Wk. 1 & 2 History of Typography

1. TYPOGRAPHY & MOTION GRAPHICS
A L E X I S S A N S O N E S P . 2 0 1 6

2. History of typography in motion graphics
Typography
"the art and technique of arranging type to make
written language legible, readable, and appealing
when displayed. The arrangement of type involves
selecting typefaces, point size, line length, line-
spacing (leading), letter-spacing (tracking), and
adjusting the space within letters pairs (kerning)."

3. History of typography in motion graphics
Wood Block
image is carved in reverse into a piece of wood, covered in ink
and then laid on a paper to create a print

4. History of typography in motion graphics
Movable Type
Setting type by hand for printing on a letter press machine

5. History of typography in motion graphics
Letterpress
*still in use today*
Photopolymer plates that can
translate a digital design into a
raised plate for use with vintage
presses

6. History of typography in motion graphics
Engraving
Most expensive of all printing, carved by hand or machine

7. History of typography in motion graphics

8. History of typography in motion graphics
Development of the Poster

9. History of typography in motion graphics
What stands out?
The use of bold, CAPITALIZED and italicized words and
letters
Different colors
Different type faces

10. History of typography in motion graphics
Post- Modernism Designs

11. History of typography in motion graphics
What has changed?
New ideas are used to make designs more intricate.
Introduction to combined Typography and graphics design for advertising

12. History of typography in motion graphics

13. History of typography in motion graphics
What has changed?
New ideas are used to make designs more intricate.
Introduction to combined Typography and graphics design for advertising