force motors industrail analysis

1. Industry
Analysis
General Management
PRESENTED BY :
EKNATH
PRIYA DHARSHINI
THANUJA
GANESH

2. About the company
Force Motors is a fully vertically integrated automobile
company, with expertise in design, development and
manufacture of the full spectrum of automotive
components, aggregates and vehicles.

3. • “We are a global family with a proud heritage
passionately committed to providing personal mobility
for people around the world”.
• “We anticipate consumer need and deliver outstanding
product and service that improve the peoples lives”
MISSION

4. “Force motors continues its vision of providing efficient ,
utilitarian vehicles that empower the individual entrepreneur”.
Vision

5. Board of directors
MR. ARVIND MAHAJAN
Independent Director
DR. ABHAYKUMAR
FIRODIA
Group Chairman,
Force Motors Limited
MR. PRASAN
FIRODIA
Managing Director
Lt.
Gen.(RETD.)(DR.)
D. B. SHEKATKAR
Independent
Director
MR. VALLABH
BHANSHALI
Independent
MR. MUKESH
PATEL
Independent
MS. SONIA
PRASHAR
Independent
MR. P. V. INAMDAR
Executive Director

6. Evaluation of logo

7. BUSINESS MODEL
1. Product Range: Manufactures vehicles (commercial, utility, specialized) and engines
(various applications)
2. Efficient Manufacturing: Focuses on quality and innovation in production.
3. Distribution Network: Utilizes dealerships, distributors, and government
partnerships.
4. Target Markets: Serves commercial, agricultural, defence, and specialized sectors,
expanding globally.
5. R&D and Innovation: Invests in research and development, especially in emissions
and fuel efficiency.
6. After-sales Service: Maintains a strong after-sales network for customer satisfaction.
7. Sustainability: Adheres to environmental regulations and sustainability trends.
8. Collaborations: Engages in technology sharing and market expansion collaborations.
9. Revenue Streams: Income from vehicle and engine sales, along with maintenance and
repair services.
10. Brand Excellence: Built on reliability and quality, focusing on a strong brand.

8. SWOT Analysis
W
O
S
T
STRENGTH
• Well known brand with good
reputation.
• Strong engineering capability.
• Global presence.
• Safest drive in class.
WEAKNESS
• Force motor wants to set up
more units expand LCV
range.
• Low market share
OPPORTUNITIES
• Opportunities in India and
china
• Launch of new model hybrid
vehicle.
• Increasing the demand for duel
vehicle
THREATS
• Sluggish light vehicle
production developed
market.
• Economic slowdown in US
and Eurozone.

9. Porter’s 5 forces
Model
1)Motor Industry Competition:
Intense rivalry in the motor industry is fuelled by many competitors offering similar products, all
vying for market share through product distinctions and competitive pricing.
2)Motor Industry Entry Barriers:
High capital needs, economies of scale, and strong brand loyalties pose significant hurdles for new
entrants in the motor industry.
3)Force Motors Supplier Power:
Evaluate supplier influence: scarcity of critical component suppliers leading to tough negotiations,
or multiple supplier options available.
4)Buyer Power in the Motor Industry:
Assess buyer influence: many buyers with options, granting negotiation leverage, or few buyers
with limited alternatives.
5)Substitute Threat for Force Motors:
Identify potential product substitutes or alternative transportation technologies that could replace
Force Motors' offerings in the market.

10. DOMESTIC & GLOBAL
PRESENCE
• Africa
• Latin America
• Bangladesh,
• Bhutan,
• Maldives,
• Nepal,
• Pakistan
• Sri Lanka
• Gulf
• Germany
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand.
• Jharkhand
• Gujarat
• Maharashtra
• Kerala
• Telangana
• Haryana
• Uttarakhand
• Rajasthan
• Odisha
• Jammu & Kashmir
• Punjab
• Meghalaya
• Goa
• Assam
• Chhatisgarh
• Himachal Pradesh
• Tamil Nadu
• Andhra Pradesh
• West Bengal
• New Delhi
DOMESTIC
&
GLOBAL
PRESENCE

11. Business partnerships of the
company within & outside
India
Force Motors’ collaborations with in the India :
Force Motors sells models like Gurkha, Trax and Traveller in the domestic
market. The company also has manufacturing tie-ups with BMW, Mercedes-
Benz and Rolls-Royce Power Solutions.
Force Motors' Collaborations with outside of India :
Over the past six decades, Force Motors has partnered with industry leaders
such as Daimler, ZF, MAN, and Bosch, leveraging their technology to
develop our vehicle range. Notably, our Traveller series is a licensed
version of the Mercedes Transporter from Daimler AG.

12. Growth rate
21%
13%
20%
23%
23%
growth rate
2022-2023 2021-2022 2020-2021 2019-2020 2018-2019

13. profit
2022-2023 2021-2022 2021-2020 2020-2019 2019-2018
profit 15205 -7460 -11186 5819 14718
Column1
Column2
15205
-7460
-11186
5819
14718
-15000
-10000
-5000
0
5000
10000
15000
20000
profit
profit Column2

14. revenue
2022-2023 2021-2022 2020-2021 2019-2020 2018-2019
revenue 502859 324004 198782 308013 365210
Column1
Column2
502859
324004
198782
308013
365210
0
100000
200000
300000
400000
500000
600000
revenue
revenue Column1 Column2

15. FINANCE
By : THANUJA G M

16. 01
02
03
04
CONTENT
CFO
SHARE MARKET ANALYSIS
SPEND CHART ANALYSIS
TREND ANALYSIS
05 FINANCIAL PREDICTION OF 2024

17. CHIEF FINANCIAL OFFICER
SANJAY KUMAR BOHRA

18. FINANCE DEPARTMENT FLOW CHART
CFO
SANJAY KUMAR BOHRA
D PITALIYA
FINANCE & ACCOUNTS
A BARDIYA
DIRECT TAXATION
A SHINGI
INDIRECT TAXATION & EXCISE
KISHORE P SHAH
COMPANY SECRETARY
NL KASLIWAL
R R GUPTA
S GAIKWAD
INTERNAL AUDIT

19. SHARE PRICE OF THE COMPANY

20. Select the icon shown in the PPT page (you can
hold down the shift key for multiple choices) and
open the "icon library" in the islide menu panel.
Click the left button to replace it; Any shape drawn
in PPT can be replaced by the icon in islide icon
library;
Replace the icon in the diagram
MARKET RATING & POSITION WITH RESPECT TO
STOCK MARKET
 MARKET CAPITALIZATION : ₹10000 Cr
 RANK :367

21. SPEND CHART ANALYSIS
35115
36808
42244
EMPLOYEE EXPENSE
2020-21
2021-22
2022-23
22054
19257
26428
0
5000
10000
15000
20000
25000
30000
2020-21 2021-22 2022-23
R & D EXPENSE 182583
303719
458587
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
2020-21 2021-22 2022-23
OTHER COST & EXPENSE
[₹ in lakhs]

22. INCOME & EXPENDITURE
201271
329192
509062
217698
340527
500831
2020-21 2021-22 2022-23
INCOME
EXPENSE
[₹ in lakhs]

23. TRUNOVER FOR LAST 3 YRS
2020-21 2021-22 2022-23
Total 198782 324004 502859
0
100000
200000
300000
400000
500000
600000
₹
IN
LAKHS
[₹ in lakhs]

24. PROFIT BEFORE TAX
-16427
-11335
29063
-20000 -10000 0 10000 20000 30000 40000
2020-21
2021-22
2022-23
[₹ in lakhs]

25. NET PROFIT
-11186
-7460
15205
-15000 -10000 -5000 0 5000 10000 15000 20000
2020-21
2021-22
2022-23
[₹ in lakhs]

26. CASH CONVERSION RATIO
-1
-0.5
0
0.5
1
1.5
2
2.5
3
3.5
4
2020-21 2021-22 2022-23
YEAR
2022-23
2021-22
2020-21
CASH
CONVERTION
RATIO
3.50
-0.24
-0.06
[units in percentage]

27. OPERATING PROFIT
[₹ in lakhs]
5522
11557
72606
-10000
0
10000
20000
30000
40000
50000
60000
70000
80000
2020-21 2021-22 2022-23

28. MARKETING
ANALYSIS
By Ganesh M

29. MARKETING
BOARD

33. MARKETING
MIX

34. PRODUCTS
• Traveller
• Trax
• Urbania
• Gurkha
• Citiline
• Monobus
• Tractors

35. PRICE
• Traveller ( 13L-23L)
• Trax ( 13L-15L)
• Urbania ( 25L-30L)
• Gurkha ( 13L-15L)
• Citiline ( 15L)
• Monobus ( 26L-29L)
• Tractors ( 5L-8L)

36. PLACE
• Maharashtra – Corporate Office
• Madhya Pradesh
• Chennai

37. UNIQUE SELLING
PROPOSITION

38.  Force Motors has supplied over 70,000 engines to BMW.
 Force Motors has a dedicated state-of-the-art facility in Chennai to produce and supply engines for
BMW's 3, 5, 7, GT series cars and X1, X3, X5, X7 series SUVs
 Force Motors has supplied over 152,000 engines and over 140,000 axles for Mercedes Benz India
This includes 4 cylinder and 6 cylinder petrol and diesel engines
 The Gurkha is a hardcore off-roader vehicle used by the Indian military
 Force Motors entered into a joint-venture agreement with Rolls-Royce Power Systems AG, named
"Force MTU Power Systems Pvt. Ltd., manufactures and supplies worldwide the 10- and 12-cylinder
Series 1600 engines for power generation & underfloor rail applications.

39. UPCOMING
LAUNCHES

40. UPCOMING LAUNCHES
• Force Motors expected to launch new electric vehicles in traveller
and trax models
• Force Motors expected to launch 5 door Gurkha model
• Force Motors expected to launch a MPV positioned between the
Maruti Suzuki Ertiga and the Kia Carens
• Force Viano- a new premium van based on the Mercedes-Benz
Vito

41. PREVALENCE OF DIGITAL
MARKETING

42. • DIGITAL MARKETING - connect customers and promote products
• SOCIAL MEDIA PLATFORMS -Facebook, Twitter, and Instagram, where it
shares news, updates, and promotional content with its followers
• Force Motors has a well-designed WEBSITE that provides comprehensive
information about its products and services
• The website also includes features such as a vehicle configurator, a dealer location
and a finance calculator.

43. BRAND
VALUATION

44. Rs3714.35 Rs3708.00
NSE BSE
The net worth of Force Motors as of June 30, 2023 is ₹4,963.76 crores,
according to the company's financial statement.

45. COMPETITION
ANALYSIS

47. BCG
MATRIX

48. BCG MATRIX
High
Low
Low
High
?
$

49. SALES REPORT
&
MARKETING BUDGET

51. 26461
20575
14740
0
5000
10000
15000
20000
25000
30000
no of products sold
2022-23 2021-22 2020-21
2022-23
49%
2021-22
32%
2020-21
19%
revenue from sale
2022-23 2021-22 2020-21

52. RESEARCH &
DEVELOPMENT

53. • Force Motors' R&D department is located in Pune, India
• Force Motors' R&D department is working on new electric vehicles
segment
• Force is working on improved CNG and BS 6.2 diesel engines
• Force Motors also works on new technologies and software to improve the
performance and safety of its existing vehicles
• Force Motors also works on existing vehicles like Gurkha Trax and
urbniana

54. BUSINESS DEVELOPMENT
STRATEGIES
&
GLOBAL STRATEGY

55. •Exporting vehicles to more countries: Force Motors plans to expand its export market to
over 50 countries in the next five years, targeting emerging markets in Latin America,
Africa, and the Middle East.
•Partnering with global automakers: Force Motors has partnered with a number of global
automakers, such as Mercedes-Benz and BMW, to produce engines and axles for their
vehicles in India.
•Setting up factories abroad: Force Motors plans to set up factories in a number of
countries, such as Sri Lanka, South Africa, and Kenya, to produce and sell vehicles locally.

56. THANKS