The document is a summary of a PRSA teleseminar on social media, recruitment, and reputation management from October 7, 2009. It discusses the history and rise of social media and how it has changed communication and information sharing. It also addresses how social media is impacting recruitment and an organization's reputation, and how trends spread virally through social networks.
The document discusses the many uses of social media, including networking, publishing, news, collaboration, media sharing, reviews and opinions, organizing, and virtual worlds. It also discusses how social media is used for person-to-person relationships, organizing, sharing experiences, discussions, gathering and distributing information, creating buzz, communicating experiences, collaborating on projects, influencing choices, providing guidance, fostering common interests, raising awareness, and raising money.
Now that the consumer is in control, now that we've made the shift from atoms to bits, now that computers are disappearing and we're all connected 24X7 everywhere we go, what's next? How has the world changed...and how will it change because of new technology? This presentation examines the 7 Trends that Are Changing Everything by looking at where we've been, where we are, and where we're going in the future.
While rental rates in Downtown Miami and Brickell remain stable, this report shows a slight decrease in overall market vacancy rates. Vacancy rates have fallen steadily since 2010 with the addition of new buildings, and now stand at 21.9%, the lowest since late 2009. Absorption of over 300,000 square feet in the past year has increased occupancy from 75.3% to 78.1% today. Law firms are the main drivers of leasing, though foreign banks are also expanding their presence in the Miami market. Increasing occupancy is not expected to immediately impact rental rates, though landlord concessions like free rent are falling.
Web analytics basics for marketing plansDana Chinn
This document summarizes key metrics for evaluating the success of online marketing plans, including website and social media metrics. It discusses metrics like unique visitors, page views, time on site, bounce rate, and engagement on social media. It emphasizes that success should be defined by whether goals were achieved, not just total numbers. Metrics need to be put in context and compared to baselines and goals. Both quantitative and qualitative data from multiple sources should be analyzed to fully understand performance.
Measuring the Online Impact of Your Information ProjectDana Chinn
Slides for the Knight Community Information Challenge - the "Measuring the Online Impact of Your Information Project: A Primer for Practitioners and Funders" whitepaper on web analytics for news and nonprofit organizations is available at http://www.knightfoundation.org/research_publications/detail.dot?id=370646
This document discusses key concepts in web analytics including:
1. Different types of metrics like internal metrics for strategic planning vs external metrics for marketing.
2. The importance of defining goals and desired outcomes to determine if a site is successful rather than just reporting data.
3. How audiences, actions, and metrics differ across channels like sites vs social media and the need for different metrics for each.
Using metrics to understand news audiencesDana Chinn
This document discusses using metrics to understand news audiences across different online channels. It provides examples of key performance indicators to measure engagement for websites, social media, and mobile apps. These include visits, unique visitors, page views, bounce rates, time on site, and content viewed by topic or geography. The document also discusses metrics for measuring influence on social networks like tweets, retweets, and influential users. It emphasizes capturing information from all user actions to understand audiences and assess impact across multiple channels.
The document provides an overview of 10 data analysis strategies for Google Analytics that can provide valuable insights. It discusses segmenting traffic sources, landing pages, goals, conversion funnels, mobile vs desktop, in-page clicks, locations, and site search terms. Understanding these metrics can help optimize the user experience and identify opportunities to improve conversions.
The document discusses the many uses of social media, including networking, publishing, news, collaboration, media sharing, reviews and opinions, organizing, and virtual worlds. It also discusses how social media is used for person-to-person relationships, organizing, sharing experiences, discussions, gathering and distributing information, creating buzz, communicating experiences, collaborating on projects, influencing choices, providing guidance, fostering common interests, raising awareness, and raising money.
Now that the consumer is in control, now that we've made the shift from atoms to bits, now that computers are disappearing and we're all connected 24X7 everywhere we go, what's next? How has the world changed...and how will it change because of new technology? This presentation examines the 7 Trends that Are Changing Everything by looking at where we've been, where we are, and where we're going in the future.
While rental rates in Downtown Miami and Brickell remain stable, this report shows a slight decrease in overall market vacancy rates. Vacancy rates have fallen steadily since 2010 with the addition of new buildings, and now stand at 21.9%, the lowest since late 2009. Absorption of over 300,000 square feet in the past year has increased occupancy from 75.3% to 78.1% today. Law firms are the main drivers of leasing, though foreign banks are also expanding their presence in the Miami market. Increasing occupancy is not expected to immediately impact rental rates, though landlord concessions like free rent are falling.
Web analytics basics for marketing plansDana Chinn
This document summarizes key metrics for evaluating the success of online marketing plans, including website and social media metrics. It discusses metrics like unique visitors, page views, time on site, bounce rate, and engagement on social media. It emphasizes that success should be defined by whether goals were achieved, not just total numbers. Metrics need to be put in context and compared to baselines and goals. Both quantitative and qualitative data from multiple sources should be analyzed to fully understand performance.
Measuring the Online Impact of Your Information ProjectDana Chinn
Slides for the Knight Community Information Challenge - the "Measuring the Online Impact of Your Information Project: A Primer for Practitioners and Funders" whitepaper on web analytics for news and nonprofit organizations is available at http://www.knightfoundation.org/research_publications/detail.dot?id=370646
This document discusses key concepts in web analytics including:
1. Different types of metrics like internal metrics for strategic planning vs external metrics for marketing.
2. The importance of defining goals and desired outcomes to determine if a site is successful rather than just reporting data.
3. How audiences, actions, and metrics differ across channels like sites vs social media and the need for different metrics for each.
Using metrics to understand news audiencesDana Chinn
This document discusses using metrics to understand news audiences across different online channels. It provides examples of key performance indicators to measure engagement for websites, social media, and mobile apps. These include visits, unique visitors, page views, bounce rates, time on site, and content viewed by topic or geography. The document also discusses metrics for measuring influence on social networks like tweets, retweets, and influential users. It emphasizes capturing information from all user actions to understand audiences and assess impact across multiple channels.
The document provides an overview of 10 data analysis strategies for Google Analytics that can provide valuable insights. It discusses segmenting traffic sources, landing pages, goals, conversion funnels, mobile vs desktop, in-page clicks, locations, and site search terms. Understanding these metrics can help optimize the user experience and identify opportunities to improve conversions.
Avoiding ADHD: Engaging Consumers in a Multi-Screen Worldcd3c
How do you reach the distracted consumer? With most people now reporting that they watch television accompanied by one or more other "screens" (smartphones, tablets, laptops, etc.), getting the attention of consumers is more important-- and more difficult-- than ever. This presentation looks at how to use social media to grab consumers' attention and hold on to it.
Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...idfive
"Clothing The Emperor" is presentation designed to walk organizations through the 10 questions they need to ask in order to develop a social media strategy. This version of the presentation was given on January 30, 2011 to the NAICU Public Relations Academy.
The document discusses how digital technology is impacting communication, commerce, and culture in profound ways. It notes that control is shifting from companies to individuals, as content and media can now be easily remixed and shared. Social media in particular has facilitated new types of conversations and interactions. The always-on, connected nature of digital has implications for privacy and how information is accessed. Overall, digital is enabling fundamental changes to how we work, learn, and engage with each other.
This Pecha Kucha style presentation provides a brief history of hacking and cybersecurity from 1970-2010 through a series of slides with images and text. It covers early phone hacking with blue boxes, phreaking, Steve Jobs and Steve Wozniak selling blue boxes, the Morris worm in 1988, the rise of hacking conferences like DEFCON, famous hackers like Kevin Mitnick and Gary McKinnon, the spread of viruses like ILOVEYOU in 2000, and large-scale attacks like Operation Aurora targeting Google in 2010. The presentation ends by teasing the identity and next target of an anonymous master hacker known only as "Mr. X".
This document discusses climate change trends and projections for Scotland. It provides context on adaptation efforts in other cities like London and New York. Key points about Scotland's future climate include higher summer temperatures and rainfall, and more variable weather. Projections show increases in heat waves, droughts, and extreme rainfall. Adaptation means preparing infrastructure and systems for current and future climate impacts.
The document provides an overview of a workshop on social media. It begins with an icebreaker exercise to have participants get to know each other without technology. It then discusses definitions of social media from Wikipedia, Bryan Eisenberg, and Ted McConnell. The document explores Marshall McLuhan's concept of "the medium is the message" and discusses how social media enables many-to-many conversations. It provides examples of viral transmission and factors that influence whether content goes viral. The document also discusses memes and models of viral spread, highlighting differences between Malcolm Gladwell's concept of influencers and Duncan Watts' theory of one-to-one influence. Finally, it outlines exercises for participants, including creating a viral concept, exploring
The document discusses the woody biomass industry and projections for growth in the European pellet market. It notes that the pulp and paper industry in the southern US is holding steady due to demand for pulp. However, reduced planting and thinning of pine forests has led to dwindling pulpwood inventories that will impact both existing pulp mills and new bioenergy projects. The future may see increased prices for pulpwood and forest residue as a valuable feedstock.
1. Water reform in Australia is led by the National Water Commission and National Water Initiative, which aim to establish a nationally compatible system for managing water resources.
2. Water management is primarily a state responsibility, but the federal government is involved in coordination, funding, and planning for transboundary systems like the Murray-Darling Basin.
3. Key elements of reform include clearer water entitlements, statutory water planning, increased water trading, consumption-based pricing, and ensuring environmental water needs are met.
The document discusses the transition to more sustainable living and business practices. It notes that consumers are changing and new "freeform" companies enabled by technology are transforming industries. Sustainable living is presented as the new common sense approach for the future, driven by customer demand, business opportunities, and the growing imperative of environmental responsibility. The document advocates making sustainability easy for customers and engaging employees to help drive sustainable practices.
The document provides an overview of social media, including its history and how it facilitates interactions between users through sharing information. Key points discussed include:
- Social media technologies allow for conversations by letting users share and engage with each other's information.
- Examples of early social media systems from the 1970s through 2000s are described that paved the way for modern platforms.
- Social media matters for areas like education, with some college rankings now partly based on social media data about students, courses, salaries, etc.
- For organizations, social media can be measured based on goals like leads, conversions, awareness, and balancing those successes against money spent.
The document discusses social media, memes, and creating content for social platforms. It covers how memes spread virally and get made based on cultural trends. Key concepts explained include how social media facilitates interactions between users, how content spreads based on theories of influential spreaders versus casual spread, and types of content that typically goes viral. Guidelines are provided for creating effective social content.
The document discusses the rise of social media and its impact on communication and brands. It notes that social media has given consumers more control over brands by allowing them to easily spread information. It also discusses how social media has facilitated more two-way and real-time conversations between organizations and individuals by allowing people to publicly interact through sharing content and comments. The document traces some of the major developments in social media technologies over time that have increasingly enabled more open and participatory communications.
The document discusses the rise of social media and its impact on recruitment and reputation management. It notes that social media is now a major factor in college rankings, with 50% of Forbes rankings based on social media data. It also discusses how news and trends spread rapidly through social media networks, and how individuals and organizations must monitor social media to understand what is being said about them online. Control of an organization's online reputation has become more difficult in the age of widespread social sharing.
The document discusses social media and its uses. It defines social media as technologies that facilitate interactions between humans using information or data. It then lists numerous potential uses of social media, including networking, publishing, news, collaboration, media sharing, reviews/opinions, organizing, and more. The overall message is that social media can be used in many ways to connect people and facilitate sharing of information and experiences.
Consortium of Universities November 18, 2009idfive
The document discusses social media and its role in college recruitment and reputation management. It notes that social media allows for two-way conversations and joining online discussions. It also provides examples of how information spreads virally through social networks and discusses the role of "influencers" in the spread of ideas online.
The document discusses how social media is impacting college recruitment and reputation management. It provides an overview of the rise of social media and how platforms like Facebook and MySpace came to dominate the landscape. It then outlines key findings of a study on how college-bound high school students use social media, including that nearly all use social networks and Facebook/MySpace are by far the most popular platforms. The study also examines how students first learn about various events through their social media connections.
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...idfive
The document provides guidance on developing a social media strategy, beginning with identifying goals and metrics for success. It discusses determining return on investment based on metrics like clicks, leads, sales and purchases. The document also covers understanding why social media is important based on where the target audience is located and how social media can be used for networking, publishing, collaboration and more. It emphasizes the importance of giving up some brand control and getting people to engage with social media content.
How does social media fit into higher education recruitment efforts? How can institutions manage their reputations online in a space where anyone can say anything about them...and does!
The explosion of social media has drastically changed the way that prospective undergraduates and their parents (as well as the rest of the world) see your school. While you think you're controlling the message through your "official" communications, people are out there uploading not-so-flattering videos, commenting on "gossip boards," and swapping stories on sites like Facebook and MySpace. It's easy to feel that your school's brand is out of your control.
What do you do? How do you manage your institution's brand and reputation when you can't control the conversation? This presentation examines where prospects are going to find out about your institution, what they're saying, and how memes get made and spread. Along the way you'll get some practical advice and case studies about what others are doing to join in the conversation and leverage social media for recruitment and retention.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Avoiding ADHD: Engaging Consumers in a Multi-Screen Worldcd3c
How do you reach the distracted consumer? With most people now reporting that they watch television accompanied by one or more other "screens" (smartphones, tablets, laptops, etc.), getting the attention of consumers is more important-- and more difficult-- than ever. This presentation looks at how to use social media to grab consumers' attention and hold on to it.
Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...idfive
"Clothing The Emperor" is presentation designed to walk organizations through the 10 questions they need to ask in order to develop a social media strategy. This version of the presentation was given on January 30, 2011 to the NAICU Public Relations Academy.
The document discusses how digital technology is impacting communication, commerce, and culture in profound ways. It notes that control is shifting from companies to individuals, as content and media can now be easily remixed and shared. Social media in particular has facilitated new types of conversations and interactions. The always-on, connected nature of digital has implications for privacy and how information is accessed. Overall, digital is enabling fundamental changes to how we work, learn, and engage with each other.
This Pecha Kucha style presentation provides a brief history of hacking and cybersecurity from 1970-2010 through a series of slides with images and text. It covers early phone hacking with blue boxes, phreaking, Steve Jobs and Steve Wozniak selling blue boxes, the Morris worm in 1988, the rise of hacking conferences like DEFCON, famous hackers like Kevin Mitnick and Gary McKinnon, the spread of viruses like ILOVEYOU in 2000, and large-scale attacks like Operation Aurora targeting Google in 2010. The presentation ends by teasing the identity and next target of an anonymous master hacker known only as "Mr. X".
This document discusses climate change trends and projections for Scotland. It provides context on adaptation efforts in other cities like London and New York. Key points about Scotland's future climate include higher summer temperatures and rainfall, and more variable weather. Projections show increases in heat waves, droughts, and extreme rainfall. Adaptation means preparing infrastructure and systems for current and future climate impacts.
The document provides an overview of a workshop on social media. It begins with an icebreaker exercise to have participants get to know each other without technology. It then discusses definitions of social media from Wikipedia, Bryan Eisenberg, and Ted McConnell. The document explores Marshall McLuhan's concept of "the medium is the message" and discusses how social media enables many-to-many conversations. It provides examples of viral transmission and factors that influence whether content goes viral. The document also discusses memes and models of viral spread, highlighting differences between Malcolm Gladwell's concept of influencers and Duncan Watts' theory of one-to-one influence. Finally, it outlines exercises for participants, including creating a viral concept, exploring
The document discusses the woody biomass industry and projections for growth in the European pellet market. It notes that the pulp and paper industry in the southern US is holding steady due to demand for pulp. However, reduced planting and thinning of pine forests has led to dwindling pulpwood inventories that will impact both existing pulp mills and new bioenergy projects. The future may see increased prices for pulpwood and forest residue as a valuable feedstock.
1. Water reform in Australia is led by the National Water Commission and National Water Initiative, which aim to establish a nationally compatible system for managing water resources.
2. Water management is primarily a state responsibility, but the federal government is involved in coordination, funding, and planning for transboundary systems like the Murray-Darling Basin.
3. Key elements of reform include clearer water entitlements, statutory water planning, increased water trading, consumption-based pricing, and ensuring environmental water needs are met.
The document discusses the transition to more sustainable living and business practices. It notes that consumers are changing and new "freeform" companies enabled by technology are transforming industries. Sustainable living is presented as the new common sense approach for the future, driven by customer demand, business opportunities, and the growing imperative of environmental responsibility. The document advocates making sustainability easy for customers and engaging employees to help drive sustainable practices.
The document provides an overview of social media, including its history and how it facilitates interactions between users through sharing information. Key points discussed include:
- Social media technologies allow for conversations by letting users share and engage with each other's information.
- Examples of early social media systems from the 1970s through 2000s are described that paved the way for modern platforms.
- Social media matters for areas like education, with some college rankings now partly based on social media data about students, courses, salaries, etc.
- For organizations, social media can be measured based on goals like leads, conversions, awareness, and balancing those successes against money spent.
The document discusses social media, memes, and creating content for social platforms. It covers how memes spread virally and get made based on cultural trends. Key concepts explained include how social media facilitates interactions between users, how content spreads based on theories of influential spreaders versus casual spread, and types of content that typically goes viral. Guidelines are provided for creating effective social content.
The document discusses the rise of social media and its impact on communication and brands. It notes that social media has given consumers more control over brands by allowing them to easily spread information. It also discusses how social media has facilitated more two-way and real-time conversations between organizations and individuals by allowing people to publicly interact through sharing content and comments. The document traces some of the major developments in social media technologies over time that have increasingly enabled more open and participatory communications.
The document discusses the rise of social media and its impact on recruitment and reputation management. It notes that social media is now a major factor in college rankings, with 50% of Forbes rankings based on social media data. It also discusses how news and trends spread rapidly through social media networks, and how individuals and organizations must monitor social media to understand what is being said about them online. Control of an organization's online reputation has become more difficult in the age of widespread social sharing.
The document discusses social media and its uses. It defines social media as technologies that facilitate interactions between humans using information or data. It then lists numerous potential uses of social media, including networking, publishing, news, collaboration, media sharing, reviews/opinions, organizing, and more. The overall message is that social media can be used in many ways to connect people and facilitate sharing of information and experiences.
Consortium of Universities November 18, 2009idfive
The document discusses social media and its role in college recruitment and reputation management. It notes that social media allows for two-way conversations and joining online discussions. It also provides examples of how information spreads virally through social networks and discusses the role of "influencers" in the spread of ideas online.
The document discusses how social media is impacting college recruitment and reputation management. It provides an overview of the rise of social media and how platforms like Facebook and MySpace came to dominate the landscape. It then outlines key findings of a study on how college-bound high school students use social media, including that nearly all use social networks and Facebook/MySpace are by far the most popular platforms. The study also examines how students first learn about various events through their social media connections.
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...idfive
The document provides guidance on developing a social media strategy, beginning with identifying goals and metrics for success. It discusses determining return on investment based on metrics like clicks, leads, sales and purchases. The document also covers understanding why social media is important based on where the target audience is located and how social media can be used for networking, publishing, collaboration and more. It emphasizes the importance of giving up some brand control and getting people to engage with social media content.
How does social media fit into higher education recruitment efforts? How can institutions manage their reputations online in a space where anyone can say anything about them...and does!
The explosion of social media has drastically changed the way that prospective undergraduates and their parents (as well as the rest of the world) see your school. While you think you're controlling the message through your "official" communications, people are out there uploading not-so-flattering videos, commenting on "gossip boards," and swapping stories on sites like Facebook and MySpace. It's easy to feel that your school's brand is out of your control.
What do you do? How do you manage your institution's brand and reputation when you can't control the conversation? This presentation examines where prospects are going to find out about your institution, what they're saying, and how memes get made and spread. Along the way you'll get some practical advice and case studies about what others are doing to join in the conversation and leverage social media for recruitment and retention.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
PRSA October 7, 2009 Sean Carton
1. 1
PRSA Teleseminar October 7, 2009
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
2. 1
Cheap, Fast, and
Out of Control
Social Media, Recruitment, and Reputation Management
PRSA Teleseminar October 7, 2009
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
3. 2
August 15, 1971
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
4. 3 A (somewhat incomplete) Timeline of Social Media
not to scale
USENET
1979 listserv Napster flickr
1986 1999 2004
pneumatic post
1865
SecondLife
2003
postal service
Persia, 550BC
The Palace
radio ARPANET Wikipedia
1994 twitter
1891 1969 2001
The WELL Facebook 2006
1985 Friendster 2003
2002
@ MySpace YouTube
email
Third Voice 2003 2005
1966 BBS IRC 1999
1978 1988
telephone
del.icio.us
~1890
2003
telegraph
France, 1792 MUD1
Blogger
1978
1999
CompuServe MoveOn
1969 1998 digg
epinions 2004
1999
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
5. 4
The 6 big trends that are
changing everything
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
6. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
7. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
8. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
9. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
๏ The end of centralization
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
10. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
๏ The end of centralization
๏ The future is always on
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
11. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
๏ The end of centralization
๏ The future is always on
๏ The end of the desktop
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
12. 5
“Mommy, why can’t I pause the TV?”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
13. Prospect
Broadcast
Media
Telemarketing
Mobile
Web
Social Media
Email
Direct
Print
Mail
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
14. 7
Social Media & Recruitment
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
15. 8
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
16. 9
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
17. 10
source: http://belanger.wordpress.com/2007/06/28/the-ebb-and-flow-of-social-networking/
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
18. 11
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
19. study of social
studentPOLL
media and college choice
Joint study with studentPOLL and CollegeBoard.
Online survey administered to senior registrants for the SAT
Email invitation in third week of October to a random sample sample
of about 34,000 registrants
960 surveys completed
Findings weighted to represent socioeconomic, racial, income of
registrant population
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
20. Demographics of sample
Gender
Male 44.5%
Female 55.5
Race
Asian/Indian 10.2%
African American 12.3%
Hispanic/Latino 15.2%
Caucasian/Middle Eastern 55.7%
Other/No Answer 6.5%
Income
< $50,000 19.8%
50,000 - < 100,000 22.5%
>= 100,000 21.3%
DK/NA/REF 36.3%
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
21. Use of SNS nearly universal
Nine out of every ten college-bound students visits social networking
sites
African Americans are more likely (97%) than Hispanics (86%) or Whites (88%)
to visit SNS
84 percent have a personal page or profile on a social networking
site
African Americans are more likely (93%) than whites (84%) to have SNS profile
page
Lack of time (46 percent) and parental veto (28 percent) chief
obstacle to those without profiles on sites
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
22. Facebook and MySpace
dominate SNS world
Facebook and MySpace are by far the most used sites.
79 percent have profile on Facebook, 69 percent on MySpace
Profiles lower than 10 percent on all other sites
Asians (87%), Whites (86%) and African Americans (73%) are more likely to have a
Facebook page than are Hispanics (55%). Hispanics (88%) are more likely than Asians
(60%) or Whites (65%) to have a MySpace page.
Facebook the most often visited site (60 percent) with MySpace far behind (38
percent)
Asians (69%) and Whites (also 69%) were more likely than African Americans (46%) and
Hispanics (31%) to visit Facebook. Hispanics (68%) and African Americans (52%) are more
likely than Asians (24%) or Whites (29%) to visit MySpace.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
23. Figure 1: Percent attending one of the following they first heard about on a social networkin
An event sponsored by a college you're interested in 7%
An event related to college admission 9%
A political event 13%
A study group or study session 18%
A sporting event 31%
A concert/musical event 40%
A party or other social gathering 56%
0% 9% 19% 28% 37% 47% 56%
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
24. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
25. 18
source: Annenberg School Digital Futures Report 2007
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
26. 19
Example: UMBC Prospects 2008
sample: 4,970 prospect email addresses
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
30. 23
But...
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
31. 24
The point:
๏ They’re connected all the time
๏ They like to talk
๏ News spreads faster than ever
๏ They consume and create
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
32. 24
The point:
๏ They’re connected all the time
๏ They like to talk
๏ News spreads faster than ever
๏ They consume and create
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
33. 25
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
34. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
35. 27
Where are they talking about you?
(and what are they saying?)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
36. 28
It’s not just Facebook/Myspace
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
37. 29
Video
“University of Arizona Pool Party”
“Cornell Drunk”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
38. 29
Video
“University of Arizona Pool Party”
“Cornell Drunk”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
39. 29
Video
“University of Arizona Pool Party”
“Cornell Drunk”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
40. 30
Comments
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
41. 31
Ratings
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
42. Flickr
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
43. 33
Out of control
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
44. 33
Out of control
๏ You can’t control this. Period. Get over it.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
45. 33
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
46. 33
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
๏ Cognitive Dissonance is bad...unless you’re doing it on purpose.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
47. 33
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
๏ Cognitive Dissonance is bad...unless you’re doing it on purpose.
๏ The good news/bad news: more media = less attention
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
48. 33
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
๏ Cognitive Dissonance is bad...unless you’re doing it on purpose.
๏ The good news/bad news: more media = less attention
๏ Don’t think “campaign,” think “play” (or, if you have to talk to your
boss, call it “testing” or “experimenting”)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
49. 34
How trends get made
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
50. 35
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
51. 36
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
52. 37
Memes
๏ units of cultural information
๏ cultural evolution or cultural diffusion
ins
wk e
๏ subject to natural selection Da en
ard sh G
R ich elfi
๏ variation Th e S 1976
๏ competition
๏ mutation
๏ it’s not survival of the fittest, it’s survival of fastest (those best able
to spread)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
53. 38
Viral Transmission
Virus
Virus Host Virus
Virus
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
54. 39
TB Transmission
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
55. 40
High School Dating
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
56. 41
Graph of The Internet
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
57. 42
“The Tipping Point”
๏ “Hubs” Malcolm Gladwell
๏ “Superconnectors”
๏ “Influentials”
๏ Viral media based on the theory that a few important people in a
network can accelerate transmission and acceptance of an idea.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
58. 43
One-to-one
Duncan Watts
๏ Memes take hold because culture is ready
๏ Six degrees of separation true, but connectors not important
๏ People influence others around them
๏ Anybody is just as likely to launch a trend as anyone else
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
59. 44
vs.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
60. 44
vs.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
62. 46
fries!
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
63. 47
brand
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
64. 47
Institution brand Constituents
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
65. 48
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
66. 49
Doing it right
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
67. 50
(but recent research indicates only 15% of
“viral” media passed on)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
68. 51
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69. 52
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
70. 53
Doing it wrong...
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
71. 54
...then again...
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
72. 55
There’s nowhere to hide
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
73. 55
There’s nowhere to hide
๏ Memes travel...or not
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
74. 55
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
75. 55
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
76. 55
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
๏ Forget about “crafting” anything
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
77. 55
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
๏ Forget about “crafting” anything
๏ Embrace your detractors
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
78. 55
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
๏ Forget about “crafting” anything
๏ Embrace your detractors
๏ BE HONEST
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
79. 56
Reputation = Brand
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
80. 57
The brand doesn’t make the institution,
the institution makes the brand.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
81. 58
“Brand” is a collaboration
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
82. 59
Dealing With It
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
83. 60
Lessons of Generation TXT
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
84. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
85. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
86. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
87. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
88. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
๏ Print still matters...for different reasons than you think
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
๏ Print still matters...for different reasons than you think
๏ Accountability is a must.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
90. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
๏ Print still matters...for different reasons than you think
๏ Accountability is a must.
๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
91. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
๏ Print still matters...for different reasons than you think
๏ Accountability is a must.
๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore.
๏ It’s about the experience.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
92. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
๏ Print still matters...for different reasons than you think
๏ Accountability is a must.
๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore.
๏ It’s about the experience.
๏ Think individuals, not audiences
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
93. 61
10 Questions to Ask When
Developing A Social Media Strategy
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
94. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
95. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
96. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
97. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
98. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
99. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
6. Who is going to maintain your social media presence?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
100. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
6. Who is going to maintain your social media presence?
7. Do you have the resources to sustain your social media program?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
101. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
6. Who is going to maintain your social media presence?
7. Do you have the resources to sustain your social media program?
8. How will it fit into your larger marketing/communications strategy?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
102. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
6. Who is going to maintain your social media presence?
7. Do you have the resources to sustain your social media program?
8. How will it fit into your larger marketing/communications strategy?
9. What constitutes “success?”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
103. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
6. Who is going to maintain your social media presence?
7. Do you have the resources to sustain your social media program?
8. How will it fit into your larger marketing/communications strategy?
9. What constitutes “success?”
10.What are you going to do less of?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
This is the day that the US went off the Gold Standard. It&#x2019;s essentially the day that the world became an information economy, an economy based on data rather than stuff. All of a sudden money went from representing a physical-world commodity to representing what we said (and/or agreed) it represented. Everything that&#x2019;s happening right now-- from the economy to the internet-- is a direct line on the vector of this change.