1. Knowledge Farming City Knowledge and the Long Tail of Small Cities Fabio Carrera UCL-CASA, March 2, 2007

5. Promotes the transformation of municipalities from hunter-gatherers of urban data to farmers of municipal information City Knowledge

25. Data Farming

28. MERTON BUILDINGS INFORMATION SYSTEM Standalone Applications DB DB DB Ordnance Survey DTI ONS Online Datasets Permits Plans Notifications Ownership Use Construction Energy City Knowledge Mastermap Energy Use Demographics Schools Estates Analysis… New Edit Uses… buildings roads parks schools churches industries orthos hydrology boundaries Energy… Maintenance… Leases… Repairs… Notifications… Contracts… Permits… Inspections… public buildings council estates businesses orthophotos roads CHP plants 50 m LOUIS – The CITY LAB “Local On-line Urban Information System” data data Buildings CKDB data data data

30. The Long Tail 163,547 towns (local gov.t) in the world 163,239 < 1 Million pop. 159,349 < 100,000 pop. 130,206 < 10,000 pop. 64,307 < 1,000 pop.

31. The Long Tail and City Knowledge Size of Cities Large Cities Small Cities The total population that lives in small and medium cities is greater than the population in megacities. Small towns (“tail”) represent a huge market opportunity. ANY TOWN

32. The Long Tail Change managed by various Departments Planning, Buildings, DPW Other Departments The Long Tail is Fractal. within a Municipality Target main departments ANY DEPARTMENT The Long Tail is Fractal. Starting with the “head” makes sense, but all departments ought to eventually adopt the CK approach.

33. The Long Tail

34. The Long Tail

35. The Long Tail

36. The Long Tail

37. The Long Tail From RedfishGroup (redfish.com) – Santa Fe

38. The Long Tail Amount of Change by different “agents” specific developers, contractors, staff Other agents Again, the “head” will yield instant benefits, although the change generated by agents in the tail may be quantitatively just as large. Target all agents eventually major agents within a Department ANY AGENT

39. The Long Tail Change produced via various processes subdivision approvals, construction permits, contracts Other Processes Processes in the head are major vehicles of change. Minor processes in the tail still add up to major change. Eventually all processes will be addressed by CK. within an administrative process Low-hanging fruits ANY PROCESS

40. The Long Tail Change produced over time BACKLOG Future Change The backlog may be huge but it is finite and worth catching up with. Focusing on the long tail of future piecemeal change will close the loop forever. past and future