Brand storyRegistered under Sky Asia Ltd. (2004)Changed registered under Nok AirlinesCo.,Ltd (2006)A joint venture between public and privateinvestors.Thai Airways International Public CompanyLimited. (39%)Nok Air Management Co.,LTD (25%)Krung Thai Bank Public Company Limited. (10%)CPB Equity Company Limited. (6%)
Low Cost AirlineThai Air AsiaShin Corp (51%)Air Asia Malaysia (49%)One Two GoOrient Thai (100%)NokAirThai Airways (39%)Others (61%)IndustryBackground
Brand core valueHigh number of routes travelStrong backupBest Human ResourceBest service qualityBrand awarenessEffectiveness in spacemanagement on flightHigh level of employee
VisionNok Air’s friendly cultureand consumer centric, is theheart of our business.“Nok Air is always themost preferred travel serviceprovider in Thailand,Delivered by the inspiredteam, offering innovationexperiences with the passionof Thai”
The Low-Cost•The low-cost idea has to start inpeople’s mindLow-cost does not mean…… simply reducing the ticket price,But primarilyChanging traditionalbusiness processes,Using demand driven pricing,Business Model
PriceNOK Air Air Asia 1-2-Go•First come –Lowest Price*(Less otherpromotion)•First come –Lowest Price*•Perioddiscount•One pricingstrategy*•Perioddiscount* Price excluding Airport Tax and
PlaceChannels to Book :Website, Application On Mobile, CallCenter,and Airport Ticket OfficeChannels to Pay :Cash at 7-Eleven Counter Service Plus,Master/VISA card online, and via thecall center,Direct transfer at SCB ATM,
SegmentsLocal ThaiInternational touristsFamily visitorsLeisure and businesstravelers& Targetmarket
PositioningOur NokAir is Premium DomesticLow-CostAmong all Air Asia , One 2 GoBecause position itself as a FullService, but the image is a lowcost service that is full enough.
Strategic PlanCreate new brand ambassador toimprove brand awareness.Create MarCom Plan (2012).Improve consumer perception tobe Thai Airline.Route management.IT outsourcing by Cloud services.Improve more channal for booking.
MarCom Plan2012Q1 Q2 Q4Q31,000,000 Seats (First, pay later flight)Special packages for Thai traditional day and festivalSpecialpackages forwinterSpecial packages for summerCorporate/Private FlightTV 3,5,7,9 and Cable TV for NokAir ChannelTravel Magazine and NewspaperEVENT + PR + BrochureB2CB2BCommunity radio., Internet , Social network ,SMSBTLATLSpecialpackages forwinterSpecial packages for rainy