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Strategic Planning THAT WORKS! Jennifer Thompson President Rob Waite Partner/Advisor
Note to SlideShare Viewer ,[object Object],[object Object]
“ Why can’t we just work on what we are doing and just see where it goes?” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s get into a strategic frame of mind… ,[object Object],[object Object],[object Object],[object Object],[object Object]
The evolution of a business Start-up Rapid Growth Expansion Survival Maturity Time
Evolution of a business – Company Objectives per Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ One man band” strategy development Ad hoc strategy development Management team  strategy development Organizational wide  strategic development process
According to Fast Company, what are the two main reasons companies fail? ,[object Object],[object Object]
The Strategic Planning Process Who are we? Where are we going? How are we going to get there? Strategic Hypothesis Fine tuning/course correction Mission Statement Vision Testing and Revision  of the Hypothesis Implementing the Strategy
The outcome of the session will yield the following: The 6 Marketing Imperatives Plan Green Plan Strengths:  Weaknesses: Opportunities: Threats: Mission Statement Internal and External Communication Plan Vision Statement Who are we? Where we are going? How we are going to get there? SWOT Analysis
What is a Mission Statement? ,[object Object],[object Object],[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object]
Questions to think about in developing the SWOT Analysis. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outcome of the SWOT exercise Strengths: (Your company’s internal Strengths) Weaknesses: (Your company’s Internal weaknesses) Opportunities: (External  opportunities) Threats: (External threats)
Outcome of SWOT exercise ,[object Object],[object Object],High Probability   Low Probability High Attractiveness Low Attractiveness 2. Create an Opportunities Matrix High Probability  Low Probability High Seriousness Low Seriousness 3. Create a Threat Matrix 4. Rate our competitors ..WOT Worksheetsompetitive analysis using SWOT1.xls
The Vision Thing… ,[object Object],[object Object],[object Object]
An example of a bad vision statement: ,[object Object],[object Object]
An example of a good vision statement: “ We will be the world leader in drywall and associated systems. A world leader is the company that: 1. Has the low net delivered cost position. 2. Is the benchmark for innovation. 3. Offers the widest geographical coverage.   “ An ‘associated system’ is anything that touches drywall AND will enable us to sell more drywall.”
The 6 Marketing Imperatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time to work! The 6 Marketing Imperatives
Communication Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The outcome of the session should yield the following: The 6 Marketing Imperatives Plan Green Plan Strengths:  Weaknesses: Opportunities: Threats: Mission Statement Internal and External Communication Plan Vision Statement SWOT Analysis
Implementing the Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fine tuning and course correction ,[object Object],[object Object],[object Object],[object Object]
The Five Whys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two questions to ask yourself ,[object Object],[object Object]
The Five Dysfunctions of a Team* ,[object Object]
Dysfunction 1 – Absence of Trust ,[object Object],[object Object]
Dysfunction 2 – Fear of Conflict ,[object Object],[object Object],[object Object]
Dysfunction 3 – Lack of Commitment ,[object Object],[object Object],[object Object]
Dysfunction 4 – Avoidance of Accountability ,[object Object],[object Object],[object Object]
Dysfunction 5 – Inattention to Results ,[object Object],[object Object]
The Five Dysfunctions of a Team The role of leadership Focus on collective outcomes Confront difficult issues Force clarity & closure Demand debate Be vulnerable

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Twospuds Strategic Planning That Works

  • 1. Strategic Planning THAT WORKS! Jennifer Thompson President Rob Waite Partner/Advisor
  • 2.
  • 3.
  • 4.
  • 5. The evolution of a business Start-up Rapid Growth Expansion Survival Maturity Time
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  • 8. The Strategic Planning Process Who are we? Where are we going? How are we going to get there? Strategic Hypothesis Fine tuning/course correction Mission Statement Vision Testing and Revision of the Hypothesis Implementing the Strategy
  • 9. The outcome of the session will yield the following: The 6 Marketing Imperatives Plan Green Plan Strengths: Weaknesses: Opportunities: Threats: Mission Statement Internal and External Communication Plan Vision Statement Who are we? Where we are going? How we are going to get there? SWOT Analysis
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  • 13. Outcome of the SWOT exercise Strengths: (Your company’s internal Strengths) Weaknesses: (Your company’s Internal weaknesses) Opportunities: (External opportunities) Threats: (External threats)
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  • 17. An example of a good vision statement: “ We will be the world leader in drywall and associated systems. A world leader is the company that: 1. Has the low net delivered cost position. 2. Is the benchmark for innovation. 3. Offers the widest geographical coverage. “ An ‘associated system’ is anything that touches drywall AND will enable us to sell more drywall.”
  • 18.
  • 19. Time to work! The 6 Marketing Imperatives
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  • 21. The outcome of the session should yield the following: The 6 Marketing Imperatives Plan Green Plan Strengths: Weaknesses: Opportunities: Threats: Mission Statement Internal and External Communication Plan Vision Statement SWOT Analysis
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  • 32. The Five Dysfunctions of a Team The role of leadership Focus on collective outcomes Confront difficult issues Force clarity & closure Demand debate Be vulnerable

Editor's Notes

  1. Mistakes evolve over time, and the reality is that there is no company that can avoid the effects of (1) the company’s history and (2) change. Combined, these two factors inevitably bring about shifts in the status quo, which opens a company to the potential of making mistakes .
  2. Should complete by 6pm