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NOKAIR
Low Cost Airline…. NOKAIR*54431701 Charika Anuchatanon*54431702 Chakrit Noisuwan*54431705 Rung-aroonBurabhatthamrongkul *5...
AgendaBrand storyBrand core values4Ps VS CompetitorsSegments & Target marketPositioningAd activities (Original)Ad activiti...
Brand storyRegistered under Sky Asia Ltd. (2004)Changed registered under Nok AirlinesCo.,Ltd (2006)A joint venture between...
Shareholder
Low Cost AirlineThai Air AsiaShin Corp (51%)Air Asia Malaysia (49%)One Two GoOrient Thai (100%)NokAirThai Airways (39%)Oth...
Brand core valueHigh number of routes travelStrong backupBest Human ResourceBest service qualityBrand awarenessEffectivene...
VisionNok Air’s friendly cultureand consumer centric, is theheart of our business.“Nok Air is always themost preferred tra...
The Low-Cost•The low-cost idea has to start inpeople’s mindLow-cost does not mean…… simply reducing the ticket price,But p...
ProductFlight ScheduleFlight NokAir AirAseaChiang Mai 5 7Phitsanulok 3 -Loei 1 -Nan 2 -Ubon. 3 2Udon Thani 4 2Sakonnakhon ...
Product Cont.Flight NokAir AirAseaSurat Thani 3 2Hat Yai 6 5Phuket 3 8Nakon Si. 4 2Trang 4 -Mae Sot 1 -Narathiwat 1 1Phrae...
NokAir RouteMap
PriceNOK Air Air Asia 1-2-Go•First come –Lowest Price*(Less otherpromotion)•First come –Lowest Price*•Perioddiscount•One p...
PlaceChannels to Book :Website, Application On Mobile, CallCenter,and Airport Ticket OfficeChannels to Pay :Cash at 7-Elev...
Promotion
Promotion
SegmentsLocal ThaiInternational touristsFamily visitorsLeisure and businesstravelers& Targetmarket
PositioningOur NokAir is Premium DomesticLow-CostAmong all Air Asia , One 2 GoBecause position itself as a FullService, bu...
Strategic PlanCreate new brand ambassador toimprove brand awareness.Create MarCom Plan (2012).Improve consumer perception ...
MarCom Plan2012Q1 Q2 Q4Q31,000,000 Seats (First, pay later flight)Special packages for Thai traditional day and festivalSp...
Value Curve
Ad Activities(Original)
Ad activities(Customize)
Ad activities(Customize)
Key SuccessFactorsProviding clear informationespecially on “price”Safety assuranceRoute provideService provided on boardOn...
NOK AIRThank you
NOK AIR
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nokair strategy

nokair strategy

  1. 1. NOKAIR
  2. 2. Low Cost Airline…. NOKAIR*54431701 Charika Anuchatanon*54431702 Chakrit Noisuwan*54431705 Rung-aroonBurabhatthamrongkul *54431706 Vitchaphas Boonraksa*54431707 Weerachai Amornsakdakul*54431709 Suwan Sornsuwan
  3. 3. AgendaBrand storyBrand core values4Ps VS CompetitorsSegments & Target marketPositioningAd activities (Original)Ad activities (Customize)
  4. 4. Brand storyRegistered under Sky Asia Ltd. (2004)Changed registered under Nok AirlinesCo.,Ltd (2006)A joint venture between public and privateinvestors.Thai Airways International Public CompanyLimited. (39%)Nok Air Management Co.,LTD (25%)Krung Thai Bank Public Company Limited. (10%)CPB Equity Company Limited. (6%)
  5. 5. Shareholder
  6. 6. Low Cost AirlineThai Air AsiaShin Corp (51%)Air Asia Malaysia (49%)One Two GoOrient Thai (100%)NokAirThai Airways (39%)Others (61%)IndustryBackground
  7. 7. Brand core valueHigh number of routes travelStrong backupBest Human ResourceBest service qualityBrand awarenessEffectiveness in spacemanagement on flightHigh level of employee
  8. 8. VisionNok Air’s friendly cultureand consumer centric, is theheart of our business.“Nok Air is always themost preferred travel serviceprovider in Thailand,Delivered by the inspiredteam, offering innovationexperiences with the passionof Thai”
  9. 9. The Low-Cost•The low-cost idea has to start inpeople’s mindLow-cost does not mean…… simply reducing the ticket price,But primarilyChanging traditionalbusiness processes,Using demand driven pricing,Business Model
  10. 10. ProductFlight ScheduleFlight NokAir AirAseaChiang Mai 5 7Phitsanulok 3 -Loei 1 -Nan 2 -Ubon. 3 2Udon Thani 4 2Sakonnakhon 3 -Nakhon Phanom 2 -Roi Et 1 -Buriram 1 -
  11. 11. Product Cont.Flight NokAir AirAseaSurat Thani 3 2Hat Yai 6 5Phuket 3 8Nakon Si. 4 2Trang 4 -Mae Sot 1 -Narathiwat 1 1Phrae 1Chiang Rai - 3Krabi - 3light Schedule
  12. 12. NokAir RouteMap
  13. 13. PriceNOK Air Air Asia 1-2-Go•First come –Lowest Price*(Less otherpromotion)•First come –Lowest Price*•Perioddiscount•One pricingstrategy*•Perioddiscount* Price excluding Airport Tax and
  14. 14. PlaceChannels to Book :Website, Application On Mobile, CallCenter,and Airport Ticket OfficeChannels to Pay :Cash at 7-Eleven Counter Service Plus,Master/VISA card online, and via thecall center,Direct transfer at SCB ATM,
  15. 15. Promotion
  16. 16. Promotion
  17. 17. SegmentsLocal ThaiInternational touristsFamily visitorsLeisure and businesstravelers& Targetmarket
  18. 18. PositioningOur NokAir is Premium DomesticLow-CostAmong all Air Asia , One 2 GoBecause position itself as a FullService, but the image is a lowcost service that is full enough.
  19. 19. Strategic PlanCreate new brand ambassador toimprove brand awareness.Create MarCom Plan (2012).Improve consumer perception tobe Thai Airline.Route management.IT outsourcing by Cloud services.Improve more channal for booking.
  20. 20. MarCom Plan2012Q1 Q2 Q4Q31,000,000 Seats (First, pay later flight)Special packages for Thai traditional day and festivalSpecialpackages forwinterSpecial packages for summerCorporate/Private FlightTV 3,5,7,9 and Cable TV for NokAir ChannelTravel Magazine and NewspaperEVENT + PR + BrochureB2CB2BCommunity radio., Internet , Social network ,SMSBTLATLSpecialpackages forwinterSpecial packages for rainy
  21. 21. Value Curve
  22. 22. Ad Activities(Original)
  23. 23. Ad activities(Customize)
  24. 24. Ad activities(Customize)
  25. 25. Key SuccessFactorsProviding clear informationespecially on “price”Safety assuranceRoute provideService provided on boardOn time schedule
  26. 26. NOK AIRThank you
  27. 27. NOK AIR

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