The document provides Twitter strategies for companies. It recommends getting to know your audience, tweeting like talking to real people, not overdoing promotions, using a tweet scheduler, paying attention to trending topics, community building, and setting and tracking goals. The key strategies are understanding your followers, engaging with them authentically, balancing promotional tweets with other content, and focusing on building an active online community around your brand on Twitter.

1. By Sutrisno Yao , S.Kom, M.TI
Social Media Strategist for Erafone Indonesia
TWITTER STRATEGIES FOR A
COMPANY

2. Know Your Audience
 You must know exactly what type of your twitter
followers or follower candidates..
 We could try to build a two way communication.
Throwing a simple question like what they really want
to hear from you..
 From there, you will know how your followers speak
and what kind of information to tweet or re-tweet..
 For example, @erafonestore’s audience are people
who want to know about new gadgets info and
gadgets’ price. Also, people who has an after sales
problem and need a direct solutions.
 Find your type of audience now!

3. Tweet Like Talking to Real
Human
 Treat your followers like you talk to a real
person not just a twitter account. By doing
that, you will gain trusts from them.
 For example : use a common slank to greet
your followers.. Or your could sometimes
tweet something funny or encouraging..

4. Don’t Overdo The Promotions
 You could sometimes tweet your products’ promos.. Because
from twitter you will get a good impact for your promo.
 But the thing you must know is, when to deliver the promo and
how often..
 Know what time your followers are active, for example, during
office hour or maybe after dinner time and so on.. Tweet on the
perfect timing will make a better results..
 Don’t always talk about the promo.. But try to tweet something
else like answering your followers questions.. Etc.
 By answering a question you could also do indirect promo.. Don’t
forget to use a hash tags (#). For example : one of my follower
asked about the discount term for the promo.. And I answered :
“You will get additional 20% disc for purchasing more that 2
#PromoSamsungTab2” , so basically by answering their question
I also tweet the promotional news..

5. Use a Tweet Scheduler
 If you think you couldn’t handle twitter at
sometime, You could try to use a scheduler
like hootsuite, just to say hello or tweet some
information.. So your follower will not think
that you are abandoning them..
 But use the scheduler wisely, meaning.. Don’t
try to throw a question or anything that will
make your followers know that the twitter
admin is actually not active.

6. Pay Attention To Trending
Topics
 See what’s going on now.. And try to
comment on it.. Don’t just copy and paste but
put your original comments on it..
 Don’t forget to always put Hash Tags.. For
example, #DarkKnightRises is trending right
now, and what I will tweet is like this “The
movie is awesome! Huge fan of Nolan..
#DarkKnightRises”

7. Community Building
 I believe the most important thing about doing a
twitter for a company is about building an active
community..
 Gather your customers, customer
candidates, your product fans and so on.. Let
them share information or knowledge.. And you
are the moderator of that community..
 Ask them a question let them discuss it and
share their own opinions..
 Community is not just a customer.. But also
consumer, also fans and maybe haters.. They will
make your company grow for sure..

8. Set Goal and Track It
 Set your goal.. For example, this month I
want to have 10.000 followers.. Then you
could track it by utilizing twittercounter.com
to know your followers growth.
 You could also set a sales goal, for example
you could try to figure out how much each
follower is worth. You might difficult to find
the exact number, but you will get the
general idea..

9. Conclusions
 Those are some of the twitter strategies to
make twitter useful for your company or
business.
 Different company might need different
approach.. But you should get the common
ideas..
 Never give up.. Always learn and improve
your strategies..

10. Thank You
Buzz me up on sutrisno.yao@gmail.com