UCMC Annual Report 2021.pdf

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NARRATIVE REPORT
Name of project: Ukraine Crisis Media Center Institutional Support Project 2020
Reporting period: 01/01/2021 – 31/12/2021
Organization: Non-governmental organization Ukraine Crisis Media Center
Date of report: 28/01/2022
Duration of project: 04/01/2021 – 31/12/2021

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TABLE OF CONTENTS
I. PROJECT GOALS AND OBJECTIVES..........................................................................4
II. CORE REPORT .......................................................................................................................6
1. ADDRESSING THE KEY ISSUES FOR UKRAINE.........................................6
2. NEW WEBSITE: MEETING THE MODERN DEMAND ..............................11
3. UCMC PERFORMANCE THROUGH THE PRISM OF MEDIA
MONITORING..................................................................................................14
4. OVERVIEW OF RESULTS: MEDIA CENTER ..............................................17
4.1. Strategic Goal 1. Media Center outreaching to audiences in Ukraine, serving
as a hub for civil society organizations ............................................................18
4.2. Strategic Goal 2. Media Center Outreaching to Audiences Abroad.............23
4.3. Strategic Goal 3. Media Center organizing dialogue of civil society
organizations ......................................................................................................26
4.4. Top Speakers in the Media Center...................................................................37
Summary of Media Center work: ...............................................................................37
5. OVERVIEW OF RESULTS: HYBRID WARFARE ANALYTICAL GROUP
..............................................................................................................................40
5.1. Strategic Goal 4. Monitor Russian hybrid narratives and influences, analyze
them and produce expert materials..................................................................41
5.2. Strategic Goal 5. Keep the global community informed on the means, tools
and channels as well as effects of the informational war and hybrid threats
45
5.3. Strategic Goal 6. Impact the national politics and helping to shape the state
position on the issues..........................................................................................46
Summary of HWAG work:..........................................................................................49
6. OVERVIEW OF RESULTS: U CHOOSE.........................................................50
6.1. Strategic Goal 7: Introduce young Ukrainian citizens to political life of the
country, but also do so with critical thinking in mind....................................51
Summary of UChoose work: ...........................................................................................66
III. SUPPLEMENTARY REPORT ........................................................................................ 67
1. OVERVIEW OF RESULTS: DOBRE PROGRAM ..............................................67
2. OVERVIEW OF RESULTS: NATIONAL OUTREACH: MEDIA REBOOT.....72
ANNEX 1. Examples of publications released for international audiences in each month of
2021 ................................................................................................................................................................ 78
ANNEX 2. Top speakers at UCMC Media Center in 2021 .........................................................134

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ANNEX 3. Hybrid Warfare Analytical Group materials produced under Strategic Goal 4.1.
........................................................................................................................................................................143
ANNEX 4. HWAG's top publications on Facebook and Twitter in 2021 ...............................178
ANNEX 5. UChoose top articles in 2021..........................................................................................190
ANNEX 6. UChoose #two paragraphs rubric publications of 2021..........................................216
ANNEX 7. UChoose top publications on Twitter and Telegram in 2021................................244

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I. PROJECT GOALS AND OBJECTIVES
Ukraine Crisis Media Center, founded in the spirit of the Revolution of Dignity in March
2014, has been effectively working for more than 6 years to strengthen the voice of Ukraine
abroad and improve as well as facilitate internal and external communications. To reach
these goals, we carry on in-depth work with regional journalists and editors, communication
of ongoing reforms, enhancement of youth media literacy, and complex hybrid warfare
analysis with the focus on informational and influence operations. In doing so, we serve as a
platform for expert, multilateral and inclusive dialogue, having grown to one of the most
recognized communication hubs in Ukraine.
Our vision is that of a free democratic world that includes Ukraine as integral part of
Europe, a successful, competitive and secure state. We adhere to this vision by sustainable
contributions to strengthening European identity and bringing Ukraine and international
community closer.
Our mission lies in bolstering and applying strategic communications to secure the values at
the core of the Revolution of Dignity in order to promote self-sufficient Ukrainian state as a
constituent of European community. We have no illusion of the fast remedies but believe in
ethical, professional and sustainable work with complex issues to deliver real results.
These claims constitute the core of our values as an organization. We pursue Ukrainian
statehood, patriotism, courage, originality and creativity, honesty and accountability.
UCMC structure has gone through some transformations back in 2019, in view of the
changes in political landscape, significant shifts across the governmental structure as well as
natural personnel moves. In 2020, UCMC is formed by five directional units:
• Media center and international outreach
• Hybrid warfare analytical group
• UChoose
• Decentralization Offering Better Results and Efficiency (DOBRE)
communication program
• National outreach
It has been agreed that the financial aid will be given for the provision of statute activity of
UCMC, such as:
1. Media Center outreaching to audiences in Ukraine by:
• organization of press briefings and roundtables (rent of space, equipment,
translation services and security at events)
• writing press releases after each briefing
• moderation of press briefings
• video streaming of each press briefing
• video production as a follow-up to live streams
• posting to social media networks
• simultaneous translation of press briefings for broader, including
international, audience
• top news from Media Center email distribution
• operative online monitoring of materials concerning Ukraine
2. Media Center outreaching to audiences abroad by:

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• preparation of weekly digests and e-mailings on weekly topics and
translation into 3-4 languages
• consultations to foreign journalists on their materials on Ukraine
• maintaining and daily updating the trilingual web site
3. Media Center proactively organizing dialogue of civil society organizations by:
• organization of round table discussions;
• selecting and inviting speakers and experts to round table discussion;
• moderation of round tables
• long reads writing and distribution
• photo quotation preparation and distribution
4. Monitoring Russian hybrid narratives and influences, their analysis and producing expert
materials in the form of analytical articles about various aspects of hybrid warfare; short
videos, based on monitoring political programming of state TV-channels; infographics to
visually emphasize the findings, reach wider audiences and to diversify communication with
our target audiences.
5. Keeping the global community informed on the means, tools and channels as well as
effects of the informational war and hybrid threats by creating posts for Facebook, Twitter
as well as delivering pubic presentations about disinformation and hybrid warfare and
meetings with the Ukrainian and foreign experts; conducting trainings for civil society
actors.
6. Impacting the national politics and helping to shape the state position on the issues by
coordination / participation in advisory meetings with decision- and policy-makers.
7. Educating Ukrainians to be more critically-minded and make informed decisions;
engaging more young audience with interesting and modern forms of information and tools
like gamification by producing specific materials of different types – articles, quizzes,
quotes, videos, e-mailings, as well as participation in off-line educational activities.

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II. CORE REPORT
1. ADDRESSING THE KEY ISSUES FOR UKRAINE
In January 2021, the UCMC Board and Team Leads met for an annual strategic discussion
to define the key topics that are important for Ukraine, civil society and the nation and
which need to be promoted with UCMC’s efforts. It was agreed to focus on three topics that
are important but are fading away from the media radars and information landscape or
require extra attention:
1. Vaccination;
2. The war, Revolution of Dignity and the Crimea;
3. Positive narrativization of Ukraine.
It was also discussed how these topics can have wider outreach across Ukraine and abroad.
To this end, a number of hashtags – like #vaccine2021, #advancedUkraine, #modernUkraine
– were identified for both the Ukrainian and international audiences respectively. It was also
agreed to pay more attention to the diversity of social media and variety of formats to
expand the outreach.
Each of these topics are surrounded by disinformation and myths, deeply pervaded in the
society. The team united around these tasks and has been working smoothly to combat
disinformation in the areas, support vaccination campaign, to upkeep the national memory
about the painful events in the modern history of Ukraine and still ongoing, and at the same
time demonstrate positive facts and stories about Ukraine.
VACCINATION
Media Center worked on the vaccination topic both within its strategic priority serving civil
society organizations as a media hub and within its own media events. The team provided
several Ukrainian NGOs with professional support to widen their campaigns in support of
vaccination against COVID-19. The key event was organized on 24 February – the day of
official vaccination kick-off in Ukraine under the title “Will 2021 become the year of
vaccination in Ukraine?” The event was followed up with a long-read. In addition, the team
negotiated with the National Center for Public Health to host their regular media briefings

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on vaccination twice a month and continued to expand partnerships throughout the year:
besides the National Center and Ministry for Healthcare, the team engaged with patients’
organizations, civil activists and bloggers to popularize the vaccination among wider
audience. In the result of UCMC Media Center events covering the vaccination within the
12 months, 441 publications on the topic appeared in the media, having reached over
145,324 people in total.
Among the latest press events dedicated to the topic of vaccination, in October, UCMC
hosted a public dialogue with the U.S. Center for Disease Control expert Umid Sharapov
who provided evidence-based explanation on the benefits of vaccination against COVID-19.
And in November, UCMC provided communication support to the advocacy campaign in
support of vaccination strategies against COVID-19.
COVID-19 is one of the most monitored topics at HWAG. At the beginning of the year, the
team created a media campaign around vaccination and Russian disinformation around it.
The materials were released and disseminated in a variety of formats – articles, video, posts,
infographic, etc. in both English and Ukrainian. Vaccination and manipulations around it are
continuously covered in HWAG’s publications and often get into the weekly series “Top
Hybrid Influences of the Week in Ukraine”. Also, the team lead Oleksandra Tsekhanovska
explained in an interview how Russia uses vaccination to destabilize Ukrainian society.
With 95 materials in 12 months, HWAG’s materials reached out to nearly 152,000 people.
UChoose team partnered with other reputable Ukrainian NGOs (like VOX, Texty.org.ua,
Detector Media) and the HWAG team to share important information about coronavirus and
widespread fakes against vaccination in Ukraine, explaining on the importance of
vaccination for all. The materials were repositioned to specifically target young audience.
Also, the team dived into the history of vaccination and antivaccination and published a
piece with the findings on the battle between the two. There were 15 articles shared on the
topic in UChoose social media channels, which reached over 88, 050 people.
National Outreach: Media Reboot regularly provide opportunities for regional journalists to
explain and promote vaccination to the wide audience across Ukraine. The trainings, media
labs and collective interviews as a rule include parts dedicated to the topic. In 2021, 58
media spots reaching out to almost 704,355 people appeared in the result of the team’s
efforts.
THE WAR, REVOLUTION OF DIGNITY AND THE CRIMEA
The Media Center also provided opportunities for media coverage of events dedicated to the
analysis and consequences of the ongoing war and military actions in the East of Ukraine,
discussion of steps to be taken to resolve the situation. Only in the last quarter of 2021,
UCMC hosted, for example, discussion on the deoccupation strategies for Crimea and parts
of Donetsk and Luhanks regions; raising attention to the issue of tortures of political
prisoners in Russian prisons; analysis of human rights violations in the occupied Crimea.
Also, in November, UCMC hosted several events dedicated to the commemoration of the
Revolution of Dignity marked in Ukraine on November 21 as a Day of Dignity and
Freedom: documentary film and documentary series about Maidan, contest for the Heavenly
Hundred Hero Serhiy Kemsky Award, and other topical discussions.
And in December UCMC organized its own event to discuss current threats to Ukraine's
national security and sovereignty.
With 474 publications that appeared after the relevant events at the Media Center in 2021,
the topics reached out to over 177,236 people.

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The majority of HWAG’s work is around the issues related to the war of Russia against
Ukraine. The team regularly releases articles, produces videos and infographics to keep the
global community informed on the ongoing war and the consequences they have.
Particularly in October, the team focused on the media campaign about the use by the
Russian Federation of gas supply as a hybrid tool in the hybrid war. The materials were
created in different formats to draw attention of different audiences – like the video,
analytical article, infographics, etc. In November, the team raised attention to the topics of
how Russia violates human rights in Donbas and how the ecology in Crimea is affected
under occupation. As December of 2021 was marked with the significant raise of concern
about Russia's potential military incursion of Ukraine, the HWAG team put a special
attention to the topic by producing explainer materials to inform international audiences on
Russia's recent attempts to pressure the West, and how the Kremlin tries the world's
patience, and giving an interview for Canadian radio "CBC Radio" on the Russian
aggression. Overall, for the year, there were 413 different information pieces outcoming
from the HWAG team on the war-related topic, which reached to over 736,700 people.
A significant share of UChoose own materials cover the topic of Russian war against
Ukraine. These included quotes by the Ukrainian and international leaders, short reads about
the Crimea and the war; a series of articles uncrowning the Soviet past, or listing the
propagandistic clichés in Russian narrative about Ukraine. The team also partnered with
other UCMC teams and other Ukrainian NGOs to share the relevant content to its audience,
e.g., the brochure on how to act in case of emergency or war released by the Centre for
Strategic Communications and Information Security (with HWAG's input). Overall, in 12

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months, there were 56 materials within this topic, and they reached out to nearly 1,034,000
contacts.
The topic of Crimea was on the agenda during the collective interviews organized by the
National Outreach: Media Reboot team for the regional journalists. The participants, in
particular, had an opportunity to ask questions and discuss the Crimea-related issues with
Refat Chubarov, Head of the Crimean Tatars Mejilis. Overall, for the reporting period, five
publications were released by the team in UCMC website and 62 media spots appeared in
the regional media on the topic. They reached to nearly 1,870,670 people.
POSITIVE NARRATIVIZATION OF UKRAINE
Throughout the year the Media Center hosted a number of events promoting positive
changes in Ukraine. In the first half of the year, the Media Center jointly with the Ukrainian
Institute organized a series of events around the topic of Ukraine’s introduction of cultural
diplomacy mechanisms to create a positive image for Ukraine and winning favorable
perception for the country among key foreign stakeholders. Besides, UCMC celebrated its
7th
Anniversary in the format of an expert event, organized with the purpose to analyze the
changes in Ukraine’s image over the 7 years and the role UCMC played in the course. A
long-read came out of this event “Ukraine’s International Image: What’s Changed over 7
Years” on 5 March.
Besides its own efforts, UCMC hosted a variety of events by Ukrainian NGOs who promote
Ukraine's positive image and speak of the many improvements that take place in our
country. For example, in the last quarter of 2021, the hosted events covered the issues of the
promotion of employment for war veterans, the reinvention of the history of Ukranian
literature, the growing tendency of transition to Ukrainian among the renowned public
figures, the first Ukrainian inclusive movie, promoting Ukrainian living speech, the 105th
anniversary of the world-famous "Schedryk"in 2022. In 12 months, 340 publications
appeared in the Ukrainian media as a follow up of the Media Center events, which reached
nearly 186,000 people.

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In 2021, UCMC HWAG team has being implementing additional project on positive
narrativization, which was funded by NDI in Ukraine. Within this project, a media
campaign under the title “Ukraine Explained” was implemented. A series of materials on
Kazymyr Malevych were produced and disseminated in Ukrainian and English targeting
respective audiences. Thanks to these efforts, many organizations including Modern Art
Museum in Stockholm decided to change description about Malevych from “Russian artist”
to “Ukrainian artist”. Among other examples, Introducing Ukrainian Designers and Brands;
#UkraineExplained: Discovering New Ukrainian Music; or Fashionable Ukraine:
Introduction to Key Designers and Brands. Following the success of the media campaign,
HWAG organized a coalition with NDI, other NGOs and media to start highlighting more
about Ukrainian Crimea in 2022. Overall, for the year, the team produced 122 materials on
positive narrativization of Ukraine with an outreach of 170,000 contacts.
In February, Ukraine widely celebrated 150th
anniversary of Lesya Ukrainka birth. UChoose
team produced a series of publications on this occasion, and they have exceeded all
expectations in terms of referrals, shares, engagement with the audience and total outreach.
The articles and the quiz were shared by top Ukrainian media “Ukrainska Pravda”,
“Istorychna Pravda”, UkrInform News Agency, Suspilne:Kultura, and famous bloggers.
In June, UChoose launched another rubric “Cultural and Intellectual Break-Though”. Its aim
is to popularize and unveil unknown to many prominent Ukrainians who made something
outstanding, innovative and important for the world in the spheres of culture, science,
medicine, education, etc. For example: Grabovskyi’s Telephot: the Ukrainian who Invented
Television or The first otolaryngologist in Ukraine: 140 years of Oleksandr Puchkivskyi.
Overall, 5 articles were published within the rubric.
By producing short and concise #twoparagraphs materials, UChoose reminded about
Ukraine's value and contribution to the world community in different fields – culture, sports,
science, military, religion. Overall, for 2021, the team published 32 materials under Positive
Narrativization topic that reached out to over 326,000 people in UChoose own channels.
“Successful Ukraine” was also among the working topics in practical assignments for the
journalists participating in workshops organized by the National Outreach: Media Reboot
team. A special focus was on Ukraine’s progress in the sphere of digitalization. Inspired
from these events and the topic, 26 media spots followed in the regional media. It is
particularly gratifying to see that Cherkasy regional TV broadcaster and Vinnytsia TV
channel "Ildana" launched a rubric “Ukraine Successful” after its journalists participated in
the press tours and media labs. The publications and spots in the regional media conveying
the positive narratives about Ukraine reached out to nearly 751,000 contacts.
Decentralization Reform Communication team has been always keeping the focus on
positive side in their continuous efforts to communicate the reform’s successes in Ukraine.
Among 680 materials released under the positive messages about Ukraine, a TV project in
collaboration with two national TV channels “Nasha Hromada” (“Our Community”) and a
movie “Free Communities: Success in Details” are of particular significance. The team’s
efforts resulted in nearly 27,340,748 contacts outreach with the positive narratives around
decentralization reform in Ukraine.
With this overview we would like to share other key highlights from the activities of each
team within the year of 2021.

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2. NEW WEBSITE: MEETING THE MODERN DEMAND
In April 2021, a year has passed since the launch of a new UCMC website
https://uacrisis.org. The website developers team continues to improve it, making it more
comprehensive for users and more impactful in terms of outreach. This work is well visible
in the tracking indicators. The UCMC teams happily utilize it to place all their materials in
the variety of formats – one place for all, which is important for growing the audience of
each other and enhance the organization’s digital impact overall.
The Google Analytics data tell us about strong interest of the audience to the materials
posted to the UCMC website. The regular indicators like users, new user acquisition and
number of sessions demonstrate over 20% growth for the year of 2021 in comparison to
2020:
Moreover, based on the Google Search Console data, the number of users and the audience
reach raised by 25,4% in 2021 compared to 2020:
In 2020, we had 410,000 users, and 13,600,000 audience reach
In 2021, we had 560,000 users, and 20,300,000 audience reach.

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Another focus of UCMC's improvement in digital presence was a diversification of our
social media accounts for better audience outreach. In the first haft of the year, the Media
Center team started testing the new system with Facebook account and newly created
Facebook group. Also, UCMC's Twitter account was relaunched, and accounts in Pinterest,
Flipboard, Tumblr were launched, with Reddit and Instagram initiated and to be developed
further. In addition, via the new website, UCMC started to use automatization of postings to
the UCMC's network of social media. These steps facilitated growing the audience and
reaching more people with timely and important information about Ukraine that UCMC is
releasing daily.
One of the results of UCMC's enhanced presence in social media is a significant increase in
a number of websites (domains) that contain references (active links) on UCMC's website,
its pages and publications – in comparison with 2020, it has grown by 61% (from 2,623 to
4,228):
Another benefit is an enormous leap (by 414%: from 38,009 in 2020 to 157,727 in 2021) in
a number of referring pages to our website's materials, which means a steady growth in the
number websites who find UCMC's information relevant and share it on a regular basis:

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We have also started looking at the new indicators that demonstrate visibility of our new
website, traffic trends, and compare our website with other news platforms. The analytics
tool we use defines our online competitors as websites that rank in Google’s top-20 results
for the same keywords as our website. Our current online competitors in Ukraine are the
following websites:
• kmu.gov.ua
• radiosvoboda.org
• ukrinform.ua
• day.kyiv.ua
• interfax.com.ua
• hromadske.ua
• pravda.com.ua
• rada.gov.ua
• dw.com
At the same time, our website's international outreach is steadily growing. The data of our
audience distribution by users' country is presented in the picture below:

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3. UCMC PERFORMANCE THROUGH THE PRISM OF MEDIA
MONITORING
Starting from January 2021, UCMC turned to the new methodology of media monitoring
offered by the new service provider – Center of Content Analysis. Now, as a result of the
change, we receive new data, demonstrating measured quality outreach – the number of
times people in Ukraine in fact saw the information released after UCMC activities.
Top – briefings in 2021
With the media monitoring, we are able to track the dissemination of the information
materials about UCMC press briefings in other media outlets. Thus, it helps us to identify
the most resonant issues and rely on this information when planning out our own events.
On the graph below presented the top-briefings at UCMC Media Center by each month of
2021 (with a statistics on the audience outreach):
Speakers at UCMC Media Center
UCMC Media Center is open for discussion of the whole spectrum of topics important to
society and works to ensure the events touch all angles. The speakers have an opportunity to
present own point of view, while the audience – to see important issues in all aspects, hear
the first sources of initiatives and make own decisions. At this, representatives of executive
authorities of national, regional and local level as well as civil society sector utilizes UCMC
Media Center capacities the most, finding its venue and services most suitable for public
communications. The distribution of speakers at UCMC Media Center in 2021 is presented
on a graph below:
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JA N F E B MA R A P R MA Y JUN JUL A UG S E P OC T NOV DE C
2021 TOP BRIEFINGS

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Regions, where UCMC events were most often mentioned
UCMC since its inception has built a wide network of regional media who rely on our
information and share it to their audiences. UCMC content is interesting for the regional
media, it is clear and useful for the regional stakeholders, which is seen by the increase of
the number of regional outlets who share the press events recordings or reprint our press
releases:
462
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26
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49
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45
28
24
90
Speakers at UCMC events
Executive authorities Human rights activists Culture Analysts
Civil society activists Military Civil servants Public figures
Media Diplomats Other

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Additionally, through efforts of UCMC's National Outreach: Media Reboot and
Decentralization Reform Communication team, we extended our outreach to the very
grassroots level - local communities and its citizens throughout Ukraine.
UCMC-associated speakers
The speakers that represent UCMC and are affiliated with UCMC are regularly invited by
the Ukrainian media to participate in talk shows, TV and radio programs, for interviews or
comments on socially important topics. The publications or programs with their
participation are always associated with the Ukraine Crisis Media Center as the speakers are
introduced according to their role and the organization. The outreach from these individual
activities is significant. The numbers, as a rule, depend on the medium that released the
journalistic materials, and participating in TV programs traditionally brings additional
contacts with the audience. The graph below presents by month the number of materials
released with the comments of UCMC-associated speakers and the number of contacts with
audience reached by these publications:
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Outreach 158 000 356 000 1668000 3000000 1400000 1426000 75 000 551 000 909 000 53 000 102 000 9 000
Number of materials 33 45 180 129 67 71 41 42 38 9 23 37
2021 UCMC-associated speakers
Outreach Number of materials

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4. OVERVIEW OF RESULTS: MEDIA CENTER
UCMC’s Media Center is a unique civil society platform that allows top Ukrainian and
foreign institutions, NGOs, experts and community activists to reach the general public via
live streamed briefings and extensive mailers. Since 2014 the platform provides a
continuously working press room, complete with professional equipment for broadcasting,
and provides on-demand streaming, interpretation and press-release services.
Performance monitoring indicators for 2021:
1. Number of media events, including those proactively initiated by the UCMC Media
Center: 321 in total, 45 initiated by the UCMC Media Center.
2. Number of speakers at the media events: 1636
3. Number of journalists attending the media events: 823
4. Number of unique Media Center publications in foreign languages: 310
5. Number of subscribers to the Media Center news in Ukraine and worldwide: 8,391
6. Number of followers in the UCMC Media Center social media accounts in Ukraine and
worldwide: 72,643
7. Outreach with UCMC own channels of communication, including social media:
25,041,503

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In November 2021, UCMC Media Center started gathering feedback about their work from
the NGOs, government institutions, media and other stakeholders who use Media Center's
services. Overall, the attendees highly estimated the conditions for work and communication
with the Media Center's team, the quality of announcements and press releases, and noted the
exceptional professionalism and involvement of the team members. You may find the
feedback at the link.
4.1. Strategic Goal 1. Media Center outreaching to audiences in Ukraine,
serving as a hub for civil society organizations
Strategic goal 1 “Outreaching to audiences in Ukraine” had to be re-formatted the most of
all other goals due to COVID-19 pandemics and subsequent quarantine restrictions.
Key Hosted Events in terms of importance and social resonance:
• Commemorating victims of Holocaust
• Work of attorneys in the Crimea and in Russia. Who will protect them?
• Report on the Activities of the National Anticorruption Bureau of Ukraine for the 2nd
half-year 2020” with Artem Sytnyk, NABU Director, and Maksym Hryschuk,
Acting Director of the Specialized Anticorruption Prosecutor
• The Battle of Narratives: Kremlin’s disinformation in Vitaliy Markiv’s case in Italy
• A Year Online: how the school education managed pandemics challenge.
• UN Human Rights presents new report on Ukraine
• Political prisoners of Lukashenko’s regime
• What is known about Ukraine: presentation of research on Ukraine’s perceptions
abroad
• Briefing against police violence
• Presentation of a chat-bot “Likuysia: fighting cancer with free medical services”
• Ukraine-EU cooperation in security: Eastern Partnership dimension
• Informational reintegration of temporarily occupied territories: conclusions from an
expert survey
• Ukraine as a civilization subject in history and modern days
• Reaction of media community to interference of the tobacco industry into the work
of media: appeal to Parliament Members”
• Benefits for business from Ukraine’s integration into the EU unified digital market
• How teachers can be paid: three examples of reforming nation systems in Eastern
Europe
• How communities can govern their territories in land market environment: seven
important steps
• Three Seas Initiative – a roadmap for Ukraine
• Cultural and tourist attraction of the Ukrainian regions in the program of the
Ukrainian Cultural Fund
• Television against the gun: Crimea, Donbass and the Russian Television
• The Crimean women – victims of the occupation
• Presentation of online course “Disinformation: types, tools and ways to protect”
• LGBTQ+ and COVID-19: new realities and challenges
• Ukraine’s Paralympic Triumph: discussion upon return of the athletes from Tokyo
• Brain storm in front of Delta wave. What do the Ukrainians demand and expect from
the national health care system

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• Media market, concert and restaurant industries, music labels and authors unite to
overcome the crisis in paying royalties
• UNHCR presentation of the report on situation in Ukraine
• Is the West capable to hold back the Kremlin’s appetites?
• Conditions for success of the Ukraine-EU Summit: what to expect from the main
European meeting this year
• Integration of internally displaced persons in Ukraine: from personal stories to
awareness of hidden potential
• Presentation of the independent and joint project of veterans and NGOs "Heroes
work here
• Torture in Russian prisons – politics of Putin's Russia
• Presentation of the draft law on the city of Kyiv – the capital of Ukraine
• Policies of reintegration of temporarily occupied territories: key results and
prospects
• Euromapa-3. Rating of European Integration of Regions of Ukraine
• Discussion about women's safety and counteraction to charasment on trains
• Public discussion of the Concept of comprehensive development (memorialization)
of Babyn Yar
• Migration in Ukraine: Figures and Facts
• Do we have a vision of the future of the liberated regions of Donbass and Crimea:
the project "Way Home"
• Presentation of the documentary series "10 Days of Independence of Ukraine"
• How the draft law on Security Service of Ukraine destroys private information and
provides access to all correspondence and conversations
• How did the Maidan change Ukraine?
• Presentation of the documentary film "How the Maidan agreed"
• Presentation of the block "Institutional organization of public administration"
• What threatens Ukrainian society with speculation and falsification regarding the
number of victims of the Holodomor of 1932-1933?
• Istanbul Convention: How to OvercomeThe Revenation? Presentation of the
research
• Legislative basis for reforming the territorial organization of power in Ukraine
• Topical issues in the field of competition protection in the activities of local
governments and cooperation with the Antimonopoly Committee of Ukraine
• Ukrainian Anti-Corruption Theory of Change: Lessons and Perspectives
• Presentation of UCMC report "Russian disinformation about Belarus: main themes
and narratives of 2020"
• Actual threats to national security and sovereignty of Ukraine
• Information Operation "Christmas" in a Hybrid House"
• Is it time for a constitutional convention in Ukraine?
• Zelensky's equator: foreign policy and national security
• Presentation of the project on automated free verification of bidders - "Analysis of
tenders from YouControl"
• Presentation of the results of the assessment of the risks of conflict in communities
and the development of local capacity to increase the level of social cohesion of
communities
• Results of the political year

20
The UCMC Media Center is one and the only in Ukraine platform that provides full circle
media support to civil society organizations in Ukraine, strives to represent equally the diverse
points of view on the development of Ukraine, serves as a 'media for media' platform in
Ukraine and a key contact point for international media. The UCMC Media Center also plays
an important and unique role in raising discussions on socially important, sometimes
vulnerable or neglected problems of the society, which, at the same time, are vital for
Ukraine’s development as a democratic state. This is the distinctive feature that makes UCMC
unique and valued as a hub for civil society in Ukraine.
The key topics discussed at the Media Center, among others, included:
Human rights:
- Research presentation “Realities of the Life of Imprisoned People in the occupied
Crimea and in Russia”
- Violent disappearances in Ukraine: destination – prisons abroad
- Human rights violations in the employment area at enterprises, companies and
organizations of municipal sector
- Video meeting and broadcasting on the incident with photographer Evgen Nikiforov
- Home violence against women in the lockdown period. What has Ukraine learned in
the pandemics
- Home violence against children in the lockdown period. What has Ukraine learned
in the pandemics
- Classification of individuals responsible for human rights violations in the occupied
Crimea
- Achievements of the Kyiv centers providing free of charge legal services to protect
and restore human rights
- Video surveillance in public areas: protecting personal data
- Life sentenced: Ukraine shall free wrongfully sentenced
- Analysis of human rights violations in the occupied Crimea in 1st
half of the year
- Presentation of the UN Monitoring Mission on persecution of human rights activists
in 1st
half of 2021
- Presentation of methodical recommendations: the role of communities in
counteracting human trafficking
- Announcement of the first in Ukraine LGBT+ Pride in the form of rave
- LGBTQ+ and COVID-19: new realities and challenges
- Crimes motivated from homophobia and transphobia in Ukraine: joint journey of the
state and civil society
- UNHCR presentation of the report on situation in Ukraine
- Remembrance of repression: experience of Kyrgyzstan and Ukraine
- Premiere of the series of short documentaries "Against Torture"
- Presentation of monitoring on attacks on activists in Ukraine since the beginning of
the year
- Murder of the 'Right Sector' activist in Sumy: details
- UN Office for Human Rights presents a new thematic report on civil space and
fundamental freedoms in Ukraine
- Migration and Asylum in Ukraine, Europe and the Ukrainian Media: A Panel
Discussion
- Results of the IREX study “Reintegration of Veterans”
National& religious minorities:

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- The Human Rights and Freedoms Convention to be officially translated into
Crimean Tatar language
- Multiple citizenship: opportunities for the Ukrainians of any nationality and in any
part of the world
- Crimean Tatar Resource Center will present an analysis of human rights violations in
the occupied Crimea for 9 months of 2021
- Current issues in the relationship between religious organizations and the state: a
focus on religious minorities
Gender equality:
- Discussion on achievements in politics of gender equality and women’s political
participation within 30 years since Ukraine’s Independence.
- The Crimean women – victims of the occupation
- Bullying, violence, depression and other "girls" topics. Human rights activists told
how to create a safe space for teenagers
Inclusiveness
- Inclusive literature competition for children and youth – a cultural collaboration to
popularize reading and promoting inclusiveness
- Presentation of All-Ukrainian campaign #Love30Ukraine in support of safety of
limited mobility people and pedestrians
- Presentation of “A Gift for Kyiv” on the occasion of the Kyiv City Day on the map
of accessibility in Kyiv for people with limited mobility
- Equal opportunities not for all: Central Election Commission does not ensure the
voting secret for blind people
- Release to the cinema distribution of the world's first Ukrainian feature film "TO
HAPPINESS", in which the main role was played by a person with mild form of
cerebral paralysis
Environment:
- Presentation of a free for children book on environmental protection “Eco-stories for
my little friends”
- Youth cluster of organic business in Baranivska Town Community
- To litter impossible to recycle. How to save the country from the garbage collapse:
Estonia’s experience and Ukrainian realities
- Memorandum of Kyiv City State Administration that deprives residents of a green
area and settles developers’ wishes
- Accumulation of industrial wastes: threats for trans-border waters in Ukraine
- Presentation “Save the environment” and 7-months activity results of civil society
organization “Ecological nation”
- How de-forestation of Ukraine can be stopped
- The Crimean environment: changes and losses since the occupation. Part I:
Demolishing of the wild nature
- Nature under attack: environmental challenges and damages in the territories of war
and occupied Crimea
- Construction of a highway Gdaansk-Kherson E40 threats the unique eco-system in
Polissia
- Would MPs vote in support of the bills to decrease industrial pollution and state
environmental control?

22
- Environment in the occupied Crimea: changes and losses since the occupation. Part
2.
- Threats to the environmental safety of Ukraine due to non-regulated usage of
radiation-polluted soil
- Pollution of the marine environment under conditions of the Crimean occupation
- In Polissya by the Polissian horses: an expedition in support of the horse breed
- Logging in the Carpathians: examples of abuse and ways to prevent them
- Presentation of the National Register of Emissions and Pollution Transfer on the
EcoSystem web portal
- The new Minister of Environmental Protection? The public demands discussion of
the criteria and action plan of future ministry head
- How can those who destroy the environment in the occupied Crimea be held
accountable
- How do Ukrainians feel about waste sorting? Presentation of national research
Culture:
- Presentation of a book in culinary diplomacy “Ukraine: the food and history”
- Announcement of the winners of National Taras Shevchenko Award
- Book presentation “Carpathian Ukraine in the documents of the 2nd Czech-Slovak
Republic”
- Presentation of the project of museum-educational space within the premises of
former Zemska school in the village Neskuchne in Donetsk oblast
- Issues on conservation of the building “Dytiachyi Svit” in Kyiv’s Darnytsia district
- Presentation of the festival of monumental art “Reload” in Chernihiv
- National cohesion through culture phenomena
- Cultural and tourist attraction of the Ukrainian regions in the program of the
Ukrainian Cultural Fund
- Media market, concert and restaurant industries, music labels and authors unite to
overcome the crisis in paying royalties
- Presentation of a video almanac “She.Fest Travels Ukraine”
- Babyn Yar and the Ukrainian Commemoration Culture
- Presentation of the project "Bilovodsk – equestrian capital of Ukraine". Tourist
route and new multimedia exposition for Bilovodsk Museum of Local Lore
- Presentation of the videoexplainer on the history of the Ukrainian language, created
by Ukrainer and Pen Ukraine
- Ukrainian frontier: challenges for Slobozhanshchyna
- Can museums count on public investment?
- Ukrainian language. Stories of stars
- Presentation of the multi-genre project "Way of Crimea / Yol Qırım", the first state
collection of Crimean Tatar applied art and children's space in the Crimean House"
- Presentation of the documentary "Revolution at gunpoint"
- Presentation of the program of writers-ambassadors for journalists-political prisoners
in the temporarily occupied Crimea
- To the 105th anniversary of the Ukrainian premiere of "Shchedryk". From the
premiere to the world triumph
Health care
- Briefing of doctors on preventing the transfer of accounts of communal non-profit
medical enterprises to the State Treasury Service of Ukraine

23
- World Polio Day 2021. Experience in eradicating polio in the fight against COVID-
19
- International Week for the Prevention of Lead Poisoning in Ukraine: Results of Joint
Work for the Council of Peace without Lead Paint
- Double epidemic: diabetes + COVID-19
- Management of networks of medical institutions: consolidation and continuity of
national and international programs"
- Advocacy in support of COVID-19 vaccination strategies in accordance with the
Roadmap and their implementation in Ukraine
- Presentation of the results of the research on the study of service in medical
institutions of Ukraine
Civil society
- Independent analysis of draft decisions of the Kyiv City Council. Will it help to
overcome corruption?
- Architectural community invites to discuss urban planning reform in Ukraine
- Presentation of the report "Sustainability Index of Civil Society Organizations
(CSOs) of Ukraine in 2020"
- Research presentation: Checking the forecasts for 2021: what were the biggest
mistakes of experts and the media?
4.2.Strategic Goal 2. Media Center Outreaching to Audiences Abroad
Thanks to the funding from Temerty Foundation, Ukraine is present in the global media
environment despite the informational noise and high competition from the other states.
UCMC is known to professional international journalists and experts as objective source of
reference. They regularly address our organization for information and leverage our
materials for their purposes.
UCMC's International Outreach direction continued working in synergy with other
departments of UCMC to promote Ukraine abroad. The team regularly develops own
materials and often amplifies the efforts of Hybrid Analytical Warfare Group to reach the
international audiences with fact-based and important for Ukraine information.
We maintain contact with over 6000 representatives of foreign media, private journalists
and foreign organizations in order to spread success stories of modern Ukraine as well as to
bring their attention to the existing issues in reforming our country.
In January-December 2021, 310 publications were released in English, French, German and
Italian. They were also distributed via the contacts database and social media accounts:
Mailchimp mailing list
English: 3 767 contacts
French: 1 599 contacts
Italian 205 contacts
German: 820 contacts
Facebook
English: 29 151 followers
German: 850 followers
French: 2 125 followers
Twitter
English: 15 553 followers
German: 1 140 followers
Overall, under Strategic Goal 2. “Media Center outreaching to audiences abroad”
provided:

24
152 weekly digests on the most important issues and events in Ukraine for the preceding
week were produced for targeted audiences and distributed to the readers in over 50 countries
184 weekly detailed analytical materials covering the most important and debated topics in
Ukraine were written for targeted audiences and distributed to the readers in over 50 countries
The examples of publications released in each month of 2021 you may find in the
ANNEX 1 under this report.
108 consultations were provided to foreign journalists through direct contacts and
interactions
This collaboration of UCMC International outreach results in unique publications and TV
programs about Ukraine in international media. For example:
• Articles for the Le Mond:
https://www.lemonde.fr/international/article/2021/01/26/en-ukraine-le-desenchantement-
mine-la-presidence-
zelensky_6067584_3210.html?fbclid=IwAR0cJv_HNW5tCO79uhrusDTz_Sn-
3VmaZy0XPDxGgYgotd-KJCa7WgWKrLY
https://www.lemonde.fr/international/article/2021/01/25/l-ukraine-en-quete-de-son-premier-
vaccin-contre-le-covid-
19_6067510_3210.html?fbclid=IwAR0TKvBnmnSJYZIkKK71GahSVYM1oK6GIKFuCijh
dRFXp-Ft-bqble01zgk
Tetyana Ogarkova comments the situation in Donbass for Die Welt:
https://www.welt.de/kultur/article230495573/Ukraine-Die-Angst-vor-dem-grossen-
Krieg.html?fbclid=IwAR3oLtHIYRTCmwK78cGOYTnkf1ZqcEa9MrGGByp8pd1vdNrRM
1QMUT20Rlc
Tetyana Ogarkova comments about Belarusian imprisoned activist Protasevitch links
with Ukraine and Azov, June 2021:
https://www.francetvinfo.fr/monde/bielorussie/avion-detourne-en-bielorussie/vrai-ou-fake-
bielorussie-le-journaliste-et-opposant-roman-protassevitch-est-il-un-combattant-dextreme-
droite-comme-l-assure-la-russie_4650515.html#xtor=CS2-765-%5Bautres%5D-

25
Foreign Press Quoting UCMC expertise:
A known German publicist Richard Herzinger quoted UCMC and included a link to our
website in his article.
UCMC assistance for foreign press: documentary on Canal + (France)
The documentary explores the issue of cyber security in the global perspective. It also
speaks about multinational operation involving actions in the United States, Canada, France,
Germany, the Netherlands, and the United Kingdom to disrupt and take down the
infrastructure of the malware and botnet known as Emotet. Additionally, officials in
Lithuania, Sweden, and Ukraine assisted in this major cyber investigative action. UCMC
has provided the contacts with Ukrainian cyber police and translated several fragments.
University research abroad with UCMC interview and comments

26
4.3. Strategic Goal 3. Media Center organizing dialogue of civil society
organizations
45 special proactive events initiated by the Media Center were organized and delivered
over the year of 2021:
❖ Sharikov or Adam Smith – Who shall Set the Gas Price for Population?
Key speakers:
Yuriy Vitrenko, Acting Minister for Energy of Ukraine (online)
Tetiana Boyko, Coordinator of residential-municipal and energy programs (online)
Sviatoslav Pavliuk, Executive Director, Association of Energy Efficient Cities of Ukraine
Bohdan Serebrenikov, expert from Analytical Center DiXi Group
Serhiy Kibitlevskyi, CFO, JSC VinnytsiaGas
Denys Senektutov, Chairman, Association of the Gas Market of Ukraine
Oleksiy Khabatiuk, Deputy Director, Directorate for Energy Efficiency, Naftogaz Ukrainy
❖ Information about the competition by Rozmay Media Center on the best
Ukrainian translation of Amanda Gorman’s inauguration poem

27
Key speakers:
Valeriy Chaly, Chair of the UCMC Board, Ukraine’s Ambassador to US in 2015-2019
Oleksiy Kuzhelnyi, Honored Actor of Ukraine, Producer, Director of Kyiv Academic
Theater Studio “Suzirya”
Taras Malkovych, translator
Vadym Kastelli, competition initiator
❖ The rule of people via referendum? Analysis and consequences of the law
Key speakers:
Oleksandr Kliuzhev, senior analyst of the Civil Network “OPORA”
Ihor Popov, expert of the Ukrainian Institute for the Future
Valeriy Klochok, political and economic expert, “Growford Institute”
Petro Burkovskyi, senior analyst at Ilko Kucheriv Democratic Initiatives Fund
❖ Why Ukraine is still not in NATO: who’s fault and what to do?
Key speakers:
Larysa Galadza, Ambassador of Canada to Ukraine
Ivanna Klympush-Tsintsadze, MP, Head of Parliament’s Committee on Eurointegration
(European Solidarity)
Iryna Friz, MP of the two previous convocations (European Solidarity)
Yegor Cherniev, Head of Ukraine’s Permanent Delegation to NATO Parliamentary
Assembly (Servant of People)
Ruslan Stefanchuk, First Vice Speaker of Verkhovna Rada
Oleksandr Lytvynenko, Director of the National Insitute of Strategic studies
Maryana Bezugla, MP (Servant of People)
Serhiy Kryvonos, former Deputy Secretary of the National Security and Defense Council of
Ukraine
Moderated by Valeriy Chalyi, Chair of the UCMC Board
❖ The Minsk Agreements: execute impossible to denounce?
Key speakers:
Olga Ayvazovska, Chair of the Board of Civil Network “OPORA”
Roman Bezsmertnyi, MP of the 2nd, 3rd, 4th and 5th convocations, two-times member in
the Trilateral contact group on peaceful settlement of the situation at the East of Ukraine,
Ambassador of Ukraine to Belarus (2010-2011)
Ityna Heraschenko, MP (European Solidarity)
Denys Kazanskyi, member of the Trilateral contact group on behalf of Donetsk region
representatives
Ievgen Marchuk, Ukraine’s representative to the Trilateral contact group (2018-2019),
Prime Minister of Ukraine (1995-1996)
Oleksandr Merezhko, MP (“Servant of People”)
Etienne de Poncins, Ambassador of France to Ukraine
Oleksiy Reznikov, Vice Prime Minister for re-integration of the temporarily occupied
territories of Ukraine
Moderated by Valeriy Chaly, Chair of UCMC’s Board
❖ “Will 2021 become the year of vaccination in Ukraine?”
Key speakers:
Fedir Lapiy, immunologist, Chair of the Board at civil society organization “Parents for
Vaccination”, MD, National Medical Academy for Post-Graduates named after P. Shupyk
Serhiy Komisarenko, Head of the Commission for Biosafety and biological protection at the
National Security and Defense Council of Ukraine

28
Maria Hrishyna, coordinator of the initiative “Let’s Unite against COVID-19”
Dmytro Sherembey, Head of the Coordination Council at Charitable Organization “100%
Zhyttia”
Roman Rodyna, General Director at the Center for Public Health
❖ Presentation of the publication on culinary diplomacy "UKRAINE: Food and
History"
Key speakers:
Tetyana Filevska, creative director of the Ukrainian Institute
Olena Braichenko, founder of the ЇzhaCultura project, researcher
Igor Lylio, author of texts, historian, journalist, associate professor of medieval history and
Byzantine scholar of Lviv National University. Ivan Franko
Yaroslav Artyukh, chef
❖ Ukraine's international image: what has changed in the last 7 years?
Key speakers:
Volodymyr Yermolenko, Editor-in-Chief of UkraineWorld
Ivanna Klympush-Tsyntsadze, Member of the UCMC Board, Chair of the Verkhovna Rada
Committee on Ukraine's EU Integration
Hennadiy Kurochka, Member of the UCMC Board, Managing Partner of CFC Big Ideas
Danylo Lubkivskyi, Director of the Kyiv Security Forum, Deputy Minister of Foreign
Affairs of Ukraine in 2014
Tetyana Ogarkova, Head of the International Outreach Department of the UCMC
Natalia Popovych, Member of the UCMC Board, founder of One Philosophy Group
Vitaliy Portnikov, Ukrainian publicist, writer and journalist
Liubov Tsybulska, Head of the Hybrid Warfare Analytical Group
Alya Shandra, Editor-in-Chief of the English-language platform Euromaidan Press
Volodymyr Sheiko, Director General of the Ukrainian Institute
Moderator: Valery Chaly, Chairman of the Board of the UCMC, Ambassador Extraordinary
and Plenipotentiary of Ukraine to the U.S. in 2015-2019
❖ Completion of a unique cultural and social project - a competition for the best
Ukrainian translation of a poem by Amanda Gorman "The Hill We Climb"
Key speakers:
Oleksiy Kuzhelny, director, People's Artist
Yuriy Makarov, journalist and chairman of the Shevchenko Prize Committee
Taras Malkovich, poet and translator
Vadim Castelli, head of the Rozmay NGO, translator and director
Andriy Kulikov, journalist, editor, radio host
Moderator: Valery Chaly, Chairman of the Board of the UCMC, Ambassador Extraordinary
and Plenipotentiary of Ukraine to the U.S. in 2015-2019
❖ Presentation of the book "Carpathian Ukraine in the documents of the Second
Czechoslovak Republic"
Key speakers:
Oleksandr Pagyria, author
Ivanna Klympush-Tsyntsadze, Member of the UCMC Board, MP, Chair of the Committee
on Ukraine's Integration into the European Union
Olha Hnatiuk, Professor, Scientific Editor “Ukraine. Europe 1921-1939 ”
Myroslav Chekh, coordinator of the publishing series “Ukraine. Europe 1921-1939 ”
Mykola Kniazhytskyi, MP
Volodymyr Vyatrovych, historian, MP
Anton Drobovych, head of the Ukraine Institute for National Memory

29
❖ What they know about Ukraine: presentation of the research on perception
abroad
Key speakers:
Emine Japarova, First Deputy Minister for Foreign Affairs of Ukraine
Oleksandr Sushko, Executive Director, International Renaissance Foundation
Nadiya Bureiko, Ukraine Abroad Program Director, Analytical Center, Foreign Policy
Council "Ukrainian Prism"
Olena Bondarchuk, Client Director, InMind Research Company
Moderator - Volodymyr Sheiko, General Director of the Ukrainian Institute
3 panel discussions within the event:
On the perception of Ukraine in Japan and how to build bilateral ties between the countries
On the perception of Ukraine in Turkey
On the perception of Ukraine in the United States
❖ Announcement of a short list of nominees for the 2020 Drahomán Prize
Key speakers:
Volodymyr Sheiko, Director General of the Ukrainian Institute, Member of the Chapter of
the Prize
Oleksandra Koval, Director of the Ukrainian Book Institute, Member of the Chapter of the
Prize
Tetyana Teren, Executive Director of the Ukrainian PEN, Coordinator of the Award Chapter
Valentina Stukalova, Manager of Book and Intellectual Projects at the French Institute,
Member of the Chapter of the Prize
Moderator: Tetiana Ogarkova, literary critic, journalist, essayist, head of the UCMC
International Outreach
❖ Impact of modern digital tools over transparency of local and national
authorities
Key speakers:
Olena Ogorodnik, Transparent Cities Program Director, Transparency International Ukraine
Mykhailo Koreniev, Expert Group Lead on open data, Digital Services Directorate at the
Ministry of Digital Transformation
Denys Ivanov, Expert Group Lead on digital services implementation and assessment at the
Ministry of Digital Transformation
Zenoviy Kvasniy, Press Service Director at Drohobyvh town administration
Maksym Kornienko, Sumy Reform Platform
❖ Home violence against women in the lockdown period. What has Ukraine
learned in the pandemics
Key speakers:
Halyna Fedkovych, lawyer, counsellor at “Women’s Perspectives” Center
Natalia Kyrkach, “Slavic Heart” Charitable Foundation
Alyona Kryvuliak, Director of Department at “La Strada Ukraine”
❖ Home violence against children in the lockdown period. What has Ukraine
learned in the pandemics
Key speakers:
Kateryna Borozdina, Vice President, “La Strada Ukraine”
Marta Chumalo, Deputy Head of the Western Ukrainian branch of “Women’s Perspectives”
Natalia Kyrkach, “Slavic Heart” Charitable Foundation
Viktoria Kutilova, Deputy Director at Kyiv City Center for Gender Equality, Violence
Prevention and Counteraction

30
❖ To Stop Lukashenko: What Ukraine Can Do
Key speakers:
Olena Talstaya, co-chair of the Belorussian solidarity movement “Razam”
Yuriy Syrotiuk, Director, Center “Ukrainian Strategic Research Studies”, co-chair of the
Belorussian informational center
Oleksiy Honcharenko, MP, inter-faction association leader “For Democratic Belorussia”
Roman Bezsmertnyi, politician, diplomat, Ambassador of Ukraine and former Vice Prime
Minister of Ukraine
❖ School Year under Pandemics: Results, expectations, experience
Key speakers:
Serhiy Horbachov, educational ombudsman
Myroslava Tovkalo, director of educational programs at International School of Creative
Children
Liuov Harbarenko, Deputy Head, Education and Science Trade Union
Tetiana Vakulenko, Deputy Director of the Ukrainian Center for Education Quality
Examination
Moderated by Tetiana Ogarkova, International Outreach Team Lead at UCMC
❖ Labour Market under Pandemics: How the situation changed in a year
Key speakers:
Vladyslav Greziev, founder of employment platform and recruiting agency Lobby X
Tetiana Pashkina, book author “48 education stories about HR”
Larysa Bohdanova, TV host, trainer in public speaking
Inna Bondini, Head of Directorate on implementation of the employment policy at the State
Employment Center of Ukraine
❖ Presentation of a project “Reputation in Media”, which links journalistic
investigations with dossiers of companies and individuals
Key speakers:
Serhiy Milman, founder and CEO at “YouControl”
Oleksandr Voloshyn, curator of analysts in the “Reputation in Media” project at YouControl
Oleksa Shalayskyi, editor-in-chief of “Our Money” (Nashi Groshi) portal
Anna Babinets, Director, journalistic investigations agency “Slidstvo.Info”
Anna Kaliuzhna, reporter, Bihus.info
❖ Ukrainian television wired: public presentation materials
Key speakers:
Oleh Chernysh, representative of the National Council for television and radio broadcasting
of Ukraine
Mykyta Poturaiev, MP
Halyna Petrenko, “Detektor Media” online platform
Taras Shevchenko, Deputy Minister for Culture and Informational Policy
Kyrylo Danylov, General Director of the Concern for Radio Broadcasting, Radio
Communication and Television
Kateryna Spivakova, Representative of the Media Committee of the American Chamber of
Commerce
Oleksandr Fediyenko, MP, Chairman of the Board of Internet Association of Ukraine
❖ The first results of the state program “Accessible mortgage 7%”: experts’
opinions
Key speakers:
Yuriy Prozorov, President of the Ukrainian Society of Financial Analysts

31
Pavlo Fedoriv, Analyst, Independent Analytical Center CEDOS
Valeriya Malakhova, Director of Retail Business Department at Oschadbank (state-owned
bank)
Roman Herasymchuk, Director of the consulting agency City Development Solutions
Olha Solovey, CEO at the Ukrainian Real Estate Club, Property Media publisher
❖ Nord Stream-2: reality check, or is there life after death?
Key speakers:
Iegor Cherniev, MP, Head of Permanent Delegation to the NATO Parliamentary Assembly
Mathew Brazil, former US Ambassador, PhD, senior fellow at Atlantic Council, Board
member at Jamestown Foundation
Pavlo Klimkin, former Minister for Foreign Affairs of Ukraine
Andriy Koboliev, former Chairman of the Board at Naftogaz Ukrainy
Valeriy Chaly, former Ukraine Ambassador to the USA, Chair of the Board at UCMC
Vitaliy Portnikov, journalist, TV host, writer
Moderated by: Ivanna Klympush-Tsintsadze, MP, Head of the Parliament’s Committee for
Ukraine’s Integration to the EU
❖ Fighting with the Oligarchs: what the power really does
Key speakers:
Yaroslav Yurchyshyn, MP, First Deputy Head of the Parliament’s Committee on Anti-
Corruption Policy
Rostyslav Pavlenko, MP
Oleksandr Sayenko, former Minister of the Cabinet of Ministers of Ukraine, lawyer
Oleksandr Vozniuk, head of the committee for competition law at the Association of
Lawyers of Ukraine
Oleksandr Diakulych, co-chair of the committee on competition at the American Chamber
of Commerce in Ukraine
Agiya Zagrebelska, co-founder of the “Antitrust League”, State Commissioner at Anti-
Monopoly Committee of Ukraine in 2015-2019
Moderated by Viktoriya Ptashnyk, former MP, lawyer
❖ Plastic bags ban. Will it be easy for the Ukrainians?
Key speakers:
Ievgenia Aratovska, founder of “No Waste Ukraine” non-profit organization
Olga Melen-Zabramna, director of the legal department at “Ecology – Law – Human”
charitable foundation
Bohdan Krasavtsev, chair of “Ecological nation” organization
Yulia Obchynnikova, MP, head of sub-committee for forestry, flora and fauna issues,
natural landscapes ad natural reserves at the Verkhovna Rada
❖ National Security and Defense Council – an actionable instrument protecting the
State interests. New threats and challenges
Key speakers:
Yuriy Yekhanurov, Prime Minister of Ukraine in 2005-2006, Minister of Defense in 2007-
2009
Serhiy Savchenko, advisor to Security Service of Ukraine in 2014-2019
Valeriy Chaly, Chair of the Boaard at UCMC
Yaroslav Bozhko, Head of Center for Political Studies “Doktryna”
Moderated by Oleh Dunda, MP
❖ The first summaries of vaccination: are Ukrainians ready to travel and new
waves of Coronavirus?

32
Key speakers:
Roman Rodyna, General Director of the Center for Public Health
Kateryna Chernohorenko, project manager in the Ministry for Digital Transformation
Inna Ivanenko, Executive Director, CSO “Patients of Ukraine”
Maria Karchevych, Director-General of the Directorate for digital transformations in
healthcare, Ministry of Healthcare of Ukraine
❖ The “Flowers of Ukraine”: new hope
Key speakers:
Darya Yevtukhova, architect, Chair of CSO “Renovation Map”
Vitaliya Barkar, architect, co-founder of CSO “Renovation Map”, member of initiative
group “Save the Flowers of Ukraine”
Anastasiya Levchuk, researcher, member of initiative group “Save the Flowers of Ukraine”
Taras Hrytsiuk, historian, project manager at CSO “The other education”, member of
initiative group “Save the Flowers of Ukraine”, expert in construction norms
* “Flowers of Ukraine” is the title of a state research institution and a flower shop, which
was located in a unique building, which developers started to destroy in July 2021
❖ Reform in corporate management of state-owned enterprises
Key speakers:
Andriy Koboliev, former Head of the Board at state-owned JSC Naftogas
Mykola Royenko, compliance manager at state enterprise “UkrOboronProm”
Nataliya Kosianchuk, advisor to the Minister of Economy
Hlib Vyshlinskyi, Head, Center for Economic Strategy
Yaroslav Yurchyshyn, MP
Viktor Pynzenyk, state representative in the supervisory board of the Public JSC “Main gas
pipelines of Ukraine”, former Minister of Finance and Vice Prime Minister of Ukraine
Moderated by Maksym Skubenko, VOX Ukraine
❖ Roadmap for Enhanced U.S.-Ukraine strategic partnership
Key speakers:
Valeriy Chaly, Chair of the Boaard at UCMC, Ambassador of Ukraine to the USA (2015-
2019)
Oleh Shamshur, Senior Fellow at the Atlantic Council, Ambassador of Ukraine to the USA
(2005-2010)
Oleksandr Sushko, Executive Director, International Renaissance Foundation
❖ Decency at Schools: reality check
Key speakers:
Oleksandr Novikov, Head of the National Agency for Preventing Corruption
Vadym Karandiy, Director of the Ukrainian Institute for Developing Educational System
Serhiy Horbachov, the first Ukrainian Educational Ombudsman
Halyna Tytysh, Head of “Smartt Osvita” CSO
Oleksandr Elkin, Head of “EdCamp Ukraine” CSO
Eka Tkeshelashvili, Director of the USAID’s Vzaiemodia Program
❖ Ukraine’s Paralympic Triumph: discussion on the occasion of return of the
Ukrainian athletes from Tokyo
Key speakers:
Ihor Martynenko, TV host, sports journalist
Vadym Svyrydenko, President’s envoy for rehabilitation of the participants of military
actions
Volodymyr Havrylov, Direction of the “Veterans’ Ten” Foundation

33
Olena Akopyan, Champion and many-times winner of the Paralympic Games
Valeriy Sushkevych, President of the National Committee for Sport of Disabled
❖ Mission Unique: American Doctors Save Lives of Ukrainian Children
Key speakers:
Hennadiy Fuzailov, Harvard Medical School
Daniel Driskol, Harvard Medical School
Jason Klein, Medical Doctor
❖ The First Lockdown in Vaccination: What Rules will the Country Follow under
the Next Wave?
Key speakers:
Tymofiy Badikov, Executive Director of the “Coalition for Vaccination” CSO
Dmytro Bayrachenko, Director, Directorate for state control over sanitary legislation
adherence
Hlib Vyshlinskyi, Executive Director, Economic Strategy Center
Semen Yelysevskyi, scientist, blogger
❖ Conditions for Success of the Ukraine – EU Summit: What to Expect from the
Main European Meeting of the Year?
Key speakers:
Natalia Forsiuk, Director-General, Government’s Office for Coordination of the European
and Euro-Atlantic Integration
Ihor Zhovkva, Deputy Head of the President’s Office of Ukraine
Ivanna Klympush-Tsintsadze, Parliamentary Committee Head for European Integration
Serhiy Sydorenko, editor, European Pravda media platform
Dmytro Shulga, European Program Director, International Renaissance Foundation
Pavlo Kravchuk, “Europe without Borders” CSO
Volodymyr Lapa, Ukrainian Club of Agrarian Business
Oksana Prykhodko, Euopean Media Platform
Olena Pavlenko, DiXi Group
❖ The hand of the market - or the claws of Moscow. How is Ukraine preparing for
winter in the conditions of excitement at European gas hubs?
Key speakers:
Hennadiy Ryabtsev, expert in the energy market
Tetyana Boyko, coordinator of housing and communal and energy programs
Sviatoslav Pavliuk, Executive Director of the Association of Energy Efficient Cities of
Ukraine
❖ The end of the Merkel era
Key speakers:
Anka Feldhusen, Ambassador Extraordinary and Plenipotentiary of the Federal Republic of
Germany to Ukraine
Ivanna Klympush-Tsyntsadze, Chairman of the Verkhovna Rada Committee on Ukraine's
Integration into the European Union
Roman Bezsmertny, Ukrainian politician, diplomat
Marieluise Beck, German politician, former member of the Bundestag (1994-2017)
Elmar Brok, German politician, former Member of the European Parliament (1980 - 2019)
Leonid Shvets, journalist
Moderator: Oleksandr Shcherba, diplomat, Ambassador Extraordinary and Plenipotentiary
of the First Class, Ambassador of Ukraine to Austria (2014-2021)
❖ How to develop tourism communities, when the main magnets are in the hands
of the state

34
Key speakers:
Viktor Podorozhnyi, Director General of the Regional Policy Directorate of the Ministry of
Community and Territorial Development
Kateryna Chuyeva, Deputy Minister of Culture and Information Policy of Ukraine
Maryana Oleskiv, Head of the State Agency for Tourism Development of Ukraine
Dmytro Reshetchenko, Deputy Executive Director for Ukraine Culture Fund Project Work
Oleg Myroshnyk, head of the Bilovodska territorial community
Liubov Petrova, Head of the Department of Economic Development and International
Cooperation of Khotyn City Council
Hennadiy Vereskun, director of the Belovodsk Museum of Local Lore
Vadym Oliynyk, Advisor to the Head of the State Agency "UKRAVTODOR"
Moderator: Leonid Marushchak, project lead at "Museum is open for renovation"
❖ Valuable professionals in the service of Ukraine: how not to kill motivation for
bureaucrats. #YuliiaFedivCase
Key speakers:
Yulia Fediv, First Executive Director of the Ukrainian Cultural Fund (UCF), Member of the
Supervisory Board of the Ukrainian Institute
Eugene Hlibovytsky, expert on long-term strategies, member of the Nestor Expert Group
Member of the Supervisory Board of the National Public Television and Radio Company of
Ukraine.
Iryna Podoliak, Ukrainian politician, former Deputy Minister of Culture, Youth and Sports.
People's Deputy of Ukraine of the 8th convocation.
Yuri Makarov, journalist, TV presenter, documentary filmmaker, writer.
Vladislav Grezev, founder and CEO of the employment platform and recruitment agency
Lobby X, licensee and curator of TEDxKyiv.
Oleksandra Matviychuk, human rights activist, chair of the Center for Civil Liberties,
Bohdan Logvynenko, writer, journalist, TV presenter, literary critic, editor, public figure,
founder of Ukraїner
❖ First they came for "Suspilne": is the pressure on freedom of speech growing in
Ukraine?
Key speakers:
Myroslava Barchuk, host of the talk show "Countdown" on UA:Suspilne TV channel (PBC
company)
Svitlana Ostapa, Chairman of the Supervisory Board of National Public Television and
Radio Company of Ukraine.
Galyna Petrenko, Director of the NGO Detector Media
Vadym Miskyi, Program Director at Detector Media, Secretary of the Council for the
Protection of Journalists and Freedom of Speech under the President of Ukraine
Diana Dutsyk, Executive Director of the Ukrainian Institute of Media and Communications,
Media Expert
❖ Behind the restart mask. What threatens Kyiv Post's "temporary closure"?
Key speakers:
Anna Myroniuk, Kyiv Post journalist
Olga Tokariuk, journalist, correspondent in Kyiv of EFE agency (Spain)
Natalia Ligachova, Editor-in-Chief of the Media Detector online publication (online)
Natalia Humeniuk, Director of the Laboratory of Public Interest Journalism, Founder of
Hromadske International
Sebastian Gober, journalist (online)
Moderator: Victoria Zabiian, head of the UCMC Media Center

35
❖ The last argument of the "last dictator". Will Lukashenko drag Ukraine into an
artificial migration crisis?
Key speakers:
Roman Bezsmertnyi, Ambassador of Ukraine to Belarus in 2010-2011
Iryna Herashchenko, People's Deputy of Ukraine, Member of the Verkhovna Rada
Committee on Foreign Policy
Yuriy Syrotiuk, Director of the Center for Ukrainian Strategic Studies
Vyacheslav Sivchyk, co-chair of the "Razam" Solidarity Movement
Moderator: Victoria Zabiian, head of the UCMC Media Center
❖ UCMC's project Uchoose.info presents an interactive online course on critical
thinking for students
Key speakers:
Tatusia Bo, blogger, writer
Olga Yurkova, journalist, editor, media trainer, co-founder of Stopfake (online),
Olena Bondarenko, co-chair of the public organization "SOS Parents",
Moderator: Olesia Drashkaba, Editor-in-Chief of Uchoose.info
❖ Presentation of UCMC research: Russian disinformation about Belarus: main
themes and narratives of 2020
Key speakers:
Raul Rebane, Communications Expert of the Estonian Center for International Development
Oleksandra Tsekhanovska, Head of the UCMC Hybrid Warfare Analytical Group
Maksym Butkevych, coordinator of the project "Without Borders", human rights activist,
media expert
❖ Actual threats to national security and sovereignty of Ukraine
Key speakers:
Valery Chaly, Chairman of the Board of the Ukrainian Crisis Media Center, Ambassador of
Ukraine to the United States in 2015-2019
Viktor Yagun, Major General of the SBU Reserve, former Deputy Chairman of the SBU,
Director of the Agency for Security Sector Reform
Anna Hopko, founder of the ANTS network, Candidate of Sciences in Social
Communications
Ostap Kryvdyk, political scientist, associate analyst at the UCU Analytical Center,
participant in the Ukrainian Strategic Initiative
Anatoliy Kurnosov, analyst at the Doctrine Center for Political Studies
Yaroslav Bozhko, Head of the Center for Political Studies "Doctrine"
❖ Information Operation "Christmas" in a Hybrid House
Key speakers:
Oleksandra Tsekhanovska, Head of the UCMC Hybrid Warfare Analytical Group
Oleksandr Korystin, Doctor of Law, Professor, State Research Institute of the Ministry of
Internal Affairs of Ukraine
Larysa Kompantseva, Doctor of Philology, Professor of the National Academy of Security
Service of Ukraine
Dmytro Lande, Doctor of Technical Sciences, Professor, Head of the Department of
Information Security, Faculty of Physics and Technology, KPI named after Igor Sikorsky.
Volodymyr Rapko, Lieutenant General of the Reserve, Chief of Communications Troops of
the Armed Forces of Ukraine 2014-2020
Ellina Shnurko-Tabakova, Information Security Expert, Chair of the Information Security
and Cyber Security Council.
Long Reads

36
Each of the events was followed by a long-read on the same topic, which are available under
the links:
1. Sharikov or Adam Smith: who shall set the price for gas?
2. The initiators extended the duration of the competition for the best Ukrainian
translation of Amanda Horman’s inauguration poem
3. The rule of people via referendum?
4. Why Ukraine is still not in NATO: who’s fault and what to do?
5. The Minsk Agreements: execute impossible to denounce?
6. Will 2021 become the year of vaccination in Ukraine?
7. In UCMC presented the original publication on culinary diplomacy “Ukraine. Food
and history”
8. Ukraine's international image: what has changed in the last seven years?
9. The winners of the competition for the best Ukrainian translation of the inaugural
poem by Amanda Gorman have been announced
10. The book "Carpathian Ukraine in the documents of the Second Czechoslovak
Republic" was presented
11. How is Ukraine perceived in Japan, Turkey and the United States? The Ukrainian
Institute presented the results of the research
12. A shortlist of nominees for the 2020 Drahoman Prize announced
13. Impact of modern digital tools over transparency of local and national authorities
14. Home violence against women in the lockdown period. What has Ukraine learned in
the pandemics
15. Home violence against children in the lockdown period. What has Ukraine learned
in the pandemics
16. To Stop Lukashenko: What Ukraine Can Do
17. School Year under Pandemics: Results, expectations, experience
18. Labour Market under Pandemics: How the situation changed in a year
19. Presentation of a project “Reputation in Media”, which links journalistic
investigations with dossiers of companies and individuals
20. Ukrainian television wired: public presentation materials
21. The first results of the state program “Accessible mortgage 7%”: experts’ opinions
22. New law #5431 on Anti-Monopoly Committee can’t be taken for further review and
elaboration
23. Decisions by National Security and Defense Council are in full responsibility of the
President, - Valeriy Chaly
24. Lviv District residents against seizure of the public space by ATB supermarket chain
25. Plastic bags banned: will the new law be easy for the Ukrainians?
26. New push to the reform of corporate management in state-owned enterprises
27. The first summaries of vaccination: are Ukrainians ready to travel and new waves of
Coronavirus?
28. Roadmap for enhanced US-Ukraine strategic partnership on the eve of two
presidents meeting
29. Decency as a rule even when nobody watches you
30. Mission unique – American doctors save lives of Ukrainian children
31. Paralympic triumph would be impossible without the veterans movement
32. Adaptive quarantine format will stimulate citizens to vaccinate
33. We have certain tasks but also expect reward – expectations from the October
Ukraine-EU Summit
34. There will be enough gas if God gives a warm winter. An expert discussion on the
consequences of gas fever in the EU for Ukraine took place at the UCMC

37
35. Is there life after Merkel? The prospects of Ukrainian-German relations were
discussed at the UCMC with the participation of the German ambassador
36. How communities can develop tourism when the main magnets are in the hands of
the state: brief results of the discussion
37. The system is attacking Yulia Fediv! Why the audit in the UCF shows attempts at
revenge and repression
38. Ultimatums, totalitarian tendencies and raiding attempts - what problems did the
conflict around the Suspilne reveal?
39. There was pressure from the authorities! A KyivPost journalist named the reason for
closing the publication
40. Lukashenko has become a ram of the Kremlin. The UCM discussed the risk of a
recurrence of the migration crisis on the Ukrainian border
41. The fourth brother to teach. UChoose has developed an online course on media
literacy and critical thinking
42. This is a psychological portrait of the Kremlin. What RosTV said about the events in
Belarus in 2020 - the results of a study by HWAG
43. Game around Ukraine. UCMC discusses how Kyiv should build its subjectivity
under Russian blackmail
44. Ukraine is able to withstand hybrid threats - but we need to prepare further: the
results of the discussion in the UCMC
4.4.Top Speakers in the Media Center
In total, under Goals 1 and 3, 321 press events were organized and hosted, either offline
or online though mostly in a new “hybrid” way combining both. They were attended by 823
journalists, and 1,636 speakers shared their opinions on the variety of socially important
topics. The media spots that appeared in the result of UCMC Media Center activities as well
as individual presence of the UCMC-associated speakers in the Ukrainian media in total
reached 25,041,503 contacts with the audience.
Ministers and Deputy Ministers, senior public officials, Members of Parliament, diplomats,
opinion leaders and civil society activists were among the quests at the Media Center during
2021.
The photos of UCMC special guests attending our most significant offline events are
presented in the ANNEX 2 under this report.
Summary of Media Center work:
Summary under Strategic Goal 1. “Media Center outreaching to audiences in
Ukraine”:
Activity 1.1.
Organization
of press
briefings
1.2. Writing
press releases
after each
briefing on
the briefing’s
topic by a
team member
1.3. Moderation of
press briefings,
when a team
member makes
sure that the press
briefing goes
according to the
plan and
scheduled
timeline.
1.4. Video
streaming of
each press
briefing – live
streams to
UCMC
YouTube
Channel, so
other media
outlets can

38
immediately use
the materials.
Planned in
Operation
Plan
250 250 250 250
Actual 321 293 321 321
Activity 1.5 Video
production as a
follow-up to live
streams when
UCMC team
member converts
and uploads a
video recording to
UCMC YouTube
channel for
afterwards use.
1.6 Posting
to social
media
networks
1.7
Simultaneous
translation of
press briefings
for broader,
including
international,
audience
1.8 Top news
from Media
Center email
distribution
Planned in
Operation
Plan
250 1200 120 150
Actual 321 2691 68 319
The summary of results under Strategic Goal 2. “Media Center outreaching to
audiences abroad”:
Activity 2.1. Weekly digests as
aprx. 3-4 pages
overview/update on the
most important military,
political, economic and
social issues/ events in
Ukraine of the past
week (up to 4
languages)
2.2. Weekly topic
overview - a detailed
analysis of the most
important widely discussed
topic from multiple
perspectives written in a
comprehensive language
(up to 4 languages)
2.3
Consultations
to foreign
journalists
Planned in
Operation Plan
135 180 100
Actual 152 184 108
The overall results under Strategic Goal 3. “Media Center outreaching to audiences in
Ukraine”
Activity 3.1. Invitation of
speakers and experts to
round table discussion
3.2. Round table
discussions, with
all organizational
3.3. Moderation of
round tables, when a
team member makes

39
after a research
conducted by the UCMC
team members in order to
find the best fitting
experts for the specific
topic, negotiating
availability and
extending individual
invitations
efforts and
supplies
sure that the press
briefing goes
according to the plan
and scheduled
timeline.
Planned in
Operation Plan
100 40 25
Actual 228 45 42
Activity 3.4. Long read writing
after the round tables as
an extended post release
with quotes and
explanations of the topic
that was held at the
UCMC’s initiative
3.5. Long read
distribution for
journalists
3.6. Photo quotation
distribution on social
media – best quotes
by the speakers and
their best photos are
selected after the
event and processed
into the best fitting
material for the social
media
Planned in
Operation Plan
40 40 75
Actual 44 44 234

40
5. OVERVIEW OF RESULTS: HYBRID WARFARE
ANALYTICAL GROUP
Ever since the annexation of Crimea and the start of the War in Donbas, Ukraine Crisis
Media Center has dedicated its efforts to counteract Russian influence on public opinion in
Ukraine and to help our allies learn about these activities. With its Hybrid Warfare
Analytical Group (HWAG) established in late 2017, UCMC aims to identify ongoing
information threats from Russian Federation, and to notify national, European and
American stakeholders of the ways to negate its influence on democratic processes in their
respective countries and regions.
HWAG’s work is a combination of research, advocacy and coordination with local and
international stakeholders, built on 7 years of UCMC’s expertise in countering hybrid
warfare, which resulted in the formation of Hybrid Warfare Analytical Group. The team
monitors the evolvement of Russian narratives, establishment of new ones, their exploitation
in information operations and their transition to Ukrainian landscape via Kremlin’s agents of
influence. The team watches closely not only the established and well-recognized pro-
Russian actors, but also the emerging ones, raising awareness.
In 2021, HWAG prepared a semi-annual analytical report on the topic "Overview of the
Major Russian Information Influence Operations in Ukraine for the First Half of 2021". It
systematizes information about key actors involved in such operations, considers internal
vulnerabilities enabling these actors to act, assesses the adaptation of the Kremlin influence
in the information sphere, and models potential threats based on the study. The report was
successfully presented at the UCMC press-center, successfully spread on social media and
different websites, and HWAG was invited to OSCE to discuss its topic and future possible
threats.
Having a firm position in Ukrainian disinformation community, HWAG enjoys an
opportunity to unite efforts of our colleagues from different organizations and build a
productive dialogue with Ukrainian government. In 2021, the team participated in numerous
high-level events with involvement of Ukraine's decision-makers related to the issue of
hybrid warfare, Russian hybrid influence, propaganda, disinformation and possible threats
for Ukraine.
At the same time, due to the change of leadership as the previous head of HWAG and,
simultaneously, information security advisor to the Minister of Foreign Affairs, has moved
on to establish the Center for Strategic Communications and Information Security, the
HWAG has led fewer meetings with public officials than initially planned. COVID-19
pandemic and escalation on the Russian-Ukrainian border starting in October pose an
additional challenge to establishing contact with the decision-makers.
Nevertheless, HWAG delivered more products under other categories to balance HWAG
performance in 2021. HWAG shared its expertise through participation in preparing a
brochure together with the Ministry of Culture and Information Policy of Ukraine and
Center for Strategic Communications and Information Security titled "In case of an
emergency situation or war". Moreover, the team was able to implement 3 other projects in
2021:
- HWAG developed an online-course “Disinformation: Types, Tools and
Countermeasures”, which was launched in September on the biggest Ukrainian
educational platform “Prometheus”. This project was sponsored by USAID/UCBI
and is aimed to teach how to differentiate and counteract propaganda; explain how
disinformation, fakes and narratives are used in hybrid warfare; show people on real

41
examples how these phenomena operate and how one can defend against their
negative impact. The online study was widely promoted in Ukraine, as well as
received international recognition by becoming a recommendation for study at the
Portuguese government website dedicated to media literacy and online education.
- The team works on improving the ability of the Ministry of Reintegration of
Temporarily Occupied Territories of Ukraine to counter disinformation within a
project sponsored by USAID/UCBI. HWAG uses the monitoring platform Attack
Index, analyzes how media delivers particular messages and which topics potentially
might lead to information destabilization in Ukraine. Based on this analysis, they
have already constructed a strategy for the Ministry depending on a "risk level" with
a detailed description of each step, a list of suggestions on communication strategy
with the society and a preliminary map of key information risks, which describes
when exactly the Ministry might expect an information destabilization.
- HWAG team implemented a project "Supporting independent media in Belarus"
sponsored by Estonian Center of Eastern Partnership. Its main goal was analyzing
narratives on Russian TV about the Belarusian protests in 2020. Based on this
research, the team created a list of communication materials, such as research,
infographics, promo-materials and videos. This study showed which topics about the
protests had been discussed the most on the TV and how exactly it had focused on
particular topics.
1. Number of analytical articles: 40
2. Number of videos: 39
3. Direct contacts with target audiences: 1,328 people
4. Followers in social media: 9,865 (+1999 new followers since January 2021)
5. Outreach with the HWAG produced, presented, and/or facilitated topics: 4,701,629
contacts
5.1. Strategic Goal 4. Monitor Russian hybrid narratives and influences,
analyze them and produce expert materials
Under Strategic Goal 4, the following outputs were delivered:
4.1. 40 analytical articles written and published about various aspects of hybrid warfare:
exploring links between foreign threats and domestic actors serving as proxies, highlighting
historical revisionism promoted by Moscow; deconstructing different aspects of hybrid
warfare, including the employment of foreign actors to promote Moscow’s agenda on
international arena etc.
4.2. 39 short education videos-explainers debunking propaganda and its instruments,
impacts, specific global cases created and published
4.3. 164 graphic materials, such as infographics, quotes and digests were produced and
published to visually emphasize the findings, reach wider audiences and to diversify
communication with our target audiences
The examples of materials – articles, videos and graphic materials (4.1 – 4.3) - produced by
HWAG team in 2021 provided in the ANNEX 3 under this report.
4.4. 5 public awareness media campaigns were created and run by HWAG on UCMC's
various communication channels:

42
1) Media-campaign on vaccination against COVID-19
In February:
1. Vaccine Against European Integration: How Coronavirus Became Part of the
Information War, in Ukrainian and in English
2. Manipulations Around COVID-19 Vaccine, in Ukrainian and in English
In April:
1. Key Kremlin Narratives on Vaccination and in Ukrainian
In May:
1. Overview of Russian Information Operations in the Framework of COVID-19
Pandemic
2. Presentation of the research "Overview of the Russian information operations in
the framework of COVID-19 pandemic
2) Media campaign "Ukraine Explained" on positive narrativization (within a project
funded by NDI)
In March:
1. Announcment of the media campaign "Ukraine Explained" on positive
narrativization
2. Ukraine Explained: Rediscovering Malevych
3. Anniversary of Kazimir Malevych
4. TOP-10 Facts About Kazymyr Malevych, and in Ukrainian
In April:
1. Rediscovering Origins of Kazymyr Malevych and in Ukrainian
2. Graphics for the article "Rediscovering Origins of Kazymyr Malevych”
3. Three Key Trends of Ukrainian Avant-garde
4. Graphics for the article "Three Key Trends of Ukrainian Avant-garde"
5. Top 10 Facts on Ukrainian Avant-garde
In May:
1. Three key trends of the Ukrainian avantgarde
2. Тop-10 facts about the Ukrainian avantgarde
3. Introducing Ukrainian Designers and Brands and in Ukrainian
4. Ukraine Explained: Rediscovering Ukrainian Avant-garde and in Ukrainian
5. Top 10 Facts on Vyshyvanka
In July:
1. #UkraineExplained: Discovering Ukrainian Architecture and in Ukrainian
2. #UkraineExplained: Discovering New Ukrainian Music and in Ukrainian
3. New Ukrainian Music and in Ukrainian
4. “Joint project of Ukrainian CSOs “#UkraineExplained”: summaries and
perspectives”
5. Ukraine Explained: Modern Music and in Ukrainian

43
In August:
1. Infographic on Ukrainian Architecture and in Ukrainian
2. Video on Ukraine Explained: Ukrainian Architecture and in Ukrainian
3. Public discussion on the #UkraineExplained project / organized by Ukraine Crisis
Media Center
3) Media campaign against disinformation in Vitaliy Markiv’s Case (within the project
funded by Open Informational Partnership)
In March:
1. Research on the topic "Battle of Narratives: Kremlin Disinformation in the Vitaliy
Markiv Case in Italy
2. Battle of Narratives: Kremlin Disinformation in the Vitaliy Markiv Case in Italy
3. Russian Propaganda vs Vitaliy Markiv
4. Presentation as part of the campaign on the Kremlin disinformation in the Vitaliy
Markiv case in Italy
5. Why the Vitaliy Markiv case is a Kremlin's hybrid operation in Italy
4) Media campaign “How the Kremlin Promotes “Russkiy Mir”
In May:
1. “Russkiy Mir” as the Kremlin’s Quasi-ideology and in Ukrainian
2. How the Kremlin Promotes “Russkiy Mir” and in Ukrainian
3. What is Russkiy Mir and how the Kremlin promotes it and in Ukrainian
4. Round table on the topic “'Russkiy mir' (“Russian world”) as a threat to the
national security of Ukraine”
5) Media campaign on "Gas as a hybrid tool in the Russian hybrid war"
In October:
1. How Russia Creates a Dangerous Monopoly on the European Gas Market
2. How Russia Weaponizes Natural Gas Supplies
3. How the Kremlin Weaponizes Gas Supplies in 2021
4. Top 3 Russian Myths About Ukraine’s Gas Transmission
Also, within the project funded by Estonian Center of Eastern Partnership, in December,
HWAG created and run a media campaign about the Russian narratives about the protests in
Belarus in 2020:
1. Russian Disinformation About Belarus: Main Topics and Narratives of 2020
2.The Kremlin’s Psychological Portrait! How Russian TV Covered the Events in
Belarus in 2020 – The Results of a Study by HWAG
3.Russia’s Historical Narratives About Belarus
4.What Russian TV Says About Belarus
5.Russian Disinformation About Belarus in 2020-2021

44
6.40% of Russia's population consider the election in Belarus fair and support
Lukashenko's methods during the protests.
7.40% of Russian news stories were spreading the narrative about Lukashenko's "fair
election victory".
8.38% of news stories on Russian TV were promoting the idea that the protests in
Belarus were "Western-led."
4.5.Organizing or taking part in public events:
In 2021, HWAG team organized or took part in 21 public events, such as expert
discussions, round tables, strategy sessions with activists, civic society members and public
officials to provide them with our expertise on hybrid warfare, current local threats and
arising international challenges, provide guidelines and recommendation to counter them.
Below you may find the examples of such activities:
1. All-Ukrainian Forum "Ukraine 30" on topic "Coronavirus: challenges and
responses"
2. Roundtable on the topic "The Security Challenges in the Black Sea Region and
beyond", organized by New Strategy Center and CACDS
3. Public discussion "Skeletons in closet" / organized by Ukrainian Prism, Fundacja
Batorego and International Renaissance Foundation
4. Public discussion on topic "Information security in modern conditions of hybrid
warfare and information attacks" / organized by Internews Ukraine, Ukrinform and
DetectorMedia
5. Webinar on the topic "Gender dimensions of disinformation in elections, politics
and the digital information space" / organized by International Foundation for
Electoral System
6. Public discussion on topic "Understanding disinfospiracies: lessons for and from
Ukraine" / organized by DetectorMedia
7. Discussion on disinformation / organized by University of Oslo
8. The last two-day Elves network event on February 26-27 organized by Ukraine
Crisis Media Center
9. European Danube Region Strategy. Expert meeting on the topic "Hybrid Threats:
Definitions, Understanding, Counteracting in the framework of EUSDR (National
Experience and Regional Approach)"
10. Speech at the Ministry of Foreign Affairs of Ukraine for the United Nations on
introduction the World Day to Combat disinformation and misinformation
11. Organizing and leading public event “Russkiy Mir” as a Threat to the National
Safety”
12. Participation in the Public discussion on the topic "History as a weapon: How the
Kremlin is twisting narratives about WWII" organized by Center for Strategic
Communications and Information Security
13. Organizing and leading public discussion on the topic “The Kremlin’s Goals and
Tools in Promoting “Russkiy Mir” Abroad”
14. Participating in preparing a brochure "In case of an emergency situation or war"
together with the Ministry of Culture and Information Policy of Ukraine and Center
for Strategic Communications and Information Security
15. Expert discussion on the topic "Protection of personal digital identity under
information disorder", organized by the Ukrainian Media and Communication
Institute

45
16. Expert discussion within the Central European Forum with participation of Dmytro
Kuleba, Minister of Foreign Affairs of Ukraine, organized by the Ukrainian Prism
NGO and International Renaissance Foundation
17. Public discussion "China as a rising power in Eastern Europe", organized by
European Values Center for Security Policy
18. Participation in the 4th Kharkiv International Security Forum “Fight for Minds in
the Time of Hybrid Wars”
19. Participating as an expert at Kyiv StratCom Forum 2021 / organized by Center for
Strategic Communications and Information Security under the Ministry of Culture
and Information Policy of Ukraine
20. Expert discussion on Russian aggression / organized by Center for Strategic
Communications and Information Security under the Ministry of Culture and
Information Policy of Ukraine
21. Round table "Information Operation Christmas in Hybrid Home" / organized by
UCMC and Attack Index
***
5.2.Strategic Goal 5. Keep the global community informed on the means, tools
and channels as well as effects of the informational war and hybrid threats
Under Strategic Goal 5, HWAG team:
Created and published 781 posts on Facebook
Created and published 1391 posts on Twitter
HWAG's top publications on Facebook and Twitter (5.1 and 5.2.) are presented in the
ANNEX 4 under this report.
Also, the team delivered 47 public presentations, lectures, trainings for various target
audiences– either online or offline, please see some examples of the activity below:
5.3. Public presentations, lectures, trainings with students, journalists, public officials:
Lectures at the National University “Kyiv Mohyla University” (3 in February)
Online training "Anti-bot: How to expose information manipulations?"
Training for editors and journalists of Uzhhorod, organized by Media Reboot
Online training "Anti-bot: How to expose information manipulations?"
Lecture at Internews Ukraine on disinformation
Presentation of the Elves project to the expert representatives of civil society
Online training "Anti-bot: How to expose information manipulations?" on the topic about
Russian narratives development, MH-17 and Skripals cases, organized by Internews
Ukraine
Presentation of the research “Evolution of Russian Narratives About Ukraine and Their
Export to Ukrainian Media Space” organized by Ukraine Crisis Media Center and Detector
Media
Webinar on the topic "Countering disinformation in Ukraine together. What role for the EU
and NATO?" organized by European Union in Ukraine and NATO in Ukraine

46
Presentation of Hybrid Warfare Analytical Group work to the Democratic Initiatives
trainees
Presentation of the research "Overview of the Russian information operations in the
framework of COVID-19 pandemic" organized by Ukraine Crisis Media Center
Public discussion on the topic “The Kremlin’s Goals and Tools in Promoting “Russkiy Mir”
Abroad”
Presentation of the research "Evolution of Russian Narratives About Ukraine and Their
Export to Ukrainian Media Space" for journalists of Mykolaiv Oblast
Presentation of the research "Evolution of Russian Narratives About Ukraine and Their
Export to Ukrainian Media Space" for journalists of Kherson Oblast
Training for experts from Ukraine, Poland, Czech Republic, Slovakia, and Hungary,
organized by the European Academy of Diplomacy
Public discussion on the #UkraineExplained project, organized by Ukraine Crisis Media
Center within the Media campaign "Ukraine Explained" on positive narrativization funded
by NDI
Presentation of the UCMC report "Overview of the Major Russian Information Influence
Operations in Ukraine for the First Half of 2021"
A series of presentations of the research "Evolution of Russian Narratives About Ukraine
and Their Export to Ukrainian Media Space" for local territorial community of Odesa,
Dnipropetrovsk, Zhytomyr and Zaporizhia oblasts and Kyiv City
Presentation of the manual "International cooperation in combating hybrid threats",
organized by Defense Reform Center
2 lectures for students of Ivano-Frankivsk region, organized by UCMC Media Reboot
Presentation of manual "International and interagency cooperation in combating hybrid
threats" for heads of government agencies, organized by NDI
Training for journalists on hybrid warfare, organized by Ukrainian Prism
Training for Regional Journalists and Journalism Students in Lviv as part of the project
“Enhancing Societal Resilience through Strengthening Local Media and Developing Media
Literacy in Western Ukraine” / organized by Media Reboot
Online presentation with Media Reboot on hybrid warfare
Individual expert training on Russian disinformation and hybrid warfare
Training at Foundation Community, School of strategic communication and anti-fake
Presentation of the research "Russian Disinformation About Belarus: Main Topics and
Narratives of 2020" / organized by UCMC / Media campaign about the Russian narratives
about the protests in Belarus in 2020
5.3.Strategic Goal 6. Impact the national politics and helping to shape the state
position on the issues
Under Strategic Goal 6, HWAG team held or took part in
- 46 meetings with Ukrainian officials and international experts on hybrid warfare
- 20 coordination/ advisory meetings with decision- and policy-makers

47
The examples of the meetings that took place throughout 2021 are presented below:
6.1. Meetings with Ukrainian officials and international experts on hybrid warfare:
Meeting with the former director of Open Information Partnership on hybrid warfare
Online meeting with the non-governmental organizations on disinformation
Meeting with a journalist and author Peter Pomerantsev on sanctions on pro-Russian
channels in Ukraine
Meeting with StopFake, Euromaidan Press and Prometheus on the joint project
Meeting with a Ukrainian MP Oleg Dunda on the draft Bill about prohibition on “Russkiy
mir”
Meeting with Roman Shutov on the Elves project
Meeting with Julian Marez from Sinposis.Info on a network of actors who spread Russian
disinformation in Ukraine
Meeting with Institute of Mass information, Center of Strategic Communications,
DetectorMedia, Ukraine World, Euromaidan Press, StopFake, Texty.org and Ukrainian
Security Research Foundation on discussion about preparing recommendations for wartimes
Meeting with Abdallah Aldukali from the Libyan Center for Freedom of Press on Hybrid
Warfare Analytical Group work
Meeting with Mykola Bielieskov, research fellow at National Institute for Strategic Studies
on Military–industrial complex of Ukraine
Meeting with Aiden Hoyle, a Dutch expert on Russian disinformation and HWAG
researches
Meeting with the head of Center for Strategic Communications and Information Security on
disinformation
Meeting with analysts of StopFake and Internews Ukraine on hybrid warfare
Meeting with chief-editor of Euromaidan Press on countering disinformation
Meeting with an expert of Estonian Center for Eastern Partnership on hybrid warfare
Meeting with Taiwanese non-governmental organization IORG on disinformation
Meeting with experts as part of the visit of Romanian journalists to Ukraine, organized by
the Foreign Policy Council “Ukrainian Prism”
Meeting with Roman Burko, the Editor-in-Chief of InformNapalm.org on disinformation
Meeting with the Head of Center for Strategic Communications and Information Security on
hybrid warfare
Meeting with a representative of Estonian Center of Eastern Partnership on hybrid warfare
Meeting with a Polish expert on disinformation, Aleksander Olech, on disinformation
Online meeting with Open Information Partnership on disinformation (several times)
Meeting with USAID on launching a new project
Online meeting with National Democratic Institute on human rights
Online meeting with USAID and Attack Index on the disinformation

48
Meeting with NDI disinformation hub and EU East Stratcom Task Force on human rights
Meeting with NDI and StopFake on mutual project
Meeting with NDI and StopFake on Crimea Platform
Meeting with the Center for Defence on hybrid warfare
Meeting the Kwendi
Meeting with the Information Operations Research Group
6.2. Coordination/Advisory meetings with decision- and policy-makers:
Strategy session in the Ministry of Foreign Affairs of Ukraine on vaccination
Meeting with the National Security, Defense and Intelligence Committee
Meeting with the U.S. Embassy on hybrid warfare
Meeting with Michael Mádl, a representative of the Ministry of Foreign Affairs of the
Czech Republic, on disinformation
Meeting with Floura Bouler, a representative of the Embassy of the United Kingdom on
hybrid warfare
Meetings with the Minister for Foreign Affairs Dmytro Kuleba on hybrid warfare and
disinformation (3 times in February)
Online meeting with a Ukrainian Ambassador in Singapore
Meeting with the Minister of Culture and Information Policy, Oleksandr Tkachenko, on
hybrid warfare
Meeting with the U.S. Embassy on hybrid platform Ukraine-NATO
Meeting with the Head of Political department at the Ministry of Foreign Affairs of Ukraine
Meeting with Aiden Hoyle, a Dutch expert on Russian disinformation and HWAG
researches
Meeting with the Tsikhanouskaya's (Belarus opposition leader) campaign headquarters on
the Belarusian elf project launch
Meeting with the representatives of U.S. Embassy on Hybrid Warfare Analytical Group
analysis about Russian disinformation
Meeting with OSCE on the UCMC report "Overview of the Major Russian Information
Influence Operations in Ukraine for the First Half of 2021" and future possible threats
Strategic session of the Coordination Hub for Counteracting Disinformation and Center for
Strategic Communications and Information Security
Meeting with the Embassy of Poland on the 4th Kharkiv International Security Forum
results
Meeting with the Center for Strategic Communications and Information Security under the
Ministry of Culture and Information Policy of Ukraine

49
Summary of HWAG work:
4.1.
Articles
4.2.
Videos
4.3. Graphics 4.4. Media
campaigns
4.5. Public
events
Planned in
Operation
Plan
24 30 80 5 12
Actuals 40 39 164 5 21
5.1.
Facebook
posts
5.2.
Twitter
posts
5.3. Public
presentations
6.1.
Meetings
with
experts
6.2. Policy-
making
meetings
Planned in
Operation
Plan
600 1000 36 40 40
Actuals 781 1391 47 46 20

50
6. OVERVIEW OF RESULTS: U CHOOSE
UChoose is one of UCMC’s most daring projects to date – it uses a combination of modern
communication tools, colorful and memorable visuals, quirky and sometimes outright
“hooligan”-ish language to reach youth audiences.
Our complex activity includes web-portal with articles and videos promoting critical
thinking. We regularly produce new quizzes with help of most prominent specialists and
actively engage on social media. UChoose prominently involves respected experts,
celebrities, bloggers and provides live lectures to university and high school students on
critical thinking.
Uchoose.info is a resource that deals with critical thinking, countering propaganda, media
hygiene, analytics, designed to explain certain concepts, quench panic and debunk fakes and
populist myths. The team actively responds to the information challenges of today by
conveying information in an easy way with elements of gamification that is popular among
young audiences.
The team has a very sharp eye on the key trends in Ukraine's information space and
proactively reacts to the main discussions by publishing well-timed, interesting and thought-
provoking materials in a variety of accessible formats. That in turn, provides a lasting
circulation of UChoose's publications and generates a high audience outreach and a great
response from the readers. For example, the series of materials about Lesia Ukrainka,
released to the 150th
anniversary of Ukraine's most famous poetess, received a boost from
the leading Ukrainian news portals (Ukrainska Pravda, Istorychna Pravda, Ukrinfrom), with
an estimated audience reach of over 1,000,000 contacts. Moreover, the team engages
renowned Ukrainian bloggers, experts, public opinion leaders to writing articles for
uchoose.info as invited authors, which in turn attracts new readers and followers in
UChoose's website and social networks. As one of the illustrations, in 2021, an application
for Ukrainian military "Dzhura" started to republish all of the team's articles.
During the year of 2021, the team was developing an online course "School of Critical
Thinking from the Fourth Brother", which was presented to the public in the end of
November 2021 at the UCMC Media Center. The course consists of 10 lessons covering the
key elements of information hygiene, critical thinking and detecting manipulations and
disinformation. The education course was widely promoted through an established network
of experts, as well as partner NGOs and media outlets like Inform Napalm, NGO
"Innovative Education of Zakarpattia". The outreach of the online course promo estimates to
over 60,000 contacts, and by the end of 2021, 57 people successfully passed the study
course and received diplomas.
UChoose efforts in promotion of critical thinking among Ukrainian youngsters was
recognized by the national project on medialiteracy "Filtr" initiated by the Ministry of
Culture and Infromation Policy of Ukraine- the team has developed a special quiz for the
platform. Moreover, UChoose's "First Political Game" and the online course were published
on the "Filtr" website, as a recommendation for teachers and schoolers.

51
1. Number of publications targeting youth: 147
2. Number of participants in quizzes and online games: 25,031
3. Number of direct contacts with students: 74
4. Number of followers in the social media accounts: 12,236 (+1320 in 2021)
5. Number of e-digest subscribers: 1,835
6. Outreach of the UChoose materials: 5,260,183 contacts
6.1.Strategic Goal 7: Introduce young Ukrainian citizens to political life of the
country, but also do so with critical thinking in mind
Implementing Activity 7.1., 54 articles on significant social, political, cultural topics, about
critical thinking and media hygiene were produced and released within the year of 2021. In
addition, 15 articles were written by invited authors (Activity 7.4.). The team identifies the
demand, searches for writers, bloggers and experts in the area and negotiates their
contribution to the promotion of critical thinking in Ukraine through their authored
materials. The team helps these authors to write their articles in UChoose style and format.
This approach drives audience attention and increases viewership.
UChoose's top articles of 2021 are presented in the ANNEX 5 under this report.
***
In the course of implementation of Activity 7.2., the content creative team has decided on a
new type of engaging materials for the website, which is interesting to leverage also in
Facebook. Thus, the rubric planned under this activity was split into two - #twoparagraphs
(7.2) and #FBSrach (7.3.).
#twoparagraphs are small articles, exposing complicated topics in simple, easy language in
2-paragraphs briefs on important social, political, cultural topics, explanations of certain
phenomena, terms, events, things est. connected with critical thinking and media hygiene).
Under this rubric, 59 materials were released in 2021. Most prominent #two
paragraphs publications of 2021 are provided in the ANNEX 6 under this report.
***
Activity 7.3. #FBSrach has become very popular among UChoose audience. The rubric is a
review of the most debated in social media topics within the preceding week. These reviews
are snapshots that help to take a more balanced look back, separate information noise and
manipulations from the events and news that are really important. And the readers express
their appreciation in their way, which only confirms that UChoose style resonates and drives
attention.
Under this rubric, 56 materials were released in 2021, please see them below:

52
February issues:
https://www.facebook.com/UchooseInfo/posts/3941851262492410 ,
https://www.facebook.com/UchooseInfo/posts/3996299560380913
February summary: http://uchoose.info/jan-2021/
March issues:
March summary: https://uchoose.info/feb-2021/
April issues:
https://www.facebook.com/UchooseInfo/posts/4164107166933484,
April summary: https://uchoose.info/ohliad-berezen2021/
May issues:
https://www.facebook.com/UchooseInfo/photos/a.1827298810614343/4247277388616461/
May summary: https://uchoose.info/fb-srach-april-2021/
June issues:
https://www.facebook.com/UchooseInfo/posts/4353350434675822 (covered two weeks)
https://www.facebook.com/UchooseInfo/photos/a.1827298810614343/4312359548774911
June summary: https://uchoose.info/fb-srach-may-2021/
July issues:

53
https://www.facebook.com/UchooseInfo/photos/a.1827298810614343/4410132152330983/,
July summary: https://uchoose.info/cherven-2021/
August issues:
August summary: https://uchoose.info/oglyad-za-lypen-2021/
September issues:
September summary: https://uchoose.info/serpen/
October issues:
October summary: https://uchoose.info/oglyad-zhovten-2021/
November issues:
November summary: https://uchoose.info/oglyad-za-lystopad-2021/
December issues:
December summary: https://uchoose.info/oglyad-gruden-2021/
***
Activity 7.4. 15 articles were written in 2021 by invited authors exclusively for
UChoose.info:

54
Lesya Ukrainka: What the Text Books Do not Say (on the occasion of the 150th
Anniversary
of Lesya Ukrainka birthday)
11 Friends of Lesya Ukrainka: Intelligent People of the Belle Epoch

55
Exhibition “Jus in Bello”: Stories of People, whose Lives were Ruined by Russian
Aggression against Ukraine
Who I’d Like to Celebrate the 8th
of March With

56
Was there a Boy? – How to identify manipulating facts
A series of 4 articles about Yevhen Konovalets by invited author Viktor Datsko, editor-in-
chief of a popular YouTube Channel “History without Myths”:

57
Article 1
Article 2
Article 3
Article 4
Kisses in the History

58
Myklukho-Maklay: a citizen of the world of Kozak origin
Unobvious Appearances of Independence
Dunkirk. What fog has to do with it?

59
Ukrainian women-warriors
Bandera. First who wishes Ukrainians a Happy New Year

60
***
Activity 7.5. 15 interactive materials in 2021 for Uchoose.info.
UChoose also offers its audience interactive materials in the form of tests and quizzes,
which are always popular online. Certainly, our entertaining content develops knowledge
and critical thinking skills:
1. Quiz “Our Lesya”
2. Quiz about National Anti-Corruption Bureau
3. Quiz to Lesson 2 of the School of Critical Thinking
12. Final quiz-test for the School of Critical Thinking
13. Quiz to the Constitution Day updated
14. Quiz on the 30th
Anniversary of Ukraine’s Independence
15. Ouiz on the Day of Ukraine's Defenders and Defenderesses
***
Activity 7.6. Quotes by prominent people. These publications are popular and are published
under #criticalthinkers rubric in social media, which continues since 2019. It targets those
who scroll through the screens of social media. In an eye-catching condensed format, it still
manages to provoke critical thinking and draw attention to important events.
In 2021, UChoose created 105 quotes under #criticalthinkers rubric. The examples of
the most popular publications in each month are:
Top quote of February by Patriarch Huzar
gained 24,250 contacts reached
Top quote of March by George Orwell
reached 9,127 contacts

61
Joe Biden’s quote was the most popular in
April, reaching to 91,307 contacts –
absolute record in UChoose page
Vasyl Slipak’s quote on the occasion of the
Infantry Day became the most popular in
May, reaching to 15,968 contacts
Zbigniew Brzezinski’s quote on
russophobia became the most popular in
June, reaching to 23,467 contacts
Zbigniew Brzezinski’s another quote on
Ukraine’s declaration of state sovereignty
became the most popular in July, reaching to
11,072 contacts
Ihor Hordiychuk (Major General of the
Ukrainian Armed Forced, Hero of
Ukraine) on the occasion of Ukraine’s
Independence – top quote of August,
17,772 contacts outreach
Akhtem Seitablaiev (Ukrainian actor and
film director of Crimean Tatar origin) on
values – top quote of September, 16,152
contacts

62
Liubomyr Huzar, Ukrainian religious
figure, patriarch-head of the Ukrainian
Greek Catholic Church (2001-2011) – top
quote of October – 18,014 contacts
outreach
Tamara Horikha Zernia, Ukrainian writer
and well-known volunteer. Author of the
novel "Dotsia" (2019), named BBC Book of
the Year – top quote of November – 32,524
contacts outreach
Hryhoriy Skovoroda, Ukrainian
philosopher-mystic, theologian, poet, and
teacher – top quote of December – 12,496
contacts outreach
In the end of the year, the team gathered most popular quotes in one material and published
on their website Uchoose.info - https://uchoose.info/top-2021.
***
Activity 7.7. Publication of 95 other social media materials like reposts of important
and relevant articles and commentaries, amplifying other UCMC projects,
It included:
• Interview by Liubov Tsybulska for European Pravda on vaccination
https://www.eurointegration.com.ua/articles/2021/02/1/7119150/
• Article in Novoe Vremya on Russian “liberals”
• videos http://ukrainianway.org/635-sotsialni-videorolyky-pro-nebesnu-sotnyu/ on
the occasion of the Heavenly Hundred Day; film about Debaltseve
https://youtu.be/EB9GilrORXw , a book on the occasion of the Crimea occupation
(https://prometheus.ngo/works/krym-za-zvisoiu/), post with UCMC HWAG

63
materials on pro-Russian narratives in TV channels
• Kremlin’s disinformation around Coronavirus
• HWAG’s video on Crimea occupation
• Own materials about 8th
of March: http://uchoose.info/bud-soboyu-i-roby-shcho-
hochesh/ and https://uchoose.info/kviz-ne-tyulpany-a-prava/
• Reposted materials on Russian forces at the Ukrainian border
• Victories Ukraine has in the information war
• Reposted owned quizzes on the occasion of the Labor Day and Easter.
• Reposted a series of own materials and video on the occasion of the
Commemoration Day https://fb.watch/4YXcHVVrNE/
• Reposted own article on the occasion of the Commemoration Day “Arms Clang
against the Commemoration Flowers”, which became the most popular article in
May
• Reposted own article on the occasion of the Commemoration Day “Who started
WWII”
• Adapted and posted materials by HWAG team on the occasion of the Day for
Crimean Tatars Right and Commemoration Day for Crimean Tatars Deportation,
informational materials on deportation of Crimean Tatars by the Institute of National
Memory.
• Reposted UkrInform News Agency publication on sport as an instrument of hybrid
warfare
• Reposted publication by Radio Liberty on the occasion of the International Day in
Support of Victims of Torture: https://www.radiosvoboda.org/a/izoliachiya-tortury-
donetsk-voyenni-zlochyny/31077158.html
• StopFake’s publication on how Russian media reacted to the new uniform of the
Ukrainian football team
• Updated the online games to reflect the current political situation and promoted them
• Reposted the brochure by the Center for Strategic Communications and
Informational Safety “In Case of Emergency or War” , which became the top
publication on UChoose platform in July with the audience outreach in 48,515
contacts.
• Reposted article by the European Pravda online platform on China’s informational
war
• Reposted article by Detektor Media online platform on what’s wrong with the
Russian music bands performances in Ukraine
• Reposted article by StopFake media on how Russia uses history in its propaganda
• Reposted InformNapalm about “historical unity in the prison of nations”
• How Belorussian propaganda promotes hybrid attacks on Lithuania
• Reposted article by the Historical Truth (Istorychna Pravda) online media with
analysis of the official celebrations of Ukraine’s Independence
• Reposted video on the occasion of Ukraine’s Independence
• Created a post on the Commemoration Day of Ukraine’s Defenders at Illovaysk
• Reposted InformNapalm on the use of remotely piloted airctarfts
• Reposted theBabel on how to read COVID19-related statistical data correctly
• Reposted Ukranian Pravda material on what's worse: the effects of COVID-19 or the
side effects of the vaccine?

64
• Reposted the article by Detector Media about the Russian propaganda about the
migration crisis at the Polish-Belarusian borders
• Reposted a video by Oksana Moroz (the author "How not to become a vegetable")
about Ukrainian YouTube-channels
• Reposted the brochure from the Center for Strategic Communications and Security
Information on how to act in case of emergency and war -
• Promoted UChoose's online course "School of ctitical thinking from the fourth
brother"via the posts of various renowned experts, for example:
- Vitaliy Portnikov:
94016/,
- Artem Albul:
48209/ ,
- Olha Yurkova:
14572/
Liubov Tsybulska:
05134/
***
Under Activity 7.8., videos were produced with the purpose to boost audience attention:
• A video-review of the top articles of the month (January):
https://www.facebook.com/UchooseInfo/videos/2816463875269849/
• A video-review of the top articles of the month (February):
• A video-review of the top articles of the month (March):
• A video-review of the top articles of the month (April):
• A video-review of the top articles of the month (May):
https://www.facebook.com/UchooseInfo/videos/294089459097744
• A video-review of the top articles of the month (June):
• A video-review of the top articles of the month (July):
• A video-review of the top articles of the month (August):
• A video-review of the top articles of the month (September):
• A video-review of the top articels of the month (October):
https://www.facebook.com/watch/?v=554475892316966
• A video-review of the top articels of the month (November):
https://www.facebook.com/UchooseInfo/videos/2062880893874725/
• Video with the key critical thinking pieces of advice for 2022 (December):

65
***
The Activity 7.9. and 7.10 envisaged growth of UChoose accounts in Twitter and
Telegram.
In 2021, the team published:
395 Twitter posts (UChoose Twitter account - https://twitter.com/Uchoose_info)
388 Telegram posts (UChoose Telegram account (https://t.me/s/uchooseinfo)
The examples of publications on Twitter and Telegram are presented in the ANNEX 7
under this report.
***
The Activity 7.11. Emailing monthly digests - re-positioned above materials to be e-mailed
monthly to the target audience on our database. 12 digests were distributed to over 1,830
subscribers in 2021.
***
Under Activity 7.12., 6 off- or online lectures were conducted by the team.
In April, Olesya Drashkaba gave 2 lectures on "Humanitarian Front of Russian Propaganda"
and "Folk Art and Imperial Myths" for students of the National University "Kyiv-Mohyla
Academy" (Faculty of Journalism, Master's degree, 12 people). Lectures focus on
countering Russia's cultural propaganda in the context of the information war, the Soviet
Union's influence on the critical thinking of the population, the eradication of myths and the
positive narrativization of Ukraine, which is especially important for the formation of future
journalists.
Andriy Klymchuk gave a lecture on media literacy (media hygiene, fake identification and
counter-propaganda) for students of Kyiv Borys Hrinchenko University as part of the

66
students’ program Publishing and Editing (30 students of journalism) and a lecture on
content production for digital media projects (11 students of journalism).
In October, Andriy Klymchuk gave a lecture on information hygiene and critical thinking
for 5th year students at the Borys Hrinchenko University of Kyiv (Institute of Journalism).
In November, Olesya Drashkaba gave a lecture at the invitation of the Deutsche Welle
Akademie School of Universal Editors for 9 regional media editors on gamification as a tool
for engaging audiences and young people in serious topics on the example of our resource.
Summary of UChoose work:
7.1. Articles
UChoose.inf
o
7.2.
#twoparagraph
s briefs
7.3.
#FBSRAC
H rubric in
Facebook
7.4.
Article
s by
invited
author
s
7.5.
Quizze
s and
tests
7.6.
Social
media
quote
s
Planned in
Operationa
l Plan
46 46 48 11 12 96
Actual 54 59 56 15 15 105
7.7. Other
FB
materials
7.8.
Videos
7.9.
Twitter
posts
7.10.
Telegram
posts
7.11.
Monthly
digests
7.12.
Lectures
Planned in
Operational
Plan
48 12 240 240 12 3
Actual 95 12 395 388 12 6

67
III. SUPPLEMENTARY REPORT
1. OVERVIEW OF RESULTS: DOBRE PROGRAM
Decentralization Reform Communication (DOBRE) Team is a principal direction of UCMC
aimed at communicating the reform at all levels. Currently, the Team is responsible for
communications component of Decentralization Offering Better Results and Efficiency
(DOBRE), 2016-2022 initiative sponsored by USAID and managed by Global Communities.
Facebook followers: 13,780 (+1438 since January 2021)
Number of press events: 18
Number of trainings: 14
Number of media spots released in media following DOBRE events: 4,747
Total outreach by the Ukrainian media on DOBRE events: 36,741,000
Decentralization Reform Communication (DOBRE Team's key achievements:
The improvement of epidemic situation in Ukraine during the second and third quarters of
2021 allowed DOBRE team to conduct 3 press tours for regional media to DOBRE
Program graduation event "Communities on the Way to Self-Reliance" and to partner
communities in Mykolaiv, Kherson, Chernivtsi and Ivano-Frankivsk regions. Press tours
were highly anticipated activity for both organizers and participants for the last year.
Overall, 49 journalists took part in the visits and highly rated the press tours' program and
organization (due to their feedback on social media). The participants released 72
materials in print and online newspapers, TV and radio channels, and 27 publications on
Facebook, and they keep writing new articles highlighting the achievements of partner CCs
made in cooperation with DOBRE Program.
Photo project & Photo exhibition
This year DOBRE team started the travel of photo exhibition "Faces of New Communities"
around Ukraine. 55 most prominent pictures from the 2020 photo expeditions to 12 DOBRE
Program partner communities tell the stories about active and enthusiastic citizens that make
their communities a better place to live.

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Demonstrated in 6 cities at 7 different locations (including Kyiv Railway Station), it
brought attention of over 810 000 citizens to the achievements of territorial communities
of Ukraine, its economic, touristic, and cultural potential, its active residents, who make
their homeplaces more attractive, prosperous, and successful. The photo exhibition induced
the release of 54 positive publications and video stories in regional media and over 30
endorsing Facebook posts from the attendees of the photo exhibits.
Moreover, in September 2021, we started the new cycle of photo expeditions to DOBRE
partner CCs of Chernihiv, Chernivtsi, and Zaporizhzia regions. The pictures from these
visits are being published online at the photo bank on UCMC Flickr.
Documentary film
DOBRE team is proud of creating a film “Free communities: success in details”. Based on
the video material from the shootings of partner communities in previous years, the team
created a united story that shows the achievements of decentralization reform in different
places of Ukraine. The movie premiered in late January on DOBRE Facebook page,
received a lot of attention and plenty of positive feedback from the viewers.
With our partners support and own efforts, the film was disseminated among national and
regional TV channels for broadcasting. The movie was broadcasted by 1 national TV
channel Rada and 11 regional TV channels in Dnipropetrovsk, Ivano-Frankivsk,
Ternopil, Kherson, Poltava and Sumy regions, that allowed to reach to over 6,000,000
people.

69
To mark the 30th
anniversary of Ukraine's Independence and promote the results of
decentralization reform, in August 2021, UCMC organized the movie screening and an
expert discussion at the Kyiv municipal cinema Lira. Following the movie, the team held an
expert discussion "Independent country - free communities: a way to national
resilience".The event convened over 50 people including the MPs, Minregion, USAID,
representatives of communities featured in the movie, the Association of amalgamated
territorial community, experts in decentralization, DOBRE team and partners, other
international technical assistance projects, and film producers.
TV project
One of the key achievements of the team in 2021 is Nasha Hromada TV project
implemented in collaboration with ICTV and STB national TV channels. The project was
deigned as a competition of development projects among territorial communities of Ukraine.
283 communities applied for participation the contest. Among all applications, the public

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and the jury chose 26 finalists. The competition resulted in the win of DOBRE partner
community Voznesenska CC of Mykolaiv region that gives an extra attention and
recognition to the DOBRE Program's impact on territorial communities development.
The project showcased to the national audience the achievements of territorial communities
of Ukraine made for 7 years of decentralization reform, and promoted open, creative and
sustainable approach to local governance. The TV project showed great performance in
audience outreach and engagement - 25,4 million people watched the TV news stories,
plus 2,3 million viewers came from the social media platforms; the contest's digital
platform – otg.fakty.com.ua – visited more than 635 000 people to learn about
communities' projects and support ones they liked via voting.
Other activities of DOBRE team in 2021:
- Press Events
UCMC organized 18 press events dedicated to the variety of topical issues including
new administrative system, health care reform under decentralization, e-governance in
communities, antimonopoly regulations and legislative requirements for communities, local
economic development, communities' self-reliance, land management, and local government
service improvement, and DOBRE Program communication as well.
The press events were broadcasted at DOBRE Program Facebook page and/or UCMC
YouTube channel, and cross-posted by partners communication channels. The press releases
from the press events are published at UCMC website .
- Trainings
In 2021, DOBRE team organized 14 trainings for representatives of territorial
communities and regional media:
- 3 two-day trainings on public and crisis communications for 47 community leaders
(heads of communities, deputy heads, and starostas) for partner communities of
Zaporizhzhia, Chernihiv, and Chernivtsi regions;
- 3 trainings for communications officers of partner CCs
- 2 trainings for the members of the Association for Amalgamated Territorial
Communities on public speaking and key messages formulation
- 2 trainings on demand from 2 DOBRE Program partner communities – on practice of
cooperation with media for Apostolivska community of Dnipropetrovsk region and on
public speaking skills development for the staff of Novoukrainska CC of Kirovohrad
region
- 2 online and 1 offline training for partner communities on communications strategy
development
- 1 training for 28 regional media representatives from 13 regions of Ukraine on key
issues of local governance reform implementation and the healthcare reform under
decentralization
Additionally, in 2021, DOBRE team fulfilled the request by DOBRE Capacity Building
component and helped to 5 DOBRE partner communities to develop their communications
strategy:

71
• Slobozhanska territorial community
https://www.facebook.com/decentralizationisdobre/posts/1246323359149091
• Voznesenska territorial community
• Piadytska territorial community:
• Novoprazka territorial community:
• Myrivska territorial community:
- Long Reads & Articles
In 2021, UCMC DOBRE team released 12 long reads and 9 articles about DOBRE
Program components and achievements of partner communities and highlighting main
points and statements of the press events held at the UCMC Media Center. The materials are
published at the UCMC website, and reprinted at the Decentralization portal, Hromadskyi
prostir website, Holos Ukrainy newspaper, and Ukrainska Pravda news portal.
- DOBRE Program Facebook page
The team continues to support DOBRE Program Facebook page - in 2021 they
released 285 posts highlighting DOBRE activities, important updates from USAID Ukraine
and partners, promoting DOBRE public events, and other. By keeping DOBRE Program
Facebook page updated on a regular basis, the number of page followers raised for 1,438
people (from 12,342 to 13,780), and the audience reach for 2021 amounted to 1,588,638
contacts.
In addition to that, DOBRE team runs DOBRE Practice YouTube channel, that grew
the number of subscribers for 183 people (from 335 to 518) during 2021.
- Media Monitoring
Since mid-December 2020, DOBRE team launched the new version of daily media
monitoring of decentralization reform conducted by the Content Analysis Center. The
monitorings are disseminated through the Google-group, which includes partners,
beneficiaries, and experts.
Additionally, DOBRE launched the bi-weekly media analytical reports to track the
coverage of decentralization reform in Ukraine and the media presence of DOBRE Program.
The reports are shared among DOBRE Program Consortium partners. According to its data,
in 2021, DOBRE Program received mentions in 4 747 journalist materials in regional and
national media (newspapers, online media, TV and radio) and Facebook posts, which overall
allowed to reach to 36,741,000 contacts with the audience (including TV spots on ICTV and
STB TV channels about Nasha Hromada TV project and documentary film broadcasting).

72
2. OVERVIEW OF RESULTS: NATIONAL OUTREACH: MEDIA
REBOOT
National Outreach: Media Reboot works to support Ukrainian regional media, with specific
focus on the East and South of Ukraine. We aim to help regional media outlets to meet modern
challenges, produce better and more reliable content, provide them with opportunities for
learning, professional exchange and technical support. We organize trainings, seminars,
workshops, consultations for regional journalists on relevant for them topics, meetings and
collective interviews within press-tours, study tours abroad, press events in Kyiv and in
partnership with regional media centers. Through our activities, we provide access to the
source of information when regional media receive answers to the most pressing issues in a
wide range of areas (health care system, education, energy sector, European and Euro-
Atlantic integration, etc.). We also build horizontal links between regions of Ukraine,
providing opportunities to our beneficiaries for sharing experiences and successful practices,
networking and combining new knowledge with their local realities.
The Media Reboot team systematically works with regional media: trainings for journalists
always combine group events (trainings, webinars, etc.) and individual targeted
consultations. This approach allows to respond the requests and needs that come directly
from the participants and, if needed, come back to the topics that are important or require
deeper touch.
In 2021, the Media Reboot team continued to provide access to the original source of
information by organizing press tours and collective interviews in Kyiv and regions with
representatives of the executive and legislative branches authorities, domestic and
international experts. Regional media receive answers during these events on the most
pressing issues in various fields (health care system, education, energy sector, European and
Euro-Atlantic integration, etc.) and have opportunity to apply this knowledge to local
realities and their audiences.
Developing capabilities of the regional journalists, UCMC improves the quality of media in
Ukraine and reaches out to the information consumers. In 2021, this outreach constituted
6,584,644 contacts with the readers of the regional media.
Over the year, the team produced and run 6 awareness-raising campaigns in social media
that were dedicated to debunking popular myths and stereotypes, promoting critical
thinking, and building resilience to propaganda. Well-timed and suitable to the audiences
materials produced within the media campaigns totaled in 1,321,500 contacts with the
audience.
In 2021, the Media Reboot team continued implementation of two big projects with the
Estonian Center of Eastern Partnership:
1) Building Democratic Resilience in Ukraine through Strengthening Local and
Regional Media, funded by USAID and Estonian MFA. The project’s duration is
from July 2020 through December 2021
2) Countering Disinformation in Southern and Eastern Ukraine, funded by the
European Commission. The project’s duration is from July 2020 through January
2022.
In addition to that, in 2021, the team started implementing two new projects:
- Enhancing Societal Resilience through Strengthening Local Media and Developing
Media Literacy in Western Ukraine, funded by the Estonian Center for International
Cooperation. The project’s duration is from July 02, 2021 – December 31, 2022;

73
- Local media space for a quality and balanced information on reforms, funded by
Norwegian Ministry of Foreign Affairs. The project’s duration is from October 15,
2021 – January 14, 2022.
Number of study visits: 3
Number of press events: 10
Number of collective interviews: 56
Number of trainings: 72
Direct contacts with journalists: 745
Number of media spots released after the events: 568
Total outreach of the publications in the Ukrainian media after the events: 6,584,644
contacts
National Outreach: Media Reboot in 2021 conducted the following activities:
Press tours:
6 press tours for 60 media representatives from Kirovohrad, Vinnytsia, Cherkasy,
Zhytomyr, and Zakarpattia, Ivano-Frankivska and Lviv regions. Within the framework of
press tours, the team organized 56 individual meetings and collective interviews with
decision-makers on variety of topics such as:
• - development of the digital state and digitalization
• - the issue of Crimea
• - the course of vaccination in Ukraine
• - fight against misinformation, fakes and development of the information space
of Ukraine
• - current challenges in the field of school and higher education in Ukraine
• - decentralization reform and ensuring the rights of the child.
Additionally, in 2021 the Media Reboot team introduced a new type of activity for the
regional media – Media Labs. These are a condensed practical 2-days events when the
journalists fully immerse in their professional environment to practice various types of
journalism: news making, interview, storytelling, reporting.

74
The team held 3 Media Labs in Kyiv for 52 representatives of regional media
(Dnipropetrovsk, Zaporizhia, Kharkiv, Donetsk, Luhansk, Kherson, Mykolaiv, Odesa
regions).
Media events:
During the year, the National Outreach: Media Reboot team organized 6 topical discussions
in Kyiv at UCMC Media Center, please see the summaries of events below:
- Panel discussion “To waste can’t be recycled, How the country can be saved from
garbage collapse: Estonian experience and Ukrainian realities”
- Panel discussion “E-governance: experience in Estonian and Ukrainian communities”
- Panel discussion “A year online: how has the school education system coped with the
challenges of the pandemic? The experience of Ukraine and Estonia”
- Panel discussion "The role of media during crises: how can journalists make
communities more resilient?"
- Panel discussion "COVID19- crisis as a test of the level of resilience of society?"
- Panel discussion in Kyiv "Migration and asylum in Ukraine, Europe and Ukrainian
media: panel discussion"
Additionally, 4 regional press events were held in partnership with the regional media
centers in Mykolaiv and Kherson:
Mykolaiv:
- Panel discussion: "Ecology of water resources of Mykolaiv region: state, threats,
ways to solve problems"
- Panel discussion: "2021 in the context of COVID-19: assessments, trends,
challenges"
Kherson:
- Panel discussion: "Decentralization is complete? What's next?"

75
- Round table: "Medical reform at the level of territorial communities in the
context of a new stage of decentralization, administrative change and the
epidemic of COVID19: achievements, problems and challenges"
Trainings:
For the year of 2021, National Outreach: Media Reboot championed in organizing 72 (!)
trainings, workshops and webinars in the regions and in Kyiv. The trainings engaged
representatives of regional media, local self-governance authorities, students of humanities
at universities and at high schools. The trainings for media representatives were dedicated to
critical thinking, modern challenges in the profession of journalists (polarization in the
society, hate speech, hybrid threats in information sphere), writing interesting for the
audience materials, as well as effective collaboration with the authorities and self-
governance. The trainings for representatives of self-governance covered the topics of crisis
communications on community level, how to address the community and not mislead with
information or contribute to fakes and manipulations.
Some of the conducted trainings are highlighted below:
3 workshops by Otar Dovzhenko “How to write so that you’re read” for 30 journalists
from Kirovohrad, Vinnytsia, and Cherkasy region
7 trainings “Thinking critically – the mission is possible! Peculiarities in perceptions and
work with information as a journalist” for 106 journalists from Kharkiv, Donetsk,
Luhansk, Kherson, Mykolaiv, and Odesa regions
6 trainings for representatives of territorial communities of Mykolaiv, Kherson,
Dnipropetrovsk, Odesa, Zaporizhzhia and Kharkiv regions entitled “How to address the
community to resist manipulations, fakes, misinformation? Principles of crisis
communication"

76
6 trainings for media representatives of Mykolaiv, Kherson, Dnipropetrovsk, Odesa,
Zaporizhzhia and Kharkiv regions “Effective interaction with the authorities - what is it?
How to establish constructive interaction".
2 trainings for 12 students of journalism and 18 media representatives in Uzhgorod and
Zakarpattia region “Modern challenges in journalism: how to not cross the border?”
6 practical seminars for students of socio-humanitarian fields of Kherson, Mykolaiv and
Odesa universities entitled "Think Critically - Mission Achievable"
3 seminars for high school students "Responsible Media Consumption as a Guarantee of
Social Sustainability" in secondary schools of Mykolaiv and Odesa
2 trainings for 37 media representatives of Ivano-Frankivsk and Lviv regions and 2
trainings for 36 students of the specialty "Journalism" entitled "Polarize not prevent?
Modern challenges of the journalist's profession – how not to cross the line?"
1 workshop for mass media of Ivano-Frankivsk and Lviv oblasts -"How to write about
conflict-sensitive groups and topics"
2 trainings for mass media representatives of Mykolaiv and Kherson regions entitled
"Data journalism: tools and life hacks of work with open sources"
6 webinars “Community Representation on Facebook. Review of successful practices
and common mistakes” for representatives of territorial communities of Kherson,
Mykolaiv, Odesa, Dnipropetrovsk, Zaporizhzhia and Kharkiv regions
Study tours:
As the result of the diverse National Outreach activities for media representatives, 38 best
journalists representing different media from different regions were selected for 3 study
visits to Estonia, where they explored how the informational environment works and learned
the experience of Estonian media, interviewed representatives of local and regional
authorities and brought the country’s experience back to their communities via their
publications. In total, the participants of the study tours published 75 materials with an
outreach of 780,100 contacts.
Media Campaigns:
In 2021, the team created and run 6 media campaigns on social networks, and were shared
through other digital media outlets, which generated high engagement of the national
audience:

77
1. “From anecdote to violence: a sad connection” with an outreach of 127,000
contacts.
2. ”How fake experts promote propaganda” with an outreach of 370,000 contacts.
3. "Vaccine VS disease: what's stronger?" with an outreach of 285,000 contacts.
4. What is resilience? with an outreach of 84,000 contacts
5. Why do dissenters remain silent? with an outreach of 257,000 contacts
6. Myths about migrants today: why are they just provocative intimidation? with an
outreach of 196,000 contacts.
Other activities:
In 2021, within the framework of the project "Countering Disinformation in the South and
East of Ukraine", National Outreach: Media Reboot jointly with the HWAG team completed
a narrative report on "Dynamics of Russian narratives about Ukraine and their export to the
Ukrainian media space" as a supplement to the research of the Detector Media "Beyond the
screen: analysis of media consumption and misinformation in the Ukrainian information
environment". The public presentation of the report took place on May 18, 2021 at UCMC
Media Center. The recording of the event may be found at https://youtu.be/9L_WPazvGfU.
Publications:
As a result of the team’s effort and engagement with the regional journalists, 568 quality
materials were published in the regional media with the outreach of 6,584,644 contacts.

78
ANNEX 1. Examples of publications released for international
audiences in each month of 2021
JANUARY
19 publications released in January:
English https://uacrisis.org/en/weekly-update-on-ukraine-1-04-10-january
German https://uacrisis.org/de/weekly-update-on-ukraine-1-04-10-january
French https://uacrisis.org/fr/weekly-update-on-ukraine-1-04-10-january

79
English https://uacrisis.org/en/ukraine-v-russia-case-russia-court-of-human-rights
German https://uacrisis.org/de/ukraine-v-russia-case-russia-court-of-human-rights
French https://uacrisis.org/fr/ukraine-v-russia-case-russia-court-of-human-rights

80
English https://uacrisis.org/en/war-index-2020
German https://uacrisis.org/de/war-index-2020
French https://uacrisis.org/fr/war-index-2020

81
English https://uacrisis.org/en/ukraine-7-years-after-maidan
German https://uacrisis.org/de/ukraine-7-years-after-maidan
French https://uacrisis.org/fr/ukraine-7-years-after-maidan
Italian https://uacrisis.org/it/ucraina-vista-dall-italia-ricerca
FEBRUARY
20 publications were released in February:

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English https://uacrisis.org/en/weekly-update-on-ukraine-5-1-7-february
German https://uacrisis.org/de/weekly-update-on-ukraine-5-1-7-february
French https://uacrisis.org/fr/weekly-update-on-ukraine-5-1-7-february

83
English https://uacrisis.org/en/why-ukraine-is-still-not-in-nato
German https://uacrisis.org/de/why-ukraine-is-still-not-in-nato
French https://uacrisis.org/fr/why-ukraine-is-still-not-in-nato

84
English https://uacrisis.org/en/minsk-agreements
German https://uacrisis.org/de/minsk-agreements
French https://uacrisis.org/fr/minsk-agreements

85
Italian https://uacrisis.org/it/ucraina-c-russia-cedu-ricorso-ammissibile
Italian https://uacrisis.org/it/sanzioni-contro-canali-tv-dichiarazione-ong
MARCH
29 articles were released in March:

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English https://uacrisis.org/en/seven-years-of-crimea-occupation-ukrainians-surveyed
German https://uacrisis.org/de/seven-years-of-crimea-occupation-ukrainians-surveyed
French https://uacrisis.org/fr/seven-years-of-crimea-occupation-ukrainians-surveyed

87
English https://uacrisis.org/en/one-year-into-pandemic
French https://uacrisis.org/fr/one-year-into-pandemic
English https://uacrisis.org/en/weekly-update-on-ukraine-9-8-14-march
German https://uacrisis.org/de/weekly-update-on-ukraine-9-8-14-march
French https://uacrisis.org/fr/weekly-update-on-ukraine-9-8-14-march

88
English https://uacrisis.org/en/de-oligarchization
German https://uacrisis.org/de/de-oligarchization
French https://uacrisis.org/fr/de-oligarchization

89
English https://uacrisis.org/en/the-future-of-donbas-and-crimea-what-do-ukrainians-
think
German https://uacrisis.org/de/the-future-of-donbas-and-crimea-what-do-ukrainians-
think
French https://uacrisis.org/fr/the-future-of-donbas-and-crimea-what-do-ukrainians-
think

90
Italian https://uacrisis.org/it/no-al-vaccino-russo-in-ucraina
Italian https://uacrisis.org/it/cultura-un-film-ucraino-alla-berlinale-71

91
Italian https://uacrisis.org/it/punto-del-cammino-ucraina-verso-nato
Italian https://uacrisis.org/it/7-anniversario-euromaidan-giustizia-memoria

92
Italian https://uacrisis.org/it/avviata-piattaforma-crimea
Italian https://uacrisis.org/it/premio-women-in-arts-2021
APRIL
30 articles were released in April:

93
English https://uacrisis.org/en/war-to-come
German https://uacrisis.org/de/war-to-come
French https://uacrisis.org/fr/war-to-come
English https://uacrisis.org/en/weekly-update-on-ukraine-12-29-march-04-april
German https://uacrisis.org/de/weekly-update-on-ukraine-12-29-march-04-april
French https://uacrisis.org/fr/weekly-update-on-ukraine-12-29-march-04-april

94
English https://uacrisis.org/en/russia-large-scale-war
German https://uacrisis.org/de/russia-large-scale-war
French https://uacrisis.org/fr/russia-large-scale-war
English https://uacrisis.org/en/weekly-update-on-ukraine-13-05-11-april
German https://uacrisis.org/de/weekly-update-on-ukraine-13-05-11-april
French https://uacrisis.org/fr/weekly-update-on-ukraine-13-05-11-april

95
English https://uacrisis.org/en/russia-one-step-away-from-starting-a-large-scale-
invasion-of-ukraine
German https://uacrisis.org/de/russia-one-step-away-from-starting-a-large-scale-
invasion-of-ukraine
French https://uacrisis.org/fr/russia-one-step-away-from-starting-a-large-scale-
invasion-of-ukraine

96
English https://uacrisis.org/en/what-does-putin-want
German https://uacrisis.org/de/what-does-putin-want
French https://uacrisis.org/fr/what-does-putin-want

97
English https://uacrisis.org/en/thirty-five-years-after-chornobyl-disaster
German https://uacrisis.org/de/thirty-five-years-after-chornobyl-disaster
French https://uacrisis.org/fr/thirty-five-years-after-chornobyl-disaster
Italian https://uacrisis.org/it/impegno-del-presidente-de-oligarchizzazione

98
Italian https://uacrisis.org/it/ricerca-disinformazione-cremlino-caso-markiv
Italian https://uacrisis.org/it/russia-ammassa-truppe-al-confine
MAY
25 articles were released in May:

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English https://uacrisis.org/en/blinken
German https://uacrisis.org/de/blinken
French https://uacrisis.org/fr/blinken
English https://uacrisis.org/en/weekly-update-on-ukraine-16-03-09-may-2021
German https://uacrisis.org/de/weekly-update-on-ukraine-16-03-09-may-2021
French https://uacrisis.org/fr/weekly-update-on-ukraine-16-03-09-may-2021

100
English https://uacrisis.org/en/court-places-medvedchuk
German https://uacrisis.org/de/court-places-medvedchuk
French https://uacrisis.org/fr/court-places-medvedchuk

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English https://uacrisis.org/en/zelenskyi-press-conference
German https://uacrisis.org/de/zelenskyi-press-conference
French https://uacrisis.org/fr/zelenskyi-press-conference

102
English https://uacrisis.org/en/nord-stream-2
German https://uacrisis.org/de/nord-stream-2
French https://uacrisis.org/fr/nord-stream-2

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Italian https://uacrisis.org/it/russia-annuncia-ritiro-truppe-confine
JUNE
25 articles were released in June:
English https://uacrisis.org/en/belarusian-state-television
German https://uacrisis.org/de/belarusian-state-television
French https://uacrisis.org/fr/belarusian-state-television

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English https://uacrisis.org/en/weekly-update-on-ukraine-20-31-may-06-june-2021
German https://uacrisis.org/de/weekly-update-on-ukraine-20-31-may-06-june-2021
French https://uacrisis.org/fr/weekly-update-on-ukraine-20-31-may-06-june-2021
English https://uacrisis.org/en/russian-world-abroad
German https://uacrisis.org/de/russian-world-abroad
French https://uacrisis.org/fr/russian-world-abroad

105
English https://uacrisis.org/en/weekly-update-on-ukraine-21-07-13-june-2021
German https://uacrisis.org/de/weekly-update-on-ukraine-21-07-13-june-2021
French https://uacrisis.org/fr/weekly-update-on-ukraine-21-07-13-june-2021
English https://uacrisis.org/en/biden-putin-summit-changes-for-ukraine
German https://uacrisis.org/de/biden-putin-summit-changes-for-ukraine
French https://uacrisis.org/fr/biden-putin-summit-changes-for-ukraine

106
English https://uacrisis.org/en/hms-defender
German https://uacrisis.org/de/hms-defender
French https://uacrisis.org/fr/hms-defender

107
Italian https://uacrisis.org/it/arresti-domiciliari-medvedchuk-prospettive
JULY
27 publications released in July:

108
English https://uacrisis.org/en/ukrainians-russians-not-one-people
German https://uacrisis.org/de/ukrainians-russians-not-one-people
French https://uacrisis.org/fr/ukrainians-russians-not-one-people
English https://uacrisis.org/en/weekly-update-on-ukraine-24-28-june-04-july-2021
German https://uacrisis.org/de/weekly-update-on-ukraine-24-28-june-04-july-2021
French https://uacrisis.org/fr/weekly-update-on-ukraine-24-28-june-04-july-2021

109
English https://uacrisis.org/en/changing-face-pro-russian-forces
German https://uacrisis.org/de/changing-face-pro-russian-forces
French https://uacrisis.org/fr/changing-face-pro-russian-forces
English https://uacrisis.org/en/weekly-update-on-ukraine-25-5-11-july-2021
German https://uacrisis.org/de/weekly-update-on-ukraine-25-5-11-july-2021
French https://uacrisis.org/fr/weekly-update-on-ukraine-25-5-11-july-2021

110
English https://uacrisis.org/en/merkel-biden-meetings
French https://uacrisis.org/fr/merkel-biden-meetings

111
English https://uacrisis.org/en/nord-stream-2-what-is-ukraine-fighting-for
German https://uacrisis.org/de/nord-stream-2-what-is-ukraine-fighting-for
French https://uacrisis.org/fr/nord-stream-2-what-is-ukraine-fighting-for
German https://uacrisis.org/de/weekly-update-on-ukraine-27-19-25-july-2021

112
English https://uacrisis.org/en/massive-russification-how-russia-populates-the-occupied-
territories
German https://uacrisis.org/de/massive-russification-how-russia-populates-the-occupied-
territories
French https://uacrisis.org/fr/massive-russification-how-russia-populates-the-occupied-
territories
Italian https://uacrisis.org/it/costruzione-nord-stream-2-ucraina-contraria

113
Italian https://uacrisis.org/it/hms-defender-al-largo-crimea
AUGUST
9 articles were released in August due to traditional “quiet season” of vacations worldwide:
English https://uacrisis.org/en/deoccupation-of-crimea-begins-in-kyiv-overview-of-crimea-
platform-s-inaugural-summit
German https://uacrisis.org/de/deoccupation-of-crimea-begins-in-kyiv-overview-of-crimea-
French https://uacrisis.org/fr/deoccupation-of-crimea-begins-in-kyiv-overview-of-crimea-

114
English https://uacrisis.org/en/30-years-of-ukraine-s-independence-highlights-from-
president-zelenskyi-s-address-to-the-nation
German https://uacrisis.org/de/30-years-of-ukraine-s-independence-highlights-from-
president-zelenskyi-s-address-to-the-nation
French https://uacrisis.org/fr/30-years-of-ukraine-s-independence-highlights-from-president-
zelenskyi-s-address-to-the-nation
English https://uacrisis.org/en/project-operator-nord-stream-2-ag-loses-court-ruling-in-
germany-new-complications-facing-russia
German https://uacrisis.org/de/project-operator-nord-stream-2-ag-loses-court-ruling-in-
French https://uacrisis.org/fr/project-operator-nord-stream-2-ag-loses-court-ruling-in-

115
SEPTEMBER
25 articles were released in September:
English https://uacrisis.org/en/zelenskyi-biden-meeting-major-views-from-ukraine
German https://uacrisis.org/de/treffen-zwischen-selenskyj-und-biden-die-wichtigste-
einschaetzungen-aus-der-ukraine
French https://uacrisis.org/fr/rencontre-zelenskyi-biden-principaux-points-depuis-l-ukraine
English https://uacrisis.org/en/arrests-in-crimea-youth-militarization-by-russia-most-
decorated-athlete-at-tokyo-paralympics-and-more-weekly-update-on-ukraine-29-30-august-
5-september-2021
German https://uacrisis.org/de/festnahmen-von-krimtataren-militarisierung-der-jugend-auf-
der-krim-und-im-donbass-paralympics-erfolg-der-ukraine-und-weitere-themen
French https://uacrisis.org/fr/russie-entrave-les-activites-de-l-osce-nouvelles-detentions-
illegales-en-crimee-la-russie-militarise-les-enfants-dans-les-territoires-occupes

116
English https://uacrisis.org/en/ukrainians-views-of-putin-merkel-biden-macron-ukrainian-
leaders-and-nord-stream-2
German https://uacrisis.org/de/was-die-ukrainer-ueber-putin-nord-stream-merkel-biden-und-
macron-denken-aber-auch-ueber-ukrainische-politiker
French https://uacrisis.org/fr/que-pensent-les-ukrainiens-de-poutine-nord-stream-merkel-
biden-et-macron-ainsi-que-des-politiciens-ukrainiens
English https://uacrisis.org/en/yalta-european-strategy-event-kremlin-s-information-
influence-operations-and-more-weekly-update-on-ukraine-30-6-12-september-2021
French https://uacrisis.org/fr/donbass-strategie-europeenne-de-yalta-yes-l-ue-sanctions-
contre-la-russie-russie-legalise-l-occupation-des-territoires-ukrainiens
German https://uacrisis.org/de/praesident-selenskyj-bei-der-yalta-european-strategy-yes-in-
kiew-eu-verlaengert-russland-sanktionen-und-weitere-themen

117
English https://uacrisis.org/en/european-parliament-adopts-recommendation-on-russia-
damage-of-nord-stream-2-possible-cut-off-from-swift-and-end-to-business-as-usual
German https://uacrisis.org/de/eu-parlament-zu-russland-nord-stream-2-schaedlich-
ausschluss-von-swift-moeglich-und-kein-business-as-usual
French https://uacrisis.org/fr/resolution-du-parlement-europeen-concernant-la-federation-de-
russie-dommages-causes-par-le-nord-stream-2-possible-deconnexion-de-swift-et-fin-du-
business-as-usual
English https://uacrisis.org/en/zelenskyi-on-visit-to-u-s-russia-using-people-in-occupied-
land-in-duma-vote-and-more-weekly-update-on-ukraine-31-13-19-september
German https://uacrisis.org/de/kreml-nutzt-donbass-bewohner-bei-wahlen-aus-praesident-
selenskyj-reist-nach-new-york-sanktionen-gegen-fsb-mitarbeiter-und-weitere-themen

118
French https://uacrisis.org/fr/elections-parlementaires-en-russie-zelensky-assemblee-
generale-des-nations-unies-sanctions-de-l-ukraine-cas-navalnyi
English https://uacrisis.org/en/time-to-wake-up-what-zelenskyi-said-in-his-address-to-the-
un-general-assembly
German https://uacrisis.org/de/es-ist-zeit-aufzuwachen-was-der-praesident-der-ukraine-bei-
der-un-vollversammlung-sagte
French https://uacrisis.org/fr/il-est-temps-de-se-reveiller-ce-qu-a-dit-le-president-zelensky-
a-l-assemblee-generale-de-l-onu
English https://uacrisis.org/en/de-oligarchization-law-ukrainian-boxer-as-unified-
heavyweight-world-champion-and-more-weekly-update-on-ukraine-32-20-26-september-
2021

119
German https://uacrisis.org/de/russische-manoever-auf-der-krim-ukrainisches-gesetz-zur-
de-oligarchisierung-aktuelle-covid-19-lage-und-weitere-themen
French https://uacrisis.org/fr/donbass-exercices-militaires-dans-la-crimee-an
Italian https://uacrisis.org/it/30esimo-anniversario-indipendenza
Italian https://uacrisis.org/it/film-olga-grappe-premiato-a-cannes
OCTOBER
36 articles were released in October:

120
English https://uacrisis.org/en/ukraine-s-expectations-of-eu-ukraine-october-summit
German https://uacrisis.org/de/was-die-ukraine-vom-gipfel-mit-der-eu-im-oktober-erwartet
French https://uacrisis.org/fr/le-sommet-ukraine-ue-d-octobre-les-attentes-de-l-ukraine
English https://uacrisis.org/en/zelenskyi-in-pandora-papers-hungary-s-gas-deal-bypassing-
ukraine-looming-attempt-to-vote-out-speaker-and-more-weekly-update-on-ukraine-33-27-
september-3-october-2021

121
German https://uacrisis.org/de/gasstreit-zwischen-ukraine-und-ungarn-praesident-selenskyj-
und-die-pandora-papers-parlamentschef-rasumkow-droht-absetzung-und-weitere-themen
French https://uacrisis.org/fr/gazprom-contrat-avec-l-hongrie-pandora-papers-les-offshores-
caches-de-zelensky-destitution-de-razumkov-covid-19
English https://uacrisis.org/en/why-gas-price-surges-in-europe-and-how-it-relates-to-ukraine
German https://uacrisis.org/de/warum-der-russische-gaspreis-steigt-und-was-das-mit-der-
ukraine-zu-tun-hat
French https://uacrisis.org/fr/pourquoi-les-prix-du-gaz-russe-augmentent-ils-en-europe-et-
quel-est-le-rapport-entre-la-hausse-des-prix-et-l-ukraine

122
English https://uacrisis.org/en/new-charges-against-medvedchuk-parliament-removes-
speaker-nord-stream-2-to-open-new-gas-front-in-russia-s-battle-in-europe-and-more-
weekly-update-on-ukraine-34-4-10-october-2021
German https://uacrisis.org/de/neuer-verdacht-gegen-medwedtschuk-absetzung-des-
parlamentspraesidenten-nord-stream-2-als-schlachtfeld-und-weiter-themen
French https://uacrisis.org/de/neuer-verdacht-gegen-medwedtschuk-absetzung-des-
parlamentspraesidenten-nord-stream-2-als-schlachtfeld-und-weiter-themen
English https://uacrisis.org/en/eu-ukraine-summit-in-kyiv-main-accomplishments-and-
challenges
German https://uacrisis.org/de/eu-ukraine-gipfel-in-kiew-errungenschaften-und-
herausforderungen
French https://uacrisis.org/fr/sommet-ue-ukraine-a-kyiv-principales-realisations-et-defis

123
English https://uacrisis.org/en/osce-s-halted-operations-in-donetsk-zelenskyi-s-comment-on-
pandora-papers-first-pipeline-of-nord-stream-2-and-more-weekly-update-on-ukraine-35-11-
17-october
German https://uacrisis.org/de/praesident-selenskyj-zu-pandora-papers-nord-stream-2-mit-
gas-befuellt-corona-lage-weiterhin-kritisch-und-weitere-themen
French https://uacrisis.org/fr/zelensky-pandors-papers-nord-stream-2-la-premiere-ligne-est-
deja-remplie-de-gaz-l-ecologie-de-la-crimee-covid-19
English https://uacrisis.org/en/german-federal-ministry-for-economic-affairs-and-energy-
greenlights-nord-stream-2-reactions-from-ukraine
German https://uacrisis.org/de/deutsches-wirtschaftsministerium-gibt-gruenes-licht-fuer-
nord-stream-2-so-reagiert-die-ukraine
French https://uacrisis.org/fr/le-ministere-allemand-de-l-economie-et-de-l-energie-donne-
son-feu-vert-a-nord-stream-2-somment-l-ukraine-reagit-elle

124
English https://uacrisis.org/en/discount-on-shipping-gas-to-europe-agreement-with-the-imf-
zelenskyi-s-sinking-approval-and-more-weekly-update-on-ukraine-36-18-24-october-2021
German https://uacrisis.org/de/blockade-der-osze-in-donezk-moskau-draengt-auf-nord-
stream-2-iwf-abkommen-mit-der-ukraine-und-weitere-themen
French https://uacrisis.org/fr/osce-blocage-taux-de-popularite-de-zelensky-en-baisse-nord-
stream-2-le-gaz-crusse-omme-arme-le-nouvel-accord-de-l-ukraine-avec-le-fmi
English:https://uacrisis.org/en/ukraine-s-health-care-system-on-brink-of-collapse-under-
covid-surge
German: https://uacrisis.org/de/covid-19-die-ukraine-am-rande-des-kollaps
French: https://uacrisis.org/fr/covid-19-l-ukraine-est-au-bord-du-desastre
NOVEMBER
36 articles were released in November

125
English: https://uacrisis.org/en/buildup-of-russian-troops-near-ukraine-bayraktar-drone-in-
donbas-vaccine-mandates-and-more-weekly-update-on-ukraine-37-25-31-october-2021
English https://uacrisis.org/en/putin-lukashenka-sign-off-on-integration-agreement-for-
union-state-what-does-that-mean
German https://uacrisis.org/de/putin-und-lukaschenko-unterzeichneten-integrations-dekret-
ueber-unionsstaat-was-bedeutet-das
French https://uacrisis.org/fr/poutine-et-loukachenko-ont-signe-un-decret-d-integration-de-
leur-union-qu-est-ce-que-ca-veut-dire

126
English https://uacrisis.org/fr/le-changement-climatique-les-objectifs-de-l-ukraine-weapons-
of-the-war-in-ukraine-a-3-year-investigation-la-liberte-d-expression-donbass-occupe
German https://uacrisis.org/de/ziele-der-ukraine-im-kampf-gegen-den-klimawandel-studie-
ueber-waffenlieferungen-in-den-besetzten-teil-des-donbass-kampf-gegen-covid-19-und-
weitere-themen
French https://uacrisis.org/fr/le-changement-climatique-les-objectifs-de-l-ukraine-weapons-
of-the-war-in-ukraine-a-3-year-investigation-la-liberte-d-expression-donbass-occupe
English: https://uacrisis.org/en/how-belarus-and-russia-blackmail-eu-with-migrants
German: https://uacrisis.org/de/wie-belarus-und-russland-die-eu-mit-einer-migrationskrise-
erpressen
French: https://uacrisis.org/fr/comment-la-bielorussie-et-la-russie-ont-mis-en-scene-le-
chantage-migratoire-de-l-europe

127
English https://uacrisis.org/en/buildup-of-russian-troops-near-ukraine-rising-tension-on-
poland-belarus-border-and-more-weekly-update-on-ukraine-39-8-14-november-2021
German https://uacrisis.org/de/russische-truppen-an-der-grenze-zur-ukraine-ueberblick-zur-
krise-an-der-belarussisch-polnischen-grenze-covid-19-in-der-ukraine-und-weitere-
meldungen
French https://uacrisis.org/fr/la-bielorussie-se-prepare-a-la-guerre-concentration-de-troupes-
russes-a-la-frontiere-ukrainienne-covid-19
English https://uacrisis.org/en/wagnergate-investigation-why-reports-by-bellingcat-and-
parliamentary-ad-hoc-committee-differ
German https://uacrisis.org/de/wagnergate-warum-sich-die-versionen-von-bellingcat-und-
dem-ukrainischen-untersuchungsausschuss-unterscheiden
French https://uacrisis.org/fr/wagnergate-pourquoi-les-versions-de-bellingcat-et-de-la-
commission-temporaire-d-enquete-de-la-verkhovna-rada-de-l-ukraine-sont-elle-differentes

128
English https://uacrisis.org/en/possible-russian-incursion-suspended-approval-of-nord-
stream-2-prizes-for-sentsov-s-film-and-more-weekly-update-on-ukraine-40-15-21-
november
German https://uacrisis.org/de/8-jahre-euromaidan-russlands-moegliche-invasion-in-der-
ukraine-zertifizierung-von-nord-stream-2-und-weitere-themen
French https://uacrisis.org/fr/8-ans-maidan-la-russie-se-prepare-t-elle-a-une-eventuelle-
invasion-de-l-ukraine-la-certification-de-nord-stream-2
English https://uacrisis.org/en/coup-attempt-russia-s-military-incursion-wagnergate-
zelenskyi-holds-news-conference-to-mark-midterm-in-office
German https://uacrisis.org/de/staatsstreich-krieg-und-wagnergate-praesident-selenskyjs-
pressekonferenz-zur-haelfte-seiner-amtszeit
French https://uacrisis.org/fr/coup-d-etat-guerre-et-wagnergate-les-declarations-de-
zelensky-en-conference-de-presse-a-l-occasion-de-son-mi-mandat-presidentiel

129
English: https://uacrisis.org/en/view-from-ukraine-on-russia-s-possible-incursion-fresh-
tranche-from-imf-and-more-weekly-update-on-ukraine-41-22-28-november
German: https://uacrisis.org/de/russischen-invasion-holodomor-iwf-und-neue-
verpflichtungen-fuer-die-ukraine-covid-19
French: https://uacrisis.org/fr/menace-d-une-invasion-russe-holodomor-fmi-nouvelle-
tranche-covid-19
Italian https://uacrisis.org/it/pandora-papers-zelenskyi-e-rete-societa-offshore
DECEMBER
28 articles were released in December:

130
English https://uacrisis.org/en/hybrid-rules-for-the-kremlin-s-chess-game-what-s-behind-
russia-s-military-threat
German https://uacrisis.org/de/hybride-mathematik-der-russischen-bedrohung-was-macht-
der-kreml-und-warum
French https://uacrisis.org/fr/mathematiques-hybrides-de-la-menace-russe-que-fait-le-
kremlin-et-pourquoi
English https://uacrisis.org/en/ukraine-s-call-on-allies-in-face-of-russian-threat-belarus-as-
ukraine-s-next-worry-and-more-weekly-update-on-ukraine-42-29-november-5-december
German https://uacrisis.org/de/ukraine-will-schnelle-reaktion-der-verbuendeten-belarus-
fuer-die-ukraine-zusaetzliche-bedrohung-gefallene-der-ukrainischen-armee-und-weitere-
themen
French https://uacrisis.org/fr/menace-russe-reponse-rapide-des-allies-est-necessaire-
loukachenko-l-ukraine-est-notre-pays-top-5-des-cybercrimes-russes

131
English https://uacrisis.org/en/what-is-known-about-biden-zelenskyi-phone-call
German https://uacrisis.org/de/selenskyjs-gespraech-mit-biden-was-darueber-bekannt-ist
French https://uacrisis.org/fr/entretien-telephonique-de-zelensky-avec-biden-ce-que-l-on-
sait
English https://uacrisis.org/en/russia-s-moves-in-azov-sea-nato-s-eastern-flank-allies-
critical-of-outreach-to-russia-germany-s-veto-on-arming-ukraine-and-more-weekly-update-
on-ukraine-43-6-12-december
German https://uacrisis.org/de/eskalation-im-asowschen-meer-empoerung-ueber-joe-bidens-
gipfeltreffen-ideen-deutschland-blockiert-waffenlieferungen-an-ukraine-und-weitere-
themen

132
French https://uacrisis.org/fr/russie-agression-toujours-possible-ue-diplomatie-mer-d-azov-
escalade-covid-19
English https://uacrisis.org/en/brussels-roundup-normandy-four-meets-without-russia-
eastern-partners-cement-eu-aspirations
French https://uacrisis.org/fr/bruxelles-le-format-normandie-sans-la-federation-de-russie-et-
le-sommet-du-partenariat-oriental
German https://uacrisis.org/de/bruessel-treffen-im-normandie-format-ohne-russland-und-
gipfel-der-oestlichen-partnerschaft
English https://uacrisis.org/en/russia-s-demands-from-nato-us-nord-stream-2-s-legal-hurdle-
ukraine-s-scarce-stockpiles-of-coal-and-more-weekly-update-on-ukraine-44-13-19-
december

133
German https://uacrisis.org/de/antworten-von-eu-und-nato-auf-russlands-ultimaten-
gazprom-befuellt-weiter-nord-stream-2-russlands-energieblockade-gegen-die-ukraine-und-
weitere-themen
French https://uacrisis.org/fr/otan-ultimatums-de-la-russie-nord-stream-2-deuxieme-ligne-
remplie-de-gaz-russie-blocus-energetique-de-l-ukraine
English https://uacrisis.org/en/military-draft-for-women-putin-s-statements-on-ukraine-in-
annual-presser-charges-against-poroshenko-and-more-weekly-update-on-ukraine-45-20-26-
december
German https://uacrisis.org/de/putins-faelschungen-und-manipulationen-vorwurf-des-
hochverrats-gegen-poroschenko-furcht-vor-weiterer-aggression-russlands-und-weitere-
themen
French https://uacrisis.org/fr/poutine-a-propos-de-l-ukraine-russie-teste-la-patience-du-
monde-porochenko-le-soupcon-de-trahison-sociologie

134
ANNEX 2. Top speakers at UCMC Media Center in 2021
Oleksiy Reznikov, Vice Prime Minister for
Reintegration of Temporarily Occupied
Territories of Ukraine
Iryna Herashchenko, MP (European Solidarity
faction)
Artem Sytnyk, Director of the National
Anticorruption Bureau of Ukraine
Maksym Hryschuk, Acting Director of
Specialized Anti-Corruption Prosecutor’s
Office
Larysa Galadza, Ambassador of Canada to
Ukraine
Oleksandr Lytvynenko, Director of the
National Institute of Strategic Studies

135
Dmytro Kuleba, Minister for Foreign Affairs of
Ukraine
Yegor Cherniev, Head of the Permanent
Delegation to the NATO Parliamentary
Assembly (Servant of People faction)
Etienne de Poncins, Ambassador of France to
Ukraine
Olha Pishanska, Head of Antimonopoly
Committee of Ukraine
Matilda Bogner, Head of UN Human Rights
Monitoring Mission in Ukraine
Serhiy Mokreniuk, head of CSO “Euromaidan-
Crimea”

136
Emine Dzhaparova, First Deputy Minister for
Foreign Affairs of Ukraine
Kaimo Kuusk, Ambassador of Estonia to
Ukraine
Ivan Lukeria, Deputy Minister for the
Development of Communities and Territories
of Ukraine
Kyrylo Danylov, General Director of the
Concern on Radio Broadcastin, Radio
Networks and Television
Valeriy Chaly, Chair of the Board, Ukraine
Crisis Media Center
Ivanna Klympush-Tsintsadze, MP (European
Solidarity faction), Member of UCMC Board

137
Mykyta Poturaiev, MP (Servant of People
faction)
Arthur Aukon, chief expert on media and
journalism, Estonian Eastern Partnership
Center
Oleh Dunda, MP (Servant of People faction)
Josef Zissels, Head of the Association of
Jewish Organizations and Communities of
Ukraine
Vitaliy Markiv, Ukrainian military serviceman,
senior officer of the National Guards of
Ukraine
Anton Drobovych, Director of the Ukrainian
Institute of National Memory

138
Maryna Lazebna, Minister for Social Policy of
Ukraine
Roman Shakhmatenko, Deputy Minister for
Environmental Protection
Oleksandr Marikovskyi, MP (Servant of
People faction)
Maryna Potapenko, Deputy Minister for Youth
and Sports of Ukraine
Solomia Bobrovska, MP (“Holos” faction) Taras Vysotskyi, First Deputy Minister for
Agrarian Policy and Food

139
Nadiia Afanasyeva, Director, Ukrainian
Institute of International Politics
Juris POIKĀNS, Ambassador Extraordinary
and Plenipotentiary of Latvia to Ukraine
Sofia Lapina, Leader. “Ukraine Pride” CSO Kateryna Pavlichenko, Deputy Minister for
Internal Affairs
Henrik Villadsen, OSCE Coordinator in
Ukraine
Oleksandr Novikov, Chairman, National
Agency for Corruption Prevention

140
Anka Feldhusen, the Ambassador of Germany
to Ukraine
Katja Salsbek, Deputy Ambassador of Sweden
to Ukraine
Mariana Oleskiv, Head of the State Agency for
Tourism Development of Ukraine
Mykola Karpiuk, civic activist, former Kremlin
prisoner
Olga Stefanishyna, Vice Prime Minister for
European and Euro-Atlantic Integration of
Ukraine
Viacheslav Nehoda, Deputy Minister for
Communities and Terrritories Development

141
An Nguyen, Head of IOM Ukraine Marcin Swieczycki, business ombudsman
Hanna Bondar, MP (Sluha Narodu) Yaroslav Yurchushyn, MP (Holos)
Denys Maliuska, Ministry of Justice of Ukraine Mykhailo Fedorov, Minister of Digital
Transformation of Ukraine

142
Umid Sharapov, immunologist at the U.S. Center
for Disease Control (CDC)
Anna Myroniuk, Kyiv Post journalist
Anton Korynevych, Permanent Representative of
the President of Ukraine to the Autonomous
Republic of Crimea
Roman Bezsmertnyi, Ambassador of Ukraine to
Belarus (2010-2011)
Iryna Vereshchuk, Vice Prime Minister of Ukraine
- Minister for Reintegration of the Temporarily
Occupied Territories of Ukraine
Claude Wild, Ambassador of the Swiss
Confederation to Ukraine

143
ANNEX 3. Hybrid Warfare Analytical Group materials
produced under Strategic Goal 4.1.
4.1. Analytical Articles:
Vaccine Against European Integration: How Coronavirus Became Part of the Information
War: in English and in Ukrainian

144
Sanctions on Pro-Russian Channels in Ukraine: Reasons and Challenges: in English and in
Ukrainian
Fallen Defenders of January

145
The state must respond to hostile propaganda along with the public sector
Fake Witnesses and Activists as the Kremlin’s Tactic

146
https://uacrisis.org/en/fallen-defenders-of-march-2021

147
https://uacrisis.org/en/rediscovering-origins-of-kazymyr-malevych
and in Ukrainian https://uacrisis.org/uk/vidkryvayuchy-zanovo-kazymyra-malevycha
https://uacrisis.org/en/crucified-boy-v-2-how-kremlin-s-propaganda-justifies-escalation

148
How the Crimean issue is used in the Russian cultural diplomacy
Vocabulary of the Russian propagandist

149
https://uacrisis.org/en/three-key-trends-of-ukrainian-avant-garde
https://uacrisis.org/en/fallen-defenders-of-april-2021

150
“Immortal Regiment”: how the Cremlin insrumentalizes the WWII. What the “Immortal
Regiment” was and what it was turned into”
https://uacrisis.org/en/russian-narratives-about-ukraine7

151
https://uacrisis.org/en/russkiy-mir-as-the-kremlin-s-quasi-ideology
And in Ukrainian: https://uacrisis.org/uk/russkyj-myr-yak-kvazi-ideologiya-kremlya
https://uacrisis.org/en/ru-info-operations-covid-19

152
https://uacrisis.org/en/fallen-defenders-of-may-2021
https://uacrisis.org/en/sport-as-an-instrument-of-russian-hybrid-influence

153
Torture and Fear as Russia’s Techniques to Control the Occupied Territories |
UACRISIS.ORG
Fallen Defenders of June 2021 | UACRISIS.ORG

154
The Launch of the Crimean Platform as an International Response to Russian Occupation |
UACRISIS.ORG
Russian Information Politics as a Tool for Hybrid Warfare | UACRISIS.ORG

155
On Putin’s Vision of the “Historic Unity” | UACRISIS.ORG
Fallen Defenders of July

156
How Russia Devaluates Ukraine and in Ukrainian
Fallen Defenders of August 2021 | UACRISIS.ORG

157
Overview of the Major Russian Information Influence Operations in Ukraine for the First
Half of 2021 | UACRISIS.ORG
And the same in Ukrainian
Fallen Defenders of September 2021

158
How the Kremlin Weaponizes Gas Supplies in 2021
Fallen Defenders of October 2021

159
The Cinema of Russian Propaganda: How Kremlin Narratives “Go West”
Fallen Defenders of November 2021

160
Russian Disinformation About Belarus: Main Topics and Narratives of 2020 and in
Ukrainian
Russia’s Military Escalation against Ukraine: How the Kremlin Tries the World’s Patience

161
4.2. Videos:
https://uacrisis.org/en/how-the-kremlin-targets-bilateral-relations
https://uacrisis.org/en/manipulations-around-covid-19-vaccine

162
https://uacrisis.org/uk/manipulations-around-covid-19-vaccine
https://uacrisis.org/en/how-the-kremlin-uses-humor-for-politics and in Ukrainian
https://uacrisis.org/uk/yak-kreml-vykorystovuye-gumor-u-politychnyh-tsilyah

163
https://www.facebook.com/watch/?v=265278405145112 and in Ukrainian
https://uacrisis.org/uk/yak-dezinformatsiya-poshyryuyetsya-v-telegrami
https://uacrisis.org/en/how-propaganda-works-repetition and in Ukrainian
https://uacrisis.org/uk/yak-pratsyuye-propaganda-povtorennya

164
https://m.facebook.com/watch/?v=1106034609895460&_rdr
and in Ukrainian https://uacrisis.org/uk/shho-take-russkyj-myr-i-yak-jogo-prosuvaye-kreml

165

166
Produced within the project funded by NDI
Belarus: a year since

167
How and why the Kremlin Weaponizes Sport and in Ukrainian
How Russia Legitimizes Occupation and the same in Ukrainian

168
Crimea Platform Challenging Russian Occupation and the same in Ukrainian
How Russia Used Its Parliamentary Elections in Occupied Territories and the same in
Ukrainian

169
How Russia Weaponizes Natural Gas Supplies and in Ukrainian
How Russian Occupation Affects Ecology of Crimea and in Ukrainian

170
Environment of Donbas Under Russian Aggression and in Ukrainian
How Russia Violates Human Rights in Occupied Donbas and in Ukrainian

171
Russian Disinformation About Belarus in 2020-2021 and in Ukrainian
Key 2021 Russian Information Operations Against Ukraine and in Ukrainian

172
4.3. Graphics and design:
Starting from February, HWAG team was releasing weekly graphic materials “Top Hybrid
Influences of the Week in Ukraine”, both in English and Ukrainian. Please see the examples
of graphic materials below:
• Graphics for the article "Sanctions on Pro-Russian Channels in Ukraine: Reasons
and Challenges"
• Why Pro-Kremlin Channels Are Sanctioned? (In English and Ukrainian)
• Announcement of the online discussion “Pandemic: disinformation and
misinformation”
• Announcement of the online discussion “Skeletons in the closet: Counteracting
disinformation – Ukrainian, Polish and other European countries’ experience”
• Graphics for the article "Rediscovering Origins of Kazymyr Malevych" / Media
campaign "Ukraine Explained" on positive narrativization
• Key Kremlin Narratives on Vaccination / Media campaign on vaccination against
COVID-19, in English and Ukrainian
• Graphics for the video "How Propaganda Works: Repetition"
• Graphics for the video "How Propaganda Works: Dehumanization"
• Graphics for the article "How the Crimea topic is used in the Russian cultural
diplomacy"
• Graphics for the article "Vocabulary of the Russian propagandist"
• Graphics for the article "Three Key Trends of Ukrainian Avant-garde" / Media
campaign "Ukraine Explained" on positive narrativization
• Top 10 Facts on Ukrainian Avant-garde / Media campaign "Ukraine Explained" on
positive narrativization
• Graphics “How Disinformation Attacks Freedom of Speech”
• Graphics “How Kremlin Targets Western Bilateral Relations”
• Graphics for the video "How Propaganda Works: Rwanda"
• Graphics “Deportation of the Crimean Tatars”
• Graphics “Top 10 Facts on Vyshyvanka”
• Graphics “How the Kremlin Promotes “Russkiy Mir”, in English and Ukrainian
Infographic materials:
- Infographic “As a result of Russia’s aggression against Ukraine”
- Mass Deportations in the Baltic States by the Soviet Union
- Perception of Joseph Stalin in Putin’s Russia
- The International Day in Support of Victims of Torture
- States That Detected Russian Intelligence Activity in 2020-2021
- Liberation of Ukrainian Cities from Russian Occupation Anniversary
- The baptism of Kyivan Rus’ 1033 anniversary
- The 204th anniversary of Ivan Aivazovsky
- 84 Years Since the Start of Stalin’s Great Terror
- Belarus Repressions in Numbers
- Enforced Disappearances in the Territories of Ukraine Occupied by Russia
- How the Kremlin Pushes Ukrainians From the Occupied Territories to Vote in Duma
Elections
- How the Kremlin’s Agents Push the Topic of ”Peace” on Russian Terms
- Russia’s Parliamentary “Elections”: Consequences for Ukraine and the same in
Ukrainian

173
- How Russia Creates a Dangerous Monopoly on the European Gas Market
- Disinformation on the Defenders and Defendresses Day
- TOP-4 Facts About Scythian Gold
- 5 Facts on Television in Russia
- Cases of Russia’s Involvement in Chemical Warfare
- Top-5 Russian State-Sponsored Cyber Crimes
- 5 Takeaways From the Biden-Putin Call On the Escalation at Russia-Ukraine Border
- 3 Facts on Female Prisoners in Occupied Donbas
- Russia’s Historical Narratives About Belarus and in Ukrainian
- What Russian TV Says About Belarus and in Ukrainian
- Russia’s Recent Attempts to Pressure the West
The examples of publications are provided below:

178
ANNEX 4. HWAG's top publications on Facebook and Twitter
in 2021
5.1. Posts to Facebook: https://www.facebook.com/HybridWarfareAG :
To keep the audience engaged and interested, the team posts 3 posts of different genres per
working day on average. Here are some of the examples:
Top posts of February:
Top posts of March:

180
Top posts of May:
Top posts of June:

181
Top posts of July:
Top posts of August:

183
Top posts of October:
Top posts on November:

185
5.2. Posts for Twitter https://twitter.com/hwag_ucmc:
To keep the audience engaged and interested, the team posts 6 twits per working day on
average. Here are some examples with key outreach indicators:
Top posts of February:
Top posts of March:

186
Top posts of April:
Top posts of May:

187
Top posts of June:
Top posts of July:
Top posts of August:

188
Top posts of September:
Top posts of October:

189
Top posts for November:
Top posts for December:

190
ANNEX 5. UChoose top articles in 2021
Global Informational Space in 2020
The Heroes of Modern Ukraine (part 1)

191
The Heroes of Modern Ukraine (part 2)
Language Relations and Propaganda

192
The Ukrainians and Social Media Censorship
The Heroes of Modern Ukraine. Part 3

193
The Heroes of Modern Ukraine. Part 4
Belorus – The Neighbors Little Known

194
Stalin’s Courts, or Shooting Themis

195
Khrystyna Alchevska – the woman who installed a monument to Shevchenko for the first
time
School of Critical Thinking. Lesson 1: What is the informational world?

196
School of Critical Thinking. Lesson 2: My Account – My Fortress
School of Critical Thinking. Lesson 3: How to find necessary information

197
School of Critical Thinking. Lesson 4: From a Live Source, or Whom to Believe

198
School of Critical Thinking. Lesson 5: Fake, Deep Fake and Their Sister Manipulation
School of Critical Thinking. Lesson 6: Sweet Promises, or how to not fall a victim of
populism
School of Critical Thinking. Lesson 7: A few words on conspiracy

199
School of Critical Thinking. Lesson 8: Information War

200
School of Critical Thinking. Lesson 9: Argumentation Tricks
School of Critical Thinking. Lesson 10: How to Improve Critical Thinking
Started a series of publications “Ukraine. Birth Traumas”:
Part 1: Education

202
Part 3: Politics
Part 4: Historical Memory
Putin’s “one nation”: the language aspect

203
Ukrainian Language Separatisms
30 Years of Political Independence

204
Anniversary of Bolshevik-Nazi Friendship
“Executed Renaissance” was shot in Sandarmokh

205
The Motherland of Hits
Ukrainian Latin alphabet: pro and contra

206
Ukrainians and media
Socnetworking Hygiene

207
Is it nice or not – that is the question
“Retreat to the Sea of Japan”: how USSR Shot down the Korean Airplane

208
Is there a Civil War in Ukraine?
Russian Informational Operations: Tendencies and Regularities

209
Nurnberg: 75 Years later
5G – Are we all going to die?

210
Influencers worldwide and domestic
How to cherish the language?

211
Vaccination and anti-vaccination. History of the issue
Mobile internet traffic

212
Ukrainian television: figures and trends
Orange revolution in figures

213
World languages: figures and status
Glossary of the Russian narrative

214
Yevhen Chykalenko – the man is Ukrainian cultural foundation
To laugh or not to laugh - that is the question

215
Propaganda: history of the issue

216
ANNEX 6. UChoose #two paragraphs rubric publications of 2021
The Big Lie
Two-stage Movement of Information

217
Molotov Cocktail
Comprehending Revolutions

218
The Scunthorp Issue
Volunteering

220
Slobozhanska Language, a brief referencing to attempts inventing a kind of “Russian
Ukrainian language”
Order 00477, a brief on the Stalin’s order that started persecution of the Ukrainians

221
Lesia Ukrainka’s Pie, a receipt most likely cooked at Lesia Ukrainka’s home
Proved Prejudice

222
150th
Anniversary of Vasyl Stefanyk
Pseudohistory

223
Informational Twists
150th
Anniversary of bio physician Yanytskyi: what has he invented?
The article started a new rubric “Cultural and Intellectual Break Through” within the
“Positive Narrativisation for Ukraine” direction.

224
Grabovskyi’s Telephot: the Ukrainian who Invented Television
The first otolaryngologist in Ukraine: 140 years of Oleksandr Puchkivskyi

225
Hennadiy Udovenko’s three P
Giganthomania

226
Asha Experiment
1033 anniversary of Kyivan Rus Baptizing

227
Two UGCC (Ukrainian Greek Catholic Churches)
Petro Yatsyk’s 100 Anniversary

228
The Ukrainian Peacekeepers: from Bosnia to Kongo
The Oldest Businesses

229
The BigMac Index
Turning over the flag

230
Autotraining
Demand Paradoxes

231
Emotional Intellect
Terry Gilliam Incident

232
Honored and National
Stakhanov’s Records

233
Population Exchange in 1944-1946
Crimea 1994

234
80 Years since Babyn Yar Tragedy
Mike Yohansen's 125th
anniversary

235
Science of the USSR: how pumpkins were grown from tomatoes
Pylyp Orlyk's 349th
anniversary

236
Rapid test for fakes
Valeriy Marchenko: the yoke is intolerable

237
Hryhorenko or Zhukov: between whom Kharkiv cannot decide?
Fear of missing out

238
Oil and gas giants
100 years of "Mosie" - hockey legend of Ukrainian origin

239
Destruction of the Assumption Cathedral of 1941
Merime's dictation

240
The last battle of the Ukrainian People's Republic
Anathema to Mazepa

241
Soviet-Finnish War
The end of USSR de jure

243
Z nastupauchym pryideshnim! (or How to wish a happy New Year's holidays correctly)

244
ANNEX 7. UChoose top publications on Twitter and Telegram in
2021
The Activity 7.9. envisaged the promotion of UChoose publications on Twitter. Top-
publications on Twitter included:

247
The Activity 7.10. envisaged growth of UChoose account on Telegram. Top publications on
Telegram included:

UCMC Financial Support by the Donors
In 2021, UCMC implemented 15 projects supported by the following donor organizations:
Estonian Centre for International Development $591,111
Management Systems International $63,618
Ukrainian World Foundation $305,391
Global Communities $480,143
Chemonics International Inc $42,398
The International Renaissance Foundation $10,081
Open Information Partnership $27,771
Norwegian Ministry of Foreign Affairs $10,067
Estonian Centre for
International Development
38%
MANAGEMENT SYSTEMS
INTERNATIONAL
4%
UKRAINIAN WORLD
FOUNDATION
20%
Global Communities
31%
Chemonics International Inc
3%
The International
Renaissance Foundation
1%
Open Information
Partnership
2%
NORWEGIAN MINISTRY OF
FOREIGN AFFAIRS
1%
2021 expenditures by donors
Estonian Centre for International
Development
MANAGEMENT SYSTEMS INTERNATIONAL
UKRAINIAN WORLD FOUNDATION
Global Communities
Chemonics International Inc
The International Renaissance Foundation
Open Information Partnership
NORWEGIAN MINISTRY OF FOREIGN AFFAIRS

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