THINK! is running a mobile phone awareness campaign targeting young teenagers aged 12-18. The campaign's poster and TV advert feature a teenage boy staring at his mobile phone with the text "My friend saw the text, He didn't see the truck". The goal is to highlight to teenagers that using their phone while crossing the road or driving can lead to serious accidents and they should think before engaging with their devices in risky situations. Both campaigns use similar colors, logo, and persuasive text to attract their young audience and make them consider the consequences of distracted device use.