SlideShare a Scribd company logo
This	slide	deck	shares	some	of	the	different	ways	we	can	engage	on	
Twi6er	and	who	might	be	worth	the	space	in	our	:meline.	We’ll	cover:	
•  What’s new on Twitter
•  Are people using Periscope more than
they’re using Facebook Live?
•  How the heck do I keep up with
a Twitter chat?
•  Who should I follow?
Twitter Live (Periscope), Twitter
Chats & People to Follow
What’s new on
Twitter
Twitter.comon desktop (without logging in)
Interesting topics to explore in real time
Highlights (mobile)
1
2
Swipe left to scroll through highlights
Send/Receive Read Receipts
for Direct Messages
1
24
3
GIF(graphics interchange format)
Twitter Live
(Periscope)
1
2
3
Live Video
Notifications
1
2
3
Are people
using Periscope
more than
Facebook Live?
•  1.6 Billion active
Facebook users
•  Facebook prioritizes live
video in users timelines
•  Teens leaving Facebook
•  Facebook has live map
to discover broadcasts,
shows where viewers
are watching from &
blinking = videos with
most active viewers
•  Facebook is adding dual
broadcasts
•  305 Million active
Twitter users
•  Audience is used to live
posts & interactions
•  Teens active on Twitter
•  Periscope has live map
& more hearts (likes) =
appearing higher on
the stream & potential
to be a featured video
•  Periscope brings in
non-followers
VS
How the heck
do I keep up with
a Twitter chat?
Who Should
I Follow?
How do you want to use
Twitter as a professional?
•  To connect with industry leaders
•  To connect with colleagues and share information
•  To be (or become) a thought leader
•  To research and find information
•  To engage with others during conferences and events
•  To get real time news and/or to share news
1
2
Twitter suggests accounts
for you to follow
•  If you uploaded your phone contacts, Twitter will suggest
you connect with contacts who have Twitter accounts.
•  If someone uploads their contacts, including your email
or phone #, Twitter may suggest you follow them.
•  Based on your location (city or country).
•  Based on your tweets, who you follow, who you interact
with and tweets you engage with.
Q & A
jessica@goodspero.com
nelson@goodspero.com

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