1. Start Date: January 1, 2013
Kellock Irvin (‘12) & Cody Corona (‘10)
UCSB NYC
Set the Scene: UC Santa Barbara is a world class university nestled between the
Santa Ynez Mountain Range and the Pacific Ocean
Some Stats
20 12 5
Varsity National Resident
Teams Research Nobel
Centers Laureates
20K 10 5
TOP
Undergrad Distinct
& Graduate Public
Colleges
Students University
Challenge: As recent graduates of UC Santa Barbara, and migrants to the borough of
Manhattan, we feel disconnected from the Gaucho Network
We are compelled to provide a
structure for past, present, and future Gauchos.

2. UCSB NYC
Who we are
The Gauchos in New York City:
Over 1,500 strong, with more coming every day
As young as 22, and as old as 75, and everywhere in between
We have jobs that span from marketing to finance, public rela-
tions to medical care, fashion to technology, retired to “starting at
square one.”
We play sports, meet for coffee, help each other find jobs, meet at
the bar, explore neighborhoods, and hunt for the next best bagel.
But, without an Alumni Association presence, we’re homeless.
Our goal is to create a home.

3. UCSB NYC
Method:
We will create a website to hub all activities and communication
for the UCSB|NYC network.
We will develop a network of volunteers to help Gauchos, young
and old, in their transition.
There will be continuous blog posts by regulars such as
Donn Bernstein and Cody Corona, and guest authors as they
arise.

4. UCSB NYC
Objectives:
The primary objective of UCSB|NYC is to create a
professional and social network of UCSB alumni
residing in the Greater New York Area.
The secondary objective of UCSB|NYC is to provide
a network of alumni to support graduates interested
in moving to New York after graduation.
The tertiary objective of UCSB|NYC is to provide a
platform for local high school students interested in
attending UCSB.

5. UCSB NYC
What to Expect:
Alumni Network:
As alumni of a west coast university, it can be a daunting
move for recent migrants and graduates to make without
the professional community that most major west coast
cities provide.
We believe it’s our obligation as alumni to support future
Gauchos in this transition. Providing an online communi-
ty is the first step towards connecting and helping Gauchos
far from home.

6. UCSB NYC
What to Expect:
Alumni Network: (contd’)
Furthermore, as alumni with similar stories of UCSB, it is
also natural for us to want to get together and socialize.
UCSB|NYC will provide the framework and scheduling
tools to organize events, happy hours, community service
days, softball teams, ride shares and more.
We want to chronicle the stories, the experiences, the
trials and the tribulations of each Gaucho as they navigate
this concrete jungle.

7. UCSB NYC
What to Expect:
Current Students:
UCSB|NYC will provide access to a network of alumni
that have volunteered to talk about life in New York City.
This will not only develop a rapport amongst Gauchos,
young and old, but also provide the support that many
Gauchos need before making the considerable move East.

8. UCSB NYC
What to Expect:
Future Students:
With a growth in the demand for out-of-state students at
UCSB, the Chancellor has made an annual effort to travel to
New York City to generate interest in current high-school
students and potential graduate students. UCSB|NYC will
provide support to Chancellor Yang’s efforts, while
maintaining a year-round presence for students unable to
attend his keynote.
Our alumni background boast a diverse portfolio of
backgrounds and interests at Santa Barbara; UCSB|NYC
will provide high schoolers insight that they might not
otherwise have.

9. UCSB NYC
Content Plan:
Newswire posts
• News (roommates needed, job openings found, Gaucho Video content
Gatherings, sports updates, etc) • Alumni interviews
• Editorials on New York (best restaurants, news • Sports team highlights
neighborhoods, how-to’s, etc.) • Original creative content about New York City
• Editorials on UCSB (favorite memories, best places to eat, • Roundtable discussions and debates (gather Gauchos and dis-
etc) cuss favorite neighborhoods in the city)
• Alumni character features and interviews • Video editorials
• Original creative content (stories, recollections, etc.) • Monthly talkshow hosted by Cody Corona, Kellock Irvin and
• Advice and help columns (how to find a job, how to Donn Bernstein
survive New York as a newcomer, etc)
Photo galleries Career Resources
• Expositions on the life of a Gaucho in NYC (pick a • Monthly advice columns by Donn Bernstein
different Gaucho each month to photo-profile) • UCSBNYC.com will form a strategic partnership with Skillshare
• Recaps of Gaucho Gatherings in NYC to help Gaucho Alumni improve their business and
• Recaps of Gauchos sports games creative skills
• Photos of Gaucho living spaces • Monthly written and video contributions from professional
• Photos of Gauchos “on the job” Alumni that can provide career advice and guidance.
• Routine Gatherings for brainstorming and job hunting
collaboration