In this How to Happy Hour, we discussed how to use Twitter like a pro! We'll cover the following Twitter topics: • Create a Twitter profile • Grow your Twitter followers (responsibly) • Find and engage with other users on Twitter • Perform advanced searches on Twitter • Utilize Twitter tools to be more productive This presentation is designed to help small businesses and marketing professionals use Twitter more effectively.

1. How to: Use Twitter like a pro
October 7, 2015

2. Agenda
• About our Meetup
• About me
• Before you start using Twitter
– Considerations
– Requirements
• How to use Twitter like a pro
• How to grow your Twitter followers

3. About our Meetup
• Informal – interrupt and ask questions
• Designed to help you learn/succeed
• Guest presenters are welcome
• Free to attend

4. About Me
• Education in Advertising / Marketing
• Co-founded three startups
• I love to learn
• Why I started this Meetup
– I like wine
– I like teaching

5. Before you start using Twitter
• Considerations
– Why am I using Twitter? (Purpose)
• To gather and share news/information?
• To promote my business/brand?
• To build my personal brand?
• Something else?
– Do these activities happen on/off Twitter? (URL)
– What Twitter users do I like? (Thought Leaders)
– Is my profile name available? (namecheckr.com)

6. Setting up your Twitter profile
• Profile Elements (Public)
– Header Photo (2400 x 700)
– Profile Photo (800 x 800)
– Profile Name
– Bio
– Location
– Website
– Join Date (optional)

8. Rules of Twitter
• Don’t lie, pick fights, or automate too much
• Be transparent (every tweet is public)
• Stay short, sweet, and to the point
• Use images when appropriate
• Give more than you take
• Have a personality
• Engage

9. Twitter Terminology
• RT (re-tweet)
• hashtag
• tweep
• MT (modified tweet/re-tweet)
• DM (direct message)
• list
• favorite
• mention
• reply

10. Twitter Terminology (cont’d)
• .@
• ^RC
• FF
• NTS
• SMH
• TBT
• via
• cc

11. Hashtags
• Hashtags are greater than your tweet
• They categorize the subject/nature
• Allow you to participate in conversations
• Limit to two (2) per tweet
• Don’t use them twice
– Check out this awesome business card design”
#business #design [link]
– Check out this awesome #business card #design”
[link]

12. Lists
• Lists allow you to segment your followers
• Classify by category, topic, interests, etc.
• Lists can be public or private
• User is notified when they are added to a list
– Great way to get someone’s attention

13. Using Lists
• Keep track of topics/people that interest you
– News
– Sports
– Designers
– Authors
• Monitor your competitors
• Identify people who are part of a group
• Engage with sub-sets of users (e.g. an event)

14. Engaging with others
• Find and follow thought leaders in your space
• Review their bio and things they tweet
• Read, favorite, and re-tweet
• Add them to a list (“Interesting Individuals”)
• @mention them and say something nice
• Add your 2¢ when re-tweeting others

15. Twitter Tools
• Management
– Hootsuite
– Tweetdeck
– Twitter (mobile app)
• Data Aggregation
– search.twitter.com
– Mention

16. Twitter Tools (cont’d)
• Engagement
– TweetFull
– Roundteam.co
• Growth
– TribeBoost
– ManageFlitter
• Automation
– IFTTT (if this then that)

17. Questions?

18. Thank you.