The document discusses two types of discourse analysis: cognitive discourse analysis (CDA), which focuses on the relationship between language and thought processes, and institutional discourse analysis (IDA), which examines language used in institutional contexts. It highlights their applications and contrasts, showing how each approach offers insights into language's role in shaping cognition and institutional communication. Overall, both CDA and IDA illustrate the significance of language in influencing thought and social structures.

1. Types of Discourse
Analysis: Cognitive and
Institutional
ELT 220- DISCOURSE
ANALYSIS
Understanding Language in
Thought and Institutions
ROEL M. MOCORRO
MAELT-STUDENT

2. What is
Discourse
Analysis?
01

3. 1. 1. Definition of discourse
analysis
2. 2. Importance in
understanding language,
thought, and society
What is Discourse
Analysis?

4. Cognitive
Discourse Analysis
(CDA)
02

5. 1. Examines language’s role in
thought processes
2. Focus on mental models,
frames, and conceptual metaphors
Example: “Life is a journey” as a
conceptual metaphor
Cognitive Discourse Analysis
(CDA)

6. Institutional
Discourse
Analysis (IDA)
03

7. 1. Studies language in institutional settings
2. Focus on power dynamics, formal vs.
informal language
Example: Doctor-patient conversation:
“You should follow this treatment plan for
recovery.”
Institutional Discourse Analysis
(IDA)

8. Comparing CDA
and IDA
04

9. Comparing CDA and
IDA
Aspect
Cognitive
Discourse
Analysis
Institutional
Discourse
Analysis
Focus
Thoughts and
mental models
Institutional roles
and norms
Key Example
"Life is a
journey"
Doctor giving
advice to patient

10. Application of CDA
and IDA
05

11. CDA: Used in psychology, education,
marketing
IDA: Applied in law, healthcare,
corporate communication
Application of CDA and
IDA

12. Conclusion
06

13. 1. CDA and IDA provide unique
insights
2. Language is key to both cognition
and social order
Conclusion

14. "In conclusion, Cognitive and Institutional
Discourse Analysis reveal how language
plays a crucial role in both individual
thought and institutional settings. Together,
they expand our understanding of language
as a powerful tool for shaping thought,
communication, and social structure.
Conclusion

15. Thank
you!