Twitter - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Twitter
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Kelly Brooks, Gustavo Aguilar Ramos, Allison Lin, Esther Jung, Kimbo Quinto
Twitter School and #AntiquesRoadshow Live TweetTory Starr
Twitter School was a one-hour workshop I lead on April 7, 2014, for WGBH's board of trustees. The second hour was led by Antiques Roadshow EP Marsha Bemko and Skinner CEO and Roadshow appraiser Karen Keane, who live-tweeted the live broadcast along with our group.
Twitter School for WGBH Childrens and Educational Tory Starr
This document provides an overview of Twitter and tips for using it to engage TV audiences. It defines Twitter as a platform for sending text messages of up to 140 characters, and notes that over 600 million users tweet over 50 million times per day. The document then discusses how Twitter has become important for "second screen" experiences where people discuss TV shows on the platform. It provides recommendations for television producers on setting up a Twitter account and tweets to engage audiences.
Twitter School for WGBH Education and Children's MediaTory Starr
Syllabus: What is Twitter? Why does Twitter matter? Should my show be on Twitter? Should *I* be on Twitter? Tips for maximizing engagement with your TV audience.
The document discusses the prevalence and usage of social media platforms like Facebook and Twitter. Some key points include:
- Facebook has over 1 billion users who spend on average 26 minutes per day on the site.
- Twitter serves over 10 billion tweets per day from its 500 million users, with 30% generating 75% of tweets.
- Social media can be used by universities to communicate with students and alumni, promote events, and monitor trends.
- Presentations can be enhanced through tools that allow live Twitter voting and polling of audiences.
Twitter can be a powerful tool to connect with fans if used properly. Some key tips include engaging with followers by responding to comments, planning several tweets per day while keeping them concise, using relevant hashtags, and retweeting yourself to highlight older tweets. Analytics tools on Twitter provide insights into an account's impressions, engagement, demographics and interests of its audience.
This document provides an overview of how to effectively use social media for a giving day event. It discusses the importance of social media engagement in raising awareness and growing donor bases. Specific social media channels like Facebook, Twitter, Instagram, Snapchat and Facebook Live are examined in terms of their appropriate uses and key features. Strategies are presented for using hashtags, tagging accounts, and scheduling posts in advance using tools like Hootsuite and Buffer. Analytics and metrics for measuring engagement across different platforms are also reviewed.
This document discusses using social media, especially Twitter, LinkedIn, Facebook, Flickr and YouTube, to launch and promote a franchise business. It introduces the author and their experience. Benefits of social media mentioned include connecting with customers, building a sense of community, and getting messages out for free. Specific profiles and pages for the business are recommended to be set up on each platform. The importance of regularly updating content and cross-linking across platforms is emphasized.
Twitter - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Twitter
Project Director: Julian Gamboa
Project Manager: Corey Lowe
Project Team: Kelly Brooks, Gustavo Aguilar Ramos, Allison Lin, Esther Jung, Kimbo Quinto
Twitter School and #AntiquesRoadshow Live TweetTory Starr
Twitter School was a one-hour workshop I lead on April 7, 2014, for WGBH's board of trustees. The second hour was led by Antiques Roadshow EP Marsha Bemko and Skinner CEO and Roadshow appraiser Karen Keane, who live-tweeted the live broadcast along with our group.
Twitter School for WGBH Childrens and Educational Tory Starr
This document provides an overview of Twitter and tips for using it to engage TV audiences. It defines Twitter as a platform for sending text messages of up to 140 characters, and notes that over 600 million users tweet over 50 million times per day. The document then discusses how Twitter has become important for "second screen" experiences where people discuss TV shows on the platform. It provides recommendations for television producers on setting up a Twitter account and tweets to engage audiences.
Twitter School for WGBH Education and Children's MediaTory Starr
Syllabus: What is Twitter? Why does Twitter matter? Should my show be on Twitter? Should *I* be on Twitter? Tips for maximizing engagement with your TV audience.
The document discusses the prevalence and usage of social media platforms like Facebook and Twitter. Some key points include:
- Facebook has over 1 billion users who spend on average 26 minutes per day on the site.
- Twitter serves over 10 billion tweets per day from its 500 million users, with 30% generating 75% of tweets.
- Social media can be used by universities to communicate with students and alumni, promote events, and monitor trends.
- Presentations can be enhanced through tools that allow live Twitter voting and polling of audiences.
Twitter can be a powerful tool to connect with fans if used properly. Some key tips include engaging with followers by responding to comments, planning several tweets per day while keeping them concise, using relevant hashtags, and retweeting yourself to highlight older tweets. Analytics tools on Twitter provide insights into an account's impressions, engagement, demographics and interests of its audience.
This document provides an overview of how to effectively use social media for a giving day event. It discusses the importance of social media engagement in raising awareness and growing donor bases. Specific social media channels like Facebook, Twitter, Instagram, Snapchat and Facebook Live are examined in terms of their appropriate uses and key features. Strategies are presented for using hashtags, tagging accounts, and scheduling posts in advance using tools like Hootsuite and Buffer. Analytics and metrics for measuring engagement across different platforms are also reviewed.
This document discusses using social media, especially Twitter, LinkedIn, Facebook, Flickr and YouTube, to launch and promote a franchise business. It introduces the author and their experience. Benefits of social media mentioned include connecting with customers, building a sense of community, and getting messages out for free. Specific profiles and pages for the business are recommended to be set up on each platform. The importance of regularly updating content and cross-linking across platforms is emphasized.
This document provides an overview of Twitter, including key features, best practices, and monetization options. It discusses Twitter Blue, which offers additional features through a paid subscription. Spaces allow users to have live audio conversations, while Ticketed Spaces and Super Followers enable creators to earn money through paid access to exclusive content and discussions. Communities are private groups for sharing interests, and Twitter for Professionals provides enhanced profiles for businesses and public figures. The document concludes with guidance on using analytics to measure engagement and understand audiences.
Two things have made the Twitter TV discussion interesting to me in 2015: The rise of Periscope and new numbers about the rise of digital video. This is a deck from a recent workshop at WGBH. It reviews the role of social media in the current TV landscape, some basic thoughts on how Twitter fits into the engagement ecosystem, and introduces the platform to the beginner Tweeter.
Periscope & Meerkat for Local Government Luke Stowe
This document provides information on live video apps Periscope and Meerkat, including:
- A brief history of livestreaming apps and the factors enabling newer apps' growth
- Pros of using livestreaming for governments to interact with citizens in real-time
- Step-by-step instructions for getting started with Periscope broadcasts
- Best practices for using features like sharing, viewing broadcasts, and moderating comments
- Additional tips for successful live video broadcasts
Twitter is a social media platform that allows users to post short messages called tweets. It was created by Jack Dorsey in 2006 and gained popularity with over 200 million users by 2011. While known for celebrity tweets, Twitter is also used widely for business, sports, news, government, and other purposes. An analysis of tweets found that 40% were pointless babble, 38% were conversational, and the remaining types were pass-along value, self-promotion, spam, and news. Teachers can use Twitter for class discussions, tracking topics, providing feedback, and having students follow experts in relevant fields.
The document discusses Twitter and microblogging. It defines Twitter as an online social media platform that allows users to post short text updates called tweets. The document then provides instructions on how to create a Twitter account, describes common Twitter terms and features, and discusses who uses Twitter and why. It notes that Twitter is used to stay connected with others and find news and information. The document also lists some advantages and disadvantages of using Twitter.
The document outlines a social media strategy for The New Age Online. It recommends listening to online conversations to understand audiences and competitors. Key goals are local outreach, brand visibility, news gathering/dissemination, and driving traffic. Resources include content, production ability, time, and existing social presence. The strategy suggests engaging audiences on popular networks like Facebook and Twitter, using hashtags and journalist accounts. Metrics and contests are recommended to increase engagement and traffic.
This document discusses strategies for using digital tools and social media platforms to engage a global audience. It provides statistics on Facebook, Instagram, and Pinterest user growth. It then offers tips for organizations on developing goals for social media use, experimenting with different content types and platforms, monitoring metrics and engagement, and continually evaluating and improving social media strategy. Troubleshooting poor engagement and developing social media guidelines are also addressed.
Twitter provides various features for users to connect and share content. It recommends engaging with followers by replying to comments, planning regular tweets, and using hashtags and relevant topics to engage new users. Analytics tools allow users to monitor engagement, clicks, and audience demographics to improve strategies. Fleets are new temporary tweets that encourage conversations. Best practices include concise tweets, engaging with others, and balancing promotional and personal content.
What social media does to you? Social Media Statistics [2020]Rory Lee
Social media has both benefits and drawbacks for users. It allows people to stay connected with friends and family, share news and information, and engage with communities online. However, heavy social media use can also isolate users and damage real-world social skills. Managing social media intentionally is important to reap its benefits while limiting potential negative effects on well-being.
This document outlines how immigrants can use Twitter to access settlement information and connect with others. It provides instructions for creating a Twitter account, following organizations that post relevant information, and engaging with other users through posting tweets, replies and mentions. The example of Sofia demonstrates how an immigrant was able to learn about her new home in Canada by following the right accounts and building a Twitter network. Overall, Twitter allows immigrants to easily access current news, information resources, and opportunities to connect with others during their settlement process.
Twitter is a microblogging platform that allows users to post messages called tweets that are limited to 140 characters. It has over 645 million users who post over 200 million tweets per day. The key aspects of Twitter include following other users to see their tweets, using hashtags to group tweets by topic, and retweeting or replying to other users' tweets. Proper Twitter etiquette involves being authentic, professional, and thoughtful with what you post and with who you choose to follow.
How To Use Social Media In Emergency Response ManagementNatalie Sisson
The aim of this workshop presentation is to provide you with the know-how
necessary when the next crisis occurs, specifically:
Getting to grips with Twitter and Facebook
What should you be using these tools for?
How do you influence chatter?
What are the tools for emergency management to understand “chatter”
8 core areas of SMER Planning
Social Media Platforms Facts and Figures 2015Nitin Karkara
By this presentation you will get detail informative information about various social platforms and various facts when you are deciding about which channels to focus for your brands or services.
Here are some suggested goals to define success on Twitter:
- Reach/Followers: Aim to grow your follower count by a certain percentage each month. For example, gain 10% more followers per month.
- Engagement: Set goals for metrics like retweets, likes and replies per tweet. For example, get an average of 20 retweets per tweet.
- Conversations: Track how many new conversations you're starting on Twitter through questions, replies etc.
- Traffic/Leads: Monitor how many clicks from Twitter are coming to your website or lead forms. Set a monthly target.
- Customer Service: Track response times and resolution rates. For example, respond to all customer service tweets
The document provides an overview of social media and best practices for brands. It discusses the key social networks like Facebook, Twitter, YouTube and blogs. It outlines strategies for brands to listen, broadcast, engage, share promotions and build their base on social media. The document also covers crisis communications, measuring return on investment through key metrics, and resources for getting started with social media.
This document provides guidance on using Twitter for organizational goals. It discusses social media usage statistics in the UK, basic Twitter functionality and etiquette, strategies for producing and choosing content, measuring influence and engagement, integration tools, troubleshooting, and crisis management. Examples are given of effective Twitter campaigns for missing children and IBM events that led to increased awareness, followers, retweets, website traffic, and press coverage.
This document provides an overview and agenda for a Twitter 101 workshop. The goals are to teach attendees how to set up a Twitter account, understand what having an account means, and how to use an account. It covers topics like creating a profile, posting, hashtags, replies and retweets. It also addresses some common questions around features like the reply and retweet buttons, mentioning users, and linking URLs that are too long. The workshop aims to demonstrate how Twitter can be used as a tool for communication, fundraising, and networking for organizations.
This document summarizes the evolution and current state of social media. It outlines the speaker's experience with social media from building websites as a teen to her current job focused on digital media. Popular social networks are discussed, including Facebook, YouTube, Twitter, Instagram, Pinterest, Snapchat, Tumblr and LinkedIn. Key statistics are provided on the size and demographics of users for each platform. The presentation emphasizes that social media has undergone a major shift to being mobile-centric. It concludes by offering tips for getting started with social media.
Twitter tactics to increase engagement at your eventKate Lindsay
Slides from my #OxEngage 2016 lunchtime talk, Academic IT Services, University of Oxford.
For delegates and organizers alike, the presence of Twitter and live-tweeting has become a fixture at most conferences, events, webinars, and even lectures. This lunchtime talk looked at how we can capitalise on this, and make sure everyone gets the most out of using Twitter during academic events.
- Twitter is a very popular social media platform with over 500 million registered users in 2012.
- Users post short "tweets" with a 140 character limit and can categorize tweets using hashtags. Popular trending topics are listed.
- Features include direct messages, retweets to share content, following/followers, notifications, and worldwide communication.
- It allows for fast information sharing including eyewitness accounts, though sometimes contains false reports. Hashtags and retweets help spread information to a wide audience.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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Similar to Twitter Live, Twitter Chats and People to Follow
This document provides an overview of Twitter, including key features, best practices, and monetization options. It discusses Twitter Blue, which offers additional features through a paid subscription. Spaces allow users to have live audio conversations, while Ticketed Spaces and Super Followers enable creators to earn money through paid access to exclusive content and discussions. Communities are private groups for sharing interests, and Twitter for Professionals provides enhanced profiles for businesses and public figures. The document concludes with guidance on using analytics to measure engagement and understand audiences.
Two things have made the Twitter TV discussion interesting to me in 2015: The rise of Periscope and new numbers about the rise of digital video. This is a deck from a recent workshop at WGBH. It reviews the role of social media in the current TV landscape, some basic thoughts on how Twitter fits into the engagement ecosystem, and introduces the platform to the beginner Tweeter.
Periscope & Meerkat for Local Government Luke Stowe
This document provides information on live video apps Periscope and Meerkat, including:
- A brief history of livestreaming apps and the factors enabling newer apps' growth
- Pros of using livestreaming for governments to interact with citizens in real-time
- Step-by-step instructions for getting started with Periscope broadcasts
- Best practices for using features like sharing, viewing broadcasts, and moderating comments
- Additional tips for successful live video broadcasts
Twitter is a social media platform that allows users to post short messages called tweets. It was created by Jack Dorsey in 2006 and gained popularity with over 200 million users by 2011. While known for celebrity tweets, Twitter is also used widely for business, sports, news, government, and other purposes. An analysis of tweets found that 40% were pointless babble, 38% were conversational, and the remaining types were pass-along value, self-promotion, spam, and news. Teachers can use Twitter for class discussions, tracking topics, providing feedback, and having students follow experts in relevant fields.
The document discusses Twitter and microblogging. It defines Twitter as an online social media platform that allows users to post short text updates called tweets. The document then provides instructions on how to create a Twitter account, describes common Twitter terms and features, and discusses who uses Twitter and why. It notes that Twitter is used to stay connected with others and find news and information. The document also lists some advantages and disadvantages of using Twitter.
The document outlines a social media strategy for The New Age Online. It recommends listening to online conversations to understand audiences and competitors. Key goals are local outreach, brand visibility, news gathering/dissemination, and driving traffic. Resources include content, production ability, time, and existing social presence. The strategy suggests engaging audiences on popular networks like Facebook and Twitter, using hashtags and journalist accounts. Metrics and contests are recommended to increase engagement and traffic.
This document discusses strategies for using digital tools and social media platforms to engage a global audience. It provides statistics on Facebook, Instagram, and Pinterest user growth. It then offers tips for organizations on developing goals for social media use, experimenting with different content types and platforms, monitoring metrics and engagement, and continually evaluating and improving social media strategy. Troubleshooting poor engagement and developing social media guidelines are also addressed.
Twitter provides various features for users to connect and share content. It recommends engaging with followers by replying to comments, planning regular tweets, and using hashtags and relevant topics to engage new users. Analytics tools allow users to monitor engagement, clicks, and audience demographics to improve strategies. Fleets are new temporary tweets that encourage conversations. Best practices include concise tweets, engaging with others, and balancing promotional and personal content.
What social media does to you? Social Media Statistics [2020]Rory Lee
Social media has both benefits and drawbacks for users. It allows people to stay connected with friends and family, share news and information, and engage with communities online. However, heavy social media use can also isolate users and damage real-world social skills. Managing social media intentionally is important to reap its benefits while limiting potential negative effects on well-being.
This document outlines how immigrants can use Twitter to access settlement information and connect with others. It provides instructions for creating a Twitter account, following organizations that post relevant information, and engaging with other users through posting tweets, replies and mentions. The example of Sofia demonstrates how an immigrant was able to learn about her new home in Canada by following the right accounts and building a Twitter network. Overall, Twitter allows immigrants to easily access current news, information resources, and opportunities to connect with others during their settlement process.
Twitter is a microblogging platform that allows users to post messages called tweets that are limited to 140 characters. It has over 645 million users who post over 200 million tweets per day. The key aspects of Twitter include following other users to see their tweets, using hashtags to group tweets by topic, and retweeting or replying to other users' tweets. Proper Twitter etiquette involves being authentic, professional, and thoughtful with what you post and with who you choose to follow.
How To Use Social Media In Emergency Response ManagementNatalie Sisson
The aim of this workshop presentation is to provide you with the know-how
necessary when the next crisis occurs, specifically:
Getting to grips with Twitter and Facebook
What should you be using these tools for?
How do you influence chatter?
What are the tools for emergency management to understand “chatter”
8 core areas of SMER Planning
Social Media Platforms Facts and Figures 2015Nitin Karkara
By this presentation you will get detail informative information about various social platforms and various facts when you are deciding about which channels to focus for your brands or services.
Here are some suggested goals to define success on Twitter:
- Reach/Followers: Aim to grow your follower count by a certain percentage each month. For example, gain 10% more followers per month.
- Engagement: Set goals for metrics like retweets, likes and replies per tweet. For example, get an average of 20 retweets per tweet.
- Conversations: Track how many new conversations you're starting on Twitter through questions, replies etc.
- Traffic/Leads: Monitor how many clicks from Twitter are coming to your website or lead forms. Set a monthly target.
- Customer Service: Track response times and resolution rates. For example, respond to all customer service tweets
The document provides an overview of social media and best practices for brands. It discusses the key social networks like Facebook, Twitter, YouTube and blogs. It outlines strategies for brands to listen, broadcast, engage, share promotions and build their base on social media. The document also covers crisis communications, measuring return on investment through key metrics, and resources for getting started with social media.
This document provides guidance on using Twitter for organizational goals. It discusses social media usage statistics in the UK, basic Twitter functionality and etiquette, strategies for producing and choosing content, measuring influence and engagement, integration tools, troubleshooting, and crisis management. Examples are given of effective Twitter campaigns for missing children and IBM events that led to increased awareness, followers, retweets, website traffic, and press coverage.
This document provides an overview and agenda for a Twitter 101 workshop. The goals are to teach attendees how to set up a Twitter account, understand what having an account means, and how to use an account. It covers topics like creating a profile, posting, hashtags, replies and retweets. It also addresses some common questions around features like the reply and retweet buttons, mentioning users, and linking URLs that are too long. The workshop aims to demonstrate how Twitter can be used as a tool for communication, fundraising, and networking for organizations.
This document summarizes the evolution and current state of social media. It outlines the speaker's experience with social media from building websites as a teen to her current job focused on digital media. Popular social networks are discussed, including Facebook, YouTube, Twitter, Instagram, Pinterest, Snapchat, Tumblr and LinkedIn. Key statistics are provided on the size and demographics of users for each platform. The presentation emphasizes that social media has undergone a major shift to being mobile-centric. It concludes by offering tips for getting started with social media.
Twitter tactics to increase engagement at your eventKate Lindsay
Slides from my #OxEngage 2016 lunchtime talk, Academic IT Services, University of Oxford.
For delegates and organizers alike, the presence of Twitter and live-tweeting has become a fixture at most conferences, events, webinars, and even lectures. This lunchtime talk looked at how we can capitalise on this, and make sure everyone gets the most out of using Twitter during academic events.
- Twitter is a very popular social media platform with over 500 million registered users in 2012.
- Users post short "tweets" with a 140 character limit and can categorize tweets using hashtags. Popular trending topics are listed.
- Features include direct messages, retweets to share content, following/followers, notifications, and worldwide communication.
- It allows for fast information sharing including eyewitness accounts, though sometimes contains false reports. Hashtags and retweets help spread information to a wide audience.
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This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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https://www.sociocosmos.com/product-category/linkedin/
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Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
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10. • 1.6 Billion active
Facebook users
• Facebook prioritizes live
video in users timelines
• Teens leaving Facebook
• Facebook has live map
to discover broadcasts,
shows where viewers
are watching from &
blinking = videos with
most active viewers
• Facebook is adding dual
broadcasts
• 305 Million active
Twitter users
• Audience is used to live
posts & interactions
• Teens active on Twitter
• Periscope has live map
& more hearts (likes) =
appearing higher on
the stream & potential
to be a featured video
• Periscope brings in
non-followers
VS
14. How do you want to use
Twitter as a professional?
• To connect with industry leaders
• To connect with colleagues and share information
• To be (or become) a thought leader
• To research and find information
• To engage with others during conferences and events
• To get real time news and/or to share news
16. Twitter suggests accounts
for you to follow
• If you uploaded your phone contacts, Twitter will suggest
you connect with contacts who have Twitter accounts.
• If someone uploads their contacts, including your email
or phone #, Twitter may suggest you follow them.
• Based on your location (city or country).
• Based on your tweets, who you follow, who you interact
with and tweets you engage with.