Gary Andrews is a publicist, writer, and journalist who uses Twitter to promote ITV programs, engage with fans, and share news. He discusses how Twitter allows journalists and publicists to connect with audiences, pitch stories to bloggers, and manage their online reputation. While there are no easy answers about how companies should use social media, engaging listeners through a personal voice on Twitter can help share interesting news and information with followers.

1. Twittering at ITV Gary Andrews ITV web editor & publicist

2. All about me Publicist. Writer. Journalist. Blogger. Twitterer.

3. The start of a beautiful friendship Why we love Twitter

4. It's just another communication tool

5. But these are all human (of sorts)

6. So why do we Twitter?

7. The Luther Blissett Effect

8. Or, if you prefer it, the shoe effect

9. There's a bit more to it than Luther and shoes Fangagement A quick way to get news out there... ... and respond to questions about it Another way of contacting journalists A GREAT way to pitch bloggers Online reputation management Rebuttals Generating stories Getting the talent out there

10. Our Twitter family

11. And we interact...

12. The talent 90,728 followers

14. The publicists

15. We are human!

16. ITV Twitter in action

17. FA Cup on ITV

18. I'm A Celebrity...

19. Stockwell

21. " Should YOUR company blog? It depends. Should YOUR company have a Facebook page? It depends. Should YOUR company be on Twitter? It depends. If YOUR company IS on Twitter, should it be a person or a brand? It depends. ANYONE who says they know the answers to these questions without taking a look at your business model, goals and objectives and listening to your customer base should be taken with a very large grain of salt. There are no easy answers. " Shannon Paul: There are no easy answers Shannon Paul, Detriot Red Wings New Media PR (@shannonpaul)

22. A few tips... Engage Listen Do your homework Give your feed personality Do you want a personal feed or a branded feed? Don't get drawn into arguments It is a conversation NOT a lecture Don't auto-follow Don't spam You can tell you followers news they're interested in... ... and help when they need it THERE'S MORE TO ONLINE PR THAN TWITTER!

23. Thank you! [email_address] twitter.com/garyandrews twitter.com/itvinsider