CA Case Study

Case study – PGA Pro | CW Duke Construction
CW Duke Construction
The brief was to create a laid-back environment where
CW Duke’s clients could relax, enjoy the day and discuss
business outside of the meeting room. CW Duke were
keen to show their clients how valued and special they
were, by creating a unique experience just for them.
3 million
pounds of
deals agreed
7
new client
relationships
created
297
longest drive
competition
A good impression
After attending a Clubs Away corporate trip
to Portugal, CW Duke Director, Jon Porter
decides it was time to book one for his own
clients. Jon approached us for ideas and help
in creating and designing an event where he
could say thank you to some of his key clients.
“We have already
engaged Clubs Away
to be involved in our
client entertainment
programme for next year.”
Steve Cameron
Contracts Director, CW Duke
+44 (0) 207 689 7507 clubsaway.co.uk hello@clubsaway.co.uk Clubs Away, Kemp House, 152-160 City Road, London EC1V 2NX  

How did we deliver
From the brief, Clubs Away developed a proposal
for the luxurious West Course at Wentworth.
The event was held a month before the PGA
Championship and we linked the day to the
tournament – all the grandstands were erected
around the course and as is the custom at
Wentworth, a starter was on the first tee to
send the two four balls away equipped with
complementary ball markers, tees and pitchforks.
The package
Golf
including coaching
& practice sessions
Accommodation
Foxhills
Golf Resort, Surrey
8 people 1 round
Wentworth
West Course
Transport
“We have tried to do the standard, casual ‘lets take the clients
golfing for the day’ event and of course they have a value.
But the Clubs Away experience is on another level, one being
that I didn’t have to organise the event personally! I told Clubs
Away my budget and they over-delivered on the value. But
the second aspect is that they know how to make our clients
and us feel special.”
Jon Porter, Director, CW Duke
Case study – PGA Pro | CW Duke Construction
Both four balls had a PGA Professional with them
to provide guidance on every hole, to each player.
• Player Evaluation
• Video Analysis
• Short Game
• Golf swing mechanics
• Driving
• Course Management and Strategy
Full organisation of
each element of the
trip included as well
as unlimited hours of
golf instruction with
PGA professional

Case study – Event | Mitsubishi Electric
Mitsubishi Electric
Mitsubishi Electric were tired of spending more time
organising complex golfing trips and events than
actually golfing or networking. They wanted someone
to take the busywork out of their hands so they could
focus on the most important thing: their clients.
20+
sales meetings
created
78
winning
Team Score
312
longest drive
competition
A big thank you
Mitsubishi Electric have long been fans of golf as a
business tool, perfect for creating and strengthening
profitable relationships; in this case, they wanted
to say a big end-of-year ‘thank you’ to their clients.
They chose Clubs Away because of our ability to
thoroughly and efficiently organise every aspect
of their trip, from fundamentals like catering and
accommodation to brand specifics like corporate
gifts and resort decoration.
“Clubs Away provided the
perfect corporate travel
experience. The location
was fantastic and the
instructors were patient
and professional. We’ll
definitely be coming
back in the near future.”
Michelle Smith
Mitsubishi Events

How did we deliver
We began by developing a proposal for a trip
centred around relationships; one round on Celtic
Manor’s excellent Roman Road course, followed
by a stay at its luxurious resort and a three-course
formal dinner. Proceedings included a prize
presentation ceremony celebrating the day’s best
player. The evening was topped off with a charity
auction for Save the Children. The auction raised
over £2,000 and one lucky bidder won a very
special dinner with top European golfer, Miquel
Angel Jimenez at Woburn.
The package
3 Course
formal Dinner
followed by
charity auction
Tuition Clinic
20 VIP guests
120 people Course
Exclusivity
Celtic Manor
Roman Road
Trackman
1st tee setup
“We all had such a great day with Clubs Away. They created a
really smooth and seamless event that ran like clockwork and
just allowed us to enjoy ourselves and get to have valuable
conversations with our clients. We had so much positive
feedback and will definitely be booking up again soon.”
Mark Hewitt, Mitsubishi Electric
Case study – Event | Mitsubishi Electric
Mitsubishi Electric had exclusive use of the
Roman Road course, which played host to the
2015 Wales Senior Open and is widely regarded
as one of the best in the country.
120

Case study – PGA Pro | Dragon Air Conditioning
Dragon Air Conditioning
Dragon wanted the classic golf-for-business
experience: an fun, relaxed event that would
allow them to strengthen their relationships
with old clients, create new ones, and even
make a sale or two.
4
sales meetings
created
£750k
sale
agreed
4 ft 8”
nearest to
the pin
Building relationships
Dragon chose our exclusive PGA Pro service,
meaning that they would receive on-course
guidance and instruction from one of our golfing
professionals. This service is perfect for events
with a range of skills and talents, as our pro can
help an enthusiast polish his swing or provide a
crash course for novice players. This meant that
everybody could feel welcome and relaxed.
“The way the trip was
organised, made it easy for
us to talk to our clients and
contacts without worrying
about the programme.
Clubs Away took charge
with a very seamless and
relaxed atmosphere which
impressed all. So much so,
many of the perspective
contacts invited, I can now
refer to as my clients.”
Dennis Winter, Director, Dragon Air Conditioning

How did we deliver
We put together a bespoke package for Dragon,
including a round at Foxhills Longcross course, a
stay at Foxhills Resort, and a round at the nearby
Wentworth West course, headquarters of the
European PGA and host to the annual BMW PGA
Championship. This supreme course provided
the perfect setting for Dragon to conduct a golf
business event that ended in four sales meetings
and a closed sale.
The package
Golf
including tee
bookings, tournament
organisation, coaching
and practice sessions
1 night
Foxhills Golf Resort
Dinner & Drinks
8 people 2 rounds
Foxhills
Longcross
Wentworth
West course
Transport
• Player Evaluation
• Video Analysis
• Short Game
• Golf swing mechanics
• Driving
• Course Management and Strategy
“From start to finish, Clubs Away were professional,
dedicated and adaptable, we didn’t have to organise
anything – This meant we had more time to talk to
our clients.
I have no hesitation in using Clubs Away again,
it makes my life easy.”
Kevin Markall, Managing Director, Dragon Air Conditioning
Case study – PGA Pro | Dragon Air Conditioning
Clubs Away covered everything from dinner and drinks
to tee bookings and tournament organisation, leaving
Dragon’s staff free to lavish all their attention on their clients.
Full organisation of
each element of the
trip included as well
as unlimited hours of
golf instruction with
PGA professional

Case study – Event | LG
LG
The brief was to help LG host a golfing event for
40 people. We took care of everything, so that
they could focus on maintaining relationships
with old clients, and building relationships with
new ones.
3
projects
won
17
new business
contacts
39
winning
individual score
Maintaining relationships
LG’s main focus with this event was to show their
clients, old and new, how valued and important they
were to the company. As such, they needed to be able
to lavish all their time and attention on rekindling old
relationships and creating new ones; we made this
possible by using our knowledge and expertise to
take care of all the details behind the scenes, freeing
LG up to host the best possible event.
“Thank you Clubs Away
for not only organising,
arranging and being
there on the day,
but also keeping me
informed at every-stage
so I did not have to
chase or keep a log
of what was going on,
as you really did it all”.
Donna-Marie Evans
Marketing Manager, LG

To the finest detail
Given the party size (40 people), our main goal was to
ensure that every aspect of the trip’s organisation was
handled smoothly, down to the finest detail. Companies
organising their own golf trips tend to quickly discover
the unexpected complexity and stress that comes with
putting them together; we wanted to create the most
stress-free, relaxed, enjoyable environment possible
for LG. As such, devoteding ourselves to taking care
of everything: tee bookings; coaching; catering, both
on arrival at the course and later in the evening; and
running a golf tournament for LG’s clients.
The package
2 PGA Pros
offering in play course
management & strategy
to all groups
Corporate gift
design and supply
40 people
buffet dinner &
prize presentation
1 round
The Bristol
Tuition clinic
putting & green
management
“Clubs Away really do absolutely everything.
At our event, they made sure that every-one
was welcomed, knew what was planned and
felt like a VIP. I cannot thank you enough
for making this the easiest and simplest of
events to arrange. It ran perfectly and we will
be sure to continue to use your services.”
Donna-Marie Evans, Marketing Manager, LG
Case study – Event | LG
Despite being the hosts, LG’s representatives
received the same all-inclusive VIP treatment as
their clients, making the day enjoyable for everyone.
40

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