This document introduces IP targeting services from El Toro that can target individuals based on their IP address. Their patent-pending algorithm maps IP addresses to home addresses with over 30 data points for highly accurate targeting. Services include targeting from databases or third-party lists, captive audience targeting of specific venues like colleges or conventions, and digital new movers targeting of people before, during and after a move. The company promotes using offline data like home address and purchase history instead of just online behaviors to improve targeting.