Vistara is Tata's third airline venture in India, and they are doing several things differently from competitors. Vistara offers a full-service experience on Airbus aircraft for domestic Indian flights. They charge slightly higher ticket prices than competitors but offer loyalty points based on actual spending rather than miles flown. Vistara also aims for a low-cost structure through IT innovations and efficient personnel while maintaining a full-service experience. Additionally, Vistara is the first Indian airline to offer three cabin classes consisting of business, premium economy, and economy sections.

1. VISTARA: TATA, THIRD TIME LUCKY?5 T H I N G S T H E Y A R E D O I N G D I F F E R E N T L Y

2. NO CHEAP FARES, NO DISCOUNTS
• FULL SERVICE CARRIER Airbus 320-
200
• Domestic flights
• Service based competition
• Ticket price higher than competitors by
Rs. 1000

3. LOYALTY BY MONEY, NOT MILES
• Loyalty points accrued ON ACTUAL
SPENDING rather than miles flown
• Transparent & easy to understand loyalty
system
• Head of family gets points for booking for
upto 5 members
• Rivals Jet Airways Loyalty program based
on miles

4. LOW COST WITH FULL SERVICE OFFERING
• LEAN STRUCTURE with full service
• Cost leadership through IT & service
innovation
• Low cost structure with office space &
personnel

5. NO ADVERTISING, FANFARE
• No splashy launch party
• INTEGRATED MARKETING online

6. THREE CLASS CONFIGURATION
• First airlines to offer THREE CABIN
SERVICE
• 16 Business, 36 premium & 96 economy
seats
• Premium facilities offer business class
facilities at lower price
• Jet has two class business & economy
• Increase demand for better facilities in the
market