This document analyzes the sales promotion and advertising strategies of Indiabizsource.com, a B2B company. It discusses the importance of the B2B industry and sales promotion. It then outlines Indiabizsource's business solutions including keyword listings, email marketing, SEO, banners, and Google AdWords. Finally, it discusses the company's promotion strategy, objectives, SWOT analysis, and conclusion that online marketing provides opportunities for B2B companies to expand.

1. Analysis of Sales Promotion and Advertising Strategies of
indiabizsource.com
Indiabizsource

2. Executive Summary
This project aims at showing the importance of b2b market in today's world. It
aims at showing how this industry functions. There is high number of growth in
the b2b industry. With many businesses and entrepreneurs on their way to the
market, it shows the characteristics of sales promotion and strategy of the b2b
company. The b2b company that has been referred here is indiabizsource.
Summary
Importance of Sales Promotion
Importance of Advertising Strategies

3. Business Solutions of Indiabizsource
Business Promotion Solutions
 Keyword Premium Listing
 Email Marketing Solutions
 SEO Solutions
 Banner Solutions
 Google Adwords
Mobile Solutions
 SMS Shortcode
 Mobisite
Web Services
 Buy Lead Pack
 Website Packages

4. Characteristics of Sales Promotion & Advertising Strategy
A total business communications strategy includes advertising, sales promotion
and personal selling. The cohesiveness and effectiveness of these efforts is what
achieves sales and profit objectives. In the first of a three part series, the
Duquesne University Small Business Development Center explains why every
company should have a promotional strategy in place and then walks you through
the basic steps of advertising.
SME
MSME
Directory
B2B Portal
SEO
Adword

5. SWOT Analysis
We intend to enter a highly lucrative market in a rapidly growing economy. We
foresee our strengths as the ability to respond timeously to the market
dictates and to provide custom designed travel excursions to travelers.
 Strength
 Weakness
 Opportunity
 Threats

6. Promotion Strategy
This strategy will be based primarily on informing potential customers of the existence of
our services and making the right information available to our target customer. The
intention will be to highlight the benefit of utilizing our service.
Advertising
Personal Selling
Direct Marketing
Events
Internet Marketing

7. Objective
Objectives of Sales Promotion
Reaching New Market
New Product Launch
Keep Existing Customers
Increase Brand Awareness
Inventory Clearance
Objectives of Advertising Strategy
Dispensing Product Information
Increasing Customer Traffic
Building Brand Awareness
Increasing Sales and Profits

8. Conclusion
As online marketing continues to increase in popularity; it will provide a productive ground
for Indian B2b Portal to expand their business through the deployment of new technology.
But entrepreneurs should understand how well these internet marketing technologies, ideas
and products can be implemented to derive maximum profits.
Today’s online marketplace is extremely crowded as well as competitive, where it is
almost difficult for small to medium sized enterprises to grasp the attention of their target
audience.
Conclusion

9. References & Bibliography
 References & Bibliography

10. Appendix
 Questionnaire