be any kind of machine, also computerized
systems and soft ware.
As for soft ware, the user interface is usually the only part a
user ever sees.
The user interacts with a system through its user interface.
The design of the user interface is relevant for the user's
understanding of the system and thus for the system's
usability or user-friendliness.
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7. Interfacing with The User
Being constently in touch with the T&M end-users,
U.I. will help you :
Learn more about your customers
Build strong relationships with your customers
Make your customers successful
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8. U.I. Outsourcing Services
Lead by Test & Measurement industry fellows
Product Marketing
Soft ware Engineering
Sales Support
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9. The U.I. Core Principles
“It is the customer who determines what a
business is.” - Peter Drucker, “Management”
“Know the enemy and the battlefield better than
the enemy does.” - Sun Tzu, “Art of War”
a n d : Bus i n
e s s is a lon
r i de ! g j o u r ne y, e
n joy t h e
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10. The U.I. Principles of Design
Raymond Loewy’ s “Most Advanced Yet Acceptable”
Steve Jobs’ s “Think Different”
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11. U.I. in brief
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12. Visit us soon at :
:)
www.userinterface.cc
U.I.™ is a department of Content+Co.
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