The document discusses how digital technology is impacting communication, commerce, and culture in profound ways. It notes that control is shifting from companies to individuals, as content and media can now be easily remixed and shared. Social media in particular has facilitated new types of conversations and interactions. The always-on, connected nature of digital has implications for privacy and how information is accessed. Overall, digital is enabling fundamental changes to how we work, learn, and engage with each other.

1. 1
digital:
beyond the hype
10.04.2011

2. 2
“The future is already here--it’s just not very evenly distributed.”
William Gibson

3. 3 Gartner Group “Hype Cycle”
http://3.bp.blogspot.com/_tWgSlpwB5zc/TSFCNyjoonI/AAAAAAAAC9A/ND5neOEMTnc/s1600/Hype%2Bcycle.jpg

4. 4

5. 5
The Internet: nearly everyone, nearly everywhere

6. 6
defining digital
communications, commerce, and culture 3.0

7. 7
connecting
disintermediating
decoupling
remixing
processing

8. 8
connecting

9. 9
Marshal McLuhan
“The medium is the message.”
Media: a technology that affects society not by its
content but by its characteristics.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

10. 10
no “content”...
...but has social effect
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

11. 11
“media”
Sender information or data Receiver
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

12. 11
“mass media”
Receiver
a ta
n or d
r m atio
info
Sender information or data Receiver
info
rma
tion
or d
ata
Receiver
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

13. 12
social: the interaction of humans with other humans
media: technology used to store and deliver information or data
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

14. 13
social media
Participant
or data
n
rm atio
info
Participant information or data Participant
infor
mati
on o
r dat
a
Participant
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

15. 14
Social Media:
technologies that facilitate conversations
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

16. 15 A (somewhat incomplete) Timeline of Social Media
not to scale
USENET
1979
listserv Napster flickr
1986 1999 2004
pneumatic post
1865
SecondLife
2003
postal service
Persia, 550BC
The Palace Wikipedia
radio ARPANET twitter
1994 2001
1891 1969 2006
The WELL Facebook
1985 Friendster 2003
2002
@
MySpace YouTube
email
Third Voice 2003 2005
1966 BBS IRC 1999
1978 1988
telephone
del.icio.us
~1890
2003
telegraph
France, 1792 MUD1
Blogger
1978
1999
CompuServe MoveOn
1969 1998 digg
epinions 2004
1999
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

17. oral
16 tradition printing telegraph radio TV Internet
media reach
backchannel
disruption
audience
response
reach
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
time

18. 17
disintermediating
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

19. 18
p t c
smith, 1483

20. 19
c
c
c
p
p t d c
p c
c
factory worker, 1860
c

21. 20
c
c
c
p t c
c
digital creator, 2010 c
c

22. 21
$5,972 $3,497 $59,704
smith, 1483 factory worker, 1860 web designer, 2010
all salary numbers adjusted to 2010 dollars

23. 22
decoupling

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25. 24

26. 25
remixing

27. 26 miles davis, France, 1967

28. 27

29. 28

30. 29 this changes everything...

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processing

35. 33
http://www.krcadinac.com/turing.html

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41. 39
why now?
changes in communication, commerce, and culture

42. 40
source: http://www.bullcitymutterings.com/2009_11_01_archive.html

43. 41
Total US Music Sales
Source: http://money.cnn.com/2010/02/02/news/companies/napster_music_industry/

44. 42

45. 43
Global e-Book Sales Figures
http://idpf.org/about-us/industry-statistics#Additional_Global_eBook_Sales_Figures

46. 44
Advertising budget
priorities shifting....
source: http://www.netx.com/blog/displayads/display-advertising/

47. 45
Advertising Spending Forecast

48. 46
Local advertising spending
Local advertising
spending shifting to
digital
source: http://theadzdr.com/2010/03/local-online-advertising/

49. 47
source: http://lifehacker.com/5482227/what-do-you-buy-online-vs-in-
stores

50. 48 DRAFT
digital: impact

51. 49
“Mommy, why can’t I pause the TV?”
Ava, age 5

52. 50

53. 50

54. 1. Control is shifting
51

55. 52

56. 53
http://www.newyorker.com/humor/issuecartoons/2011/05/16/cartoons_20110509#slide=1

57. 54

58. 55

59. 2. We’re moving from atoms to bits
56

60. 57

61. 58
However...
“ For the 79% of
Americans who
are online, in
addition to
Americans
ages 18-39, the
internet ranks
as a top source
of information
for most of the
local subjects
studied in the
survey.”

62. 59
“The old model of journalism involved news
organizations taking revenue from one
social transaction — the selling of real
estate, cars and groceries or job hunting, for
example, — and using it to monitor civic life
— covering city councils and zoning
commissions and conducting watchdog
investigations.”

63. 3. We’re moving from real time to my time
60

64. 61

65. 4. We’re routing around
62
hierarchies

66. 63

67. 64

68. 5. We’re always on, always connected
65

69. 66

70. 67
“Publicy will replace privacy. Privacy will appear quaint, like wearing gloves and
veils in church.” —Stowe Boyd, social networks specialist, analyst, activist, blogger, futurist
and researcher; president of Microsyntax.org, a non-profit and director of 301Works.org
“Millennials will routinely engage in ubiquitous social networking, having seen
that competitive edge it brings them in business and politics. It will be the norm
in personal relationships. I wish I could keep up with them.” —Craig Newmark,
founder and customer service representative, Craigslist, former software engineer and
programmer at companies such as JustInTime Solutions, Bank of America and IBM
“They will not have grown out of being ambient broadcasters, because being
ambient broadcasters will have become the norm when they are totally in
charge.” —Jeff Branzburg, consultant with Teaching Matters, Inc.
Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf

71. 68

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73. 6. All media is now social
70

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76. 7. “Knowing” is now a group activity
73

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78. 75

79. 8. All jobs are now “digital”
76

80. 77
“The gross revenues of the third-party gaming services
industry were approximately $3.0 billion in 2009, most of
which was captured in the developing countries where
these services were produced. In comparison, the global
coffee market, on which many developing countries are
highly dependent, was worth over $70 billion—but only $5.5
billion was captured by the developing countries that
produced the coffee beans. This suggests that the virtual
economy can have a significant impact on local economies
despite its modest size.”

81. 78
education next
teaching and learning in the digital age

82. 79
“In 2008, Americans consumed
information for about 1.3 trillion
hours, an average of almost 12
hours per day. Consumption
totaled 3.6 zettabytes and 10,845
trillion words, corresponding to
100,500 words and 34 gigabytes for
an average person on an average
day.”
Source: How Much Information? 2009 Report on American Consumers.
Bohn and Short, 2009

83. 80
“Students starting school this year may be part of the last generation for
which ‘going to college’ means packing up, getting a dorm room, and
listening to tenured professors, Undergraduate education is on the verge
of a radical reordering. Colleges, like newspapers, will be torn apart by
new ways of sharing information enabled by the Internet.”
A Virtual Revolution is Brewing for Colleges. Zephyr Teachout. September 13, 2009

84. 81
“While some may see at this the end of the great college era, it is, in
reality, the beginning of an entirely new opportunity. Over the coming
years we will be witnessing the grand transformation of colleges and
universities.”
Rethinking Colleges from the Ground Up. Thomas Frey. February 25th, 2011

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91. 88
http://www.inside.iastate.edu/2004/1008/enrollment.shtml

92. 89
Source: National Association of Colleges and Employers Job Outlook 2011

93. 90
http://www.insideworkplacewellness.com/2011/03/ten-workplace-trends-that-are-impacting.html

94. 91
“It’s always been about the talent. And in the
future, that will be even more critical as agencies
will be staffed with a new breed of listeners,
students of the human condition, data
interpreters, and idea nurturers.”
Lisa Donohue, CEO, Publicis Groupe’s Starcom USA
(Advertising Age, “What the Media Agency of the
Future Will Look Like,” September 2010
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

95. 92
lifelong
experiential
accelerated
developmental
individual
networked

96. 93
Approach to date*
or or
*with some exceptions

97. 94
Digital
Analysts IP Computer Electronic Writers Designers
Science Engineers
Liberal
Business Law Science Engineering Design
Arts

98. 95
Technology
enables
people

99. 96
“You ain't seen nothing yet.”
—Fred Hapgood, technology author and consultant, moderator of the Nanosystems
Interest Group at MIT in the 1990s, writes for Wired, Discover and other tech
publications
Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf

100. 97
let’s talk!
scarton@ubalt.edu