This case study is designed to illustrate that we can scale campaigns based on budget. Whether we run 200,000 impressions or 2 million, we can illustrate an ROI with our match back analysis

1. Higher Ed.
IP Targeting.
Results.
6 total
conversions
u Mid size college on the east coast targeting undergrad
enrollment
u Targeted CRM data for students who requested info, but
didn’t apply in the past 9 months
u 2500 targets, 30 day campaign, 40x frequency cap
u 100,000 impressions served, 0.13 CTR
CPA<$1000 400% more
likely to make a
enroll
Colleges can spend over $2,000 on advertising per student
enrolled, our CPA was well below that and students who
received IP ads were 400% more likely to enroll.