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UBISOFT LIVE CASE STUDY
TWITCH
Ubisoft – For Honor Advanced Look
WHAT:
Ubisoft hosts a three-hour
segment on PAX West
Conference’s Twitch Live
Stream, offering an
advanced look and play of
the upcoming game
release of For Honor
KEY RESULTS:
• 91K Views on Twitch
• 44K Watched :30+
• 32K Watched :60+
• 7K Clicks/CTR
• 110% Positive Sentiment
Lift
• 592K Add Value
Impressions
Ubisoft – For Honor KPIs
WHAT:
Ubisoft hosts the Live Stream with
For Honor Creative Director Jason
Vandenberghe, Voice Director Kris
Brown, and numerous special guests
KEY TAKEAWAYS:
Taking over an entire gaming
conference’s Twitch Live Stream for
three hours meant the Ubisoft team
had to keep the segment engaging.
Guest speakers are an excellent way
to keep the audience intrigued
Ubisoft – Introducing Special Guests
WHAT:
Ubisoft gave some PAX West
attendees the opportunity to play
against other players
KEY TAKEAWAYS:
Since this is a risky proposition for
a game that hasn’t been officially
released yet, Ubisoft only allowed
gameplay of one mode of
competition. This is still important
for the Live mantra of “show, not
tell”
Ubisoft – Interactive Demonstrations
WHAT:
Ubisoft’s Live Stream was served as
a native ad on sites like
GamesRadar with the ability to
continue watching on Twitch by
clicking in the ad
KEY TAKEAWAYS:
Serving your Live Stream as a
native ad on relevant publisher sites
is crucial for gaining new potential
customers who otherwise would not
have known about the Live Stream
Ubisoft – Native Advertising
WHAT:
Ubisoft retargeted engaged viewers
with an added value display unit
that clicked through to a For Honor
registration page
KEY TAKEAWAYS:
With so many distractions on the
Web, viewers forget what they’ve
seen. Retargeting is one of the best
practices for engaging a user who
is already invested and more likely
to become a customer
Ubisoft – Engaged Viewer Retargeting
WHAT:
For their Live Stream native ads,
Ubisoft targeted Gaming, Tech, and
Male Lifestyle publishers
KEY TAKEAWAYS:
With hundreds of publishers targeting
niche audiences, it’s great business
sense to spend valuable ad dollars
targeting the likeliest clients, which
included sites like IGN and
GamesRadar
Ubisoft – Targeted Publishers
Ubisoft For Honor Twitch Case Study

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Ubisoft For Honor Twitch Case Study

  • 1. UBISOFT LIVE CASE STUDY TWITCH
  • 2. Ubisoft – For Honor Advanced Look WHAT: Ubisoft hosts a three-hour segment on PAX West Conference’s Twitch Live Stream, offering an advanced look and play of the upcoming game release of For Honor
  • 3. KEY RESULTS: • 91K Views on Twitch • 44K Watched :30+ • 32K Watched :60+ • 7K Clicks/CTR • 110% Positive Sentiment Lift • 592K Add Value Impressions Ubisoft – For Honor KPIs
  • 4. WHAT: Ubisoft hosts the Live Stream with For Honor Creative Director Jason Vandenberghe, Voice Director Kris Brown, and numerous special guests KEY TAKEAWAYS: Taking over an entire gaming conference’s Twitch Live Stream for three hours meant the Ubisoft team had to keep the segment engaging. Guest speakers are an excellent way to keep the audience intrigued Ubisoft – Introducing Special Guests
  • 5. WHAT: Ubisoft gave some PAX West attendees the opportunity to play against other players KEY TAKEAWAYS: Since this is a risky proposition for a game that hasn’t been officially released yet, Ubisoft only allowed gameplay of one mode of competition. This is still important for the Live mantra of “show, not tell” Ubisoft – Interactive Demonstrations
  • 6. WHAT: Ubisoft’s Live Stream was served as a native ad on sites like GamesRadar with the ability to continue watching on Twitch by clicking in the ad KEY TAKEAWAYS: Serving your Live Stream as a native ad on relevant publisher sites is crucial for gaining new potential customers who otherwise would not have known about the Live Stream Ubisoft – Native Advertising
  • 7. WHAT: Ubisoft retargeted engaged viewers with an added value display unit that clicked through to a For Honor registration page KEY TAKEAWAYS: With so many distractions on the Web, viewers forget what they’ve seen. Retargeting is one of the best practices for engaging a user who is already invested and more likely to become a customer Ubisoft – Engaged Viewer Retargeting
  • 8. WHAT: For their Live Stream native ads, Ubisoft targeted Gaming, Tech, and Male Lifestyle publishers KEY TAKEAWAYS: With hundreds of publishers targeting niche audiences, it’s great business sense to spend valuable ad dollars targeting the likeliest clients, which included sites like IGN and GamesRadar Ubisoft – Targeted Publishers