Uckyou.com is a universal customer complaint service that allows customers to write complaints about any company from their home screen. It notifies customers when companies respond and allows customers to mark responses as satisfactory with a heart icon. It ranks companies based on their response times and percentage of satisfied customers. The service aims to increase the low percentage of dissatisfied customers who currently complain by making the complaint process simple. It has a basic free version for companies and a paid "Pro" version that provides company pages and analytics for a $1 fee per complaint handled. The founders see a large market potential as customer complaints currently result in $338 billion lost annually.