Launching of Airlines service.

1. Presented By - Ankur Kumar
Companion of your life…

2. We are not just Airlines
we are companion of your life…..

4. Content
 Vision
 Mission
 Company’s Profile.
 About Atlantis
 Facilities
 Strategy
 P.E.S.T Analysis
 SWOT Analysis.
 Conclusion

5. Vision
 To be the leader in aviation services.

6. DNA
 We are the force.
 Commitments, Entrepreneurship mind set.
 Customer First.

7. Mission
 To represent, lead, and serve the airline industry.
 We consider the safety and security of our clients and employees to be our first
priority in all our operations and services.
 Want to deliver world class service to customer.
 Technology advancement helps lot.
 Generating trust and worthiness.
 Making a large and loyal customer base.

8. Our values

9. Airlines Industry
 One of the most growing industry.
 Origin of Indian civil aviation industry.
 India occupies an eminent position in aviation sector with a
large fleet of aircrafts.
 International traffic is also increasing.

10. P.E.S.T ANALYSIS OF AIRLINE INDUSTRY
 India’s Political
Relationship with other
countries
 Government strict
regulation on Airlines due to
Monopolistic competition.
 Sep 11 huge drop in air
traffic due to safety and
security concern.
 Trade relation with other
countries have to be good.
 Recession- Airlines are
considered as a luxury.
 Low cost airliners.
 High operation cost due
to low demand.
 Retrenchment of
employees.
 People from varied
income groups have to be
catered.
 Decision, kinds of food
served have to be chosen
carefully.
 Use of Internet : Online
ticket booking, updated
flight information &
handling customer’s
complaints.
 Restructuring the
existing airports to world
class appeal.
POLITICAL FACTORS ECONOMICAL FACTORS SOCIAL FACTORS TECHNICAL
FACTORS

11. Strategy

12. Product (Transportation)
Web Check in
Food on board
Connecting
flight.
Complementary
gifts
In flight
entertainment
Frequent flier
program
Online
booking
Variety
of meal
options.
Pick up
and drop
services
Mobile
ticketing.
Supplementary service Augmented Service

13. In Flight Entertainment

14. Pricing strategy
 Travelling class - business
- economy
 Cargo weight - no extra charge up to 15 kg.
 Days of traveling - Thursday – offers and discounted rates (747 )
- Saturday- luxury and high class.(tri star)
 Seasonal - High price in peek months and low in others.
 Competition - Gifts and attractive offers with high quality service.

15. Place - Atlantis
 Wonderful island Atlantis.
 With good climate conditions.
 OROS a ultimate drink.
 Peace and satisfaction.
 Results a perfect holiday or visiting
destination.

16. Tickets
Consolidation
Tour operator/ travel agency (make my trip and all)
Directly from the website.
Mobile banking

17. Services which makes difference
 Well equipped with trained employees.
 Offices across India.
 Very essay GUI for the booking and enquiry.
 Services starts at the time of booking.
 Reminder message to feedback calls.
 Humble and pleasant appearance of all staff and services.
 Pick & drop transportation facility.
 Pre accommodation and food arrangements facilities at destination
 Snacks while waiting for flight at airport.

18. Cont.
Baggage handling
 In flight entertainment.
 Reading material according to age and interest.
 Makes enjoyable and convenient traveling.
 Redefine quality services and satisfaction.
 Aircrafts are excellent exteriors and interiors with proper maintenance.
 More leg rooms.
 More flexible & customized seats - bend without any extra charge.
 Domestic lounges are enhanced with pleasant environment.
 Relax and comfortable seating arrangements at domestic lounges.
 Safety & Security.

19. SOMETIMES A BIT MORE LEGROOM AND WIDER SEATS IS JUST NOT ENOUGH !

20. Advertisement and publicity
Hording
11%
T.V.
28%
Media
17%
social sites
17%
mouth marketing
5%
Sales
22 %

22. We are not just Airlines
we are companion of your life…..
Fly to Atlantis with us

23. Advertisement on internet
 Social media- Facebook, twitter, LinkedIn.
 Google search, yahoo search.
 Banks
 Traveling sites.
 Hotels sites.

27. Oh!..
.Aaj to
maza hi
aagaya

28. For whole family

29. FOR COUPLE

34. Sales promotions
5%
25%
25%10%
10%
25%
Sales
Good privilege
traveling agencies
Frontline staff
transportaion
offers
compainion services

35. Sales promotion
 Firstly consumer will do marketing of our services because of their experience.
 Tie up with all leading travel agency to promote sales.
 Attractive offers time to time.
 Special offers for the local brand ambassador to attract their followers.
 Tie ups with corporates and institution to make events in Atlantis and all locations
by using our flights.
 Attractive offers for Directors and film stars.
 Employees also get opportunity to have discounted tour after achieving the target.

36. Conclusion
Buyer
Expectation Udaan Gives
Convenience
Result Growth with
Profit
Reasonable
Quality
Comfort
Satisfaction
Care
Home To Home
Services
Offers & Valid
Prices
Best Services &
Punctuality
Proper Space
Smoothly & Finally
executed
Our Services start
from ticket booking
Revenue
Generation
Customer Base
Customer
Loyalty

37. SWOT ANALYSIS
 STRENGTHS
Strong culture, employees relation, attractive location.
 WEEKNESSES
Lack of trained employees in country.
 Opportunities
Addition of one more location in Udaan airline by this we can explore more in hospitality and transportation
business.
 Threats
Economies fluctuation might affect profitability in the future.

38. Thank You