1. Inter IKEA Systems B.V. regrets what happened with the IKEA catalogue in Saudi Arabia and understands people are upset. It was a mistake that occurred during the work process before presenting the draft catalogue, not a request from the local franchisee. 2. They take full responsibility for mistakes made in retouching some pictures, such as a woman in front of a bathroom mirror and a female designer, which could have been included without issue. 3. They will review their working process and take actions to ensure this does not happen again.

1. 1(1)
2 October 2012
Statement from Inter IKEA Systems B.V. regarding the IKEA catalogue in
Saudi Arabia
Inter IKEA Systems B.V., the worldwide IKEA franchisor, regrets what has
happened and understands that people are upset.
We have been in dialogue with Al Sulaiman, our franchisee operating IKEA stores
in Saudi Arabia. It is not the local franchisee that has requested the retouch of the
discussed pictures. The mistake happened during the work process occurring
before presenting the draft catalogue for IKEA Saudi Arabia. We, Inter IKEA
Systems B.V., have the ultimate responsibility and take full responsibility for the
mistakes made.
We have reviewed several of the discussed pictures, for example the women in
front of the bathroom mirror and the female designer of the PS2012 design
collection. Those pictures could very well have been included in the Saudi Arabian
catalogue.
We will naturally review our working process and take actions to ensure that this
will not happen again. We deeply regret that mistakes have been made in this
instance.
Ulrika Englesson Sandman
Inter IKEA Systems B.V.
Press contact Inter IKEA Systems B.V.
Ulrika Englesson Sandman
Phone: +31 6 212 406 18
Email: media.franchisor@Inter-IKEA.com
Press contact Inter IKEA Group
Kristian Sjöholm
Phone: +32 486 040 963
Email: kristian.sjoholm@Inter-IKEA.com
For more information about Inter IKEA Systems B.V., please see
http://franchisor.IKEA.com/
For more information about Inter IKEA Group, please see
© Inter IKEA Systems B.V. 2012
www.inter.IKEA.com
Inter IKEA Systems B.V. Tel: +31 (0) 15 215 3815
Olof Palmestraat 1 Fax: +31 (0) 15 215 3838
NL-2616 LN Delft www.IKEA.com