Small Business BC-retail distribution-09oct2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Oct2012.
Small Business BC-retail distribution-20mar2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Mar2012
Small Business BC-retail distribution-26jan2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Jan 2012
Small Business BC-retail distribution-24aug2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Aug2012
Small Business BC-retail distribution-09may2012Gerry Spitzner
This document provides advice and considerations for small businesses working with retailers. It covers topics such as understanding customers and consumers, sales and marketing strategies, pricing, packaging, distribution channels, and approaches for working with different types of retailers. Short sections provide definitions of industry terms and questions to help think through various aspects of selling to retailers. The overall goal is to help small businesses maximize profitability and minimize risks when working with retailers.
Less Blah Blah More Ah Ha in a Seller's MarketKen Brand
This document discusses strategies for real estate agents to succeed in a seller's market. It emphasizes developing a proactive mindset focused on fast action, strong communication, and pushing limits to get the best deals for clients. Key points include adapting strategies from buyer's markets, having a good reputation to attract opportunities, preparing buyers and sellers for multiple offers, and helping clients understand market conditions to make informed decisions.
This document discusses mapping the buying-selling-delivery process to move sales teams from ordinary to extraordinary. It recommends that companies:
1) Map the entire client value chain and buying-selling-delivery process to ensure everyone understands their role and how they deliver value.
2) Articulate each step of the process with clear activities and standards so the customer experience is consistent.
3) Use the process map to engage customers at different touchpoints and track skills/actions needed for effective engagement. Precise execution of the entire process is key to extraordinary results.
Small Business BC-retail distribution-09oct2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Oct2012.
Small Business BC-retail distribution-20mar2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Mar2012
Small Business BC-retail distribution-26jan2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Jan 2012
Small Business BC-retail distribution-24aug2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Aug2012
Small Business BC-retail distribution-09may2012Gerry Spitzner
This document provides advice and considerations for small businesses working with retailers. It covers topics such as understanding customers and consumers, sales and marketing strategies, pricing, packaging, distribution channels, and approaches for working with different types of retailers. Short sections provide definitions of industry terms and questions to help think through various aspects of selling to retailers. The overall goal is to help small businesses maximize profitability and minimize risks when working with retailers.
Less Blah Blah More Ah Ha in a Seller's MarketKen Brand
This document discusses strategies for real estate agents to succeed in a seller's market. It emphasizes developing a proactive mindset focused on fast action, strong communication, and pushing limits to get the best deals for clients. Key points include adapting strategies from buyer's markets, having a good reputation to attract opportunities, preparing buyers and sellers for multiple offers, and helping clients understand market conditions to make informed decisions.
This document discusses mapping the buying-selling-delivery process to move sales teams from ordinary to extraordinary. It recommends that companies:
1) Map the entire client value chain and buying-selling-delivery process to ensure everyone understands their role and how they deliver value.
2) Articulate each step of the process with clear activities and standards so the customer experience is consistent.
3) Use the process map to engage customers at different touchpoints and track skills/actions needed for effective engagement. Precise execution of the entire process is key to extraordinary results.
Riba guerilla tactics_ branding_spring_04112014Paul Iddon
This document outlines 5 essential branding rules for architects. The rules emphasize that a brand is defined by customer perceptions and goes beyond just a logo to represent meaningful values. It stresses the importance of creating the best perception possible in a client's mind, being relevant to what qualities a client truly values, differentiating from competitors, and being distinctive and memorable. The purpose is to help reposition and rebrand the Manchester Society of Architects.
How to create strong businesses & brilliant brands Rosie Scott
The document provides a framework for entrepreneurs to build strong businesses and brands. It discusses 5 key areas or "bricks" to focus on: 1) Good information and data to make decisions, 2) Strong cash flow management, 3) Quality professional support, 4) Managing investors well, and 5) Scalable supply chains. It also stresses the importance of building a great team, continually developing skills, and having mentors. Finally, it emphasizes bringing brand stories to life through distinctive names, packaging, and marketing to stand out from competitors.
This document provides guidance on creating a commercial culture within an organization where every employee contributes to excellent customer experiences that drive growth. It discusses how every employee, regardless of role, should understand their contribution to sales. Creating a commercial culture requires putting the customer at the heart of all decisions and focusing on helping customers purchase by understanding their needs rather than using aggressive sales tactics. The document recommends training all employees to prioritize outstanding customer service and emphasizes that successful companies communicate transparently with customers.
The document discusses building a personal brand and establishing oneself as an authority in their industry. It recommends defining who you are, your vision, and developing associations through a strong online presence. A key step is solidifying your brand truths by creating a brand truth pyramid that forms the foundation of your brand. Finally, the document suggests redefining your unique value proposition in the market to enhance your attractiveness and differentiate your brand.
RetailOasis 6th Annual Big Breakfast PresentationsMadeline Kulmar
Presentations from:
- Richard Facioni, Alceon
- Anna Samkova, The Pas Group
- Mark Teperson, Accent Group
- Rachel Kelly, AfterPay
- John Mullins / James Johnson, Salesforce
- Pippa Kulmar, RetailOasis
- Steve Kulmar, RetailOasis
- Madeline Kulmar, RetailOasis
Top CEOs share their views on managing an economic downturn without cutting prices, salaries, or staff. They recommend continuing to invest in innovation and employee development. Communicating openly with employees and customers is important to generate optimism. Carefully evaluating employees can identify underperformers without cutting salaries across the board. Mergers and acquisitions may provide opportunities during a downturn. The magazine issue includes articles on Arabic calligraphy and marketing work recently completed by Grow.
Live Video Blog with Bill Stayart...
EXECUTIVE JOB SEARCH STUDY
Using the new Social Medias
Seeking Director Level, VP Sales/Mrkt, Natl.Regional or District Sale Mgr.
Bluestone98 helped refresh beer brands and create new seasonal beers for Black Sheep Brewery, delivering a fantastic result that has been well received by customers. They also helped create a new brand and website for Wienerberger Ltd that matches heritage with modern style. Working with Bluestone98 has helped Project Solar UK Ltd become the number one solar company in the UK through skillful brand development and storytelling. Bluestone98's creative solutions and campaigns have been integral to Verity Frearson achieving number one status in Harrogate. Their clients praise Bluestone98 as extremely creative, delivering outstanding results.
This document provides an overview for writing a business plan for a new pharmacy service. It discusses the importance of developing a business plan before implementing a new service to help ensure success. The key components of a typical business plan are described, including an executive summary, service description, market analysis, financial plan, and operations overview. Developing clear goals and thoroughly researching the market and financial projections are emphasized as important planning steps. An effective business plan can help convey the vision for a new service to stakeholders and assist with its implementation.
retailSOS.ca-CapilanoU-BOSS class presentation-18nov2010Gerry Spitzner
This presentation discusses renewal plans and business development for independent retail pharmacies. It summarizes the challenges currently facing pharmacy owners, including drug reforms, changing reimbursement models, and expanded scope of practice. The presentation proposes that an independent consulting firm called retailSOS can help pharmacies by implementing practice ideas, developing renewal plans and tactical solutions, and outsourcing non-core activities to address issues like balancing business and patient needs with limited time. The primary target market is identified as independent pharmacist owners aged 25-45.
The document discusses several key areas of employment and labor law in British Columbia, including human rights legislation, employment standards, labor relations, occupational health and safety laws, and privacy laws. It provides an overview of the relevant acts and codes, highlights important considerations for employers, and notes the different agencies responsible for administering the laws.
This document provides guidance for developing a business plan for a new clinical service. It begins by discussing the importance of planning and identifying the key components of any system that is being planned for. This includes considering inputs, processes, outputs, and outcomes. It also discusses analyzing the situation, establishing goals and strategies, and assigning responsibilities. The document then discusses sources of new ideas, the need to conduct market research to validate ideas, and how to analyze competitors. It concludes by identifying some initial considerations for the business plan, including determining needs and markets, financial planning, goals, and human resource needs. The overall purpose is to help guide the development and presentation of a strong business plan for a new clinical service idea.
Small Business BC Retail Distribution-09Dec2013Gerry Spitzner
The document provides an overview of key considerations for small businesses selling products to retailers. It discusses topics such as understanding the retailer's perspective, how to approach retailers, what retailers look for in suppliers and products, retail pricing and distribution channels, common retail terminology, and creating an effective sales and marketing plan for retailers. The document emphasizes learning about the retailer's business, customers, and priorities; keeping presentations simple; focusing on the value provided to the retailer; and being prepared to address retailer needs and objections.
This document discusses employment and labor laws in Canada, with a focus on issues in British Columbia. It addresses the most common areas of employment dispute such as contracts, dismissals, and workplace issues. It provides an overview of key BC employment laws governing the workplace, including the Human Rights Act, Employment Standards Act, labor relations laws, workers' compensation act, and privacy laws. It explains the differences between employment law and labor law. Finally, it discusses managing human resources processes effectively through leadership, communication, and systems.
Small Business BC Retail Distribution-7feb2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this third presentation of the semester we review Employment Law and the rules that govern the workplace in Canada and in particular British Columbia.
Learning objectives:
>Human Rights Act and BC Human Rights Code
>Employment Standards Act
>Labour Relations
>Workers Compensation Act
>Personal Information Protection Act (PIPA)
>Employment interviews
The document summarizes key Canadian employment and labor laws, including the main areas they govern. It discusses the Canadian Human Rights Act, Employment Standards Act, labor relations law, Workers Compensation Act, and Personal Information Protection Act. It notes that these laws establish minimum employment conditions and protect employees from discrimination. The document is intended to provide a general overview of the legal issues around human resources management in British Columbia.
UBC Phar400-startup or buy pharmacy-28oct2011Gerry Spitzner
The document discusses various factors to consider when starting or purchasing a pharmacy business, including:
- The advantages and disadvantages of purchasing an established pharmacy versus starting new.
- Important factors to consider before actively searching such as capital requirements and location analysis.
- Key tasks for prospective owners like developing a business plan and obtaining necessary licenses.
- Types of pharmacy models like corporate, franchise, banner, and independent.
- Important considerations for leasing agreements and rent calculations.
The document discusses developing a personal brand and value proposition for job searching. It recommends defining who your target audience is, how you can help them, and what makes you different. It also discusses developing a personal value proposition by focusing on your strengths and tying them to your target position. Additionally, it addresses the importance of networking by focusing on helping others and introducing people.
Small Business BC Retail Distribution-18Apr2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Small Business BC Retail Distribution-3Jun2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Small Business BC-retail distribution-26 nov2012Gerry Spitzner
Have you developed a product that you are ready to distribute to retail market but not sure where to start?
Learning Objectives:
• Discover how to structure sales calls to retailers, with the best results.
• Understand the methods retailers use to decide what products they will buy for their stores.
• Find out the common challenges retailers face; how and why they buy.
• Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
• Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
• Find out how merchandising and pricing works in both chain and independent retailers.
• Discover the logistics and supply chain systems of getting products to the retailers’ door.
Riba guerilla tactics_ branding_spring_04112014Paul Iddon
This document outlines 5 essential branding rules for architects. The rules emphasize that a brand is defined by customer perceptions and goes beyond just a logo to represent meaningful values. It stresses the importance of creating the best perception possible in a client's mind, being relevant to what qualities a client truly values, differentiating from competitors, and being distinctive and memorable. The purpose is to help reposition and rebrand the Manchester Society of Architects.
How to create strong businesses & brilliant brands Rosie Scott
The document provides a framework for entrepreneurs to build strong businesses and brands. It discusses 5 key areas or "bricks" to focus on: 1) Good information and data to make decisions, 2) Strong cash flow management, 3) Quality professional support, 4) Managing investors well, and 5) Scalable supply chains. It also stresses the importance of building a great team, continually developing skills, and having mentors. Finally, it emphasizes bringing brand stories to life through distinctive names, packaging, and marketing to stand out from competitors.
This document provides guidance on creating a commercial culture within an organization where every employee contributes to excellent customer experiences that drive growth. It discusses how every employee, regardless of role, should understand their contribution to sales. Creating a commercial culture requires putting the customer at the heart of all decisions and focusing on helping customers purchase by understanding their needs rather than using aggressive sales tactics. The document recommends training all employees to prioritize outstanding customer service and emphasizes that successful companies communicate transparently with customers.
The document discusses building a personal brand and establishing oneself as an authority in their industry. It recommends defining who you are, your vision, and developing associations through a strong online presence. A key step is solidifying your brand truths by creating a brand truth pyramid that forms the foundation of your brand. Finally, the document suggests redefining your unique value proposition in the market to enhance your attractiveness and differentiate your brand.
RetailOasis 6th Annual Big Breakfast PresentationsMadeline Kulmar
Presentations from:
- Richard Facioni, Alceon
- Anna Samkova, The Pas Group
- Mark Teperson, Accent Group
- Rachel Kelly, AfterPay
- John Mullins / James Johnson, Salesforce
- Pippa Kulmar, RetailOasis
- Steve Kulmar, RetailOasis
- Madeline Kulmar, RetailOasis
Top CEOs share their views on managing an economic downturn without cutting prices, salaries, or staff. They recommend continuing to invest in innovation and employee development. Communicating openly with employees and customers is important to generate optimism. Carefully evaluating employees can identify underperformers without cutting salaries across the board. Mergers and acquisitions may provide opportunities during a downturn. The magazine issue includes articles on Arabic calligraphy and marketing work recently completed by Grow.
Live Video Blog with Bill Stayart...
EXECUTIVE JOB SEARCH STUDY
Using the new Social Medias
Seeking Director Level, VP Sales/Mrkt, Natl.Regional or District Sale Mgr.
Bluestone98 helped refresh beer brands and create new seasonal beers for Black Sheep Brewery, delivering a fantastic result that has been well received by customers. They also helped create a new brand and website for Wienerberger Ltd that matches heritage with modern style. Working with Bluestone98 has helped Project Solar UK Ltd become the number one solar company in the UK through skillful brand development and storytelling. Bluestone98's creative solutions and campaigns have been integral to Verity Frearson achieving number one status in Harrogate. Their clients praise Bluestone98 as extremely creative, delivering outstanding results.
This document provides an overview for writing a business plan for a new pharmacy service. It discusses the importance of developing a business plan before implementing a new service to help ensure success. The key components of a typical business plan are described, including an executive summary, service description, market analysis, financial plan, and operations overview. Developing clear goals and thoroughly researching the market and financial projections are emphasized as important planning steps. An effective business plan can help convey the vision for a new service to stakeholders and assist with its implementation.
retailSOS.ca-CapilanoU-BOSS class presentation-18nov2010Gerry Spitzner
This presentation discusses renewal plans and business development for independent retail pharmacies. It summarizes the challenges currently facing pharmacy owners, including drug reforms, changing reimbursement models, and expanded scope of practice. The presentation proposes that an independent consulting firm called retailSOS can help pharmacies by implementing practice ideas, developing renewal plans and tactical solutions, and outsourcing non-core activities to address issues like balancing business and patient needs with limited time. The primary target market is identified as independent pharmacist owners aged 25-45.
The document discusses several key areas of employment and labor law in British Columbia, including human rights legislation, employment standards, labor relations, occupational health and safety laws, and privacy laws. It provides an overview of the relevant acts and codes, highlights important considerations for employers, and notes the different agencies responsible for administering the laws.
This document provides guidance for developing a business plan for a new clinical service. It begins by discussing the importance of planning and identifying the key components of any system that is being planned for. This includes considering inputs, processes, outputs, and outcomes. It also discusses analyzing the situation, establishing goals and strategies, and assigning responsibilities. The document then discusses sources of new ideas, the need to conduct market research to validate ideas, and how to analyze competitors. It concludes by identifying some initial considerations for the business plan, including determining needs and markets, financial planning, goals, and human resource needs. The overall purpose is to help guide the development and presentation of a strong business plan for a new clinical service idea.
Small Business BC Retail Distribution-09Dec2013Gerry Spitzner
The document provides an overview of key considerations for small businesses selling products to retailers. It discusses topics such as understanding the retailer's perspective, how to approach retailers, what retailers look for in suppliers and products, retail pricing and distribution channels, common retail terminology, and creating an effective sales and marketing plan for retailers. The document emphasizes learning about the retailer's business, customers, and priorities; keeping presentations simple; focusing on the value provided to the retailer; and being prepared to address retailer needs and objections.
This document discusses employment and labor laws in Canada, with a focus on issues in British Columbia. It addresses the most common areas of employment dispute such as contracts, dismissals, and workplace issues. It provides an overview of key BC employment laws governing the workplace, including the Human Rights Act, Employment Standards Act, labor relations laws, workers' compensation act, and privacy laws. It explains the differences between employment law and labor law. Finally, it discusses managing human resources processes effectively through leadership, communication, and systems.
Small Business BC Retail Distribution-7feb2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this third presentation of the semester we review Employment Law and the rules that govern the workplace in Canada and in particular British Columbia.
Learning objectives:
>Human Rights Act and BC Human Rights Code
>Employment Standards Act
>Labour Relations
>Workers Compensation Act
>Personal Information Protection Act (PIPA)
>Employment interviews
The document summarizes key Canadian employment and labor laws, including the main areas they govern. It discusses the Canadian Human Rights Act, Employment Standards Act, labor relations law, Workers Compensation Act, and Personal Information Protection Act. It notes that these laws establish minimum employment conditions and protect employees from discrimination. The document is intended to provide a general overview of the legal issues around human resources management in British Columbia.
UBC Phar400-startup or buy pharmacy-28oct2011Gerry Spitzner
The document discusses various factors to consider when starting or purchasing a pharmacy business, including:
- The advantages and disadvantages of purchasing an established pharmacy versus starting new.
- Important factors to consider before actively searching such as capital requirements and location analysis.
- Key tasks for prospective owners like developing a business plan and obtaining necessary licenses.
- Types of pharmacy models like corporate, franchise, banner, and independent.
- Important considerations for leasing agreements and rent calculations.
The document discusses developing a personal brand and value proposition for job searching. It recommends defining who your target audience is, how you can help them, and what makes you different. It also discusses developing a personal value proposition by focusing on your strengths and tying them to your target position. Additionally, it addresses the importance of networking by focusing on helping others and introducing people.
Small Business BC Retail Distribution-18Apr2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Small Business BC Retail Distribution-3Jun2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Small Business BC-retail distribution-26 nov2012Gerry Spitzner
Have you developed a product that you are ready to distribute to retail market but not sure where to start?
Learning Objectives:
• Discover how to structure sales calls to retailers, with the best results.
• Understand the methods retailers use to decide what products they will buy for their stores.
• Find out the common challenges retailers face; how and why they buy.
• Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
• Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
• Find out how merchandising and pricing works in both chain and independent retailers.
• Discover the logistics and supply chain systems of getting products to the retailers’ door.
Small Business BC-Retail Distribution-Oct2010Gerry Spitzner
Gerry Spitzner provides a presentation on retail distribution and how to move a product line to market. The presentation covers purchasing methods, distribution channels, what buyers look for in suppliers and products, pricing, marketing plans, and insights into retailers. It aims to help small businesses understand how to approach retailers and get their products carried successfully.
UBC Phar400 Business Plan Essentials-20Sept2013Gerry Spitzner
The document provides guidance on creating a business plan for a new clinical service. It discusses key elements to address in a business plan, including defining the business concept, establishing goals, identifying the market, determining sales strategies, developing financial projections, and creating an effective presentation. The document emphasizes starting with the end in mind by understanding customer needs and developing a unique value proposition. It also stresses the importance of conducting market research and a competitive analysis to support the business plan.
Presentation to Continuing Education program at Capilano University on a general overview of retail as a career, state of the industry, and retail management.
This document provides an overview of key considerations for establishing or purchasing a pharmacy business. It discusses factors like location analysis, lease agreements, capital requirements, purchasing an existing business versus starting a new one, and tasks involved in both options. The document is a guide for prospective pharmacy owners on important business and operational aspects to evaluate in starting or buying a pharmacy practice.
The document discusses human resources management and labor laws in British Columbia. It addresses topics like managing HR processes, treating employees as investments, communication skills, leadership qualities, an overview of key BC labor laws regarding employment standards, human rights, occupational health and safety, workers compensation, and privacy laws. The document provides information on discrimination, harassment, recruiting and selecting employees, and filing complaints to help employers understand and comply with their legal obligations.
The document provides guidance on developing a business plan for a new clinical service, including conducting market research, assessing competitors, determining needed resources, establishing goals and objectives, and documenting the plan. It emphasizes understanding customer needs, developing a value proposition, creating a mission statement, and convincing investors that there is demand for the product or service.
Small Business BC seminar and webinar presentation is about planning and crafting a crucial part of the blue print of the overall business plan including what items to prepare for a meeting with a prospective retail customer.
Why retailers buy. How to approach retailers. What retailers are thinking about. What retail buyers look for in suppliers. What retail buyers look for in a product. Retail pricing & merchandising. Retail distribution, supply chain & logistics channels.
Your sales & marketing plan
UBC Phar400 Marketing Pharmacy Professional Services-25Oct2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this fourth presentation of the semester we focus on Marketing healthcare professional services. We define marketing and explain how the marketing concept applies to marketing professional services.
Learning objectives:
>Brand and Branding
>Marketing 101
>Managing the Marketing Mix
>Marketing Pharmacy Professional Services
1) The document discusses how defining a brand's purpose and communicating it can deliver stronger performance than positioning based solely on functional benefits.
2) It provides examples of research showing brands with a clear sense of purpose outperforming the market.
3) The document argues that a well-delivered purpose can elicit an emotional bond with consumers and beat out functional benefits alone. It advocates organizing a brand internally and externally around its purpose.
Presentation to 4th year students at UBC Pharmacy in the Phar400 Pharmacy Business Management course. Introduction of basic marketing concepts and how they relate to marketing professional patient services beyond dispensing.
20 Must Know Marketing Tips for Your Businessthemarketingdiv
Follow theses proven, timeless tips and techniques to help get the word out about your business. You don't need to spend a fortune to market your small business. Use these 20 ideas to help you with your marketing and promote your brand.
The document provides 20 marketing tips for businesses in brief summaries. It recommends creating a marketing plan with SMART goals, protecting intellectual property like logos and trademarks, conducting market research to understand customers and competitors, educating staff on marketing strategies, brainstorming with the team, using technology, understanding relevant laws, thinking creatively about marketing, targeting customers effectively, and knowing the difference between circulation and readership for media. The tips are meant to help businesses achieve marketing success.
This Presentation was delivered by Sir Eric Seyram A at the “iSpace Women’s Entrepreneurs” Program. organised by ispace, a technology hub in Accra supporting start ups and in partnership with Google for Entrepreneurs,
The program was a three-week intensive program aimed at women entrepreneurs who are looking to create a winning business proposal and business pitch. Participants were coached by Sir Eric Seyram A and other industry experts on how to write their business proposal and present themselves to potential investors. Some selected business proposals got a sponsored package from iSpace and also a one on one mentoring with few of the leading women in business in Ghana today.
The program run from 1st April to 18th April 2014 within which there were 9 lecture sessions.
The presentation was captioned Carving your Marketing Strategy and sought to orient participants on how they can create value for their customers and other stakeholders to ensure competitiveness, profitability and sustainability.
Every three years we conduct global research
into “What it Takes to Win Business” based on
the perspectives of 178 global Buyers and Sales
Professionals from a range of industry sectors.
We use the findings to help our clients understand
how their customers make their buying decisions,
become more customer-centric and improve their
win/loss ratio.
This document provides an agenda and overview of a presentation on sales and marketing for entrepreneurs. It discusses finding a micro-niche and developing the right mindset, message, and media. Examples are given of successful entrepreneurs like Mark Zuckerberg and tips are provided such as focusing on the customer's problems and benefits rather than the product. The presenter offers ongoing support to help entrepreneurs succeed through challenges of building a business.
1. Michael Harrison has extensive experience in commercial contracts, IT management, and telecommunications. He currently serves as the Senior Warden of the Worshipful Company of Marketors.
2. Marketing is vital for charity fundraising success. It involves understanding donor needs and matching expectations with experiences. A marketing orientation requires putting donors first and ensuring consistent messaging across the organization.
3. Choosing an informative name, like the Institute for Food, Brain and Behaviour, can help a charity communicate its purpose and be taken more seriously by potential donors and partners.
This document outlines three trends in B2B marketing for the next decade. The first trend is "The War on Brand" which discusses the benefits of brand building over short-term sales tactics. It argues that brands provide long-term benefits like sales, pricing power, talent acquisition and competitive advantages. While brand building requires big bets and being contrarian, those are the most profitable strategies. The second trend is "Blockbuster Marketing" which will explore creative strategies. The third trend is "The Death of Hyper-Targeting" which will cover changes in how brands distribute content. Overall, the document advocates durable, contrarian strategies that focus on long-term growth rather than short-term efficiencies.
The document provides tips for effective marketing writing based on a presentation given by Debra A. Mackey. Some key tips include knowing your audience and their needs, focusing on the client/reader rather than yourself, using feelings and benefits over features to motivate action, keeping messages simple, being positive, and including a clear call to action. The overall message is that marketing should put the client/reader first and motivate them using simple, authentic language tailored to their needs and feelings.
Apresentações dos oradores: Philip Kotler, Pedro Guerreiro e Daniel Sá na Conferência Internacional IPAM, realizada em Aveiro no dia 16 de Novembro de 2010.
UBC Phar400-Business Plan Essentials 3Oct2014Gerry Spitzner
Presented to 4th year students at UBC Pharmacy in the Phar400 Pharmacy Business Management course to help them prepare their business plan and pitch presentation for a sustainable patent service.
Every year since 1982, the Inc. 5000 has recognized the fastest-growing private companies in the U.S.
We asked leaders from enterprise software and services companies in the Inc. 5000 to give up the goods and share the most important lessons they’ve learned over the years of their rapid growth.
This is the result of their respected input: lightning in a bottle.
THANKS TO OUR CONTRIBUTORS: Bizo, Beyond.com, HireVue, HubSpot, Madison Logic, Moz, The Nerdery, ReTargeter, and TriNet.
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2. Old School meets new school
Bringing a new perspective
“It was the best of times, it was the worst of
times” – Charles Dickens
retailSOS.ca Gerry Spitzner 2
3. Dramatic change community Pharmacy is
going through right now.
A very large shift is occurring in the market –
a disruptive one, some would argue.
retailSOS.ca Gerry Spitzner 3
4. Thoughtstarters
Leadership
Brand and Branding
Strategic approach to planning
Your Clinical Service Business Plan
retailSOS.ca Gerry Spitzner 4
5. Are you ready to charge for the time it took
and it‟s going to take to keep your knowledge
up?
You worked hard to advance your education;
you deserve more than a “gold star”.
retailSOS.ca Gerry Spitzner 5
6. The Declining Need for and Escalating Value of
Human Service
Are Pharmacists the ultimate barrier to
Pharmacy practice change?
retailSOS.ca Gerry Spitzner 6
7. Do you want to make an impact?
Video: TED Talk by Derek Sivers
Start a movement; with the power of two
retailSOS.ca Gerry Spitzner 7
8. Definition of Leadership
Trust Other People
Act With Integrity
Show the way then get out of the way
retailSOS.ca Gerry Spitzner 8
9. What‟s the difference?
Brand - the message you push out
Branding - the message that pulls people
Horizontal Branding – one for all
Vertical Branding – all for one
retailSOS.ca Gerry Spitzner 9
10. Are you ready...??
What is the REAL purpose of a business?
In retail it used to be...
It‟s all right up here...
retailSOS.ca Gerry Spitzner 10
11. Three broad areas
Finance, Marketing, Operations
Why do I need a plan?
retailSOS.ca Gerry Spitzner 11
12. To build a successful Pharmacy practice you
need a strategic approach with a tactical
business plan that communicates benefits
and answers the question...
“Why should I do business with you?”
retailSOS.ca Gerry Spitzner 12
13. What is your why?
Video: TED Talk by Simon Sinek - How great
leaders inspire action
retailSOS.ca Gerry Spitzner 13
14. “What are you offering to your customers that
sets you apart from the competition?”
retailSOS.ca Gerry Spitzner 14
15. “We... have been doing business here for
nearly three decades. Offering quality
products, great prices and excellent service
in an easy-access location is definitely the
foundation to our success.” – a carpet
company
retailSOS.ca Gerry Spitzner 15
16. “Variety of unique and effective programs for
weight loss that you won‟t find anywhere else,
certified professional trainer, registered
nutritionist on site, work with you one-on-
one.” – a weight loss business
retailSOS.ca Gerry Spitzner 16
17. “Fast, friendly prescription service. We accept
3rd party plans, provide delivery service and
blister packing for our valued customers.”
– a drug store
“Helpful, friendly professionals who enjoy
assisting patients. It is our goal to maintain
exceptional service as our top priority.”
- hearing consultants
retailSOS.ca Gerry Spitzner 17
18. The “only” statement; the birth of
differentiation
We are the ONLY ones that...
retailSOS.ca Gerry Spitzner 18
19. “AM730. All traffic. All the time. AM 730
Vancouver‟s Traffic Station is the only station
providing traffic twenty four hours a day
seven days a week. AM 730‟s audience has
grown over 500% since launching, and more
and more people are saving time and money
by listening every day.”
retailSOS.ca Gerry Spitzner 19
20. The only statement forces you to consider
customer benefits that only you provide;
aspirations do nothing but make you feel
good.
The only statement will set your team apart
from all others in the market who are striving
to avoid failure; you will be the long term
winner.
retailSOS.ca Gerry Spitzner 20
21. The “Be Different” mantra is to be the only one
that provides a service or product in a way
that mirrors what customers want.
Keep checking your only statement with your
customers to test it‟s validity over time. Don‟t
forget your competitors aren‟t sleeping.
retailSOS.ca Gerry Spitzner 21
22. Strategically only 3 questions that matter...
HOW BIG do we want to be?
WHO do we want to SERVE?
HOW will we COMPETE and WIN?
retailSOS.ca Gerry Spitzner 22
23. HOW BIG do we want to be?
What are the financial goals in order to satisfy
the owners of the business?
retailSOS.ca Gerry Spitzner 23
24. WHO do we want to SERVE?
Who are the customers to whom you intend
allocating scarce resources because you
believe they represent the best economic
opportunity for the firm?
retailSOS.ca Gerry Spitzner 24
25. HOW will we COMPETE and WIN?
How do you intend to compete with other
companies available to your targeted
customers and win?
retailSOS.ca Gerry Spitzner 25
26. Here‟s an example...
“Our basic competitive approach will be to
develop intimate one-to-one relationships
with our diabetic patients (customers) and be
the only Pharmacy in our community that
delivers healthy living offers to match each
one‟s unique needs and preferences.”
retailSOS.ca Gerry Spitzner 26
27. The strategic game plan statement combines
the answers to the questions: HOW BIG? WHO
to SERVE? HOW WIN?
“We intend to (HOW BIG) by [desired time
frame] by focusing our scarce resources on
(WHO to SERVE). We will compete by (HOW to
WIN).”
retailSOS.ca Gerry Spitzner 27
28. Financial goals determine the character of
your strategy. Morph from a strategy-drives-
financials paradigm to a financials-drive-
strategy one.
There is no such thing as a bad customer; it‟s
just that some are better than others.
retailSOS.ca Gerry Spitzner 28
29. Lifetime value = present value + strategic
value. It separates the good customers from
the great ones.
If a customer segment can‟t deliver your
financial goals why would you bother with it?
retailSOS.ca Gerry Spitzner 29
30. If frontline people can‟t answer the customer
question „Why should I do business with you
as opposed to someone else?‟ you haven‟t
done your only work.
The Strategic Game Plan statement is your
strategic anchor; it communicates the
essence of your strategy.
retailSOS.ca Gerry Spitzner 30
31. If people are not accountable, nothing
happens.
Too many objectives paralyzes progress;
define the critical few and do them.
retailSOS.ca Gerry Spitzner 31
32. Financial spreadsheet template
Begin with start up
Sales and revenue
Then expenses
Review your cash flow
retailSOS.ca Gerry Spitzner 32
33. Stop Marketing. Start Engaging.
The four principles of Marketing strategy
Market research
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34. Deliver the promise
The 1 degree of difference
retailSOS.ca Gerry Spitzner 34
35. Make meaning
Make mantra
Get going
Define a business model
Weave a MAT (milestones, assumptions,
tasks)
retailSOS.ca Gerry Spitzner 35
36. Niche thyself
Find and work with infected people
Lower the barriers to adoption
Seed the clouds
Don‟t let the bozo‟s get you down
retailSOS.ca Gerry Spitzner 36