On Friday, December 14 at 7 a.m., John Hembree and David Edwards of McDonough, Georgia took part in the state's first-ever "live tweet" of a robotic nephrectomy and living donor kidney transplantation at Piedmont Atlanta Hospital. I had the pleasure of being a part of the team responsible for minute-by-minute updates, photos and videos of the two men's surgeries being shared with the public via five of Piedmont Healthcare's social media outlets: Instagram, Pinterest, Twitter, YouTube and Facebook. I created this comprehensive summary of the story and the success of the endeavor and the integration of digital marketing in healthcare. If you'd like to relive the experience, feel free to visit this link: http://www.piedmontphysicians.org/PH/LivingDonorKidneyTransplantonTwitter.aspx