'Share Your Ears' Social media marketing campaignchinmaybosamia
This presentation is about how Disney and Make a wish foundation used different social media platforms to reach 2 million hashtags and how they made immortalized this campaign.
'Share Your Ears' Social media marketing campaignchinmaybosamia
This presentation is about how Disney and Make a wish foundation used different social media platforms to reach 2 million hashtags and how they made immortalized this campaign.
Presentation by Takaya Watanabe – General Manager, Sustainability Energy & Environment Strategic Planning Dept., Mitsubishi Heavy Industries, Ltd. at Tokyo CCS Financial Model Workshop, 3 September 2012.
A group of Danish art museums joined forces to develop a shared mobile platform based on open content. SMK initiated the collaborative pilot project between 11 Danish art museums. One of the main objectives was to build a mobile tool for art interpretation and engagement to be used by many museum partners based on the following three common principles; all Public Domain content is freely shareable and re-usable, an existing platform is utilised without custom-building a new one, and target users take part in creating and developing the experience.
Walmart: How Social Analytics Works at WalmartBrandwatch
In this case study we learn how, using social analytics, Walmart combats enterprise level challenges by spotting emerging trends in public affairs, as well as keeping tabs on the reaction to corporate announcements and tracking how they are perceived across news and social networks around the globe.
We also look into how insights found from social analytics, as well as other data sets, are blended together, and how these kinds of results are distributed in all directions, including to the C-suite.
Here's the Twitter Case Study prepared by me, Mitesh M Motwani.
I've covered the following topics:
Introduction
Background
Twitter Vocabulary
Evolution
Monetization
Competing with Facebook
Conclusion
Ways to reach me:
LinkedIn: www.BeingMCuBE.com
Twitter: @BeingMCuBE
Walmart Quick Strategic Analysis / case study, past, present and futureArchana Bhui
Mini Case study analyzing the Walmart story of growth. Focus on Walmarts eye on competition, customer priority, the hub and spoke model, quicj technology adoptability, big data
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
Presentation by Takaya Watanabe – General Manager, Sustainability Energy & Environment Strategic Planning Dept., Mitsubishi Heavy Industries, Ltd. at Tokyo CCS Financial Model Workshop, 3 September 2012.
A group of Danish art museums joined forces to develop a shared mobile platform based on open content. SMK initiated the collaborative pilot project between 11 Danish art museums. One of the main objectives was to build a mobile tool for art interpretation and engagement to be used by many museum partners based on the following three common principles; all Public Domain content is freely shareable and re-usable, an existing platform is utilised without custom-building a new one, and target users take part in creating and developing the experience.
Walmart: How Social Analytics Works at WalmartBrandwatch
In this case study we learn how, using social analytics, Walmart combats enterprise level challenges by spotting emerging trends in public affairs, as well as keeping tabs on the reaction to corporate announcements and tracking how they are perceived across news and social networks around the globe.
We also look into how insights found from social analytics, as well as other data sets, are blended together, and how these kinds of results are distributed in all directions, including to the C-suite.
Here's the Twitter Case Study prepared by me, Mitesh M Motwani.
I've covered the following topics:
Introduction
Background
Twitter Vocabulary
Evolution
Monetization
Competing with Facebook
Conclusion
Ways to reach me:
LinkedIn: www.BeingMCuBE.com
Twitter: @BeingMCuBE
Walmart Quick Strategic Analysis / case study, past, present and futureArchana Bhui
Mini Case study analyzing the Walmart story of growth. Focus on Walmarts eye on competition, customer priority, the hub and spoke model, quicj technology adoptability, big data
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
Sponsorship program presentation for Chipper's Into the Great Outdoors National Tour. Chipper - America’s Ambassador of the Great Outdoors will tour the nation, to engage, excite & educate kids about nature.
Bored with Sweeps? Get Inspired for your Next PromotionHY Connect
Tired of your run-of-the mill sweeps? Nikki Halcomb, social promotion expert from Premier Business Solutions, and Kelley Whalen, PR account supervisor from HY Connect, know the ins and outs of the social media landscape. They’ll share what works now, what’s coming soon and creative best practices for promotions. This primer on social media contests and sweepstakes will help you think creatively for your next promotion, while ensuring adherence to the ever-changing legal guidelines. Premier Business Solutions, in South Bend, Indiana, is a leading promotions management and fulfillment vendor. HY Connect, based in Chicago, is an independent marketing agency.
Forum, Conference and Awards Presentations Landing page: https://www.portada-...Portada
Presentation from hispanic marketing forum, 9th annual hispanic advertising and media conference and Portada awards #Portada15 Check out here more information: https://www.portada-online.com/events/hispanic-conference/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. WWW.EAUPALMBEACH.COM
GENERAL INFORMATION
About The Company:
Eau Palm Beach Resort & Spa (formerly Ritz-Carlton) is an exclusive Five-Diamond Luxury Resort located directly on the Atlantic Coast of Florida.
Sitting on seven acres of oceanfront beach, the property boasts 309 elegant guestrooms and suites all with over-sized balconies or terraces. The award winning Eau Spa is 42,000 sq.ft. of pure indulgence. Other resort amenities include four distinct restaurants and lounges, tennis courts, ocean cabanas and aquatic sports desk.
4. WWW.EAUPALMBEACH.COM
Objectives:
As a developing brand, Eau Palm Beach Resort & Spa wanted to reach out to potential clientele in order to:
generate brand awareness,
support their efforts in print media,
create multiple touch points with the brand.
The company chose Twitter as the most cost effective delivery platform, utilizing the network’s growing popularity and newly introduced advertising functionality.
Using the company’s Twitter account the marketing team set up
Period:
February 9, 2014 - February 28, 2014
The main goal of the campaign was to make users spread
the message by re-tweeting it among their followers thus
generating awareness and producing higher acceptance
of the brand.
5. WWW.EAUPALMBEACH.COM
Campaign Mechanics:
The company launched a Twiter “Retweet to Win” contest asking Twitter users to share and retweet the message in order to win the prize.
Message:
RT to WIN 2-nights @EauPalmBeach Resort with $250 Spa Gift! [image] [link] [hashtags]
Retweet to WIN 2-nights @EauPalmBeach Resort with $250 Spa Gift! [image] [link] [hashtags]
6. WWW.EAUPALMBEACH.COM
TARGETING
The campaign was aimed at affluent consumers living in the North East area.
Gender: Women
Age: 35-55 year old
Family status: Married
Location: North East , US
Household Annual Income: $125.000 +
In order to reach the targeted audience on Twitter the marketing team employed several tactics utilizing various targeting criteria.
1. After researching the market, they established 74 zip codes for affluent communities in the targeted market areas.
2. Within the set parameters (based on location/ zip codes) Twitter users have been targeted using several additional criteria that included:
• Users’ interests,
• Luxury and travel publications they are following,
• Favorite TV shows (based on the study of the most popular shows among the affluent audience)
7. WWW.EAUPALMBEACH.COM
Campaign 1: Magazines
1. Locations: North East, US (74 locations - most affluent zip codes)
2. Followers of the following publications:
NY Times Trave l@nytimestravel
Wall Street Journal @WSJ
Luxury Link @LuxuryLink
The New Yorker @NewYorker
Travel + Leisure @TravlandLeisure
MR PORTER @MRPORTERLIVE
Boston Common Mag @bostoncommag
TripAdvisor @TripAdvisor
Luxury News @Luxuo
JustLuxe @JustLuxe
DOLCE VITA MAGAZINE @DolceMag
Yachting Magazine @YachtingMag
Upscale Living Mag @UpscaleLivingMG
New York Magazine @NYMag
Robb Report @RobbReport
Haute Living @HauteLivingMag
Elite Traveler @elite_traveler
Departures Magazine @DeparturesMag
PB Illustrated @pbillustrated
Billionaire Magazine
8. WWW.EAUPALMBEACH.COM
Campaign 2: Interests
1. Locations: North East, US (74 locations - most affluent zip codes)
2. Target users interested in:
• Travel
• Honeymoons and getaways
• Hotels
• Luxury travel
Campaign 3: TV Shows
1. Locations: North East, US (74 locations - most affluent zip codes)
2. Target users interested in:
Shows (based on audience research)
How I Met Your Mother
Parks and Recreation
New Girl
60 Minutes
PGA Tour Golf
E! News
The Amazing Race
The Good Wife
NHL Hockey
ABC World News Now
ABC World News With Diane Sawyer
Modern Family
NBC Nightly News
Parenthood
World Business Today
ABC World News With David Muir
European PGA Tour Golf
Golf Central
Golf Central Special
Revenge
FOX Business Special Report
Golf
The Mindy Project
Nashville
The Goldbergs
Trophy Wife
The Michael J. Fox Show
Super Fun Night
News
CNN Special
BBC World News
Tennis
9. WWW.EAUPALMBEACH.COM
PERFORMANCE AND COVERAGE
In just three weeks, the campaign produced exceptional results with several major publications including Boston Common Mag, Gotham Magazine, and Wedding Style Magazine as well as prominent Twitter users and travel writers re-tweeting the message and following the company’s Twitter account.
The company’s Twitter account’s follower number almost doubled, increasing by 84%.
Twitter
Total Retweets: 627
Impressions (Paid via Ads): 105+ K
Estimated Reach (Organic via Retweets): 275+ K
Total: 380+ K
Paid : Earned Media Ratio: 1 : 2.62
With total number of impressions in excess of 380,000,
the campaign reached 1 : 2.62 ratio on Paid / Earned media on
Twitter with $ 2.62 in free advertisement on every dollar spent.
10. WWW.EAUPALMBEACH.COM
Facebook
Impressions (Paid): 68+ K
Clicks: 1.6 + K
Likes, Comments, Shares: 360
Estimated Reach: 36+ K
Total: 104+ K
Paid : Earned Media Ratio: 1.88 : 1
Total
Estimated Reach: 484+ K
Paid : Earned Media Ratio: 1 : 1.48
Devices:
Mobile 264
Tablet 27
Desktop 88
Twitter Followers Increase: + 84%