Tv Ad
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The document analyzes a shocking TV advertisement about speeding and car accidents. The ad shows a dead body appearing in various places to startle the viewer. It is aimed at drivers aged 18+ to persuade them to drive safely and avoid killing someone, which could result in lifelong guilt. Through disturbing images and surprises, the ad effectively conveys the serious consequences of careless driving.
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Tv Ad
The document analyzes a shocking TV advertisement about speeding and car accidents. The ad shows a dead body appearing in various places to startle the viewer. It is aimed at drivers aged 18+ to persuade them to drive safely and avoid killing someone, which could result in lifelong guilt. Through disturbing images and surprises, the ad effectively conveys the serious consequences of careless driving.
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The document summarizes several Axe body spray commercials. The commercials depict women becoming attracted to men after they use Axe body spray, swarming towards them in various exaggerated and improbable scenarios. They portray women as objects for the male gaze and fetishes to appeal to viewers' narcissism and associate the product with sex appeal and attracting beautiful women. This allows the product to be marketed and sold successfully.
Tv Advert Analysis
The TH!NK campaign advertisement targets average car owners and parents to warn them about the dangers of car accidents. It shows how a normal working dad is haunted and his life is ruined by the child he accidentally hit with his car. Throughout the ad, the child remains motionless, a constant reminder of the man's guilt. The gloomy sounds and weather reflect the man's depression. No one else seeing the child emphasizes how he alone must live with the consequences of his actions. The ad powerfully communicates how car accidents can deeply traumatize drivers as well as victims.
Television advertising
The document discusses television advertising, including that it typically involves 15-60 second commercials but can also include sponsorships or product placements. It notes television advertising's effectiveness but that newer technologies have diminished its reach. It also discusses the high costs of television advertising, especially during events like the Super Bowl, and that smaller businesses are better suited to local advertising given budget constraints. Alternative advertising options through television like product placements are also mentioned.
Decoding TV ad metrics in India
This document discusses key TV ad metrics that have become more important with the arrival of BARC ratings in India. It defines reach, cumulative reach, TV ratings (TVR), frequency, gross rating points (GRP), cost per GRP (CPRP), and cost per thousand (CPT). Reach measures the percentage and number of people who viewed a show for at least one minute. TVR considers both reach and time spent viewing to measure popularity. GRP calculates the frequency an ad ran multiplied by the TVR and is used to measure ad campaigns. CPRP and CPT are metrics used to measure campaign effectiveness based on costs.
Tv Advert Th!Nk Analysis Presentation
The document analyzes a traffic safety advertisement that warns drivers about the dangers of speeding. The advertisement's target audience is drivers, passengers, pedestrians, and parents. It uses the story of a man haunted by the ghost of a child he accidentally killed by speeding. The contrast between the man and child illustrates the lasting guilt and distress the man suffers as a result of his actions. Throughout the advertisement, the child is seen in areas of the man's daily life to emphasize how the accident affects all parts of his life. The shocking imagery aims to frighten drivers into obeying speed limits by showing them the tragic consequences that could result from ignoring safety regulations.
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Tv Ad
The document analyzes a shocking TV advertisement about speeding and car accidents. The ad shows a dead body appearing in various places to startle the viewer. It is aimed at drivers aged 18+ to persuade them to drive safely and avoid killing someone, which could result in lifelong guilt. Through disturbing images and surprises, the ad effectively conveys the serious consequences of careless driving.
Nokia N95 TV ad Pocket Analysis
This presentation analyzed Nokia N95 TV ad Pocket with consumer behavior theories such as Semiotic symbolism, NLP, Attitude and Involvement, Multifaceted self and self Identity.
Tv advert analysis
The document summarizes several Axe body spray commercials. The commercials depict women becoming attracted to men after they use Axe body spray, swarming towards them in various exaggerated and improbable scenarios. They portray women as objects for the male gaze and fetishes to appeal to viewers' narcissism and associate the product with sex appeal and attracting beautiful women. This allows the product to be marketed and sold successfully.
Tv Advert Analysis
The TH!NK campaign advertisement targets average car owners and parents to warn them about the dangers of car accidents. It shows how a normal working dad is haunted and his life is ruined by the child he accidentally hit with his car. Throughout the ad, the child remains motionless, a constant reminder of the man's guilt. The gloomy sounds and weather reflect the man's depression. No one else seeing the child emphasizes how he alone must live with the consequences of his actions. The ad powerfully communicates how car accidents can deeply traumatize drivers as well as victims.
Television advertising
The document discusses television advertising, including that it typically involves 15-60 second commercials but can also include sponsorships or product placements. It notes television advertising's effectiveness but that newer technologies have diminished its reach. It also discusses the high costs of television advertising, especially during events like the Super Bowl, and that smaller businesses are better suited to local advertising given budget constraints. Alternative advertising options through television like product placements are also mentioned.
Decoding TV ad metrics in India
This document discusses key TV ad metrics that have become more important with the arrival of BARC ratings in India. It defines reach, cumulative reach, TV ratings (TVR), frequency, gross rating points (GRP), cost per GRP (CPRP), and cost per thousand (CPT). Reach measures the percentage and number of people who viewed a show for at least one minute. TVR considers both reach and time spent viewing to measure popularity. GRP calculates the frequency an ad ran multiplied by the TVR and is used to measure ad campaigns. CPRP and CPT are metrics used to measure campaign effectiveness based on costs.
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The document analyzes a traffic safety advertisement that warns drivers about the dangers of speeding. The advertisement's target audience is drivers, passengers, pedestrians, and parents. It uses the story of a man haunted by the ghost of a child he accidentally killed by speeding. The contrast between the man and child illustrates the lasting guilt and distress the man suffers as a result of his actions. Throughout the advertisement, the child is seen in areas of the man's daily life to emphasize how the accident affects all parts of his life. The shocking imagery aims to frighten drivers into obeying speed limits by showing them the tragic consequences that could result from ignoring safety regulations.
Tv advert 'th!nk' analysis presentation
The document analyzes a traffic safety advertisement that warns drivers about the dangers of speeding. The advertisement's target audience is drivers, passengers, pedestrians, and parents. It uses the story of a man haunted by the ghost of a child he accidentally killed by speeding. The commercial communicates that drivers should slow down and follow the speed limit to prevent injuries and deaths. It shows the man experiencing constant guilt and distress due to knowing he ruined his and the child's life through reckless driving. The ghost of the child appearing in various adult settings emphasizes how the man's actions continue affecting his life. The shocking imagery aims to scare drivers into being more cautious by illustrating the lifelong consequences of ignoring road safety.
Tv advert analysis
The TH!NK campaign advertisement targets average car owners and parents to warn them about the dangers of car accidents. It shows how a normal working dad is haunted and his life is ruined by the child he accidentally hit with his car. Throughout the ad, the child remains motionless, a constant reminder of the man's guilt. The gloomy sounds and weather reflect the man's depression. No one else seeing the child emphasizes how he alone must live with the consequences of his actions. The ad powerfully communicates how car accidents can deeply traumatize drivers as well as victims.
Advertising poster
This document discusses advertisement styles and techniques used across several ads. It analyzes Go Compare ads that use humor, repetition and celebrity appearances to get people talking. Cadbury ads employ strange humor and hidden messages to sell chocolate. Wonga.com ads feature elderly characters doing unusual stunts in an animated, progressively less realistic style. A road safety PSA uses shocking tactics like depicting a high-speed crash into school children to scare drivers into being safe and leave a lasting impression. Various ads employ techniques like humor, repetition, standalone impacts, and shock value to grab attention and remain memorable in different ways.
Tv Advert Analysis
This advertisement targets drivers of all ages to encourage them to stick to the speed limit. It shows a man who lives with the constant vision of the young boy he killed by speeding. Throughout his daily activities, the man is haunted by the image of the boy's body. No music plays, only ambient sounds. The ad's message is reinforced through the slogans "It's not worth it" and "Think!" which ask the audience to consider the consequences of speeding, such as taking a life and having to live with that burden forever. The shocking image of the dead boy and portrayal of the driver's mental anguish make the ad effective at communicating its message.
Surname 1Advertisement AnalysisRoad accidents caused .docx
Surname 1
:
Advertisement Analysis
Road accidents caused by over speeding are a common phenomenon all over the world. Numerous campaigns have been done to stop this menace and loss of lives but a good number of drivers still continue to drive at dangerous and fatal speeds. The advertisement to be analyzed in this report is an anti-speeding campaign that uses very simple and relatable circumstances to warn its audience on the dangers of over speeding.
The one minute anti-speeding campaign is a short but fast-paced clip that eventually leaves a lasting effect on the viewer. The campaign was sponsored by The Norwich Union, which was a leading insurance provider in the United Kingdom before it was phased out in 2009. The advertisement sells its message quite effectively using a very emotional plot featuring two lovers, a speeding driver, and a dog among other characters. The plot is simple and easy to understand which ensures that it appeals to a wide audience. The dangers of over-speeding are clearly depicted when a speeding car swerves to avoid hitting a stray dog, but ends up crashing into another car on the road and crashing into a young couple sitting at a bridge. The end result is two deaths and a paralyzed victim. The advertisement also highlights that over speeding could lead to conviction for murder by a court of law. The use of an emotional plot appeals to human sympathy and makes the advertisement memorable. The use of fast-paced music and images also keeps the viewer on edge and alert. This ensures that not a moment of the commercial is missed.
The advertisement affects its audience emotionally and really opens one’s eyes to the dangers of speeding, which might seem obvious but takes a life of its own when depicted in an advertisement. The clip appeals to human sympathy and leaves a lasting impression. The characters used in the clip are regular, everyday persons. A young couple innocently spending time together, a young child sitting on the roadside park, all these characters are easy to relate to, a factor that makes the commercial more effective. These people could easily be someone’s sister, brother, mother or child. It just serves to bring the matter closer home. The relatable nature of the characters in this advertisement is one of the strongest features of this advertisement and serves to make it more effective than it could have been if the characters were too fictional or out of reach.
The target audience of this campaign is depicted by the characters in the advertisement. Young people are known to be most notorious for speeding, and careless driving is considered “cool” (Lawrence, 2003). It is also these same young people that are the majority of casualties in speed related accidents. It is therefore no surprise that most characters in this clip are relatively young, or appear relatively young, probably between the ages of 20 to 30. In general however, the characters in the advertisement are representative of almost al ...
Jefin joseph adds123
The document provides information about advertising, including:
- Advertising is how companies promote products, services, and ideas to encourage people to buy them. Ads appear in various media like TV, radio, newspapers, magazines and billboards.
- Ads come in different forms, including TV commercials typically 30 seconds or less that air during breaks, radio ads between programs, and movie trailers that show clips to promote upcoming films. Ads also appear on websites as banner or pop-up ads.
- Advertising aims to get people's attention, promote products in an appealing way, and try to make brands memorable, though regulators restrict certain ad content like tobacco and alcohol in some places.
Ashley martin rose taylor robert tonkisnon advertisement pitch
The document discusses an advertisement for a spot cream called "Spot Off". It aims to target young adults aged 14-24 from middle and working class backgrounds, as they are most likely to suffer from acne. The ad will use symbolism, music, dramatization and demonstration to tell a story of a boy who has a spot, applies the cream, and then attracts the attention of a girl once the spot is gone. The ad aims to appeal to its target audience through these techniques.
Television advertising techniques
This document discusses various styles, techniques, and conventions used in television advertising. It provides examples of different styles such as documentary, mini fiction, animation and talking heads. It also discusses techniques like hidden messages, overt messages, emotional response, celebrity endorsement, and repetition. Finally, it covers conventions such as soundtracks, brand logos, dialogue, special effects, and characteristics of products/services including benefits, advantages over competitors, and lifestyle appeal. The document is an overview of creative and marketing elements commonly employed in television commercials.
Main influences
Tina Hartnell discusses three advertisements that have influenced her own work. The first ad uses a positive situation that turns negative, implying danger to appeal to a wide audience. Hartnell likes how the camera introduces each character to make the audience empathize. The second ad uses dark lighting to create tension and features a naive teenage girl getting ready for a night out to show vulnerability. Hartnell appreciates how the girl in her underwear suggests naivety. The third ad uses graphic imagery to shock viewers into realizing the dangers of binge drinking. Hartnell wants to achieve a negative feel throughout and show everyday situations everyone can relate to through interesting camera shots.
Main influences
This document discusses three advertisements that have influenced the author's own work. The first advertisement uses a positive situation that turns negative, features both male and female actors of all ages, and includes an identifying logo. The second advertisement uses dark lighting to create tension, features a naive teenage girl, and suggests her vulnerability. It also includes disturbing images. The third advertisement uses graphic imagery to shock viewers into realizing the dangers of binge drinking. It has a negative feel throughout and features everyday situations anyone can relate to through interesting camera shots.
Regulation presentation
This document discusses styles and techniques used in various types of advertisements, including humorous, surreal, dramatic, parodic, and techniques used to persuade viewers. It provides examples of advertisements and analyzes the styles, forms, camera techniques, graphics, and persuasive elements used. Characteristics of products and services like benefits offered, advantages over competitors, unique selling propositions, and lifestyle appeal are also examined. Finally, it briefly discusses advertising regulation bodies.
Assignment for advertising
This document discusses good and bad print ads based on the author's perspective. For good print ads, the author prefers ads that are creative and allow the audience to easily understand the intended meaning or product. The examples provided convey messages about smoking risks and product benefits in an instantly recognizable way. Bad print ads, according to the author, are those that are too creative and difficult to understand, contain offensive or malicious content, or do not clearly communicate their message to the audience. The examples given were deemed too confusing or potentially offensive to interpret quickly.
Tattooed Baby - The art of telling big stories in small spaces
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
Advertising
This document discusses different types of advertising and considerations for design. It outlines various advertising mediums including digital/online, print, outdoor, guerrilla, broadcast, mobile, and packaging. It also covers constraints like budget, legal/ethical issues. The document analyzes sample road safety ads, noting they use empathy strategies to make people feel bad and think twice about dangers. The ads graphically portray car crashes and injuries to strongly convey anti-drunk and distracted driving messages.
Ashley martin rose taylor robert tonkisnon advertisement pitch
The document discusses an advertisement for a spot cream product called "Spot Off". It aims the advertisement at young adults aged 14-24 from middle and working class backgrounds. The ad will feature symbolism, real time, and music to engage its target audience. Techniques like analogy, dramatization, and demonstration will be used. The key aspects of the ad involve a story of a boy with a spot who has the product thrown at him, applies it to remove the spot, and then a girl notices him. Statistics on acne prevalence among teenagers are also presented.
Main influences
This document discusses three advertisements that have influenced the author's own work. Specifically:
- The "See track think train" ad uses a positive situation that turns dangerous, appealing to all audiences. The logo and camerawork make viewers empathize with characters.
- "Girls night out" influences the author with its dark lighting, teenage female protagonist, and images suggesting naivety and powerlessness. Shocking imagery aims to disgust viewers.
- "Live with it" inspires graphic images to shock the intended audience into realization. It has a negative feel throughout and depicts everyday situations everyone can relate to, with camera shots showing full scenes even if partially seen.
Structure and Techniques of Television Advert
The document discusses different styles, structures, and techniques used in advertising. It describes realist and anti-realist narratives, animation, documentary, talking heads, stand alone, and series structures. It also covers humor, surreal, dramatic, and parody styles. Techniques discussed include hidden and overt messages, celebrity endorsement, lifestyle appeal, and eliciting emotional responses. Specific advertising examples are provided to illustrate each concept.
Advertising structures
The document analyzes different types of advertising structures including talking heads, realist narratives, anti-realist, animation, series, documentaries, and demonstrations. It provides definitions for each structure and analyzes examples in terms of purpose, mise en scene, target audience, editing techniques, and camera angles. The various structures are used to effectively engage audiences and sell products through different storytelling approaches.
Th!nk powerpoint
This document analyzes a TH!nk campaign advertisement that aims to get people to watch their speed while driving. The ad uses moving images and ambient sounds to tell the story of a man who hit and killed a child with his car due to speeding. It focuses on showing the man's emotions through close-up shots to convey the guilt he feels for his actions. The ad's main message is to make audiences consider what it would be like to live with the consequence of killing a child through reckless driving, and to encourage them to pay attention to their speed. The shocking and emotional nature of the ad is believed to effectively communicate this message and get people to drive more safely.
Th!Nk Powerpoint
This document analyzes a TH!nk campaign advertisement that aims to get people to watch their speed while driving. The ad uses moving images and ambient sounds to tell the story of a man who hit and killed a child with his car due to speeding. It focuses on showing the man's emotions through close-up shots to convey the guilt he feels for his actions. The ad's main message is to make audiences consider whether they could live with the death of a child on their conscience if they did not slow down while driving. The document concludes that the shocking and emotional nature of the ad makes it effective at communicating this message and increasing awareness of speed limits.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
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The document analyzes a traffic safety advertisement that warns drivers about the dangers of speeding. The advertisement's target audience is drivers, passengers, pedestrians, and parents. It uses the story of a man haunted by the ghost of a child he accidentally killed by speeding. The commercial communicates that drivers should slow down and follow the speed limit to prevent injuries and deaths. It shows the man experiencing constant guilt and distress due to knowing he ruined his and the child's life through reckless driving. The ghost of the child appearing in various adult settings emphasizes how the man's actions continue affecting his life. The shocking imagery aims to scare drivers into being more cautious by illustrating the lifelong consequences of ignoring road safety.
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The TH!NK campaign advertisement targets average car owners and parents to warn them about the dangers of car accidents. It shows how a normal working dad is haunted and his life is ruined by the child he accidentally hit with his car. Throughout the ad, the child remains motionless, a constant reminder of the man's guilt. The gloomy sounds and weather reflect the man's depression. No one else seeing the child emphasizes how he alone must live with the consequences of his actions. The ad powerfully communicates how car accidents can deeply traumatize drivers as well as victims.
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This document discusses advertisement styles and techniques used across several ads. It analyzes Go Compare ads that use humor, repetition and celebrity appearances to get people talking. Cadbury ads employ strange humor and hidden messages to sell chocolate. Wonga.com ads feature elderly characters doing unusual stunts in an animated, progressively less realistic style. A road safety PSA uses shocking tactics like depicting a high-speed crash into school children to scare drivers into being safe and leave a lasting impression. Various ads employ techniques like humor, repetition, standalone impacts, and shock value to grab attention and remain memorable in different ways.
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This advertisement targets drivers of all ages to encourage them to stick to the speed limit. It shows a man who lives with the constant vision of the young boy he killed by speeding. Throughout his daily activities, the man is haunted by the image of the boy's body. No music plays, only ambient sounds. The ad's message is reinforced through the slogans "It's not worth it" and "Think!" which ask the audience to consider the consequences of speeding, such as taking a life and having to live with that burden forever. The shocking image of the dead boy and portrayal of the driver's mental anguish make the ad effective at communicating its message.
Surname 1Advertisement AnalysisRoad accidents caused .docx
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Advertisement Analysis
Road accidents caused by over speeding are a common phenomenon all over the world. Numerous campaigns have been done to stop this menace and loss of lives but a good number of drivers still continue to drive at dangerous and fatal speeds. The advertisement to be analyzed in this report is an anti-speeding campaign that uses very simple and relatable circumstances to warn its audience on the dangers of over speeding.
The one minute anti-speeding campaign is a short but fast-paced clip that eventually leaves a lasting effect on the viewer. The campaign was sponsored by The Norwich Union, which was a leading insurance provider in the United Kingdom before it was phased out in 2009. The advertisement sells its message quite effectively using a very emotional plot featuring two lovers, a speeding driver, and a dog among other characters. The plot is simple and easy to understand which ensures that it appeals to a wide audience. The dangers of over-speeding are clearly depicted when a speeding car swerves to avoid hitting a stray dog, but ends up crashing into another car on the road and crashing into a young couple sitting at a bridge. The end result is two deaths and a paralyzed victim. The advertisement also highlights that over speeding could lead to conviction for murder by a court of law. The use of an emotional plot appeals to human sympathy and makes the advertisement memorable. The use of fast-paced music and images also keeps the viewer on edge and alert. This ensures that not a moment of the commercial is missed.
The advertisement affects its audience emotionally and really opens one’s eyes to the dangers of speeding, which might seem obvious but takes a life of its own when depicted in an advertisement. The clip appeals to human sympathy and leaves a lasting impression. The characters used in the clip are regular, everyday persons. A young couple innocently spending time together, a young child sitting on the roadside park, all these characters are easy to relate to, a factor that makes the commercial more effective. These people could easily be someone’s sister, brother, mother or child. It just serves to bring the matter closer home. The relatable nature of the characters in this advertisement is one of the strongest features of this advertisement and serves to make it more effective than it could have been if the characters were too fictional or out of reach.
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- Advertising aims to get people's attention, promote products in an appealing way, and try to make brands memorable, though regulators restrict certain ad content like tobacco and alcohol in some places.
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This document discusses various styles, techniques, and conventions used in television advertising. It provides examples of different styles such as documentary, mini fiction, animation and talking heads. It also discusses techniques like hidden messages, overt messages, emotional response, celebrity endorsement, and repetition. Finally, it covers conventions such as soundtracks, brand logos, dialogue, special effects, and characteristics of products/services including benefits, advantages over competitors, and lifestyle appeal. The document is an overview of creative and marketing elements commonly employed in television commercials.
Main influences
Tina Hartnell discusses three advertisements that have influenced her own work. The first ad uses a positive situation that turns negative, implying danger to appeal to a wide audience. Hartnell likes how the camera introduces each character to make the audience empathize. The second ad uses dark lighting to create tension and features a naive teenage girl getting ready for a night out to show vulnerability. Hartnell appreciates how the girl in her underwear suggests naivety. The third ad uses graphic imagery to shock viewers into realizing the dangers of binge drinking. Hartnell wants to achieve a negative feel throughout and show everyday situations everyone can relate to through interesting camera shots.
Main influences
This document discusses three advertisements that have influenced the author's own work. The first advertisement uses a positive situation that turns negative, features both male and female actors of all ages, and includes an identifying logo. The second advertisement uses dark lighting to create tension, features a naive teenage girl, and suggests her vulnerability. It also includes disturbing images. The third advertisement uses graphic imagery to shock viewers into realizing the dangers of binge drinking. It has a negative feel throughout and features everyday situations anyone can relate to through interesting camera shots.
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This document discusses styles and techniques used in various types of advertisements, including humorous, surreal, dramatic, parodic, and techniques used to persuade viewers. It provides examples of advertisements and analyzes the styles, forms, camera techniques, graphics, and persuasive elements used. Characteristics of products and services like benefits offered, advantages over competitors, unique selling propositions, and lifestyle appeal are also examined. Finally, it briefly discusses advertising regulation bodies.
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This document discusses good and bad print ads based on the author's perspective. For good print ads, the author prefers ads that are creative and allow the audience to easily understand the intended meaning or product. The examples provided convey messages about smoking risks and product benefits in an instantly recognizable way. Bad print ads, according to the author, are those that are too creative and difficult to understand, contain offensive or malicious content, or do not clearly communicate their message to the audience. The examples given were deemed too confusing or potentially offensive to interpret quickly.
Tattooed Baby - The art of telling big stories in small spaces
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
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This document discusses different types of advertising and considerations for design. It outlines various advertising mediums including digital/online, print, outdoor, guerrilla, broadcast, mobile, and packaging. It also covers constraints like budget, legal/ethical issues. The document analyzes sample road safety ads, noting they use empathy strategies to make people feel bad and think twice about dangers. The ads graphically portray car crashes and injuries to strongly convey anti-drunk and distracted driving messages.
Ashley martin rose taylor robert tonkisnon advertisement pitch
The document discusses an advertisement for a spot cream product called "Spot Off". It aims the advertisement at young adults aged 14-24 from middle and working class backgrounds. The ad will feature symbolism, real time, and music to engage its target audience. Techniques like analogy, dramatization, and demonstration will be used. The key aspects of the ad involve a story of a boy with a spot who has the product thrown at him, applies it to remove the spot, and then a girl notices him. Statistics on acne prevalence among teenagers are also presented.
Main influences
This document discusses three advertisements that have influenced the author's own work. Specifically:
- The "See track think train" ad uses a positive situation that turns dangerous, appealing to all audiences. The logo and camerawork make viewers empathize with characters.
- "Girls night out" influences the author with its dark lighting, teenage female protagonist, and images suggesting naivety and powerlessness. Shocking imagery aims to disgust viewers.
- "Live with it" inspires graphic images to shock the intended audience into realization. It has a negative feel throughout and depicts everyday situations everyone can relate to, with camera shots showing full scenes even if partially seen.
Structure and Techniques of Television Advert
The document discusses different styles, structures, and techniques used in advertising. It describes realist and anti-realist narratives, animation, documentary, talking heads, stand alone, and series structures. It also covers humor, surreal, dramatic, and parody styles. Techniques discussed include hidden and overt messages, celebrity endorsement, lifestyle appeal, and eliciting emotional responses. Specific advertising examples are provided to illustrate each concept.
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The document analyzes different types of advertising structures including talking heads, realist narratives, anti-realist, animation, series, documentaries, and demonstrations. It provides definitions for each structure and analyzes examples in terms of purpose, mise en scene, target audience, editing techniques, and camera angles. The various structures are used to effectively engage audiences and sell products through different storytelling approaches.
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This document analyzes a TH!nk campaign advertisement that aims to get people to watch their speed while driving. The ad uses moving images and ambient sounds to tell the story of a man who hit and killed a child with his car due to speeding. It focuses on showing the man's emotions through close-up shots to convey the guilt he feels for his actions. The ad's main message is to make audiences consider what it would be like to live with the consequence of killing a child through reckless driving, and to encourage them to pay attention to their speed. The shocking and emotional nature of the ad is believed to effectively communicate this message and get people to drive more safely.
Th!Nk Powerpoint
This document analyzes a TH!nk campaign advertisement that aims to get people to watch their speed while driving. The ad uses moving images and ambient sounds to tell the story of a man who hit and killed a child with his car due to speeding. It focuses on showing the man's emotions through close-up shots to convey the guilt he feels for his actions. The ad's main message is to make audiences consider whether they could live with the death of a child on their conscience if they did not slow down while driving. The document concludes that the shocking and emotional nature of the ad makes it effective at communicating this message and increasing awareness of speed limits.
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Tv Ad
- 1. TV Ad Analysis Kill your speed.. Or live with it..
- 2. Personal Response This advert shocks the audience because of the dead body appearing in every scene. My own personal response on this is that I find the advert very disturbing but makes its point very clear. A strongly feel that the advert has effective juxtapositions in which the child shocks the audience when he appears in random places. The advert does point out a rather serious issue that people STILL choose to ignore and it is adverts like these that may prevent further accidents, so I think this advert is a valuable lesson to drivers out there.
- 3. Target Audience We already know that pedestrians aren't the main people this advert is trying to get to. In reality, the REAL victim in the ad is the driver now that he has to live with the guilt. So the advert is aimed at drivers (18+) although the advert may also attract pedestrians to be more careful when it comes to it. But the advert makes out the real people who suffer are the careless drivers
- 4. Visual Perspective The advert has many disturbing aspects to it, but they cleverly express their point by shocking the audience with surprise. For example the very first scene, you’d imagine straight away the advert is about teeth but then you see the body suddenly and shocks the audience. The body is juxtaposed in weird places to show the audience that it is inescapable. There are also close ups of the mans face to express how much suffering he is going through after his mistake.
- 5. Visual Perspective One of the most effective scenes in the advert is the final shot when the man turns in his sleep and sees the body lying in front of him then transitions to the TH!NK logo. This scares those who don’t even drive so the message is expressed in good quality
- 6. The Message I personally feel that the adverts message is very important to those who carelessly drive. The advert expresses the pain and suffering that not only the child’s loved ones feel, but the man himself. It tells us that such a mistake can have a huge impact on your life for the worse and that it is vital to drive safely to avoid this happening to you. The advert is shocking but it effectively makes its point.